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3M india ltd

1. 1. 1 COMPANY PROFILE 3M is a diversified technology company serving customers and


communities with innovative products and services. Each of our businesses are committed to
making our customers lives easier and better. 3M is the global innovation company that never
stops inventing because we are passionate about making progress possible. Our people
capture the spark of new ideas and transform them into thousands of ingenious products and
practical applications that help make peoples lives better. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies that combine in unique
and imaginative ways to create innovations that transform peoples experiences. With $30
billion in sales and operations in more than 65 countries, 3M employs more than 80,000
people worldwide who collaborate actively to design, manufacture and engage in the delivery
of products & services spread across 35 3M businesses. 3M sells more than 50,000
products worldwide in about 200 countries and owns more than 45 technology platforms. Our
technology solutions hold leading positions in a variety of markets like Transportation,
Hospitals, General Industry, Construction, Aerospace, Railways, Highways, Defense,
Security, Mining, Health, Oil & Gas, Telecom, Marine and Homes. Our prominent brands
include Scotch, Post-it, Scotchgard , Scotchprint, Nexcare, Scotch-Brite,
Filtrete, Command and Vikuiti which can be found in most homes, retail and office
spaces. Fact is, half the world's population today enjoys experiencing at least one of 3M's
50,000 products, either directly or indirectly, every day. So when you choose 3M, you can
rest assured that you have chosen a company that pursues international standards of quality,
reliability and consistency in every product & service detail, providing customer value like
never before.
2. 2. 2 3M in India 3M India Limited, the Indian subsidiary of 3M Corporation was established in
1988. 3M has been a steadfast partner in Indias progress for over 24 years, committed to
solving problems unique to the Indian customer. The Managing Director at 3M India is Mr.
Ajay Nanavati. 3M Electro & Communications India Pvt. Ltd. is a privately owned subsidiary
of 3M Corporation. Together, these two companies market over 7,000 products in India with
leading positions in health care, industrial, retail, construction, transportation, energy, utilities,
mining, general office and home. In India, the magic of 3M innovation takes places at our
R&D centers, situated at Bengaluru and Gurgaon, NCR (National Capital Region). Our
manufacturing facilities in India are at Bengaluru, Pimpri (Pune), Ranjangaon (Pune),
Ahmedabad & Pondicherry. 3M India Sales: Turnover of Rs 1,410.36 crores for 12 months
ended March 31st 2012 with profits of Rs 63.7 crores. Plants in Bengaluru, Ahmedabad,
Pondicherry and Pimpri (Pune) & Ranjangaon(Pune). Head office at Bengaluru Branch
offices at Gurgaon (NCR), Mumbai, Kolkata, Chennai and Pune. R&D centers at Bengaluru
and Gurgaon. Over 2000+ employees. Over 8000 products sold in India. 17 patents
filed in 2012. Innovations for India include the consumer range of floor cleaning products,
infection prevention products for hospitals, tamper evident labels, traffic & road safety
products, automotive fillers and underbody coatings, protective filler coatings for outdoor

applications, to name a few. 3M is fundamentally a science-based company. We produce


thousands of imaginative products, and we're a leader in scores of markets - from health
care and highway safety to office products and abrasives and adhesives. Our success begins
with our ability to apply our technologies - often in combination - to an endless array of realworld customer needs. Of course, all of this is made possible by the people of 3M and their
singular commitment to make life easier and better for people around the world.
3. 3. 3 3M Businesses in India Consumer & Office From simplifying life at home to keeping
you organized at work; simplifying life and work. Display & Graphics From signs on the road
to the images on your phone; enhancing visual communication and interactivity. Electro &
Communications from connecting the worlds power grid to supporting high-tech electronic
devices; enabling tomorrows lifestyle today with electrical power, communications and
electronics. Health Care From preventing infections to making smiles brighter; promoting
health and improving quality care. Industrial and Transportation From underground to outer
space, changing how industry works. Safety, Security & Protection Services from protecting
information to protecting people at work and at play; protecting people and facilities. Values
Act with uncompromising honesty and integrity in everything we do. Satisfy our customers
with innovative technology and superior quality, value and service. Provide our investors an
attractive return through sustainable, global growth. Respect our social and physical
environment around the world. Value and develop our employees' diverse talents, initiative
and leadership. Earn the admiration of all those associated with 3M worldwide.
4. 4. 4 3M at a Glance (Year-end 2012) Global Sales: $30 billion. International (non-US)
Sales: $19.376 billion (65% of company's total). Operations in more than 70 countries.
3M products sold in nearly 200 countries. 87,677 employees globally. 3M Businesses 3M
serves customers through six business segments, which increase speed and efficiency by
sharing technological, manufacturing, marketing and other resources. Consumer and Office
Business Display and Graphics Business Electro and Communications Business Health
Care Business Industrial and Transportation Business Safety, Security and Protection
Services Business Consumer and Office Business Supplying an array of innovative products
that keep homes cleaner, offices organized and buildings well-maintained, our consumer and
office business is home to some of the worlds best-known brands, including Post-it,
Scotch, Scotch- Brite, Filtrete, O-Cel-O, Nexcare, and Command. Display and
Graphics Business Drawing on 3Ms powerful technology platforms, we provide products
display enhancement films, reflective materials, eye-catching graphics, projection systems
and more that people around the world rely on every day.
5. 5. 5 Electro and Communications Business We turn 3M technology into solutions for
customers in electrical, electronics and communications markets around the world. We
contribute to reliable sources of electrical power, high-performance electronic devices, and
speedy and dependable telecommunications network. Health Care Business Supplying
innovative and reliable products that help health care professionals improve the quality of
care, we are a global leader in medical and oral care products, and drug delivery and health
information systems. Industrial and Transportation Business We provide thousands of
innovative products including tapes, abrasives, adhesives, specialty materials and filtration

systems to dozens of diverse markets from automotive to aerospace to renewable energy


