Ambalika Institute of Management

and Technology

Summer Training
Project Report
On

Comparative Study on Online & Offline Trading at Karvy

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR

THE AWARD OF DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
Submitted To:

Submitted by

MR. SARVESH PANDEY

PRIYANKA MAURYA

(Assistant Professor)

Roll no. 1536370032

AMIT Lucknow

MBA IIIrd semester

SESSION 2016-17

DECLARATION
I hereby certify that the work which is being presented in the
project entitled, Comparative Study on Online & Offline Trading
at Karvy in fulfillment of the requirements for the award degree of
MASTER OF BUSINESS ADMINISTRATION at AIMT, during
IIIrd semester of MBA and has not been submitted to any other
university or institute for the award of any degree.

Priyanka Maurya
Roll No. 1536370032
AIMT, Lucknow

CERTIFICATE
This is to certify that Priyanka Maurya, a student of MBA Final Year has completed the
dissertation project report on Analysis of Cash Management in Hotel Industry under my
guidance and supervision.
The dissertation work of the student is found to be satisfactory for submission for the award of
degree of Master of Business Administration/ Bachelor of Business Administration. I wish him/
her all the best for his/her future endeavors.

Guide Name- Mr. Amarjeet Singh

Designation-
Faculty of management and research
AIMT, Lucknow.

ACKNOWLEDGEMENT
I would like to take this opportunity to express my deep gratitude to all those who,
directly or indirectly made this project possible.I have got considerable help and
support in making this project report a reality from many people.
I would like to thank Mr. . whose endeavor for perfection,
under fatigable zeal, innovation and dynamism contributed in a big way in
completing this project. This work is the reflection of his thought, ideas, concept
and above all his modest effort.
At last, I would like to thank my parents, friends and colleagues, who have been a
constant source of help and encouragement.

CONTENT
Serial
Number
1.
2.

Topic
CERTIFICATE OF THE ORGANISATION

3.

CERTIFICATE OF THE INSTITUTE

ACKNOWLEDGEMENT

4.

PREFACE

5.

DECLARATION

6.

OBJECTIVES OF TRAINING

7.

EXECUTIVE SUMMARY

8.

SCOPE OF THE STUDY

9.

INTRODUCTION TO THE INDUSTRY

10.

INTRODUCTION TO THE COMPANY

11.

SWOT ANALYSIS

12.

KARVY PRODUCT

13.

COMPETITORS OF KARVY

14.

REVIEW OF LITERATURE

15.

RESEARCH METHODOLOGY

16.

DATA ANALYSIS

17.

FINDINGS

18.

CONCLUSION

19.

RECOMMENDATION

20.

BIBLIOGRAPHY

21.

ANNEXURES AND QUESTIONNIARE

Page
Number
3
4
5
6
7
8
9
10
11-22
23-37
38-39
40-42
43-45
46-51
52-55
56-66
67
68
69
70
72-73

PREFACE

Private sector is one of the fastest growing sectors in the country. After the liberalization
the Private industry still holds vast opportunities for young and experienced professionals.
Among the Private Stock Broking Companies, Karvy Stock Broking Ltd. Is the key player and
has been making efforts to improve efficiency and customer services.

There are many companies in the market which are providing the financial product like
insurance, mutual funds, demat account services, general insurance, portfolio management
services, wealth management, gold coins, money changing, money transfers and the others.
Including Demat Account services. Karvy Stock Broking Ltd. offers stock broking services,
mutual fund services, insurance, commodity, IPO services, gold coin exchange and foreign
exchange services, Share Registry, Mutual Fund Registry, and PAN Service below the single
roof. Hence, Karvy Stock Broking Ltd. provides many financial products on the single window.
It consists of 7 units namely: 1. Stock broking services
2. Demat
3. Mutual Funds
4. IPO
5. Commodity
6. Forex
7. Gold

OBJECTIVE OF TRAINING

The objectives of my project include the following:1. To study the financial products and services of Karvy Stock Broking Ltd.
2. To make a comparative study of competitors of Karvy Stock Broking Ltd. in Burdwan.
3. To find out potential investors or customers for Karvy Stock Broking Ltd. and present attitude
of investors regarding share market in Burdwan town.
4. To analise the marketing strategies of Karvy Stock Broking Ltd. and suggest new strategies.
So, the objective of the project is to identify the market potential of Demat Account services
offered by Karvy Stock Broking Ltd. and a comparative analysis of the competitors of KSBL in
Burdwan town.

EXECUTIVE SUMMARY

This project has been a great experience for me and at the same time it gave me enough
scope to implement my analytical ability. Stock Broking leading industry which is basically my
concern industry around which my project has to be revolved is really a very complex industry.
This project as a whole can be divided into two parts: The first part gives an insight about demat account and share trading and its various aspects.
It is purely based on what I learned at Karvy Stock Broking Ltd. One can have a brief
knowledge about demat and share trading and all its basics through the project. Apart from it I
have also gained knowledge briefly about mutual fund, general insurance etc.
This entire topic has been covered in a very systematic way. The language has been kept
simple so that even a layman could understand. All the datas have been well analyzed with the
help of charts and diagram.
The second part consists of data and their analysis, collected through a questionnaire which helps
me to clearly know the terms and condition of different leading stock broking companies and
their business strategies. It covers the topic Strategic Approach of Karvy Stock Broking Ltd.
And Its Competitors Regarding Demat Account & Share Trading---A Comparative
Overview. The data collected has been well organized and presented. Hope the research
findings and conclusions will be of use.
I have really enjoyed during the time period of summer internship because I gained much
better knowledge about the share market trading activities not only a single Karvy Stock Broking
Ltd. but also gained another Companys share trading activities. The practical knowledge gives
me enough scope to implement my experience in related companies in the near future. I am able
to know better how to manage the employees work and to take necessary steps to enhance
growth and development of the employees as well as the companys wellness.

SCOPE OF THE STUDY

The scope of the study refers to the job that to know about the activities of the
organization. The study means that the analysis of the products of the company on which he/she
has to focus.
During the summer training the volunteer need to find out the corporate strategies of the
running company and The mile stone which the company has covered during its journey. In the
summer training, it is necessary for the student that he /she involve with the experience guys to
get the knowledge about the company. That is how the company has got the success, Or if it is
going in the loss, why.
In my training period I have found that the Karvy group is the biggest group in Indian
companies. I felt that I can learn the more in the Karvy Stock Broking Ltd.
Karvy Stock Broking Ltd. is the part of the Karvy Group of Companies which is a
growing company in the financial products.

INTRODUCTION TO THE INDUSTRY

History of Stock Broking

The history of stock brokers can be traced back to the origins of the first stock exchange
in 1602 at Amsterdam. Even before that brokers are said to have existed in France dealing with
government securities. The Amsterdam Stock Exchange was involved in buying and selling of
shares for the Dutch East India Company.
However, the first real stock exchange came up in Philadelphia in the United States
during the late 18th century. Later it was the New York stock exchange which saw a rise in its
popularity. Wall Street, as it was called, became the hub of brokerage activities. Earlier stock
brokers were largely unorganized, but later most of them joined hands to form institutes and
organizations.
Till the 1980's stock broking services were used only by the wealthy class who could
afford them. Later with the advent of the Internet, stock broking became very easy. Thus, the
price tag on stock brokers lowered considerably and their services became available even to the
common man.
The stock broking duties are now mostly taken up by major organizations with the
smaller companies being absorbed by them. In India, too with increasing globalization the major
corporations are penetrating deeper into the society.
History of Stock Exchanges in India:
Stock markets refer to a market place where investors can buy and sell stocks. The price
at which each buying and selling transaction takes is determined by the market forces (i.e.
demand and supply for a particular stock).
Let us take an example for a better understanding of how market forces determine stock
prices. ABC Co. Ltd. enjoys high investor confidence and there is an anticipation of an upward
movement in its stock price. More and more people would want to buy this stock (i.e. high
demand) and very few people will want to sell this stock at current market price (i.e. less supply).
Therefore, buyers will have to bid a higher price for this stock to match the ask price from the
seller which will increase the stock price of ABC Co. Ltd. On the contrary, if there are more
sellers than buyers (i.e. high supply and low demand) for the stock of ABC Co. Ltd. in the
market, its price will fall down.
In earlier times, buyers and sellers used to assemble at stock exchanges to make a
transaction but now with the dawn of IT, most of the operations are done electronically and the
stock markets have become almost paperless. Now investors dont have to gather at the
Exchanges, and can trade freely from their home or office over the phone or through Internet.

History of the Indian Stock Market - The Origin

One of the oldest stock markets in Asia, the Indian Stock Markets has a 200 years old history.
Year 1800

East India Company was the dominant institution and by end of the
century, business in its loan securities gained full momentum.

Year 1830

Business on corporate stocks and shares in Bank and Cotton presses

started in Bombay. Trading list by the end of 1839 got broader

Year 1840

Recognition from banks and merchants to about half a dozen brokers

Year 1850

Rapid development of commercial enterprise saw brokerage business

attracting more people into the business

Year 1860

Year 1860-61 :

The number of brokers increased to 60

The American Civil War broke out which caused a stoppage of cotton
supply from United States of America; marking the beginning of the
"Share Mania" in India

Year 1862-63 :

The number of brokers increased to about 200 to 250

Year 1865

A disastrous slump began at the end of the American Civil War (as an
example, Bank of Bombay Share which had touched Rs. 2850 could only
be sold at Rs. 87)

Pre-Independence Scenario - Establishment of Different Stock Exchanges

Year 1874

With the rapidly developing share trading business, brokers used to

gather at astreet (now well known as "Dalal Street") for the purpose of
transacting business.

Year 1875

"The Native Share and Stock Brokers' Association" (also known as

"The Bombay Stock Exchange") was established in Bombay

Year 1880

Development of cotton mills industry and set up of many others

Year 1894

Establishment of "The Ahmedabad Share and Stock Brokers'

Association"

Year 1900

Sharp increase in share prices of jute industries in 1870's was followed

by a boom in tea stocks and coal

Year 1908

"The Calcutta Stock Exchange Association" was formed.

