Phillip Heath Anderson

503 Southwest Pkwy. #213, College Station, TX 77840 (214) 418-8189 PhillipHeath@gmail.com LinkedIn.com/in/phillipheathanderson

EDUCATION
Texas A&M University, Mays Business School
Masters of Business Administration; GPA: 3.5

Southern Methodist University

Bachelor of Arts, International Studies, French; GPA: 3.5

College Station, TX
December 2016
Dallas, TX
June 2005

PROFESSIONAL EXPERIENCE
LOREAL USA

New York, NY
MBA Marketing Intern Customer Relationship Management (CRM) Strategy
June 2016 August 2016
Project focus was to optimize the utilization of the Softsheen-Carson CRM in order to expand digital marketing efforts for
the purposes of increasing e-commerce and aligning the brand with LOrals stated goals and initiatives
Segmented customer database by brand and product preferences in order to focalize marketing communications
Executed digital marketing campaigns from concept to deployment; working closely with the Creative team to develop
engaging templates, offers and promotions

ACCENTURE PLC

Dallas, TX
Communications Expert, AT&T Inc.
March 2014 June 2015
Managed and developed organizational communications for the Information Technology department. Focused on
prioritizing messaging for high-level Executives at AT&T Corporate Headquarters
Created, designed and drafted interactive/high-impact communications for strategic management meetings amongst
IT Directors, Executives and third-party collaborative partners for internal projects totaling more than $100 million
Constructed and compiled assets and resources aimed at process improvement through the advancement of
departmental communication skills
Managed and generated localized communications such as status reports, templates, newsletters and postcards
for groups within the IT department to facilitate and standardize the flows of information

AIRBUS HELICOPTERS

Dallas, TX
CRM Expert
March 2013 November 2013
Managed CRM tool for front office departments to improve the quality of information collected on the firms clients
Developed and deployed methods for cleaning inaccurate and duplicate client data within Excel, removing more than
8,000 lines of inaccurate information which resulted in a better, more precise view of the firms customer base
Designed and delivered trainings for end-users on methods and best practices to ensure consistency of data collection

TURBOMECA

Dallas, TX
Corporate Communications Lead Analyst
July 2011 March 2013
Managed data analytics and project support affecting client satisfaction and business development for the purpose of
process improvement and business expansion
Led weekly meetings to track trends and anomalies in customer perception to identify specific issues and formulate
improvements to standard processes and procedures to increase overall customer satisfaction
Managed the formulation, development and launching of the Reactivity Process, which drastically improved the
distribution of field communications and improved action-item responsiveness by more than 30% worldwide
Acted as lead analyst for Support By the Hour study, pinpointing which operators would be most responsive to our
marketing strategies which resulted in increased customer participation in the program by almost 20%
Corporate Communications Supervisor
Singapore
November 2010 July 2011
Created and managed a fully-functioning corporate communications team in Singapore to manage, collect and analyze
customer information in the ASPAC region
Liaised with Customer Support and Business Development Teams in analytical capacities for the purpose of formulating
business strategies
Persuaded site directors to leverage use of the CRM tool aligning each site with core corporate strategy, training almost
100 employees in the process which increased measurable customer service rates at all 5 sites in the region
Corporate Communications Analyst
Dallas, TX
April 2005 November 2010
Coordinated field communications between corporate headquarters (France) and corporate counterparts in the Americas
Gathered information to perform analytical, statistical and marketing research analysis which assisted the corporation
with strategies to maintain competence on a global front
Promoted reporting database utilization and trained personnel in its usage, increasing measurable data more than 60%

ADDITIONAL INFORMATION
Languages: Advanced level French, intermediate level Spanish
Certifications: Kaizen Yellow Belt Certified