to electronics. Safety, Security and Protection Services Business Our productspersonal
protective equipment, safety and security products, track and trace solutions and more
increase the safety, security and productivity of people, facilities and systems around the
world. We are also a leading supplier of roofing granules for asphalt shingles.
6. 6. 6 History of 3M Company 3M was founded in 1902 at the Lake Superior town of Two
Harbors, Minnesota. Five businessmen set out to mine a mineral deposit for grinding-wheel
abrasives. But the deposits proved to be of little value, and the new Minnesota Mining and
Manufacturing Co. quickly moved to nearby Duluth to focus on sandpaper products. Years of
struggle ensued until the company could master quality production and a supply chain. New
investors were attracted to 3M, such as Lucius Ordway, who moved the company to St. Paul
in 1910. Early technical and marketing innovations began to produce successes and, in
1916, the company paid its first dividend of 6 cents a share. The world's first waterproof
sandpaper, which reduced airborne dusts during automobile manufacturing, was developed
in the early 1920s. A second major milestone occurred in 1925 when Richard G. Drew, a
young lab assistant, invented masking tape an innovative step toward diversification and
the first of many Scotch Pressure-Sensitive Tapes. In the following years, technical
progress resulted in Scotch Cellophane Tape for box sealing and soon hundreds of
practical uses were discovered. In the early 1940s, 3M was diverted into defense materials
for World War II, which was followed by new ventures, such as Scotchlite Reflective
Sheeting for highway markings, magnetic sound recording tape, filament adhesive tape and
the start of 3M's involvement in the graphic arts field with offset printing plates. In the 1950s,
3M introduced the Thermo-Fax copying process, Scotchgard Fabric Protector,
videotape, Scotch-Brite Cleaning Pads and several new electro-mechanical products. Drysilver microfilm was introduced in the 1960s, along with photographic products, carbonless
papers, overhead projection systems, and a rapidly growing health care business of medical
and dental products. Markets further expanded in the 1970s and 1980s into pharmaceuticals,
radiology and energy control. In 1980, 3M introduced Post-it Notes, which created a whole
new category in the marketplace and changed peoples communication and organization
behavior forever. products, including immune response modifier pharmaceuticals; brightness
enhancement films for electronic displays; and flexible circuits used in inkjet printers, cell
phones and other electronic devices.
7. 7. 7 3M Leadership Of all the pathways to growth, investing in our people is most important.
The premise is simple - if your people grow, your company will grow. The key: linking growth
in individuals to those things that unlock energy and activities that our customers value.
Clearly, 3M's first chairman of the board, William L. McKnight, was a unique leader and 3M
has had outstanding leaders at all levels of the company ever since. Leadership development
remains at the top of the company's agenda. Find out more about 3M leadership. CEO and
Corporate Officers (US, English). Board of Directors (US, English) CEO and Corporate
Officers Julie L. Bushman Senior Vice President, Business Transformation and Information
Technology Joaquin Delgado Executive Vice President, Health Care Business Group Ivan K.
Fong Senior Vice President, Legal Affairs and General Counsel Nicholas C. Gangestad
Senior Vice President and Chief Financial Officer Ian F. Hardgrove Senior Vice President,

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Corporate Communications and Enterprise Services Christopher D. Holmes Senior Vice


President, Supply Chain Michael A. Kelly Executive Vice President, Electronics and Energy
Business Group
8. 8 Frank R. Little Executive Vice President, Safety and Graphics Business Group Jon T.
Lindekugel Senior Vice President, Business Development Marlene M. McGrath Senior Vice
President, Human Resources Frederick J. Palensky Executive Vice President, Research and
Development and Chief Technology Officer Michael F. Roman Executive Vice President,
Industrial Business Group H.C. (Hak Cheol) Shin Executive Vice President, International
Operations Jesse G. Singh Senior Vice President, Marketing and Sales Inge G. Thulin
Chairman of the Board, President and Chief Executive Officer James L. Bauman Senior Vice
President, Asia Pacific Steven J. Beilke Assistant Secretary Michael M. Dai Assistant
Secretary Patrick Deconinck Senior Vice President, West Europe Eric D. Hammes Vice
President, Corporate Controller and Chief Accounting Officer Scott D. Krohn Vice President
and Treasurer
9. 9 Gregg M. Larson Vice President, Deputy General Counsel and Corporate Secretary
Robert W. Sprague Assistant Secretary David G. Werpy Vice President and General Auditor
James M. Zappa Vice President, Associate General Counsel and Chief Compliance Office
10. 10 OBJECTIVES OF STUDY To Understand the need for decorative films in a market
To Analyzethebuyingpatterninconsumers To
understandtheroleofcompetitorsinthislineofbusiness
Tosuggestandimplementchangesandinnovativetechniquesinprowmarketingandsales To
understand hoe companies will benefit from this line of business
Toanalyzethepurchasingbehaviorofthecustomer To analyze the product competitor in the
market NEED FOR STUDY
Thissurveyistoidentifyandfocusonthesalespromotionof3MIndiaLtd.Toaccomplishthis,asurveyw
asconducted
togathertheimpartialinformationaboutthesalespromotion.Thestudywasconductedforthebelown
eeds. To improve the sales increase in competitive market.
Tostudythepurchasingbehaviorofthecustomer. To study market potential for 3M India
product Toimprovetoolsandtechniqueofsalespromotion Tostudytheproductcompetitor
11. 11 Value Chain Value Chain is a bunch of benefits or value that a product carries this is
essential to move the consumer for customer satisfaction to customer delight and finally to
the wow factor. The amount of value that a product carters and delivers determines the
customers satisfaction factor there are five levels in the value chain Core Value: Durable
Films Basic Value: Adhesive backs which stick to any Surface Accepted Value: wont wear
out in rough weather Augmented Value: Chose is a material you like Potential Value: Chose
the film which batter suits your personality T POTENTIAL VALUE ACCEPTED VALUE BASIC
VALUE CORE VALUE AUGMENTED VALUE
12. 12 SCOPE
Thisreportcanbeusedbycompanyinimprovementofpolicyformulationforenhancingsalespromoti
onprograms. It can be used as a starting script for carrying out in depth research on sales
promotions for various products It can be used in designed better marketing & promotion