Year 1920

Madras witnessed boom and business at "The Madras Stock Exchange"

was transacted with 100 brokers.

Year 1923

When recession followed, number of brokers came down to 3 and the

Exchange was closed down

Year 1934

Establishment of the Lahore Stock Exchange.

Year 1936

Merger of the Lahore Stock Exchange with the Punjab Stock Exchange.

Year 1937

Re-organization and set up of the Madras Stock Exchange Limited (Pvt.)

Limited led by improvement in stock market activities in South India with
establishment of new textile mills and plantation companies.

Year 1940

Uttar Pradesh Stock Exchange Limited and Nagpur Stock Exchange

Limited was established

Year 1944

Establishment of "The Hyderabad Stock Exchange Limited"

Year 1947

"Delhi Stock and Share Brokers' Association Limited" and "The Delhi

Stocks and Shares Exchange Limited" were established and later on

merged into "The Delhi Stock Exchange Association Limited"

Post Independence Scenario

The depression witnessed after the Independence led to closure of a lot of exchanges in the country. Lahore
Stock Exchange was closed down after the partition of India, and later on merged with the Delhi Stock Exchange.
Bangalore Stock Exchange Limited was registered in 1957 and got recognition only by 1963. Most of the other
Exchanges were in a miserable state till 1957 when they applied for recognition under Securities Contracts
(Regulations) Act, 1956. The Exchanges that were recognized under the Act were:

1. Bombay
2. Calcutta
3. Madras
4. Ahmedabad
5. Delhi
6. Hyderabad
7. Bangalore
8. Indore
Many more stock exchanges were established during 1980's, namely:

Cochin Stock Exchange (1980)

Uttar Pradesh Stock Exchange Association Limited (at Kanpur, 1982)

Pune Stock Exchange Limited (1982)

Ludhiana Stock Exchange Association Limited (1983)

Gauhati Stock Exchange Limited (1984)

Kanara Stock Exchange Limited (at Mangalore, 1985)

Magadh Stock Exchange Association (at Patna, 1986)

Jaipur Stock Exchange Limited (1989)

Bhubaneswar Stock Exchange Association Limited (1989)

Saurashtra Kutch Stock Exchange Limited (at Rajkot, 1989)

Vadodara Stock Exchange Limited (at Baroda, 1990)

Coimbatore Stock Exchange

Meerut Stock Exchange

At present, there are twenty one recognized stock exchanges in India which does not
include the Over The Counter Exchange of India Limited (OTCEI) and the National Stock
Exchange of India Limited (NSEIL).

Government policies during 1980's also played a vital role in the development of the
Indian Stock Markets. There was a sharp increase in number of Exchanges, listed companies as
well as their capital, which is visible from the following table:

Indian Stock Exchange Growth

1946 1961
No. of Stock Exchanges
No. of Listed Cos.

197
1

197
5

1980

1985

1991

1995

14

20

22

1125

1203

159
9

155
2

2265

4344

6229

8593

323
0

3697

6174

8967

11784

261

3973

9723

3204

59583

No. of Stock Issues of Listed

Cos.

1506

2111

283
8

Capital of Listed Cos. (Cr. Rs.)

270

753

181

Trading Pattern of the Indian Stock Market

Indian Stock Exchanges allow trading of securities of only those public limited companies that are listed on the
Exchange(s). They are divided into two categories:

Listed Securities of Public Limited Companies

Specified Securities
(Forward List)

Non Specified Securities

(Forward List)

Equity Share of Company That are

Dividend Paying
Growth Oriented Companies
Paid up Capital of at least Rs. 50 MillionEquity
Market Capitalisation of at least Rs. 100 Million
Has more then 20,000 Share Holder

Share of Companies Not Covered in Specified Securit

Types of Transactions
The flowchart below describes the types of transactions that can be carried out on the
Indian stock exchanges:
Transaction on Indian
Stock Exchange
Spot Delivery Transaction

Forward Transaction

Transactions
whichat
Delivery
and
Payment into
can the
be extended
quire delivery and payment within stipulated
timeinperiod
the time
of entering
contract by further period of 14 d
The
overall
period
should
not
exceed
90
days
from
the
date of contract
e that 14 days following the date of contract
Transactions permitted only in case of specified shares

Indian stock exchange allows a member broker to perform following activities:

Act as an agent,

Buy and sell securities for his clients and charge commission for the same,

Act as a trader or dealer as a principal,

Buy and sell securities on his own account and risk.

Over The Counter Exchange of India (OTCEI)

Traditionally, trading in Stock Exchanges in India followed a conventional style where
people used to gather at the Exchange and bids and offers were made by open outcry.
This age-old trading mechanism in the Indian stock markets used to create many
functional inefficiencies. Lack of liquidity and transparency, long settlement periods and benami
transactions are a few examples that adversely affected investors. In order to overcome these
inefficiencies, OTCEI was incorporated in 1990 under the Companies Act 1956. OTCEI is the
first screen based nationwide stock exchange in India created by Unit Trust of India, Industrial
Credit and Investment Corporation of India, Industrial Development Bank of India, SBI Capital
Markets, Industrial Finance Corporation of India, General Insurance Corporation and its
subsidiaries and CanBank Financial Services.

Securities Traded on the OTCEI

Listed Securities

Securities of the
companies listed
on the OTC
Can be bought and
sold at any OTC
Center across India
Should not be
listed anywhere
else

Permitted Securities

Initiated Debentures

Certain Securities
(Shares and
Debentures) listed
on other
Exchanges
Units of Mutual
Fund can be
Traded

An equity holding
a minimum of 1
Lakh Debentures
of a particular
scrip can offer
them for trading on
the OTC

Advantages of OTCEI

Greater liquidity and lesser risk of intermediary charges due to widely spread trading
mechanism across India

The screen-based scripless trading ensures transparency and accuracy of prices

Faster settlement and transfer process as compared to other exchanges

Shorter allotment procedure (in case of a new issue) than other exchanges

National Stock Exchange

In order to lift the Indian stock market trading system on par with the international
standards. On the basis of the recommendations of high powered Pherwani Committee, the
National Stock Exchange was incorporated in 1992 by Industrial Development Bank of India,
Industrial Credit and Investment Corporation of India, Industrial Finance Corporation of India,
all Insurance Corporations, selected commercial banks and others.

NSE provides exposure to investors in two types of markets, namely

Wholesale debt market

Capital market

Wholesale Debt Market- Similar to money market operations, debt market operations involve
institutional investors and corporate bodies entering into transactions of high value in financial
instruments like treasury bills, government securities, commercial papers etc.
Trading at NSE

Fully automated screen-based trading mechanism

Strictly follows the principle of an order-driven market

Trading members are linked through a communication network

This network allows them to execute trade from their offices

The prices at which the buyer and seller are willing to transact will appear on the screen

When the prices match the transaction will be completed

A confirmation slip will be printed at the office of the trading member

Advantages of trading at NSE

Integrated network for trading in stock market of India

Fully automated screen based system that provides higher degree of transparency

Investors can transact from any part of the country at uniform prices

Greater functional efficiency supported by totally computerized network

Bombay Stock Exchange

Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now
spanning three centuries in its 133 years of existence. What is now popularly known as BSE was
established as "The Native Share & Stock Brokers' Association" in 1875.

BSE is the first stock exchange in the country which obtained permanent recognition (in
1956) from the Government of India under the Securities Contracts (Regulation) Act 1956.
BSE's pivotal and pre-eminent role in the development of the Indian capital market is widely
recognized. It migrated from the open outcry system to an online screen-based order driven
trading system in 1995. Earlier an Association Of Persons (AOP), BSE is now a corporatised and
demutualised entity incorporated under the provisions of the Companies Act, 1956, pursuant to
the BSE (Corporatisation and Demutualisation) Scheme, 2005 notified by the Securities and
Exchange Board of India (SEBI). With demutualisation, BSE has two of world's best exchanges,
Deutsche Brse and Singapore Exchange, as its strategic partners.

Over the past 133 years, BSE has facilitated the growth of the Indian corporate sector by
providing it with an efficient access to resources. There is perhaps no major corporate in India
which has not sourced BSE's services in raising resources from the capital market.

Today, BSE is the world's number 1 exchange in terms of the number of listed companies
and the world's 5th in transaction numbers. The market capitalization as on December 31, 2007
stood at USD 1.79 trillion . An investor can choose from more than 4,700 listed companies,
which for easy reference, are classified into A, B, S, T and Z groups.
The BSE Index, SENSEX, is India's first stock market index that enjoys an iconic
stature , and is tracked worldwide. It is an index of 30 stocks representing 12 major sectors. The
SENSEX is constructed on a 'free-float' methodology, and is sensitive to market sentiments and
market realities. Apart from the SENSEX, BSE offers 21 indices, including 12 sectoral indices.
BSE has entered into an index cooperation agreement with Deutsche Brse. This agreement has
made SENSEX and other BSE indices available to investors in Europe and America. Moreover,
Barclays Global Investors (BGI), the global leader in ETFs through its iShares brand, has
created the 'iShares BSE SENSEX India Tracker' which tracks the SENSEX. The ETF
enables investors in Hong Kong to take an exposure to the Indian equity market.
The first Exchange Traded Fund (ETF) on SENSEX, called "SPIcE" is listed on BSE. It
brings to the investors a trading tool that can be easily used for the purposes of investment,
trading, hedging and arbitrage. SPICE allows small investors to take a long-term view of the
market.
BSE provides an efficient and transparent market for trading in equity, debt instruments
and derivatives. It has a nation-wide reach with a presence in more than 359 cities and towns of
India. BSE has always been at par with the international standards. The systems and processes
are designed to safeguard market integrity and enhance transparency in operations. BSE is the
first exchange in India and the second in the world to obtain an ISO 9001:2000 certification. It is
also the first exchange in the country and second in the world to receive Information Security
Management System Standard BS 7799-2-2002 certification for its BSE On-line Trading System

