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Contact: 09878998883
E-mail: sukhdeep.chhatwal1992@gmail.com

Seeking a challenging position in a reputed organization which provides opportunities for professional growth and
advancement, and utilize the experience acquired in becoming a valuable team member in the field of Marketing and

Academically astute individual offering in-depth academic knowledge, practical project exposure and an effective
analytical ability augmenting a highly creative and expressive mind.
Good communication skills, verbal as well as written coupled with exceptional presentation skills.
Effective team player with exceptional planning and execution skills coupled with a systematic approach and quick

Key Account Executive
Aug 2014 to Present
Trident Group (Trident Group is a leading diversified group of businesses. Trident is one of the leading
manufacturers and exporters of terry towel, home textile, yarn and paper in India)
Responsible for revenue generation from Super/Hyper markets, Cash and Carry stores and other
Branded outlets
Worked on a New Business Model known as SOR (sale or return) for increasing sales in Indian
Modern Retail industry
Research and Planning to increase the Tridents market share in domestic MBO market
Developed a sustainable process for Trident to cater clients like Bestprice, Metro Cash & Carry etc. in
retail sector
Managing the brand staff appointed at the multi branded outlets
Projects Undertaken
Trident Global Corp. Limited (The main objective of the project was to minimize the GRN loss and Shrinkage of

our products at retail stores)

Got new material codes generated for products enabling products like Gift Sets to be invoiced as a single SKU
Reduced the GRN and shrinkage loss to 95%
Acquired new clients for expanding business
Salesforce Implementation (The main objective of the project was to integrate Salesforce with SAP, minimizing

the human efforts)

Part of team for implementation and integration of Salesforce with SAP ECC6
Coordinating with IT for specific business needs minimizing human efforts and resulting in more productivity

Management Trainee
Mar 2013 to Jan 2014
Channelplay Consulting Pvt. Ltd. (Channelplay is Indias fastest growing retail marketing company assisting
global brands in the field of Retail Intelligence, Sales Force Management, Visual Merchandising, Trainings,
Loyalty Programs and Events & Promotions)
Strategic Planning to give solutions to the clients in cost effective and efficient manner
Discussing future course of action with the client
Coordinating and handling the teams on the field

Consultant-Marketing and Sales

Dec 2012 to Feb 2013
Cheese And Crackers Ad Films (Delhi based technology focused startup providing graphics, animation and
multimedia related services)
Developed marketing strategies for 5 specific target segments
Monitored the performance of executives to achieve the objectives of being the most dependent
organization providing impeccable service and comprehensive solutions to its customers
Met 20 prospects in order to generate business
July 2011 June 2014
Bajaj Allianz Life Insurance Pvt. Ltd. (A joint venture between Bajaj Finserv Limited and Allianz SE is one
of the leading Insurance companies in India)
Acquired 15 new clients for the company
Received Early Bud Achiever Award on achieving the sales target within timelines
Pursued full time Programme in National Economic Planning and Entrepreneurship (Leading to a Post
Graduate Diploma in Management)
Indian Institute of Planning & Management 2011- 2014
Marks 73%, Rank- Top 15%
Stood 4th out of 10 teams in a case study competition conducted by Gautam Polymers for their new
product- Soli Sun Shade Solutions
o Identified the target segments for the product
o Developed marketing and promotional strategies to increase the sales
Class XII 2010
Sant Nischal Singh Public School, Haryana

Marks 66%

Class X 2008
Sant Nischal Singh Public School, Haryana

Marks 80.8%

Projects Undertaken
Pidilite LW+ ISR Program (The main objective of the project was to reach the dealers which are not reachable

through normal distribution channel of PIL)

Coordinating with a team of 5 TLs and 40 ISRs
Maintaining MIS reports relevant with the project
Got an online portal developed from the IT team based on client requirements
Amazon Kindle Endcap Installation (The main objective of the project was to produce

and install Endcaps for Amazon Kindle tablets at 106 stores PAN India)

Developed production plan and monitored the execution

Coordinated with the production team, operational team and store managers of various LFRs (Large Format
Retail Stores) in order to ensure that endcaps are installed within the expected timeframe

Bajaj RE Hard Branding (The main objective of the project was to upgrade the existing dealerships so as to

have a uniform look & feel across the country and transform them in to customer acquisition)

Got an online portal developed from the IT team meeting the requirements of the client
Planning the production and execution timelines

Extra-Curricular Accolades
Won Business Plan Competition out of 30 Teams At 12th National Techno Festival, Haryana
Represented Haryana in several Under-14 National Cricket Tournament
Won several competitions in solo and group singing
Date of Birth: 10/06/1992
Languages Known: English, French, Hindi and Punjabi

Hobbies: Singing, Writing Poems, Travelling

Permanent Address: #63, Madhu Colony, Yamuna Nagar, Haryana