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strategies. It can be used as a reference report for giving training to marketing managers. It
can be used to train prospective researchers for behavior resea
13. 13 INTRODUCTION In a time when customers are exposed daily to a nearly infinite
amount of promotional messages, many marketers are discovering that advertising alone is
not enough to move members of a target market to take action, such as getting them to try a
new product. Instead, marketers have learned that to meet their goals they must use
additional promotional methods in conjunction with advertising. Other marketers have found
that certain characteristics of their target market (e.g. small but geographically dispersed) of
characteristics of their product (e.g. highly complex) make advertising a less attractive option.
For these marketers better results may be obtained using other promotional approaches and
may lead to directing all their promotional spending to no advertising promotions. Finally, the
high cost of advertising may drive many to seek alternative, lower cost promotional
techniques to meet their promotion goals. Sales promotions are used widely in many
industries and especially by marketers selling to consumers. We will see that the objectives
of sales
promotionarequitedifferentthanadvertisingandarespecificallydesignedtoencouragecustomer
response. PRODUCT PROFILE What are the different types of Materials? Questions.
What is Decorative film? When, How & Where Film are used? What importance do they
hold today? There is PVC (Polyvinyl chloride) material used for making decorative film.
What is PVC (Polyvinyl chloride) material? What are its advantages and shortfalls of these
material?
14. 14 Board of Directors Linda G. Alvarado President and Chief Executive Officer, Alvarado
Construction, Inc. Thomas K. Brown Retired Group Vice President, Global Purchasing, Ford
Motor Company Vance D. Coffman Retired Chairman of the Board and Chief Executive
Officer, Lockheed Martin Corporation Herbert L. Henkel Retired Chairman and Chief
Executive Officer, Ingersoll-Rand plc Muhtar Kent Chairman of the Board and Chief
Executive Officer, The Coca-Cola Company Edward M. Liddy Partner, Clayton, Dubilier &
Rice, LLC Inge G. Thulin Chairman of the Board, President and Chief Executive Officer
Robert J. Ulrich Retired Chairman and Chief Executive Officer, Target Corporation
15. 15 3M India Milestones 1987 3M and Birlas become Partners. 1988 Foundation laid for
Manufacturing Facility at Electronics City, Bangalore. 1990 Inauguration of Customer Tech
Centre, Bangalore, by Allen F. Jacobson, CEO, 3M, St.Paul. Production of UY connectors.
First Shipment of MS2 Connectors. Commencement of Scotch-Brite Conversion. First
Shipment of first Automotive Stripings. Installation of Tape Coater. 1991 Production of Box
Sealing Tape Manufacturing of first batch of Light Water. 1992 First Shareholder's Meeting.
1993 Self-Certification Approval for Telecom Connectors. 3M increases equity holding to
51%. Warehousing Operation at Delhi. Warehousing Operations at Mumbai. 1994
Opening of Chennai Customer Sales Centre.
16. 16 Opening of Calcutta Customer Sales Centre. Opening of Bangalore Customer
Sales Centre. 1995 AS-400 Installed- E-mail and IFS2 Implemented. ISO-9002
Certification. New Warehouse, Bangalore. 1987 Inauguration of Graphics Production
Centre.New Warehouse, Mumbai. Printed Post-it Notes. Opening of Second Customer

Sales Centre in Bangalore. 1997 Industrial land acquisition at Ranjangoon, Pune.


Mumbai Customer Sales Centre Expansion. Chennai Warehouse. 1998 Expansion of
Bangalore Customer Sales Center-1. 3M Increases equity holding to 76%. Opening of
new Delhi Customer Sales Centre with expanded facilities. Inauguration of Innovation
Center, Electronics City, Bangalore. 2000 Acquisition of Auto Striping India Pvt. Ltd.
Inauguration of Centralized Corporate Office.
17. 17. 17 2002 Company name changed to 3M India Limited from Birla 3M Limited. 2004
Inauguration of Manufacturing Facility for Corrosion ProtectionProducts in Ahmedabad. 2006
Acquisition of Mahindra Engineering & Chemical Products Limited. 2007 Moved to a brand
new Corporate Office at UB City in Bangalore. Expansion of our Bangalore & Ahmedabad
Plants. Acquisition of Macroworx Media Pvt Ltd. 2008 3M completes 20 years of
operation in India. 3M India's 5th Manufacturing facility at Ranjangaon begins commercial
operations. 2009 Phase 2 of 3M India's Corrosion Protection Manufacturing Facility at
Ahmedabad inaugurated. 2010 3M India made its first foray into the retail space in India
with the launch of the 3M Car Care Centre initiative. Filed 13 patents & launched over 23
new product innovations for the India market.
18. 18. 18 R&D at 3MCompany The main challenges of 3M Company are: high diversity of
products and services (over 50,000 different products) highly decentralized organization
different customer needs in local markets The company will try to tackle those challenges
and therefore keep a leading position as an innovative company by developing customized
product in local markets and transferring know- how across business units and markets. 3M
Company has a strong focus on research and development (R&D) and has consistently
invested in it for the past few years. The companys R&D expenditure as a percentage of
sales accounted for 5.6% in 2007. The companys R&D capabilities, with its strong
knowledge and understanding of technologies such as adhesives, materials science, light
management, micro replication and non-woven materials, has resulted in production of
several innovative products such as 3M Paint Replacement Film, Post-it, and Scotch-Brite.
Further, through global manufacturing facilities and R&D centers, the company has
substantially reduced cycle time, from innovation to commercialization, to two and a half
years from a period of four years. The companys strong R&D capability provides it with a
competitive advantage And helps it to innovate and launch new products. Here is the R&D
intensity (R&D expenditure as a percentage of sales) of 3M Company during the last five
years. Unfortunately, the R&D intensity for each of the six business segments is not available
nor on the 3Ms website or in 3Ms annual report. We assume that the R&D intensity of 3M
Company is an average of the six business segments and does not really lect the reality of
each business. The graph shows that the R&D intensity is on average of 6.33 during the last
five years. However there is a decline of one percentage point in 2007 when compared to
2006, due to the divestment of the R&D-intensive Pharmaceuticals business.
19. 19. 19 Corporate Responsibility Corporate responsibility is now high on national and
international agendas. Yet 3M has long held the belief that reputation depends not solely on
our financial performance but also on the way we run our business. In 1975, 3M was one of
the first major manufacturing companies actively to address environmental issues and, as