(BOLT).
BSE continues to innovate. In recent times, it has become the first national level stock
exchange to launch its website in Gujarati and Hindi to reach out to a larger number of investors.
It has successfully launched a reporting platform for corporate bonds in India christened the
ICDM or Indian Corporate Debt Market and a unique ticker-cum-screen aptly named 'BSE
Broadcast' which enables information dissemination to the common man on the street.
In 2006, BSE launched the Directors Database and ICERS (Indian Corporate Electronic
Reporting System) to facilitate information flow and increase transparency in the Indian capital
market. While the Directors Database provides a single-point access to information on the boards
of directors of listed companies, the ICERS facilitates the corporates in sharing with BSE their
corporate announcements

Sensex & Nifty

The Sensex is an "index". What is an index? An index is basically an indicator. It gives
you a general idea about whether most of the stocks have gone up or most of the stocks have
gone down.
The Sensex is an indicator of all the major companies of the BSE.
The Nifty is an indicator of all the major companies of the NSE.
If the Sensex goes up, it means that the prices of the stocks of most of the major
companies on the BSE have gone up. If the Sensex goes down, this tells you that the stock price
of most of the major stocks on the BSE have gone down.
Just like the Sensex represents the top stocks of the BSE, the Nifty represents the top
stocks of the NSE.
Just in case you are confused, the BSE, is the Bombay Stock Exchange and the NSE is
the National Stock Exchange. The BSE is situated at Bombay and the NSE is situated at Delhi.
These are the major stock exchanges in the country. There are other stock exchanges like the
Calcutta Stock Exchange etc. but they are not as popular as the BSE and the NSE. Most of the
stock trading in the country is done though the BSE & the NSE.

Market Watch - BSE - BSE 200 over a Fortnight

Market Watch - NSE - S&P CNX Nifty over a Fortnight

INTRODUCTION TO THE COMPANY

Introduction:
Success is a journey, not a destination. If we look for examples to prove this quote
then we can find many but there is none like that of karvy. Back in the year 1981, five people
created history by establishing karvy and company which is today known as karvy, the largest
financial service provider of India.
Success sutras of Karvy:
The success story of karvy is driven by 8 success sutras adopted by it namely trust,
integrity, dedication, commitment, enterprise, hard work and team play, learning and
innovation, empathy and humility. These are the values that bind success with karvy.
Vision of Karvy:
To achieve & sustain market leadership, Karvy shall aim for complete customer
satisfaction, by combining its human and technological resources, to provide world class quality
services. In the process Karvy shall strive to meet and exceed customer's satisfaction and set
industry standards.
Mission statement:
Our mission is to be a leading and preferred service provider to our customers, and we
aim to achieve this leadership position by building an innovative, enterprising , and
technology driven organization which will set the highest standards of service and business
ethics.

Karvy Realty & Services

(India) Limited

The Success Ladder:

Company overview:
Karvy was established as karvy and company by five chartered accountants during the
year 1979-80, and then its work was confined to audit and taxation only. Later on it diversified
into financial and accounting services during the year 1981-82 with a capital of rs.150000. it
achieved its first milestone after its first investment in technology. Karvy became a known name
during the year 1985-86 when it forayed into capital market as registrar.
Evolution of KARVY:
It is well said that success is a journey not a destination and we can see it being proved by
karvy. Under this section we will see that how this karvy and company of 1980 became
karvy of 2008. Karvy blossomed with the setting up of its first branch at Mumbai during the
year 1987-88. The turning point came in the year 1989 when it decided to enter into one of the
not only emerging rather potential field too i.e; stock broking. It added the feather of stock
broking into its cap. At the same time it became the member of Hyderabad Stock Exchange
through associate firm karvy securities ltd and then karvy never looked back..it went on
adding services one after another, it entered into retail stock broking in the year 1990. Karvy
investor service centers were set up in the year 1992. Karvy which already enjoyed a wide
network through its investor service centers, entered into financial product distribution services
in the year 1993. One year more and karvy was now dealing into mutual fund services too in the
year 1994 but it didnt stopped there, it stepped into corporate finance and investment banking in
the year 1995.
Karvys strategy has always been being the first entrant in the market. Karvy again hit the
limelight by becoming the first registrar in the country to be awarded ISO 9002 in the year 1997.
Then it stepped into the other most happening sector i.e; IT enabled services by establishing its
own BPO units and at a gap of just 1 year it took the path of e-Business through its website
www.karvy.com . Then it entered into insurance services in the year 2001 with the launch of its
retail arm karvy- the finapolis: your personal finance advisor. Then in the year 2002 it
launched its PCG(Private Client Group) which looks after its High Networth Individuals .and
maintain their portfolio and provides them with other financial services. In the year 2003, it
commenced secondary debt and WDM trading.

It was a decade which saw many Indian companies going global..so why the largest
financial service provider of India should lag behind? Hence, karvy launched karvy global
services limited after entering into a joint venture with Computershare, Australia in the year
2004.the year 2004 also saw karvy entering into commodities marketing through karvy
comtrade.
Year 2005 saw karvy establishing a separate branch for its insurance services under the
head karvy insurance broking ltd and in the same year, after being impressed with the rapid
growth of karvy stock broking limited, PCG group of Hong Kong acquired 25% stake at KSBL.
In the year 2006, karvy entered into one of the hottest sector of present time i.e real estate
through Karvy realty& services (India) ltd. hence , we can see now karvy being established as
the lagest financial service provider of the country.

Now Karvy group consists of 11 highly renowned entities which are as follow:

The first securities registry to receive ISO 9002 certification in India. Registered with
SEBI as Category I Registrar, is Number 1 Registrar in the Country. The award of being Most
Admired Registrar is one among many of the acknowledgements we received for our customer
friendly and competent services.

Karvy stock broking ltd. Consists of five units namely stock broking servics, depository
participant, advisory services, distribution of financial products, advisory services and private
client goups.

It is registered with SEBI as a category 1 merchant banker. Its clientele includesinclude

leading corporate, State Governments, foreign institutional investors, public and private sector
companies and banks, in Indian and global markets.

Karvy insurance broking ltd is also a part of karvy stock broking ltd. At Karvy Insurance
Broking Limited both life and non-life insurance products are provided to retail individuals,
high net-worth clients and corporates.

The company provides investment, advisory and brokerage services in Indian

Commodities Markets. And most importantly, it offer a wide reach through our branch network
of over 225 branches located across 180 cities.

Karvy Global is a leading business and knowledge process outsourcing Services

Company offering creative business solutions to clients globally. It operates in banking and
financial services, inurance, healthcare and pharmaceuticals, media , telecom and technology. It
has its sales and business development office in New York, USA and the offshore global delivery
center in Hyderabad, India.

Karvy Realty (India) Limited is engaged in the business of real estate and property services
offering:

Buying/ selling/ renting of properties

Identifying valuable investments opportunities in the real estate sector

Facilitating financial support for real estate and investments in properties

Real estate portfolio advisory services

Karvy Computershare Private Limited is a joint venture between Computershare,

Australia and Karvy Consultants Limited, India in the registry management services industry.
Computershare, Australia is the worlds largest and only global share registry providing financial
market services and technology to the global securities industry. Karvy Corporate and Mutual
Fund Share Registry and Investor Services business, India's No. 1 Registrar and Transfer Agent
and rated as India's "Most Admired Registrar" for its overall excellence in volume management,
quality processes and technology driven services.

KDMSL is emerging as a leading service provider in the areas of E-governance

processing, insurance back office processing, record keeping, back office for BFSI clientele and
is in pursuit to establish credentials in the areas of Telecom processing, Data management
requirements of large corporate.

KDMSL is striving to achieve leadership position by tapping the Indian retail sector
boom, through a combination of our extensive branch network and proprietary IT backbone.
Needless to say, KDMSL is run as an independent outfit with seasoned professionals on board,
who have decades of expertise in the industry.
KDMSL is a fully owned subsidiary of Karvy Stock Broking Limited (KSBL),
incorporated in April 2008 and is head quartered at Hyderabad.

Karvy Now presents Karvy Fortune, a correlate opportunity from Indias foremost
financial services provider, karvy. It offers complete Karvys spectrum of financial products.
Karvy fortune gives the opportunity to associate with Karvy Family as Franchisee, Remisser,
E Franchisee or as an Independent Financial Advisors.

In its ambition to emerge as a complete financial advisor, KARVY has recently launched
its personal financial planning wing, KARVY Financial Planning. It proposes to cater all advice
to its customer pertaining to personal finance.
With India emerging as a strong market, the investments avenues have also increased, to
advice our customers the right avenue according to their suitability.
Our vision is "To cater to the unique needs and requirements of the mass affluent by
providing complete financial solutions and thereby enabling them to transform their dreams into
reality."

Organization structure of karvy:

Talking about the organization structure of karvy, we have the board of directors as the
supreme governing body , the chairman being Mr. C parthasarthy, mr. m yugandhar as the
managing director, mr m s ramakrishna andmr. Prasad v. potluri as directors.
The board of diretors head the karvy group, karvy computershares limited, karvy
investors services ltd., karvy comtrade, karvy stock broking ltd., and karvy global services ltd.
Karvy group being the flagship company looks after the functional departments such as
corporate affairs, group human resources, finance & accounting, training & development,
technology services and corporate quality.
Karvy computershare private limited facilitates mutual fund services, share registry and
issue registry whereas merchant banking is looked after by karvy investor services ltd. Karvy
stock broking ltd heads its another branch too ie. Karvy insurance broking ltd. The services
offered by KSBL are: stock broking, depository, research, distribution, personal client group and
institutional desk. And finally the BPO services are managed by karvy global services ltd.
Summarizing it in a diagram, it can be presented as:

Spectrum of services offered by Karvy:

Karvy being the top registrar and transfer agent, functions as registrar in most of the
issues in the country. Talking about the mutual fund services offered by Karvy, we can get the
products of 33 AMCs over here. it deals in both closed ended funds as well as open ended too.
Now one must be thinking why to get the mutual funds from Karvy instead of getting it directly
from AMCs???we have great reasons for it: the first one being ; if we avail the services of Karvy
then we can get the information about all the AMCs and their products at a single place along
with expert recommendations whereas at an AMC we can get information about the products of
that specific AMC only. And the second being wide network of Karvy.nowadays we can find
Karvy offices at remote areas too.

