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T H I S E S S AY W A S O R I G I N A L LY P U B L I S H E D I N T H E I N T E L L E C T U A L A M M U N I T I O N D E PA R T M E N T O F T H E O B J E C T I V I S T N E W S L E T T E R I N J U N E 1 9 6 2 . 1
N AT H A N I E L B R A N D E N , P H . D .
Alan Greenspan observes in his article Bad History (Barrons, February this was instrumental in bringing about a large-scale conversion to the use
5, 1962): If entry [into a given field of production] is not impeded by of oil and gas in many industries. The free market is its own protector.
Government regulations, franchises or subsidies, the ultimate regulator of Now if a company were able to gain and hold a non-coercive monopoly,
competition in a free economy is the capital market. So long as capital is if it were able to win all the customers in a given field, not by special
free to flow, it will tend to seek those areas of maximum rate of return. government-granted privileges, but by sheer productive efficiencyby
Investors are constantly seeking the most profitable uses of their capital. its ability to keep its costs low and/or to offer a better product than any
If, therefore, some field of production is seen to be highly profitable competitor couldthere would be no grounds on which to condemn such
(particularly when the profitability is due to high prices rather than to a monopoly. On the contrary, the company that achieved it would deserve
low costs), businessmen and investors necessarily will be attracted to that the highest praise and esteem.
field; and, as the supply of the product in question is increased relative The history of the Aluminum Company of America prior to World
to the demand for it, prices fall accordingly. The capital market writes War II is a case in point. Seeking constantly to expand its market,
Mr. Greenspan, acts as a regulator of prices, not necessarily of profits. It Alcoa kept its prices as low as possible; this policy required enormous
leaves any individual producer free to earn as much as he can by lowering productive efficiency and cost cutting. Alcoa was the only producer of
his costs and by increasing his efficiency relative to others. Thus, it primary aluminum and, as such, was a monopoly; but it was not a coercive
constitutes the mechanism which generates greater incentives to increased monopoly; nothing prevented other companies from attempting to
productivity, thereby leading to a rising standard of living. compete with it, except the fact that they could not match its productive
The free market does not permit inefficiency or stagnationwith efficiency. The pricing policies of Alcoa were entirely subject to the law of
economic impunityin any field of production. Consider, for instance, a supply and demand: aluminum had to compete with steel, with copper,
well-known incident in the history of the American automobile industry. with cement, and with many other construction materials; and had Alcoa
There was a period when Henry Fords Model-T held an enormous attempted to raise its pricesthis would have served as an engraved
part of the automobile market. But when Fords company attempted to invitation to competitors toe enter Alcoas own field.
stagnate and to resist stylistic changesYou can have any color of the No one can morally claim the right to compete in a given field, if he
Model-T you want, so long as its blackGeneral Motors, with its more cannot match the productive efficiency of those with whom he hopes to
attractively styled Chevrolet, cut into a major segment of Fords market. compete. There is no reason why people should buy inferior products at
And the Ford Company was compelled to change its policies in order to higher prices in order to maintain less efficient companies in business.
compete. One will find examples of this principle in the history of virtually Under capitalism, any man or company that can surpass competitors is
every industry. free to do so. It is in this manner that the free market rewards ability and
Now if one considers the only kind of monopoly that can exist under works for the benefit of everyone-except those who seek the undeserved.
capitalism, a non-coercive monopoly, one will perceive that its prices and A bromide commonly cited in this connection by opponents of
production polices are not independent of the wider market in which it capitalism is that of the old corner grocer who is thrown out of business
operates but are fully bound by the law of supply and demand; that there is by the big chain store. What is the clear implication of their protest? It
no particular reason for or value in retailing the designation of monopoly is that the people who live in the neighborhood of the old grocer have to
when one uses it in a non-coercive sense; and that there are no rational continue buying from him, even though a chain store could give them
grounds on which to condemn such monopolies. better service at lower prices and thereby let them save money. Thus, both
For instance, if a small town has only one drug store, which is barely the owners of the chain store and the people in the neighborhood are
able to survive, the owner might be described as enjoying a monopoly to be penalizedin order to protect the stagnation of the old grocer. By
except that no one would think of using the term in this context. There is what right? If that grocer is unable to compete with the chain store, then
no economic need or market for a second drug store. There is not enough properly, he has no choice but to move elsewhere or go into another line
trade to support it. But if that town grew, its one drug store would have no of business or seek employment from the chain store. Capitalism, by its
way, no power, to prevent other drug stores from being opened. nature, entails a constant process of motion, of growth, of progress; no one
It is often though that the field of mining is particularly vulnerable has a vested right to a position if others can do better than he can.
to the establishment of monopolies, since the materials extracted from When people denounce the free market as cruel, the fact they are
the earth existed in limited quantity and since, it is believed, some firm decrying is that the market is ruled by a single moral principle: justice.
might gain control of all the sources of some raw material. Well, observe And that is the root of their hatred for capitalism.
that International Nickel of Canada produces more than two-thirds of There is only one kind of monopoly that man may rightfully
the worlds nickelyet it does not charge monopoly prices. It prices its condemnthe only kind for which the designation of monopoly is
product as though it had a great many competitorsand the truth is economically significant: a coercive monopoly. (Observe that in the
that it does have a great many competitors. Nickel (in the form of alloy non-coercive meaning of the term, every man may be described as a
and stainless steels) is competing with aluminum and a variety of other monopolistsince he is the exclusive owner of his effort and product.
materials. The seldom-recognized principle involved is this: no single But it is not this that is denounced as evilexcept by socialists.)
product, commodity or material is or can be indispensable to an economy In the issue of monopolies, as in so many other issues, capitalism is
regardless of price. A commodity can be only relatively preferable to other commonly blamed for the evils perpetrated by its destroyers: it is not free
commodities. For example, when the price of bituminous coal rose (which trade on a free market that creates coercive monopolies, but government
was due to John L. Lewis forcing an economically unjustified wage raise), legislation, government action, government controls. If men are concerned
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N AT H A N I E L B R A N D E N , P H . D .
about the evils of monopolies, let them identify the actual villain in the
picture and the actual cause of the evils: government intervention into
the economy. Let them recognize that there is only one way to destroy
monopolies: by the separation of State and Economicsthat is, by
instituting the principle that the government may not abridge the freedom
of production and trade.