with our drive for innovation, we involved employees through our benchmark program
Pollution Prevention Pays. We believe we have a sound record of achievement in corporate
responsibility but continually strive to improve our performance and address the ongoing
challenges and opportunities. We are committed to sustainable development through a
proactive approach to environmental protection, social responsibility and strong economic
progress. Vision 3M's commitment is to actively contribute to sustainable development
through environmental protection, social responsibility and economic progress. To us, that
means meeting the needs of society today, while respecting the ability of future generations
to meet their needs. Everything we do is underpinned by our corporate values and our dayto-day actions are guided by our Business Conduct Policies.
20. 20. 20 About Decorative Film DI-NOC Architectural Finishes Product Description 3M DINOC Architectural Finishes are durable, cleanable, flexible PVC films with 3M's Comply
Adhesive air release channels for fast, easy and virtually bubble-free application. Use DINOC architectural finishes in place of or to enhance natural materials. These architectural
finishes have excellent adhesion and flexibility, allowing them to be used indoors or outdoors
on flat or complex curved substrates, walls, furniture, fixtures, etc. Some of the architectural
finishes can also be applied to 3-dimensional surfaces and/or thermoformed. These products
are ideal for both new construction and remodeling. 3M offers a Basic Product Warranty for
these architectural finishes. Please see page 4 for additional details. Product Line The
current product line includes more than 500 unique designs and patterns categorized in 20
major pattern types. The following symbols indicate special restrictions or considerations for
some DI-NOC products. Please refer to the DI-NOC product catalog to determine which
symbols are associated with the product you are applying. Suitable for outdoor use as well
as PVC (poly vinyl chloride) coated steel.
21. 21. 21 Suitable for outdoor use. Cannot be applied on PVC coated substrates. Film color will
change over time as it is exposed to UV light. W Film will shrink over time. Apply a substrate
primer at all film overlaps. Do not use butt joints. ! Do not use on 3-dimensional surfaces or
for thermoforming. General Product Description Fine Wood FW Wood grain appearance and
texture closely resembles authentic wood. Available in 73 different designs from 21 timber
species. Wood Grain WG Wood grain appearance that creates a warm and elegant
atmosphere. 120 different designs of 33 timber species, in light to dark colorations. Metallic
Wood MW Wood grain look with a metallic finish. Use where a high quality, special look is
needed. Available in 2 designs. Metallic VM / ME Colorful films with variations that include
anodized and embossed appearance. Available in 30 designs. HM A high impact metallic
finish. Available in 4 designs. Single Color PS Solid colors that have built-in bacteria
resistance, making them suitable for hospital, clean rooms and food processing
environments. Available in 90 soft and vivid color groups. Carbon CA Woven carbon fiber
patterns produced with 3M's micro-replication technology. Choose from 7 designs. Chic PA A
soft textured metallic appearance. Available in 21 designs, most of which can be used
outdoors. Sand PC An authentic sandstone appearance in modern colors and realistic
pattern. Available in 13 designs.
22. 22. 22 PVC MATERIAL Poly (vinyl chloride), commonly abbreviated PVC, is the third-most
widely produced polymer, after polyethylene and polypropylene. PVC comes in two basic

forms: rigid (sometimes abbreviated as RPVC) and flexible. The rigid form of PVC is used in
construction for pipe, and in profile applications such as doors and windows. It is also used
for bottles and other non-food packaging, and cards (such as bank or membership cards). It
can be made softer and more flexible by the addition of plasticizers, the most widely used
being phthalates. In this form, it is also used in plumbing, electrical cable insulation, imitation
leather, signage, inflatable products and many applications where it replaces rubber. Pure
poly (vinyl chloride) is a white, brittle solid. It is insoluble in alcohol, but slightly soluble in
tetrahydrofuran. OVERVIEW At 3M Architectural Markets, our watchwords are Innovate,
Inspire and Inform. We are all about innovating beautiful yet practical products that meet the
diverse needs of designers, architects, building owners and operators, contractors and other
professionals. We seek to inspire all of these stakeholders to create attractive, dynamic,
enduring exteriors and interiors using materials that are as environmentally friendly as
possible. And behind it all, 3M supports our customers with the information and technology
they need to achieve their desired vision. Our 3M DI-NOC Architectural Finishes mimic
the aesthetics of natural and other materials at a fraction of the price. 3M Fasara Glass
Finishes & Crystal Glass Finishes provide the look, privacy and translucency of etched,
sandblasted or otherwise textured glass at a price point that makes it an attractive
alternative to etched and sandblasted glass. And when it comes to lighting, in the future
3M Lighting Solutions will be on the leading edge when it comes to energy savings, safety,
ease of installation and, above all, exciting, cutting-edge aesthetics. If we can help or support
you in any way, please do not hesitate to contact us.
23. 23. 23 PRODUCTS Architectural Finishes DI-NOC Finishes DI-NOC 3M Comply
Adhesive Technology makes application easy fast and bubble-free. Over 500 designs to
choose from resembling surfaces from natural to faux. For renovations: Lightweight and selfadhering DI-NOC architectural finishes can be applied in situ to the existing
substrate reducing labor and material cost compared to natural materials. With DI-NOC
products you create a whole new look quickly and inexpensively. But not at the expense of
aesthetics thanks to its uncanny resemblance to natural materials. For new construction:
Perhaps you prefer the authenticity of real wood metal or stone. Thats only natural. Use
them for select areas. Specify DI-NOC architectural finishes everywhere else. Youll get cost
savings speed of application durability and still maintain the aesthetic look you desire. DINOC E-Series 3M DI-NOC 3M DI-NOC Architectural Finishes help preserve rare
and exotic woods by providing an authentic, natural look that applies easily to minimize
waste. It requires no harsh chemicals to maintain, allowing the use of eco-friendly cleaners.
The new DI-NOC E-Series, available in more than 70 designs and natural textures, is made
of polyolefin. DI-NOC Whiteboard Film 3M DI-NOC New 3M DI-NOC Whiteboard
Film turns walls, columns, tabletops virtually any surface into a whiteboard that can be
written and drawn on. Yet it avoids the pitfalls and problems found with traditional whiteboard
and whiteboard paints. Thinkers, talkers, presenters and idea-people of all types love
whiteboard. Now, with lightweight, easy-to-apply DI-NOC Whiteboard film, you'll love to
specify it too! Decorative Glass Finishes Dichroic Glass Finishes 3M Dichroic
24. 24. 24 Dichroic glass films by 3M combine beauty, light and color with extraordinary 3M
technology to create a unique, affordable solution for interior glass surfaces. Designed to