Along with these, Karvy is very well handling the role of depository participant. Being
registered with both the depositories i.e.; NSDL (national securities depository ltd) and CDSL
(central depository services ltd), Karvy can have access to both. Its wide network also facilitates
it in distribution of retail financial products.
Karvy believes in being updated always. So it is always ready to use latest technologies
so that its clients always be in touch with the latest happenings along with Karvy. It offers ebusiness through internet through its website: www.karvy.com . Other than it, it also provides its
various services through SMSes.
Karvys services are not limited to its investors only rather its offerings are for its
corporate clients and distributors too. it is very well aware of the fact that in this era of neck to
neck competition, we cant ignore any of the aspects of our business.so theres a offering for
everybodyeveryones welcome at Karvy.

Why should investors choose for Karvy?

Excellence is next to nothing.and here at Karvy everybody tries their best to offer
excellent services to its clientele through its offerings maintaining the Karvy culture which
includes:
1. Controlled and low cost service culture: Karvy is there to serve its client at the
minimum possible cost. it controls cost by its various cost- cutting techniques and minimization
of avoidable costs.
2. Large volume processing capability: being the largest financial service provider in the
country, it has the unique distinction of operating its activities on a large scale which benefits all
the parties cordially.
3. Adherence to strict time schedule: Karvy knows that time is money and tries it best to
finish the task within the stipulated time schedule.

4. Expertise in coordinating multi-location responses: Karvy has got a wide network and
hence one can find its branches at most of the places in India. Thus it enjoys its presence
everywhere and coordinates among itself in solving the queries and in responding to any
situation.
5.Expertise in managing independent entities such as banks, post-office etc.: the work
culture of Karvy and the ethics followed inside Karvy makes its workforce compatible with
everybody, so the Karvy people establishes good coordination with independent entities too.

6. Pooling of group resources: Karvy group consists of eight subsidiaries, so it can easily
pool up its resources for accomplishment of its goals, whenever needed. The groups can help
each other whenever there are peaks and lows, and even in the case when they have huge targets
just as we saw few years back, Tata group pooling its resources to acquire Corus.
How Karvy achieved it?

The core competency of Karvy lies in the following points due to which it enjoys a
competitive edge over its competitors. The following culture adopted by karvy makes it all time
favorite among its clientele:
1. Professionally managed by qualified and trained manpower.
2. Uniquely structured in-house software and hardware department
3. Query handling within 48 hrs.
4. Strong secretarial, accounting and audit systems.
5. Unique work culture of working 7 days a week in 3 shifts.
6. Unmatched network spreading all over India.
How Achievements sounds synonymous to karvy:
The landmarks achieved by karvy very well define its success story. In the previous
pages, we learnt how a company started by five chartered accountants, named as karvy and
company turned into todays karvy group, the largest financial intermediary of India. But success
didnt came to karvy at a flow, the hard work and dedication of its workforce made it what it is
todaygradually it achieved the following landmarks and now it has became what we call the
karvy group, now it is:
1. Largest independent distributor for financial products.
2. amongst the top 5 stock broker.
3. among the top 3 depository participants.
4. Largest network of branches & business associates.
5. ISO 9002 certified operations by DNV.
6. amongst top 10 investment bankers.
7. Adjudged as one of the top 50 IT users in India by MIS south Asia.
8. full- fledged IT driven operation.
9. Indias no.1 registrar & securities transfer agent.
Clientele of Karvy:
Karvys culture has helped Karvy in achieving such a distinct position in the market where it can
boast of its huge client base. Be it a retail investor investing Rs. 500 in a SIP in Reliance mutual
fund or be it the largest corporate house of the country: Reliance industries- everybody is
heading towards Karvy for their wealth maximization, lets have a look at the clientele of Karvy :
According to the data published in year 2007, Karvy stock broking ltd. Operates through more
than 12000 terminals, more than 290000 accounts are maintained and commands over 3.14%
market share of NSE. The distribution services have access to more than Rs. 40 billion Assets

under Management. Karvy being a depository participant with both NSDL and CDSL, manages
more than 700000 accounts from more than 380 locations. Talking about the registry services, it
manages over 750 public/ right issues. At the same time, it is managing over 16 million
portfolios as registrar.
If we took a look at some of the top corporate houses availing the services of Karvy then
we have: Reliance, IOC, IDBI,LIC, Hindustan Unilever, Principal Mutual Fund, Duetsche
Mutual Fund, Yogokawa, Marico Industries, Patni Computers, Morgan Stanley, Glenmark,
CRISIL, 3M, Kotak Mahindra Bank, Bharti Televenture, Infosys Technologies, Wipro, Infotech,
IPCL,TATA consultancy services, UTI mutual fund etc. Thus in total karvy serves over 16
million investors and 300 corporate.
Now, as the project was carried on in Burdwan, so there is a special reference to
working of Karvy at eastern zone and Stock Broking in particular.

KARVY at eastern zone:

Karvy stock Broking Ltd was started 11 yrs ago i.e.; during the year 1996 at Jatin Das
road which was later on established as the regional head office. Presently Mr. Alok Chaturvedi is
heading the eastern zone. Talking about the zonal offices, Karvy has zonal offices at Kolkata,
south Bengal, north Bengal, North east, Jharkhand, Bihar, Orissa and Chhattisgarh. Each zonal
office has got its own zonal heads. Karvy is a member of three stock exchanges of India:
National Stock Exchange (NSE), Bombay Stock Exchange (BSE) and Hyderabad Stock
Exchange (HSE).

Structure according to the Products offered by Karvy:

REGIONAL
HEADS

PRODUCT

HEADS
Debt Division

Reality

Mutual
funds

Insurance

Broking

Commodi
ties

Stock
Broking

DP

Merchant &
inv.
Banking

PMS

Stock Broking Services

It is an undisputed fact that the stock market is unpredictable and yet enjoys a high
success rate as a wealth management and wealth accumulation option. The difference between
unpredictability and a safety anchor in the market is provided by in-depth knowledge of market
functioning and changing trends, planning with foresight and choosing one’s options with
care. This is what we provide in our Stock Broking services.
We offer services that are beyond just a medium for buying and selling stocks and shares.
Instead we provide services which are multi dimensional and multi-focused in their scope. There
are several advantages in utilizing our Stock Broking services, which are the reasons why it is
one of the best in the country.
We offer trading on a vast platform ; National Stock Exchange and Bombay Stock
Exchange. More importantly, we make trading safe to the maximum possible extent, by
accounting for several risk factors and planning accordingly. We are assisted in this task by our
in-depth research, constant feedback and sound advisory facilities. Our highly skilled research
team, comprising of technical analysts as well as fundamental specialists, secure result-oriented
information on market trends, market analysis and market predictions. This crucial information is
given as a constant feedback to our customers, through daily reports delivered thrice daily ; The
Pre-session Report, where market scenario for the day is predicted, The Mid-session Report,
timed to arrive during lunch break , where the market forecast for the rest of the day is given and
The Post-session Report, the final report for the day, where the market and the report itself is

reviewed. To add to this repository of information, we publish a monthly magazine

“Karvy ; The Finapolis”, which analyzes the latest stock market trends and takes a
close look at the various investment options, and products available in the market, while a
weekly report, called “ Karvy Bazaar Baatein”, keeps you more informed on the
immediate trends in the stock market. In addition, our specific industry reports give
comprehensive information on various industries. Besides this, we also offer special portfolio
analysis packages that provide daily technical advice on scrips for successful portfolio
management and provide customized advisory services to help you make the right financial
moves that are specifically suited to your portfolio.
Our Stock Broking services are widely networked across India, with the number of our
trading terminals providing retail stock broking facilities. Our services have increasingly offered
customer oriented convenience, which we provide to a spectrum of investors, high-networth or
otherwise, with equal dedication and competence.
But true to our spirit, this success is not our final destination, but just a platform to launch
further enhanced quality services to provide you the latest in convenient, customer-friendly stock
management.
Over the years we have ensured that the trust of our customers is our biggest returns.
Factors such as our success in the Electronic custody business has helped build on our tradition
of trust even more. Consequentially our retail client base expanded very fast.
To empower the investor further we have made serious efforts to ensure that our research
calls are disseminated systematically to all our stock broking clients through various delivery
channels like email, chat, SMS, phone calls etc.
Our foray into commodities broking has been path breaking and we are in the process of
converting existing traders in commodities into the more organized mainstream of trading in
commodity
futures,
both
as
a
trading
and
risk
hedging
mechanism.
In the future, our focus will be on the emerging businesses and to meet this objective, we
have enhanced our manpower and revitalized our knowledge base with enhances focus on
Futures and Options as well as the commodities business.
Depository Participants
The onset of the technology revolution in financial services Industry saw the emergence
of Karvy as an electronic custodian registered with National Securities Depository Ltd (NSDL)
and Central Securities Depository Ltd (CSDL) in 1998. Karvy set standards enabling further
comfort to the investor by promoting paperless trading across the country and emerged as the top
3 Depository Participants in the country in terms of customer serviced.

Offering a wide trading platform with a dual membership at both NSDL and CDSL, we
are a powerful medium for trading and settlement of dematerialized shares. We have established
live DPMs, Internet access to accounts and an easier transaction process in order to offer more
convenience to individual and corporate investors. A team of professional and the latest
technological expertise allocated exclusively to our demat division including technological
enhancements like SPEED-e, make our response time quick and our delivery impeccable. A wide
national network makes our efficiencies accessible to all.

