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Catharine Gehlert
The Makery Portfolio
2016 - 2017

The Makery

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209 W. Calder Way State College, PA 16801

Public Relations Intern at The Makery January 2016 - August 2016

Public Relations / Advertising duties which included managing media, press and public
relations related issues.
More specifically I worked alongside owner Amy Frank in an effort to establish to better
The Makerys business standing and customer base.
Managing media included documenting Makery events for future social media use, editing
photos to appeal aesthetically to the intended audience and advertising the use of our social
media in general to gain a greater following.
Press and PR issues included speaking to the press, inviting the press to events, keeping in
communication with journalists, and posting to local community calendars.

Developed communications strategies, online news rooms, and established long range
objectives.
Communication strategies included creating and maintaining alliances between The
Makery and other downtown businesses.
The online newsroom was proposed by myself in order to give journalists easier access to
The Makerys media-history thereby gaining more potential press coverage.
Long range objectives included expanding a customer base and establishing a relationship
with local businesses, press, and customers.

Published monthly calendar and managed company email.

A Monthly calendar was made every month intended to be distributed in hard copy in order
to alert the public of upcoming Makery events in the longterm.
Mailchimp was used to alert and manage already existing subscribed customers of all
Makery events via a monthly newsletter.

Fact Sheet
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Catie Gehlert
(484) 844 2678
catiegehlert@yahoo.com

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The Makery
The Makery began as The Studio at Contempo, a smaller collective of teaching artists in
Boalsburg, PA, operating from 2012 through 2015. In 2015, owner Amy Frank moved the
business to downtown State College, PA in order to serve a broader and more diverse
community.
General:
* 10 expert instructors employed in modern sewing, painting, knitting, jewelry design,
photography and more.
* located at 209 W. Calder Way in downtown State College, The Makery specializes in
classes, parties and special events.
Open Studio:
*Community members can create during Open Studio hours
*Open Studio supplies include mini canvases, various paints, scrapbooking materials,
adhesives, and general art ephemera.
*Hours vary and can be found at http://themakerypa.com/open-studio-at-the-makery/
*Rates: $10/hour, $40/month, $400/year
*Student Rates: $5/hour, $25/month, $250/year
Classes:
Youth Classes
*Modern sewing
*Painting
*Drawing
Adult Classes
*Painting
*Knitting and quilting
*Pottery
*Glass fusion
*Jewelry design
*Photography

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Mock News Release

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Catie E. Gehlert
Public Relations Intern
(484) 844-2678
Catiegehlert@yahoo.com

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FOR IMMEDIATE RELEASE

The Makery Opens Doors in State College
STATE COLLEGE, PA The Makery opened its doors in downtown State College, PA in
September of 2015 when owner Amy Frank decided to expand in order to appeal to a broader
and more diverse community. The Makery began as The Studio at Contempo in Boalsburg, PA,
operating from 2012 through 2015. Located at 209 W. Calder Way in downtown State College,
The Makery specializes in classes, parties and special events. Currently The Makery offers a
variety of classes with 10 employed expert instructors in modern sewing, painting, knitting,
jewelry design, photography and more. Community members are invited to create during Open
Studio hours for a hourly, monthly, or yearly rate. Open Studio supplies include mini canvases,
various paints, scrapbooking materials, adhesives, and general art ephemera.

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Hours for Open Studio can be found at http://themakerypa.com/open-studio-at-the-makery/.
Open Studio rates are $10 per hour, $40 per month, or $400 per year. Student rate are discounted
at $5 per hour, $25 per month, or $250 per year.

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Calendar Example

Flyers / Ad Campaigns

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These flyers are an example of the types of advertising used for The Makerys Open
Studio - Self-guided art studio time with access to art/craft supplies.

Another successful AD campaign included a guerilla style campaign in which pinecones

were placed around downtown State College and on Penn States campus persuading those
who found them to come to The Makery for a free surprise.

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Online News Room

Prior to my internship at The Makery no online news room was available for potential
press / journalists to view. Working alongside management I was able to propose the idea and
get the online news room up and running within a few weeks.
My contribution included gathering The Makerys past media exposure into one place.

This consisted of a factsheet, a news release, as well as all existing photos, logos and past news
articles.