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mimic the brilliant iridescent look of pigment-less butterfly wings, the shimmering colorshifting films are made with premium materials and are available in warm and cool tones.
3M Fasara Glass Finishes Fasara Glass Finishes Aesthetics: Our decorative glass
and window films transform plain glass, capturing the look of cut or texturized glass to an
astonishing degree at a fraction of the price. Flexible: Fasara Glass Finishes allow you to
tailor the amount of privacy a space possesses. Use Fasara glass finishes monolithically to
create serene "ricepaper wall" effects, or die-cut or layer the films to create exciting, dynamic
effects. Easy application: 3M expertise in adhesives ensures you of fast, accurate, beautiful
and durable application to a variety of glass substrates. Materials: Constructed from durable
and flexible polyester materials. 3M Crystal Glass Finishes Crystal Glass Finishes
Dusted and frosted designs provide the look of sandblasted or etched glass, at a fraction of
the cost. Digital printing on dusted materials offers both customization and personalization
options. These permanent, pressure-sensitive films have a transparent synthetic liner for
easy cutting. They are available in a dusted crystal finish in translucent white (2 mil) or
translucent frosted crystal finish (3.8 mil) in five colors. Design Lighting Air A wide band of
exceptionally even light lets you create designs that speak volumes. A uniform, luminous
white glow created by this lightweight fixture. Flex
25. 25 Illuminated curves and straightaways come together in any combination you can
imagine to create completely custom, beautifully luminous installations along walls, ceilings,
or both. Light Falls Lightfalls capitalizes on the laws of physics to distribute light from a single
LED source over a large space to create a Virtual LED driven by ground-breaking 3M
technology. Advantages and Shortfalls of PVC Material PVC is the most widely used
polymer for cables production in Europe. PVC is waterproof and fireproof. Low priced
Long Life Shortfalls Luxury Wood: By grafting fashion metal effect onto wood grain,
manifested enhanced elaborate wood pattern. Cubic Wood: By grafting visual dimensional
effect onto wood grain, exhibited distinctive design effect Deluxe Wood: Sense the natural
pattern and texture, with design that manifest the most, exterior and texture expression of
real wood. My Wood: Exquisite dimensional sense and texture expression of real wood
26. 26 Product Sample
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30. 30 RESEARCH METHODOLOGY The marketing research study can be based on
exploratory research. The major emphasis of exploratory research is on the discovery of
idea. Market research devotes a significant portion of their work on exploratory study when
very little is known about the problem begun analyzed. The main idea is to clear the concept
and subsequent make more extensive research of them. The primary advantage of
exploratory study is less time requirement and low cost. The purpose of exploratory study is
to extract new insights into the problem. Here the research study will need to adopt flexibility
and ingenuity. Exploratory study may be conducted by means of survey of knowledgeable
persons, analysis of few cases and through secondary data. Primary collection method is
needed for meeting the specific objective of the research study. The method collection of
primary data is by survey method. This is the method of soliciting information from the people

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by personal interviewing and mailing. This format of data collection may be structured or
unstructured, direct or indirect. Survey method is used to know the customer awareness,
attitude and their current and past behavior towards the project. The survey conducted by me
was based on the marketing objective. For primary method collection questionnaire is
popular method of collection of data and is called data collection instrument. A questionnaire
is made so as to record the verbal response. Then we must define the various checks and
rules that must be followed at the time of questionnaire construction.
31. 31 DATA ANALYSIS CHAPTER Brand of the Decorative Film 3M (47) LG HAUSAY (7)
TEMAX (5) LOCAL (10) OTHERS (21) Analysis: From the detail we can see that In City of
Mumbai most of the customers are uses product of the Decorative Film i.e. 3M, Local and
Others. Since how many years you are using the Decorative Film Total number of Variant :
60 A-Less than 7-10 year (29) B-Between 4-7 years (18) C-More than 4 years (13) Analysis
for the warranty period Is it comes under warranty period? Yes (35) No (25)
32. 32 GRAPH 1 Analysis: From the above graph we can see that 48 % of the customers are
the new user of Decorative Film. Warranty period is over and have contract Total number of
variant: 60 Total Number of Decorative Film usage by the sample: 183 Analysis on the basis
of total number of customers 29, 48% 18, 30% 13, 22% Yes (14) No (11)
33. 33 Graph 2 A: % of customer they have Decorative Film which comes under warranty
period B: % of customer they have Decorative Film which does not come under warranty
period & doesnt have any Brand C: % of customer they have Decorative Films which doesnt
comes under warranty period but they uses Local Product Conclusion: From the above
analysis we can conclude that most of the company which has Decorative Film is the new
users of such product. So they dont have much idea about related product. And there is a
big opportunity for the company to grow in the market of Mumbai city in future. CATEGORY A
59% CATEGORY B 18% CATEGORY C 23% CATEGORY A CATEGORY B CATEGORY C
34. 34 ANALYSIS ON THE BASIS OF SATISFACTION OF CUSTOMER GRAPH 3 A:
Number of customers not satisfied with Product B: Number of customers satisfied with their
current Product C: Number of customers cannot say Conclusion: From the above analysis for
category A & B for the graph we can see that out of 11 customers who are having the service
from other Decorative Film or having the product, 10 customers are satisfied with their
current product and only 1 customer is not satisfied with their current product. So we can
conclude that the other Decorative Film i.e. our competitors in city of Mumbai provides
satisfactory product 0 5 10 15 20 25 30 35 40 45 CATAGERY A CATAGERY B CATAGERY C
1 15 44 NUMBERS BRANDS
35. 35 FINDINGES OF THE STUDY The customer that comes is carpenters coming into the
retail shop or wholesaler are i.e.54%, contractors 30%, engineer 4% and architects 12%. The
customers have liked the quality of the product that is the main reason that they would like to
buy the product and compared to other product the work canbedonefaster. Butthe Price of
the product is high that why most of the customers dont prefer tobuy theproduct. The
consumer would not like to increase their expense thought they like the product all want it at
a lower rate. Most of the customer has not seen the brand at advertisement only 20% have
knowledge about the companyandtheproduct.
TheconsumerswillbuytheproductbecauseofitQualitythewaytheproductcanbeusedinvariousapp

36.

37.

38.