SWOT ANALYSIS

SRENGTH:1.
2.
3.
4.

Co-operative and experienced branch Managers

Good database
Low pricing
Karvy Brand

WEAKNESS:1.
2.
3.
4.

Inexperienced staff
Low awareness due to lack of advertisement
Lack of loyal clientage
Developing product

OPPORTUNITY:1. Untapped Market

2. Increased spending power
3. Changing mindset of customers
4. Unpredictable sensex

THREATS:1. Reach
2. Stiff competition from existing players in the market

3.

Better products

What does Karvy Stock Broking Ltd offers?

Personalised service
Companies believes in providingpersonalized service and individual attention to each client to
ensure that we understand their goals and help them to achieve it.
Professional advice
Companies provide expert advice on equity and debt portfolios with an objective to provide
consistent long-term return while taking calculated market risks. Companies approach helps
client build a proper mix of products, and not concentrate on just one individual products. Hence,
serving long-term objectives in the best way.

Long-term relationship
Company believes that long-term vision is the only means to steady wealth creation. However to
achieve this one also need to take advantage of short term market opportunities while not losing
sight of long term objectives. Hence it partners all its clients in realizing their long-term vision.
Access to research report
Company provides the clients with access to the expert opinion of economists and analysts.
Transparency and confidentiality
Companies clients receive regular portfolio statements from relationship managers via e-mail.

KARVY PRODUCT

How are financial instruments bought and sold?

Till the 1990s, buying or selling of financial instruments used to happen in a physical
sense (out cry system). Not only there was a need to verbally express every transaction, but there
were also various documents that had to be exchanged between the user (may be a buyer or a
seller) and the service provider each time a transaction took place.
A user also had to complete formalities (like attaching transfer stamps on the security,
putting multiple signatures, writing the postal address etc.) each time there was a transfer of
ownership. The user then would inform the issuer of the security (mostly by post with the
original documents, stamped & signed) if he wanted to register as the owner of the said security.
In the 1990s, NSE introduced screen-based trading, where the buying and selling would
take place on the exchanges electronic system. Subsequently, the BSE too introduced screenbased trading. Over the next few years, only dematerialized shares were allowed to be traded on
the stock exchanges, doing away with maintaining reams of paper.

What is e-broking or online trading?

E-broking is the process of buying or selling securities through the Internet. To trade
online, you need to have access to a personal computer (with a modem), a telephone and an
Internet account with any one of the Internet service providers. Karvyonline as a brokerage
house offers users an interface on the Internet (what you see when you log on to our site) and
also offers the required guidance for them to place buy or sell orders over the Internet. In India,
the NSE and BSE allow brokerage houses like Karvy stock broking ltd. that are registered with
the Securities Exchange Board of India (SEBI) to offer e-broking facilities to their users.

What is a contract note?

It is a statement of confirmation of trade(s) done on a particular day for and on behalf of a

client. A contract note is issued in the prescribed format and manner, establishing a legally
enforceable relationship between the member and client in respect to the trades stated in that
contract note. Contract notes are made in duplicate, where the member and client both keep one
copy each. Contract notes should be preserved carefully for future records and even for tax
purposes.

If there are disputes in the case of orders placed over phone, how can they be resolved?
Orders over the telephone can be placed only through designated telephone numbers. We have a
voice recording system to record all orders placed over the telephone. We will ask for customer
ID details before processing the order. Still, if a dispute arises, the voice recording would be the
final proof for settling the dispute.

Trading Package of Karvy Online

I-Zone
One-Stop Registration for Investment Zone
Karvy online: A single account
Equities & Derivates (NSE / BSE)
Mutual Funds:(All major AMCs)
IPOs & DP services (NSDL/CDSL)
Commodities (NCDEX & MCX)
Facilities:
Live market news
Quality research live on the trading screen
Top analysts providing inputs on strategies and recommendations
Alert facility for tracking
Seamless integration between bank, broking, mf and DP Accounts
Comprehensive net worth statement
Live tracking of investments
Corporate news a click away
Streaming quotes and news from the exchange on your desktop
High quality support team to enable you
Links to existing Karvy relations

Offline Broking ID The same UCC would be allotted for the I-Zone
account.
Offline Mutual Fund Code The existing Offline Folios if held singly
in the name of Sole / First Applicant would be available for display in the
online Login of the client. The portfolio would be updated on a daily
basis. However, online transactions can be executed in such offline folios
only after conversion of such offline folios to online folios. For
conversion the client needs to provide one letter to each AMC in whose
scheme he/she has invested mentioning the offline Folio number.
Demat ID If the client already holds a demat account with Karvy where
the holder(s) in demat is same as applicants in the I-Zone form and in the
same sequence, the existing demat
account can be connected to the I-Zone account. All IPO bids, in such
case, would be placed in the name of joint holders as in
demat account.
With the changing market scenario Karvy change the
Karvy Online product from I-Zone to
I-Zone
Facilities

Free online stock-broking and attractive margin funding options

Life time free demat account

Free online commodities broking account

Free Mutual Fund transactions to an unlimited extent ,including unlimited SIP

transactions

Application in IPOs with attractive loan options for applications

Loans against securities

Daily equity market research reports and calls through SMS

Access to research reports on Mutual Fund, IPO sand Insurance

Regular portfolio statement for better planned future investments

Free financial advise on portfolio allocation in various asset classes

Free subscription of KARVYF FinaPolis magazine

The Value You Get

If these are not part of I-Zone +
Your MF transactions in a year (assumedto be valued at Rs. 1,00,000)
Normal Annual Maintenance charges for a Equity Broking +
DematAccount
Normal Annual Charge for a Commodities Broking Account
Market Price for an elementary health checkup
Subscription to KARVY FinaPolis magazine
Total Value Payable Upfront

The Value You Pay For

Particulars
You initially pay a Margin deposit of
Annual Maintenance Charges (AMC) for I-Zone +
The remaining money you can use as margin money for your
trades is

Then their value will be

Rs. 1,500/Rs. 500/Rs. 200/Rs. 1,500/Rs. 300/Rs. 4,000/-

Value
Rs. 5,000/Rs. 2,400/Rs. 2,600/-

COMPETITORS OF KARVY

A diversified financial services group with a pan-India presence and presence in multiple
international locations, Religare Enterprises Limited ("REL") offers a comprehensive suite of
customer-focused financial products and services targeted at retail investors, high net worth
individuals and corporate and institutional clients.
REL, along with its joint venture partners, offers a range of products and services in
India, including asset management, life insurance, wealth management, equity and commodity
broking, investment banking, lending services, private equity and Mutual Fund.
With a view to expand and diversify, REL operates in the life insurance space under
'Aegon Religare Life Insurance Company Limited' and has launched India's first wealth
management joint venture under the brand name 'Religare Macquarie Private Wealth'.
REL operates from seven domestic regional offices, 43 sub-regional offices, and has a
presence in 498 cities and towns controlling 1,837* business locations all over India.

The India Infoline group, comprising the holding company, India Infoline Limited and its
wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging
from Equity research, Equities and derivatives trading, Commodities trading, Portfolio
Management Services, Mutual Funds, Life Insurance, Fixed deposits, GoI bonds and other small
savings instruments to loan products and Investment banking. India Infoline also owns and
manages the websites www.indiainfoline.com and www.5paisa.com
The company has a network of 976 business locations (branches and sub-brokers) spread
across 365 cities and towns. It has more than 800,000 customers.

Shriram insight Share Brokers Ltd. was incorporated in 1995; it was promoted by
professional entrepreneurs and incubated by Shriram group. It commenced operations with
corporate membership on NSE in cash segment in 1996.
It provides customers with access to Equity, Equity and Commodity Derivatives, Mutual Funds, IPOs, Life and

Shriram Insight Share Brokers Ltd. is the stock broking arm

of 14 crore (3.2bn) Shriram group, a name to reckon with in the financial services sector for
the past 3 decades and market leader in truck finance. Shriram Insight has some corporate vision
to achieve the success ladder.
General Insurance products and Gold Coins.

Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai Ambani Group is a
comprehensive financial services and solution provider. It is a one-stop-shop, providing end-to-end financial solutions
(including mobile and web-based services). It has the largest non-banking distribution channel with over 10,000 outlets and
20,000 touchpoints spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.
Reliance Money endeavors to change the way investors transact in financial markets and avails financial services.
It provides customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio
Management Services, Wealth Management Services, Investment Banking, Mutual Funds, IPOs, Life and General
Insurance products and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing
services.

UNICON is a financial services company which has emerged as a one-stop investment

solutions provider. It was founded in 2004 by two visionary and flamboyant entrepreneurs, Mr.
Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the field of Finance. The
company is headquartered in New Delhi, and has its Corporate office in Mumbai with regional
offices in Kolkata, Chennai, Hyderabad and Noida.
UNICON is a professionally managed company led by a team with outstanding
managerial acumen and cumulative experience of more than 400 man years in the financial
markets The Company is supported by more than 4500 Uniconians and has a team of over 900
business offices in 235 cities across India and a customer base of over 2,00,000.

Kotak Securities Ltd. 100 % subsidiary of Kotak Mahindra Bank is one of the oldest and
largest broking firms in the Industry. Kotak Securities offers include stock broking through the
branch and Internet, Investments in IPO, Mutual funds and Portfolio management service. Kotak
Securities is also a depository participant with National Securities Depository Limited (NSDL)
and Central Depository Services Limited (CDSL), Kotak process more than 400000 trades a day
which is much higher even than some of the renowned international brokers. The Network of
Kotak Securities spans over 331 cities with 843 outlets.
Kotak Securities Limited has Rs. 2599 crore of Assets Under Management (AUM) as of
30th June, 2009. The portfolio Management Service provides top class service, catering to the
high end of the market. Portfolio Management from Kotak Securities comes as an answer to
those who would like to grow exponentially on the crest of the stock market, with the backing of
an expert.

