RESEARCH INTO MUSIC INDUSTRIES AND INSTITUTIONS

What types of magazine and target audiences has Times Inc (formely IPC) been
associated with over the years?
A publishing company can be a standalone organization who only focuses on
printing and distributing print products. Magazines used to create produce and print
the magazines but it was very expensive so they were outsourced however now
publishing companies now stand alone and have international and national
companies. IPC is a very large company for publishing, producing many magazines
internationally and nationally.
The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition
of Harmsworth Magazines, and within a year became the largest newspaper
company in Europe. This tells us that IPC was a publisher for newspapers factual
products that reported on the worlds news. The target audience was predominantly
men as men where the only ones who were going out into the world so needed to
know things about it whereas the women domesticated indoors as house wives
didnt need to know the extensive knowledge, all they needed to know was hw to
keep the husbands happy. The IPC was not innovative and just appealed to the
typical audience and didnt reach out to the women of the time.
Eight further IPC titles that are still thriving today were launched in the late 1800s:
Country Life, Horse & Hound, Shooting Times, Yachting World, Amateur Gardening,
Cycling Weekly, Amateur Photographer and The Railway Magazine. This informs us
that IPC has branches out and expanded there market, as people began to get
disinterested in the worlds news to a specialist magazines for people to read about
leisure and hobbies. Predominantly upper class males due to titles such as Horse
and Hound and Yachting world all suggesting a high amount of wealth and a lot of
interests they were very good at capitalizing on this. This is very innovative of them
as you could argue the amateur gardening was aimed at the women of the time or it
could just be for the middle class people as the world amateur means less skilled but
also appealing to them as they have a disposable income.
Competitions played a key role in sales promotions for all early IPC titles, and none
more so than the sensational prize offered by the fledgling magazine, Answers, in
1889 - the then unheard of fortune of 1 a week for life to any reader who could
guess the amount of gold and silver in the Bank of England on a given date. As IPC
has opened up and branched out to the different target audiences, upper class me,
middle class men and maybe even middle class women, moving with the times,
showing its wealth as a company as they have money to give away. This competition
attracts the middle class works as they will want the prize of the money because at
that point in history any money counted to everything and this was an excellent
promotional scheme to gain more publication but also with the scam, that not many if
any would be able to get the answer right but will still go out and buy the magazine in
hopes of winning the grand prize.

RESEARCH INTO MUSIC INDUSTRIES AND INSTITUTIONS

Woman & home entered the market in 1926 this was again very innovative as
women have never had a focus on them, they have focused on middle class and
working class women (publication was classless) as during the war all women left
behind by the men had to pull together and do all of the work, due to all the men
leaving as well the target audience had left so they had to appeal to the women who
were still available to buy the magazine, I would argue that the women did a lot work
both theres and the typical mens as well. It didnt matter what class they were as
they were at war and everyone only cared about safety news and keeping everything
okay for when the war heroes and men came home, expanding onto why the
magazine was call Women and Home. A key wartime role was played by IPC's
women's weeklies, keeping up the morale of Britain's women and supplying an
essential information service on behalf of the Government. Many of the Woman
covers from the wartime years are regarded as classic works of art in their own right,
while wartime Woman's Own covers played their own part in rallying women to the
wartime cause.
Music and merges
Following the arrival of ITV in 1955, TV Times, operating out of a tiny office in High
Holborn, published its first issue - in black & white - covering the new commercial
stations. This was another thing that the magazine was first to do and also venturing
to another specific genre of TV and leisure. The TV was only just becoming a new
craze so only the people who had money would be able to afford this luxury so again
these certain genres appealed more to the upper class people however both men
and women.

Why might Times Inc be an appropriate publisher for a new music

magazine?
I feel IPC would be a good magazine to publish a new magazine because the history
of the company demonstrates a large branch and innovative past implying a forward
moving company in the future as they move with the times and get influence from
world news and mass movements and shifts in society, happy to move and try new
genres in specialist areas. For example it started by publishing newspaper
predominantly for upper class, then making a transition to gardening and womens
weekly magazines. They are all very different genres and this therefore implies that
IPC can be easily translated into doing the music magazine and making my genre
and music magazine published and distributed without being too far away from the
norm that the company has done before, meaning that the company also has
experience so that it would be easier to translate my ideas with them kind of already
knowing my train of thought.
IPC also have global offices in places such as Birmingham, New York Metro,
Chicago, London and Hong Kong and Los Angeles meaning that they have a giant
branch and international reach meaning that publication would be easier, this is good
for a new magazine especially in music industries as music is worldwide and the
more distribution the more money and profits for my magazine, it also extends the

RESEARCH INTO MUSIC INDUSTRIES AND INSTITUTIONS

target audience appealing to more people.