39.

licationand thebondingcanbedonefast.butsince the price is high only a few who can afford the
product will buy it . The customers who know how the product is and what all can be done by
the productwillbybutsome oftheconsumerwillnotbuytheproductbecauseofit high price and
their own principals. The customersavethecost so onlythose who finethe product is affordable
they will buy it. Majority of the consumers are impressed with the product.
36. 36 CONCLUSIONS 3M is a vary success full and well reputed company in the industrial
area. The customers of 3M are mostly satisfied with the product provided by 3M. Though
there is some dissatisfaction of the customers about product because the price of the product
is high. 3M is a pioneer in its field and keeps it employees motivated and satisfied, I see a
bright and successful future for this company.
37. 37 LIMITATIONS OF STUDY - Getting an appointment from the HR manager,
Administrator, or any Technical person was not so easy. - As it is a newer services &
products were not so easy. - Busy HR mangers, Administrator were not in mood of wasting
their time. - Because of not getting the appointment from the right person I was not able to
get all the answers of all the questions. - Single research work is not significant to make the
accurate and logical. - Sampling and non-sampling error that are presented due to the
incalculable sample size. - Refusal of the respondent to answer the questionnaire. - Time
frame was limited to carry out detailed analysis and further probing into each area of
objective.
38. 38 SWOT ANALYSIS SWOT analysis is a basic, straightforward model that provides
direction and serves as a basis for the development of marketing plans. It accomplishes this
by assessing an organizations Strength (what an organization can do) and Weakness (what
an organization cannot do) in addition to Opportunities (potential favorable conditions for an
organization) and Threats (potential unfavorable condition for an organization). SWOT
analysis is an important step in planning and its value is often underestimated despite the
simplicity in creation. The role of SWOT analysis is to take the information from the
surrounding and separate it from internal issues (strength and weaknesses) and external
issues (opportunities and threats). SWOT analysis assists the firm in accomplishing its
objectives (strength or opportunity) and overcoming the obstacles (weakness or threats).
STRENGHTS - a) Strength:- 1. Advantage of Proposition: No equivalent product in market 2.
Capabilities: Instant water proofing 3. Competitive Advantage: Differentiation All
Weather Application Quick Setting Time DIY Emergency Water Proofing(Unique
Product) Differentiation Focus- Catering to niche requirement (EWP) 4. Unique Selling
Points: All weather application Low temperature application Instant water proofing
Single coat Application Ready to use 5. Innovative Aspect: 3M technology gives touch dry
surface in 4-6 hrs Works In wet as well as dry conditions 6. Location: Delhi and NCR areas
nearby have huge requirement of such product
39. 39 WEAKNESSES: 1. Disadvantage in Proposition: No awareness among the customers
2. Lack of competitive strength: Cost focus Cost Leadership 3. Timescale : Supplies of
product are after monsoon. 4. Product durability : no guarantee. 5. Retail distribution channel
is not available. 6. No staff for business development. 7. Price is much higher than
competitors in market. OPPORTUNITIES: 1. Competitors vulnerability: Their product works

only in dry conditions. No equivalent product Setting time is 6 times Multiple coat
application No DIY product No ready to use product 2. Seasonal Influence: The
requirement for EWP is in monsoon season 3. Target market: Delhi (NCR) Gurgaon
THREATS: 1. Competition Intensions: Short Product Life Cycle. 2. Market Demand: less
market demand because product in Nish market. 3. There are two new company entering in
market. 4. New companies are A) Parma Building Chemicals B) -Fair mate Chemicals
40. 40. 40 SUGGESTION A sales support team should be brought into picture to handle all
after sales service and renewal activities Other roles of sales support should include
thorough follow ups with clients so as to differentiate cold leads from the warm ones
Marketing activity should be conducted in which various discounts and sales offers should be
given to attract customers Sales are the front end of a company or firm. The company takes
good number of initiatives to meet the customers' expectations. Sales and Marketing are the
parallel themes for a company to run. But Sales is said to be toughest job. It involves lot of
things to go through for a sales man. Hence they need to take care of few steps to reach their
target or to convince the customer. XEROX is the company which has given a term for the
sales people to handle sales in a professional and perfect manner. They have defined it as
SPANCO. SPANCO - Suspect, Prospect, Approach, Negotiations, Closure and Order. 1.
Suspect: Here the job of the counselor is to investigate about the particular account or
customer. Here they need to check the Contact persons, Authority, Money capability of the
company; Real need is there or not etc. Hence sales man should be in a sense of probing
that it is a yes account or no. Here they need to suspect the account well. 2. Prospect: Here
the role of the sales man is to handle the account as yes to move forward or to drop. They
really have to look whether the need is there or not. After checking that they need to prospect
the account to handle by building good relationship with other employees of the company
too. Hence here the prospecting of account takes place. 3. Approach: Here the sales people
need to look at the account to handle in a positive manner. They need to be in touch with the
customers to find out the competitors in the account. They need to look at the things in a
proper manner to handle the pricing. Here they need to build relationship with Purchase,
Marketing, H.R, and Finance/Accounts team. Checking out or submitting your quote.
41. 41. 41 4. Negotiations: Here the pricing takes place, where the sales people need to be
careful. Here it all depends how you check your target, profit margin and customer. Hence
the negotiation happens on mutual understanding of both the parties. 5. Closure: After
negotiation it comes the point of closing the deal. Here the sales man needs to agree with
the terms and conditions including price. After in agree with the party the deal is said to be
closed. 6. Order: Here the Purchase order comes into picture. Sales people need to pick the
order from the party by agreeing on the terms and conditions (Payment, Delivery). After
picking the order they need to be on their ethics to meet customer's expectations.
S.P.A.N.C.O in Sales Hence SPANCO helps the sales people to handle the situation in a
smoother and proper manner. It helps the front end of the company to meet the profit and
target. Hence the people need to handle the situation with this tool. Hence a sale is like
SPANCO. Territory Management Territory Management enables larger companies with a
complex sales structure to organize their activities along multiple dimensions. Whether your
company organizes sales team based on geography or product lines, Territory Management