REVIEW OF LITERATURE
Meaning and definition:
According to Philip Kotler Competitor Analysis refers to the process of identifying key
competitors, assessing their objectives, strategies, strength and weaknesses, and reaction
patterns, and selecting which competitors to attack or avoid.
Once a company identifies its primary competitors, it must ascertain their strategies, objectives,
strength and weaknesses.
Strategies: A group of firms following the same strategy in a given target market is called a
strategic group.
Objectives: Once a company has identified its competitors and their strategies, it must ask; what
is each competitor seeking in the marketplace? What drives each competitors behavior? Many
factors shape a competitors objectives, including size, history, current management, and
financial situation. If the competitor is a division of a larger company, it is important to know
whether the parent company is running it for growth, profits, or milking it.
Strengths and Weaknesses: A company needs to gather information about each competitors
strength and weaknesses.
In general, a company should monitor three variables when analyzing competitors:
1. Share of market: the competitors share of the target market.
2. Share of mind: the percentage of customers who named the competitor in responding to
the statement, Name the first company that comes to mind in this industry.
3. Share of heart: the percentage of customers who named the competitors in responding to
the statement, Name of the company from which you would prefer to buy the product.
Companies that make steady gains in mind share and heart share will inevitably make
gains in market share and profitability.
To improve market share, many companies benchmark their most successful competitors, as well
as other world-class performers.

Identifying competitors: Normally, identifying competitors would seem a simple task. At the
narrowest level, a company can define its competitors as other companies offering similar
products and services to the same customers at similar prices.
Assessing Competitors: Having identified the main competitors, marketing management now
asks: What are competitors objectiveswhat does each seek in the marketplace? What is each
competitors strategy? What are various competitors strength and weaknesses, and how will
each react to actions the company might take?
Determining Competitors Objectives: Each competitor has a mix of objectives. The
company wants to know the relative importance that a competitor places on current
profitability, market share growth, cash flow, technological leadership, service leadership,
and other goals. Knowing a competitors mix of objectives reveals whether the
competitor is satisfied with its current situation and how it might react to different
competitive actions. For example, a company that pursues low-cost leadership will react
much more strongly to a competitors cost-reducing manufacturing breakthrough than to
the same competitors advertising increase.

Identifying Competitors Strategies: The more that one firms resembles another firms
strategy, the more the two firms complete. In most industries, the competitors can be
sorted into groups that pursue different strategies. A strategic group is a group of firms in
an industry following the same or a similar strategy in a given target market.

Assessing Competitors Strength and Weaknesses: Marketers need to assess each

competitors strength and weaknesses carefully in order to answer the critical question:
What can our competitors do? As a first step, companies can gather data on each
competitors goals, strategies, and performance over the past few years. Admittedly, some
of this information will be hard to obtain. For example, business to business marketers
find it hard to estimate competitors market shares because they do not have the same
syndicated data services that are available to consumer packaged-goods companies.

Companies normally learn about their competitors strength and weaknesses through secondary
data, personal experience, and word of mouth. They can also conduct primary marketing
research with customers, suppliers, and dealers. Or they can benchmark themselves against other
firms, comparing the companys products and processes to those of competitors or leading firms
in other industries to find ways to improve quality and performance. Benchmarking has become
a powerful tool for increasing a companys competitiveness.
Estimating Competitors Reactions: next, the company wants to know: what will our
competitors do? A competitors objectives, strategies, and strength and weaknesses go a
long way toward explaining its likely actions. They also suggest its likely rections to
company moves such as price cuts, promotion increases, or new-product introductions. In
addition, each competitor has a certain philosophy of doing business, a certain internal
culture and guiding beliefs. Marketing managers need a deep understanding of a given
competitors mentality if they want to anticipate how the competitor will act or react.

Selecting competitors to Attack and Avoid

A company has already largely selected its major competitors through prior decisions on
customer targets, distribution channels, and marketing-mix strategy. Management now must
decide which competitors to complete against most vigorously.

Strong or Weak Competitors:

The company can focus on one of several classes of competitors. Most companies prefer to
complete against weak competitors. This requires fewer resources and less time. But in the
process, the firm may gain little. You could argue that the firm also should complete with strong
competitors in order to sharpen its abilities.
A useful tool for assessing competitor strengths and weaknesses is customer value analysis.
The aim of customer value analysis is to determine the benefits that target customers value and
how customers rate the relative value of various competitors offers.
Close or Distant Competitors:
Most companies will compete with close competitors- those that resemble them most- rather than
distant competitors. Thus, Nike competes more against Adidas than against Timberland. And
target competes with WalMart rather than against Neiman Marcus or Nordstrom.
Good or Bad Competitors
A company really needs and benefits from competitors. The existence of competitors results in
several strategic benefits. Competitors may help increase total demand. They may share the costs
of market and product development and help to legitimize new technologies. They may serve
less-attaractive segments or lead to more product differentiation. Finally, they lower the antitrust
risk and improve bargaining power versus labor or regulators.
Competitive Strategies: Having identified and evaluated its major competitors, the company
now must design broad competitive marketing strategies by which it can gain competitive
advantage through superior customer value. But what broad marketing strategies might the
company use? Which ones are best for a particular company, or for the companys different
divisions and products?
Basic competitive Strategies
Almost three decades ago,Michael Porter suggested four basic competitive positioning strategies
that companies can follow- three winning strategies and one losing one. The three winning
strategies include:
Overall cost leadership: Here the company works hard to achieve the lowest production
and distribution costs. Low costs let it price lower than its competitors and win a large
market share. Texas Instruments, Dell, and Wal-Mart are leading practitioners of this
strategy.

Differentiation: Here the company concentrates on creating a highly diffentiated product

line and marketing program so that it comes across as the class leader in the industry.
Most customers would prefer to own this brand if its price is not too high. IBM and
Caterpillar follow this strategy in information technology and services and heavy
construction equipment, respectively.

Focus: Here the company focuses its effort serving a few market segments well rather
than going after the whole market.

Selecting customers: As part of the competitive analysis, firms must evaluate its customer base
and think about which customers its willing to lose and which it wants to retain. One way to
divide up the customer base in terms of whether a customer is valuable and vulnerable, creating a
grid of four segments as a result; see below each segment suggests different competitive
activities.
Vulnerable
Non Vulnerable
Valuable
These customers are profitable These customers are loyal and
but not completely happy with profitable. Dont take them for
the company. Find out and
granted but maintain margins
address their sources of
and reap the benefits of their
vulnerability to retain them.
satisfaction.
Not Valuable
These customers are likely to
These unprofitable customers
defect. Let them go or even
are happy. Try to make them
encourage their departure.
valuable or vulnerable.
SWOT Analysis is a strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It
involves specifying the objective of the business venture or project and identifying the
internal and external factors that are favorable and unfavorable to achieving that
objective.
SWOT Analysis has done during the preparation of this project. It helps to analyse and
evaluate the companys strength/weaknesses and opportunity and threats. Companys
strength and weakness helps to understand their market strategies which they apply in the
marketplace in order to attract new customers as well as capturing the insight of existing
customers also. Opportunity and threats determines the companys new upliftment and
what are the barriers comes in front of the company which creates difficulties to enhance
the market growth and increase in market share.
A SWOT Analysis is designed to identify the environment in which an organization is
operating. Doing so aids in the development of communication strategies. For the
purpose of a swot analysis, internal factors are those things over which and organization
has some measure of control. External factors are those things over which an organization
as no control.
Strengths (positive internal factors): what do we see as our organisations
present strengths, especially as they relate to the issues we presently confronting?

Weaknesses (negative internal factors): what are our organizations present

weaknesses, especially as they relate to our competitors? Remember that a
competitor, in this context, does not necessarily mean a rival company, product,
service or point of view. It could be anything that competes for the attention of the
publics being targeted.

Opportunities (positive external factors): what potential opportunities exist in

the future especially as they relate to the issues we are presently confronting?

Threats (negative external factors): what are the threats we face in the future
and, therefore, must be prepared to fact? Remember that a threat, in this context,
does not necessarily mean a direct threat. It can be anything that can prevent an
organization from reaching its goals.

The SWOT Analysis Grid

Strengths
(Internal / Positive)
Weaknesses
(Internal / Negative)

Opportunities
(External / Positive)
Threats
(External / Negative)

Competitive forces
Michael porter has identified five forces that determine the intrinsic long-run
attractiveness of a market or market segment: industry competitors, potential entrants,
substitutes, buyers, and suppliers. His model is shown below. The threats these forces
pose are as follows:
1. Threat of intense segment rivalry: A segment is unattractive if it already contains
numerous, strong, or aggressive competitors. Its even more unattractive if its stable
or declining, if plant capacity must be added in large increments, if fixed costs or exit
barriers are high, or if competitors have high stakes in staying in the segment. These
conditions will lead to frequent price wars, advertising battles, and new product
introductions and will make it expensive to complete. The cellular phone market has
seen fierce competition due to segment rivalry.
2. Threat of new entrants: The most attractive segment is one in which entry barriers
are high and exit barriers are low. Few new firms can enter the industry, and poorly
performing firms can easily exit. When both entry and exit barriers are high, profit
potential is high, but firms face more risk because poorer-performing firms stay in
and fight it out. When both entry and exit barriers are low. The worst case is when
entry barriers are low and exit barriers are high: here firms enter during good times
but find it hard to leave during bad times. The result is chronic overcapacity and

depressed earnings for all. The airline industry has low entry barriers but high exit
barriers, leaving all carriers struggling during economic downturns.
3. Threat of substitute products: A segment is unattractive when there are actual or
potential substitute for the product. Substitutes place a limit on prices and on profits.
If technology advances or competition increases in these substitute industries, prices
and profits are likely to fall. Greyhound and Amtrak have seen profitability threatened
by the rise of air travel.
4. Threat of buyers growing bargaining power: A segment is unattractive if buyers
possess strong or growing bargaining power. The rise of retail giants such as WalMart has led some analysts to conclude that the potential profitability of packagedgoods companies will become curtailed. Buyers bargaining power grows when they
become more concentrated or organized, when the product represents a significant
fraction of the buyers cost, when the product is undifferentiated, when buyers
switching costs are low, when buyers are price sensitive because of low profits, or
when they can integrate upstream. To protect themselves, sellers might select buyers
who have the least power to negotiate or switch suppliers. A better defense consists of
developing superior offers that strong buyers cannot refuse.
5. Threat of suppliers growing bargaining power: A segment is unattractive if the
companys suppliers are able to raise prices or reduce quantity supplied. Oil
companies such as ExxonMobil, Shell, BP, and Chevron-Texaco are at the mercy of
the limited amount of oil reserves and the actions of oil-supplying cartels such as
OPEC. Suppliers tend to be powerful when they are concentrated or organized, when
there are few substitutes, when the supplied product is an important input, when the
costs of switching suppliers are high, and when the suppliers can integrate
downstream. The best defenses are to build win-win relationships with suppliers or
use multiple supply sources.