Time Inc. UK brands wield enormous influence in the social media ecosystem:

9.7 million Facebook likes

3.5 million Twitter followers

I feel this would be a good company to publish a new magazine as because it has a
large social media following and with the way society and the new technology
generation, social media is a great platform but publishing and distributing the
magazine on or word about the process in making it. The target audience worldwide
would be much greater and even countries and places without access to the global
offices; the magazine is still available online for others to browse. Social media could
also open further options for promotions and also brands to sponsor the publishers
and the magazine paying for adverts and creating a whole new platform of publishing
that is again innovative and new that global.
Bauer
The Bauer Media Group is one of the most successful media companies in the
world.
Global coverage international and national, more than 570 magazines, over 300
digital products, and 50 radio and TV stations.
Inspirational and motivational to its more than 11,000 employees in 16 countries
proving further it has a wide reach of companies to help publish and distributed all of
the magazines created by the company.
H Bauer entered the UK scene with Bella magazine in 1987. Bella appealed to the
women audience who in that time where still made to feel like the people that didnt
have a voice so having a magazine made for them as an audience made it very
popular.
The company gained attention again in 1990 with the launch of Take a Break
magazine selling roughly 800,000 copies a week.
The 1990's saw H Bauer additional reinforce its portfolio with the launch of TVQuick
in 1991, that's life! In 1995 and TVChoice in 1999.
2008, Bauer extended its portfolio further by gaining Emaps Radio and Consumer
Magazine partitions and changed the name of these new UK businesses to Bauer
Media.
Womens Weeklies, Womens Interest, Womens Lifestyle, TV Listings, Puzzles,
Mens Lifestyle, Music & Film and Specialist magazine markets.
Revolutionist and the ever-developing magazine of Bauer helps it to stand out above
it competition.

RESEARCH INTO MUSIC INDUSTRIES AND INSTITUTIONS

Bauer
A publishing company can be a standalone organization who only focuses on
printing and distributing print products. Magazines used to create produce and print
the magazines but it was very expensive so they were outsourced however now
publishing companies now stand alone and have international and national
companies. IPC is a very large company for publishing, producing many magazines
internationally and nationally.
H Bauer entered the UK scene with Bella magazine in 1987. Bella appealed to the
women audience who in that time where still made to feel like the people that didnt
have a voice so having a magazine made for them as an audience made it very
popular. This was again very innovative as women have never had a focus on them;
they have focused on middle class and working class women.
The company gained attention again in 1990 with the launch of Take a Break
magazine selling roughly 800,000 copies a week. This shows that it had a wide
number of distributers as they were able to sell so many copies of the new
magazine, when things are new it is difficult to get the word about it around the
public and especially other companies, so this large about of numbers sold shows
how well their marketing and campaign team is. Also by making a magazine called
Take A Break it is appealing to the working class as after having a long day at work
they would come back to read the magazine on leisure and hobbies and pass times
that they can part take in when taking the breaks.
Womens Weeklies, Womens Interest, Womens Lifestyle, TV Listings, Puzzles,
Mens Lifestyle, Music & Film and Specialist magazine markets. This informs us that
Bauer has branched out and expanded there market, as people began to get
disinterested in the worlds news to a specialist magazines for people to read about
leisure and hobbies. All the women magazine flowed as the women would read
these when they had a break in the day, the mass market was mainly women
however there where smaller target audiences such as the men with their Mens
lifestyle they also tried to make things inclusive to the general public and completely
opened up their market with the TV listings as everyone watched TV and wanted to
know what channels where on, they also appealed to the older generations who
were not as interested in lifestyle, health but more on the puzzles this was a very
innovative way of including another group of people to their audience.
2008, Bauer extended its portfolio further by gaining Emaps Radio and Consumer
Magazine partitions and changed the name of these new UK businesses to Bauer
Media. This combining of the companies was very good for Bauer as they were able
to extend their branches even further gaining insight into the media of Radio
something growing and very in demand in 2008, yet other technology was taking the
radio over, so by making this combination they can make radio new again and remodernize it. The name change is a drastic change for any company but putting all

RESEARCH INTO MUSIC INDUSTRIES AND INSTITUTIONS

genres under one media company, as that company will therefore be looked at as
one that can produces many of the well-known and very big modern day magazines
that are still relevant.

I think that Bauer would be a good publisher for a new magazine due to the
innovative ideas they have presented in the past, appealing straight away to the
women was a bold move that paid off, I think that a company that takes risks is also
one that will learn from the mistakes it made and that will push it to grow further, that
something a very confident publisher would do one that believes in the ability of the
company and knows exactly who they can target to get the most sales and beat its
competitors.
They also havent changed as much as IPC and have set there track from the
beginning, this could be seen as a negative or a positive, the negative is that it hasnt
changed to the times of the audience and grown as they grew, yet this could also be
a positive as this magazine is a constant, meaning that the audience could always
rely on Bauer to produce them with the classic of what they needed and what they
have always got, as if its not broken why change it. By keeping to what they have
previous done they dont leave any room for other companies to join unless Bauer
bought them and could envision them in the workings of their company, this doesnt
appeal to me and I want a free moving and growing companies to innovate and grow
with the music industry as it is never the same.

Bauer also has a large following on social media so as platforms expand so does

RESEARCH INTO MUSIC INDUSTRIES AND INSTITUTIONS

Bauer. I feel this would be a respectable company to publish a new magazine as

because it has a huge social media following and with the way society and the new
technology generation, social media is an unlimited platform but publishing and
distributing the magazine on or word about the process in making it. The target
audience worldwide would be much greater; the magazine is still available online for
others to browse. Social media could also open further options for promotions and
also brands to sponsor the publishers and the magazine paying for adverts and
creating a whole new platform of publishing that is again innovative and new that
global.