can handle any customer segmentation. Its simple. Just map the way your sales teams are
set up in Zoho CRM, and set rules to automatically place customers under territories. You
can also easily share accounts among territories, identify regions that make profit, plan
resource allocation and ultimately exceed sales forecasts, all while offering excellent
customer service. 7 Essential Territory Management Tips Without a well-considered strategy
that takes into account the day-to-day details of territory management, sales are going to be
tougher and tougher to land. Here are seven tips for becoming more effective in your territory
management efforts. 1. Divide your territory in a way that makes sense One of the first steps
to effective territory management is to have a concrete view of current customers, potential
customers, competitors' activity, and the location of all of these. Because
42. 42. 42 time in front of qualified customers is the most productive, it's critical to maximize
those moments and minimize the hours spent driving, doing paperwork, and visiting with noor low- return customers and prospects. The question is, "How are you going to manage your
time to make the most of it?" asks, founder of Sales 2.0. Nigel Edelshain Based on
geography and the number of your accounts and prospects, you may divide your territory by
area code, by industry, or by product ...as long as you're divvying it up in a logical way.
Minimize the amount of time spent on the road, or backtracking from city to city or
neighborhood to neighborhood. 2. Create a call rotation plan at the beginning of your year,
look at current customers and targets, and create a plan for servicing each of these
accounts. Decide if they need in-person visits, phone calls, emails, or marketing promotions,
and how often. For instance, a dormant account may need a phone call per quarter, plus an
annual promotional postcard. An active, high-volume account may need a monthly in-person
visit, plus regular phone calls. Once you've assigned frequency, start confirming and slotting
in meetings for your top priorities (see #4 below) by quadrant. After you've scheduled your
top priority accounts, fill in gaps with lower-priority accounts and prospects. Each day, fill in
gaps with phone calls, emails, and spur- of-the-moment meetings. 3. Set priorities Beyond
knowing where you're going to be each day of the week, know how to prioritize your efforts.
"Pick the low-hanging fruit" is a typical recommendation. But even when you're grabbing the
easy fruit, you want to nab the big apples and skip over the ones that may be right in front of
your face but are small, rock-hard, or full of worms. 4. Leverage your relationships beyond
great customer relationships, Edelshain suggests using your successes internally. For
instance, build off of your sale to the company's Division A to make your way into Division B.
"Salespeople don't prospect across their own accounts," says Edelshain, possibly because
it's not as glamorous as reeling in another "big one," or maybe because they have trouble
seeing beyond the next new lead. Granted, going after the next big thing is exciting, "but it's
also terrible for your wallet," says Edelshain. His solution is to create case studies to highlight
your wins. "Sometimes you have to be a little creative to map the case study over to another
application," he says, but the payoff can be huge. 5. Stick to the big-picture view With each
phone call and each lead forwarded to you from the marketing department, it's tempting to
lose track of your overall plan and jump immediately on the next thing in your in- box. But
losing track of your strategy will, in the long run, result in losing control of your territory. One
way of holding tight is to have a series of qualifying questions so you can determine how
critical it is that you drop everything. Consider these three categories to qualify a lead: 1. Do

43. 43. 43 they want what you sell? 2. Do they have the ability to effectively use your product or
service? 3. Is there a compelling event with a time deadline? If all three criteria are met, you
can consider rearranging your schedule to accommodate theirs. If not, then you can judge
the immediacy of the request and slate it in either the next time you're in the quadrant, or if
necessary, on your Friday flex day. 6. Do the tough stuff Paperwork is no fun, but putting it off
doesn't make things any easier. Tending to it regularly will keep things from growing to
outlandish proportions and will also ensure that you don't miss critical details along the way
Review meeting notes immediately after each client encounter, record action items in the
appropriate places, and update contact information. File receipts in a designated spot. Make
note of reorders for collateral or samples. Keep it current, and you'll keep it manageable. 7.
Make meetings count when you're covering a large territory, you may see a customer or
prospect just a few times a year, and every meeting needs to be memorable (in a good way).
Use every resource to learn about your customer. Next, have a plan of attack. Set meetingspecific goals so you know what you're trying to accomplish in each Branding Campaign
Branding Campaign is conducted by a Company to generate leads and also to make masses
aver about your brand, product and service. That you want to sell the main motive of
organizing a branding campaign is to make your presents felt in a market the target segment
and your competitor should be made aware that your firm is a new player in a market. The
Branding Campaign that I would suggest for 3M India Ltd. Is: 3M should conducts a
complimentary Game or an Activity that would attract the attention of customers the game
should be designed in a such mater that the prospect should show keenness to know about it
the name of the that game should be decorate your house. The Rules for the same are as
follow: As name itself suggest, the main objective of that game is to decorate to dream home
the manner in which you want to.
44. 44. 44 The props will be given to the participants to play the game. The prose ____ a demo a
module of a random house, a state of miniature decorative film samples and a verity of small
packed wall paints to express their creativity and turns of designing their dream house. At the
end of your design will be given a rough estimate or a quotation if they want to design their
home the way in which they decorate the play home. This is a fun way of greeting leads by
setting up a kiosk to expand the business. This should be a new B2B business.
45. 45. 45 RECOMMENDATIONS According to 4ps of Marketing- People Sales Hierarchy
Selection of Distributor Relevant Experience 2-3 years of Experience of Distributor
required. Self-Involvement in the business National Sales Head Regional Sales Manager
Area Sales Manager Sales representatives Sales Representatives Sales Representatives
Sales Representatives
46. 46. 46 No Competitors Distributorship Distributor should not be dealing with any
competitors product The distributor should be able to function as dedicated channel partner
of 3M Infrastructure- Storage Go down Delivery vehicles Computer , telephone , net
connection Capital Investments- The distributor should be financially sound Good
Reputation in Market- Very good and reputed distributor selected only for distributorship
Promotion Promotional Meet Demonstration of the Product Target
Audience( Contractors, interior decorators , Engineers) Prelaunch meeting with Segment.
Free sample for Segment. Distribution of demonstration- C.D. and pamphlets in