RESEARCH METHODOLOGY

RESEARH METHODOLOGY
Research can be defined as a scientific and systematic search for pertinent information
on a specific topic. Research is a careful investigation of inquiry especially through
search for new facts in any branch of knowledge. In simple terms, research refers to
search for knowledge. Research comprises defining and redefining problems, formulating
hypothesis or suggested solutions collecting, organizing and evaluating data, making
deductions and reaching conclusions and at last carefully testing the conclusion
to determine whether they fit the formulating hypothesis.
Research methodology is away to systematically solve the research problem. It
may understand as a science of studying how research is done scientifically. In it, we
study the various steps that are generally adopted by the researcher in study of his
research problem along with logic behind them.

A Research design is a framework or blueprint for conducting the research of a project. It details
the procedures necessary for obtaining the information needed. A research design lays the
foundation for conducting the project.

TYPES OF RESEARCH DESIGN

Historical Research Design - The purpose is to collect, verify, synthesize evidence to establish
facts that defend or refute your hypothesis. It uses primary sources, secondary sources, and lots
of qualitative data sources such as logs, diaries, official records, reports, etc. The limitation is
that the sources must be both authentic and valid.
Case and Field Research Design - Also called ethnographic research, it uses direct observation
to give a complete snapshot of a case that is being studied. It is useful when not much is known
about a phenomenon. Uses few subjects.
Descriptive or Survey Research Design - It attempts to describe and explain conditions of the
present by using many subjects and questionnaires to fully describe a phenomenon. Survey
research design /survey methodology is one of the most popular for dissertation research. There
are many advantages.
Correlational or Prospective Research Design - It attempts to explore relationships to make
predictions. It uses one set of subjects with two or more variables for each.
Causal Comparative or Ex Post Facto Research Design - This research design attempts to
explore cause and affect relationships where causes already exist and cannot be manipulated. It
uses what already exists and looks backward to explain why.
Developmental or Time Series Research Design - Data are collected at certain points in time
going forward. There is an emphasis on time patterns and longitudinal growth or change.
Experimental Research Design - This design is most appropriate in controlled settings such as
laboratories. The design assumes random assignment of subjects and random assignment to
groups (E and C). It attempts to explore cause and affect relationships where causes can be
manipulated to produce different kinds of effects. Because of the requirement of random
assignment, this design can be difficult to execute in the real world (non laboratory) setting.
Quasi Experimental Research Design - This research design approximates the experimental
design but does not have a control group. There is more error possible in the results.
Research Design:The design chosen for this project was DESCRIPTIVE RESEARCH DESIGN as
well as EXPLORATORY in nature, which is used when the purpose of research is:
To describe the characteristics of certain groups:

 To estimate the prediction of people in a specified population who

behave in a certain way.
To make specific prediction.
The approaches to data collection are as follows:

Primary Data: These data are collected first time as original data. The data is recorded
as observed or encountered. Essentially they are raw materials. They may be combined,
totaled but they have not extensively been statistically processed.
Sources of primary data:
In this project primary data was collected through
1. Direct Observation
2. Personal interview
3. Questionnaire

Secondary Data: This is also known as published data, data which are not originally
collected but rather obtained from published source and statistically processed are known
as secondary data.
Sources of secondary data:
1. Different manuals and documents
2. Magazines
3. Website

Sampling
Sampling procedure: The sample is selected in a random way, irrespective of them being
investors or not or availing services or not. It was collected through personal visits to the known
person, by formal and informal talks and through filling up the questionnaire prepared.
Sample size:
The sample size of my project is limited to 50 only.
Sample design:
Data has been presented with the help of pie charts.

Statistical Hypothesis: A statement about the parameters of one or more population

distributors, which is formulated on the basis of sample data. It gives proper conclusion about the
population drawn, once it is tested.

Null Hypothesis
Alternative hypothesis

With the help of questionnaire, we used to apply chi-square test in this project in order to find out
whether there is any significant difference between Karvy Stock Broking Ltd and other stock
broking leading companies regarding their services provided.

Null Hypothesis: Statistically, there is no significant difference between Karvy

Brokerage firm and other stock broking firm regarding their service provided.
Alternative hypothesis: Statistically, there is the significant difference between
Karvy brokerage firm and other stock broking firm regarding their service
provided.

LIMITATIONS OF THE RESEARCH

1. The research is confined to a certain parts of Burdwan (West Bengal) and does not necessarily
shows a pattern applicable to all of Country.
2. Some respondents were reluctant to divulge personal information which can affect the validity
of all responses.
3. In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate the findings.

DATA ANALYSIS AND INTERPRETATION

PERCENTAGE
REPRESENTATION
OF
DEMAT
PREFERENCES BY THE 50 CUSTOMERS SURVEYED:
KARVY STOCK BROKING LTD.
INDIA INFOLINE

RELIANCE MONEY

24%
20%

16%

ACCOUNT

14%

RELIGARE

UNICON

10%

SHRIRAM

8%

KOTAK

8%

PIE CHART REPRESENTATION OF CUSTOMERS PERFERENECES

FOR DEMAT ACCOUNT IN SHARE TRADING ACTIVITIES:

KARVY
8%
8%

24%

10%

INDIA INFOLINE
RELIANCE MONEY
RELIGARE

14%

20%
16%

UNICON
SHRIRAM
KOTAK

In the above pie diagram, we see that 24% of the customers prefer for demat account in share
trading activities in Karvy. While, 20% of the customers are in favour of India infoline to prefer

for demat account for the purpose of share trading activities. Apart from this, only 8% customers
of whole sample size are prefer demat account both Shriram and Kotak each.
1. Are you employed?
Yes

[ ]

No

[ ]

Percentage of Employed person

Yes
46%

No
54%

In the above diagram, we find that from the whole sample size, 54% of the customers are
employed person, while 46% of the customers are unemployed person. Out of 46% customers
some are students and some are businessmen included.

2. Have you invested / are you interested to invest in share trading?

Yes

[ ]

No

[ ]

Percentage of customers interest

Yes

35%

No
65%

In the above pie chart, we see that out of total sample size, 65% of them said that yes they are
interested to invest money in share market while other 35% are not interested to invest money in
share market because of they already engaged in banking and insurance sector to invest money
or they are not employed.
3. Do you have a Demat Account?
Yes

[ ]

No

[ ]

Customers having Demat Acccount

Yes

30%

No
70%

In this above pie chart, we see that 70% of the customers having their Demat Account in any
Stock broking Company, while 30% are those persons who have no Demat account due to lack
of knowledge about share trading business or lack of affordable money to invest in the share
market.
4. In which company you have a Demat Account?
Reliance Money

[ ]

Infoline

[ ]

Religare

[ ]

Karvy

[ ]

Unicon

[ ]

Others

[ ]

Number of customers having demat account

8

Reliance Money

India Infoline
Religare

10
12

Karvy
Unicon

Others

In this above diagram, we see that out of 50 people sample size, 12 no. of customers having their
demat account opened in Karvy while 10 number of customers having their demat account with
India Infoline. Customers having demat account with Religare is counted as 7 from the whole
sample size. Only 5 number of customers have engaged in Unicon under which demat account is
opened.

5. What is the most important reason for not investing in share trading?
Lack of knowledge about share trading activities

[ ]

Enjoy investing in others

[ ]

Its benefits are not enough to drive you for investment

[ ]

Reason for not investment in share trading

Its benefit are not
enough to drive you
for investment
28%
45%

27%

Lack of knowledge
about share trading
activities
Enjoy investing in
others

From the above mentioned diagram, we are able to understand that 45% of the customers are
willing to enjoy investing in others like life insurance, Mutual fund services, IPO etc. Apart from

this 28% of the customers do not prefer share trading investment because of they perceive that
the benefits are not enough to drive you for investment and rest 27% of the customers having
lack of perfect knowledge about share trading activities.
6. Any other company whose service you like?
Reliance Money

[ ]

Infoline

[ ]

Religare

[ ]

Karvy

[ ]

Unicon

[ ]

Others

[ ]

Customer's interest with other companies

Reliance Money
India Infoline

7% 3%

Religare

35%

26%
9%

Karvy
Unicon

20%

Shriram
Kotak

With the help of customer survey, we find that customer choices and preferences depends not
only single company. Some customers have preferred for investment at least two companies due
to the fluctuation in the share market. In the above diagram, we are able to know that 35% of the
existing customers also interested in Reliance Money. While 26% of the customers have also
create interest in Karvy, 20% are in India Infoline while only 3% of the existing customers are
interested in Shriram insight for share trading investment.
7. Do you like Karvy brokerage Demat Account?
Yes

[ ]

No

[ ]

Customers view of interest for Karvy's Demat A/c

Yes

35%

No
65%

In the above diagram, we see that 65% of the whole customers like Karvy brokerage Demat
account as per their own perception or brand loyalty while other 35% of the existing customers
prefer other companies demat account as per their view of interest.
8. According to you which are the most suitable stage to invest in share trading
activities?
Young unmarried stage

[ ]

Young married children stage

[ ]