apartments, Independent houses society, free with newspaper (Times of India). Big
holdings in some area like DLF city entry gate, Sikender Chowk, Pitempura, and Chatterpur.
47. 47. 47 Demonstration Videos on web sites Demonstration videos on websites like:
YouTube Newspaper, radio, TV advertisements Newspaper like Times of India property
& Danik Jagran hindi. Radio channel like big FM, City FM. T.V. channel like Sony, Star &
Business News channel Free samples along with some other 3m product Attractive
Incentives / Gifts on Sale- Target achieved by distributor then tour and big gifts for them.
Some gift like calendar, holi, dipawali, chrisms gift. Price of the Product- Because of the
price sensitiveness of Indian customer Im not suggest price more than 340 Rs. According
to my research if we see the segment perceived price for our product is in the range of 150 to
450 so in the range of this scale our price is good for the customers. If we see the
competitors average price for end customer Local product - 45 Rs then our price 240 Rs
satisfied all the constrain.
48. 48. 48 PLACE Distribution channel Manufacturing Unit Distributor End Customer
Consignment Agent End Customer
49. 49. 49 BIBLIOGRAPHY Marketing management by Philip Kotler, Chapter 5 Research
Methodology by Dr. Dilip M. Sarwate, Part 1 and 3 Websites visited - www.google.com
www.3M.com/in/interiors
50. 50. 50 ANNEXURE 1. What is your employment status? a. Contractor b. Architect c. Interior
decorator d. Builder e. Other 2. What would be your main reason for buying the product? a.
Quality b. Quantity c. Brand d. Price e. Workdonefaster 3. Did you purchase 3M product
already? a. Yes b. No 4. How did you know about 3M product? a. Magazine b. Newspaper c.
Friend d. Advertisement 5. Have you ever seen the brand name in advertisement? a. Yes b.
No 6. Does Advertisement made any effect on your purchasing decision of brand? a. Yes b.
No 7. Based on the description, what price would you expect to pay for the product? a. 610 b.
500 c. 450 d. 430
51. 51. 51 8. How is the performance of 3M product in the market? a. Highly satisfied b. Satisfied
c. Dissatisfied d. None 9. Which tool do you prefer to purchase our product? a.
Moneyrefundoffer b. Productguarantee c. Free gift d. Discount.
3M_Int.Marketing Concepts & Contexts
1. 1. INTERNATIONAL MARKETING Concepts & Contexts of Dilara ADAYLAR Academic
Year : 2010/2011 Semester 3
2. 2. AGENDA I. Company Presentation History Products & Markets II. International
Marketing Contexts & Concepts III.Summary
3. 3. I. Company Presentation Presents in more than 200 countries Operations in more than 65
countries $23.123 billion sales revenue (2009) 74,835 employees worldwide (2009) R&D: $ 7
billion in total for last 5 years with 6,700 researchers worldwide
4. 4. History(I) Minnesota Mining and Manufacturing Co. was founded in 1902 / Minnesota
grinding-wheel abrasives 1905 focus on sandpaper products The world's first waterproof
sandpaper in the early 1920s By 1920, first entry attempts to European market Invention of
masking tape in 1925 I.Company Presentation

5. 5. History (II) 35 subsidiaries between 1950-1970 In 1963,first research lab outside of the
United States in Harlow, England 31 subsidiaries between 1970-2000 In 1999, 3M
reorganizes into six business segments In 2001, Six Sigma Program launched. I.Company
Presentation
6. 6. Markets/ Segments(I) I.Company Presentation Industrial and Transportation Business
Safety, Security and Protection Services Business Consumer and Office Business Health
Care Business Display and Graphics Business Electro and Communications Business
7. 7. Products & Brands I.Company Presentation Command Mounting Products Command
Mounting Products help organize and decorate with removable hooks. Post-it Product Postit Notes and Products capture and organize ideas. Vikuiti Products Vikuiti optical films
make LCD screens brighter and more energy efficient. . Filtrete Filters Filtrete Air Cleaning
Filters improve indoor air quality. Scotch Tapes and Adhesives Scotch Tapes and
Adhesives stick cleanly and dependably. Nexcare First Aid Products Nexcare First Aid
Products protect skin and heal minor wounds. Scotch-Brite Products Scotch-Brite Cleaning
Products make cleaning fast and easy. Scotchprint Graphics Scotchprint Graphics deliver
messages with large-format printing and signs. Scotchgard Protector Products Scotchgard
Protective Products protect fabrics and surfaces.
8. 8. AGENDA I. Company Presentation II. International Marketing Contexts & Concepts
Regions Entry modes Internationalization History of 3M Type of Internationalization
Degree of Internationalization of 3M The Overall Motivation of Internationalization III.
Summary
9. 9. Regions The Americas Europe The Middle East & Africa Asia Pasicific II. Int.Marketing
Strategies
10. 10. Entry Modes II. Int.Marketing Strategies
11. 11. Internationalization History (I) By 1920, 4% of sales were coming out of US Exporting
waterproof sandpaper to England by 1922 Sales jumped from less than $200 to more than
$68.000 Membership of American Surface Abrasive Export Corporation by 1923 The first
attempts to acquire abrasives operations in France and Germany failed in 1920s Another try
at manufacturing Wetordrysandpaper in England, in a shared patent arrangement with two
British companies, also failed. II. Int.Marketing Strategies
12. 12. Internationalization History (II) Durex Corporation with 8 North American competitors in
England (1928) Dissolution of Durex (1951) sandpaper plant in England a small plant in
France an office in Germany a tape factory in Brazil After WW II, 3M got a head start in
developing its European business by using %60 of European distributor network of Durex
Corporation. II. Int.Marketing Strategies
13. 13. Internationalization History (III) II. Int.Marketing Strategies
14. 14. Internationalization History (IV)
15. 15. Internationalization History (V) In 1987, international sales was %40 of total sales. By
1992,it increased to %50 with 50:50 plan. Since 1990, 3M acquired 82 companies all around
the world.
16. 16. Type of Internationalization 1920-1980: Global strategy but local implementation 19801990s: Moving away from country-by- country management to more regional management

17.
18.
19.

20.
21.
22.
23.
24.
25.

26.

27.

1990s-present: Global management structure A single voice with a lot of accent II.
Int.Marketing Strategies Ethnocentric Polycentric Regiocentric Geocentric
17. Degree of Internationalization (I) II. Int.Marketing Strategies
18. Degree of Internationalization (II) II. Int.Marketing Strategies
19. The Overall Motivation for Internationalization 3M could never be a cookie cutter 3M
follows its own goals and ambitions for international operations. Extra effort to use every
expansion opportunity Resistance to the bad economic situations and political uncertainty II.
Int.Marketing Strategies
20. Summary 3M is a global company Entrepreneurial Geocentric Proactive Culture of
Innovation Very large range of international operations
21. THANK YOU FOR YOUR ATTENTION!
22. QUESTIONS? NOYES
23. BACK-UP
24. Markets/ Segments(II)
25. Total sales International sales % of international sales 2003 18232 10651 0,584 2004
20011 12133 0,606 2005 21167 12900 0,609 2006 22923 14070 0,613 2007 24462 15475
0,632 2008 25269 16090 0,636 2009 23.123 14.614 0,632 Total sales/International Sales
26. Total Workforce International Workforce % Of Int.Workforce 2003 67072 33743
50,30862357 2004 67071 34423 51,32322464 2005 69315 36282 52,34364856 2006 75333
40780 54,13298289 2007 76239 42101 55,22239274 2008 79183 45521 57,48834977 2009
74,835 43,322 57,89002472 Total Workfoce /International Workforce
27. Sales Offices(outside of US) Manufacturing countries Manufacturing Locations 2003 185
28 75 2004 174 29 74 2005 173 29 80 2006 159 29 79 2007 148 32 93 2008 N/A 35 102
2009 N/A 35 105 Number of Manufacturing countries& locations.

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