Married with older children stage

[ ]

Pre-retirement stage

[ ]

% of customers opinion regarding suitable stages to invest money in share market

10%
27%

Young unmarried
stage

8%
55%

Young married children

stage
Married with older
children stage
pre-retirement stage

As per the above mentioned pie chart, it is clear to know that 55% of the customers are said that
young unmarried stage is the best suitable stage to invest money in the share market. While the
other 27% out the whole sample size said that young married children stage are the best

opportunity stage to make investment in the share market and only 10% preferences goes to
married with older children stage and 8% comes under the pre-retirement stage.
9. What is your opinion regarding the stock broking services provided by Karvy?
Is it
Good
[ ]
Average
[ ]
Poor [ ]
Excellent
[ ]

Customer's opinion regarding stock broking services facilitated by Karvy

14%

6%

Good
Average

45%

Poor
35%

Excellent

As per the above figure, we see that out of 100 percent, 45% of the customers are in favour of
karvy stock broking services and they categories its services facility in good range while 35%
categories karvy stock broking services in an average. Only 14% of the customers ranked
karvys facility in poor range and rest 6% said that karvy provide excellent stock broking
services.
10. How much you are in support of demat account AMC charges applied by Karvy?
Is it
Good

[ ]

Average

[ ]

Poor

[ ]

Excellent

[ ]

Percentage of customer's opinion regarding Karvy's Demat A/c AMC charge

Good

24%

Average
Poor

44%

Excellent
32%

As per the above diagram, we see that most of the customers have given poor ranking on the
basis of Demat A/C AMC charge applied by Karvy because it is much higher than its
competitors. Approximate 44% of the customers opined poor support regarding AMC charge
facilitated by Karvy. Apart from it, 32% of the customers have ranked Karvy in an average
regarding AMC charges and 24% said that Karvys demat account AMC charges is good in some
circumstances.
11. What is your opinion relating to the rate of interest of margin funding facility of
Karvy?
Is it
Good
[ ]
Average
[ ]
Poor [ ]
Excellent
[ ]

Percentage of customer's opinion regarding margin funding facility of Karvy

4% 7%

Good
45%

44%

Average
Poor
Excellent

In the above figure, we see that 45% of the customers said that the Karvy is good to provide
margin funding facility to them. While 44% of the customers has given average to Karvy
regarding margin funding facility. Only 4% of the customers ranked poor on the basis of this
facility provided.

12. How much you are in favor of demat account opening charge for share trading
purpose?
Is it
Good
[ ]
Average
[ ]
Poor [ ]
Excellent
[ ]

Percentage of customer opinion regarding demat account opening charges by Karvy

25%

Good
Average

60%

15%

Poor
Excellent

In the above figure, we mentioned that approximate 60% of the customers are dissatisfied
regarding charged applied during opening demat account and they ranked karvy as poor on the
basis of charges applied for opening demat account. A little portion of the customers ranked
karvy good as 25% and 15% of the customers have given average ranking as compared to their
competitors.

STATISTICAL TOOLS APPLICATION

Interested
Not Interested

Demat Account
20
35

No demat A/C
30
15

Total
50
50

55

45

100

Null Hypothesis: Statistically, there is no significant difference between Karvy

Brokerage firm and other stock broking firm regarding their service provided.
Alternative hypothesis: Yes, there is the significant difference between Karvy
brokerage firm and other stock broking firm regarding their service provided.
Degree of freedom () = (r-1) (c-1)
=> () = 1
Expectation of C11 = 50*55/100 = 27.5(approx 28)
So, expected frequency shall be:
Interested
Not Interested

Demat Account
28
22
50

No demat A/C
22
28
50

Total
50
50
100

By applying Chi-square Test, we find that

Frequencies (O)

Frequencies (E)

(O-E)2

(O-E)2/E

20
35
30
15

28
22
22
28

64
169
64
169

2.28
7.68
2.90
6.035
18.895

For = 1, 2= 0.05 = 3.84

The calculated value of chi square is much more than the table value. The hypothesis is rejected.
So, we can say that there is a significant difference between the services provided by karvy
brokerage and other firms. By applying chi square test, we find that the value of chi-square test is
18.895 which is higher than the table value which is 3.84. So, it indicates that the hypothesis is
rejected and we can say that the services provided by Karvy Stock Broking Ltd is significantly
different from the other Stock Broking leading companies.

FINDINGS
After conducting research through applying questionnaire and personal interview I reached at a
particular point. The major findings about related information of Karvy are described as below:1.

People think that share trading is the best way to invest money in the share
market to increase profit margin within a short period. They are aware of the

fact and realizing its importance. The company should try to expand and build
up its infrastructure because there is a large potential for share trading in India
as guidelines provided by SEBI.
2.

In a single roof, we found that Karvy Stock Broking Ltd. is not only
facilitating stock broking services to their customer but also different other
financial services are being provided to the customer such as Mutual fund,
Insurance, Commodities, DP, Merchant & Inv. Banking, PMS etc.

3.

The financial product of KSBL has good credibility as compared to its

competitors in the Burdwan town (WB). The objective of the company is not
only to facilitate better services to the customers but also to built-up long term
mutual relationship with them.

4.

The entrance of private players will increase the competition and it would be a
tough task to secure a good position in the market. In this tough period, it is
necessary for the company to adopt the best market strategy in order to
capture the large market share as well as potential customers against their
rivals firms.

5.

With the help of above pie chart, we can easily access that 24% from the
whole customers should preferred Karvy for investment in share trading
activities and 70% of the customers having their own demat account in
Burdwan town (West Bengal).

6.

With the help of applying chi-square test (2), we are able to understand that
Karvy Stock Broking Ltd provide specific services as compared to its
competitors.

CONCLUSION
While doing my summer internship program I came to a conclusion that this training has
helped me much in getting the thorough knowledge about some of the stock broking companies,

how these companies are competing against each other for getting the more market share, how
they are applying different marketing strategies to attract customers and making them satisfied.
I came to know about the demat account, its benefits, how does it provides services to
the customers of which I was totally ignorant when I started my project.
I gathered much more knowledge about Karvy Stock Broking Ltd. its services, its
strategies, and how every employees of it work hard to achieve the organizational goal i.e.
achieve the maximum market share through customer satisfaction.

One thing that I noticed during my field work that many people of burdwan are
not much more awared about the various financial products and services of Karvy which
had to be there. They are ignorant about demat account and lack of knowledge and
information about it scared them of investing money in share market. So to generate
awareness among them advertising campaign can result in fruitful results. Only a limited
percentage of people are enjoying investing money in share market in Burdwan.

Lastly and not the least as a coin has two sides, Karvy has favorable and
unfavorable aspects. The favorable aspect is that it provides lot of benefits to its
customers which some of its competitors fail to provide and again less awareness about it
among people is its negative side which hinders them to invest their fund confidently.

RECOMMENDATIONS
Some of my recommendations are summarized below as follows:-

1.

It was observed that the most vital problem spotted is of ignorance. Investors
should be made aware of the benefits. Nobody will invest until and unless he is fully
convinced. Investors should be made to realize that ignorance is no longer bliss and what
they are losing by not investing.

2.

It is necessary for a growing company like Karvy to adopt some promotional

tools to make it present before the willing investors of the country. Many people who are
interested to invest in the share market but cannot rely upon Karvy because of its less
popularity among the general public.

3.

Infrastructure of a company plays a vital role for attracting customers from the
market. From this side also, the Karvy has to improve more in order to be caught up in
the eye of the customers.

4.

For better service providing Karvy should have to increase the number of
terminals so that maximum no. of transaction can be executed in a short span of time and
thus it would help in increasing the customers satisfaction.

5. Due to higher AMC charges and demat account opening charges, most of the customers
are allowed to choose another companies rather than Karvy. So, it is necessary for the
company to evaluate market condition and based on that, take appropriate steps in order
to attract the potential customers through providing low charges for opening of demat
account.
6.

As I have noticed in the Burdwan branch of karvy, the work load upon the
employees is much than it should have to be. So, in order to facilitate the work in a
convenient and easier way more number of employees should have to be appointed at that
branch.

BIBLIOGRAPHY

Books and manuals:-

1.

Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar Jha, Marketing

Management, A south asian perspective 13th edition

2.

Kothari, C.R., Research Methodology (2004 edn.), New Age International

(p)Ltd.

Journals:
Karvy Finapolis

Websites:www.karvy.com
www.religaresecurities.com
www.indiainfoline.com
www.shriraminsight.com
www.reliancemoney.com
www.uniconindia.in
www.kotaksecurities.com
www.bseindia.com
www.nseindia.com
www.sebi.gov.in
www.moneycontrol.com

ANNEXURES AND QUESTIONNAIRE

QUESTIONNAIRE

(This research is done for educational purpose. There is no financial motive.)

Name:
Age:
Occupation:
Mobile no:
1 Are you employed?
Yes
2

[ ]

[ ]

No

[ ]

Do you have a Demat Account?

Yes

No

Have you invested / are you interested to invest in share trading?

Yes

[ ]

[ ]

No

[ ]

In which company you have a Demat Account?

Reliance Money

[ ]

Infoline

[ ]

Religare

[ ]

Karvy

[ ]

Unicon

[ ]

Others

[ ]

What is the most important reason for not investing in share trading?
Lack of knowledge about share trading activities

[ ]

Enjoy investing in others

[ ]

Its benefits are not enough to drive you for investment

[ ]

Any other company whose service you like?

Reliance Money

[ ]

Infoline

[ ]

Religare

[ ]

Karvy

[ ]

Unicon
[ ]
Others
Do you like Karvy brokerage Demat Account?

[ ]

Yes

[ ]

No

[ ]

According to you which are the most suitable stage to invest in share trading activities?
Young unmarried stage

[ ]

Young married children stage

[ ]

Married with older children stage

[ ]

Pre-retirement stage

[ ]

What is your opinion regarding the stock broking services provided by Karvy?
Is it
Good
[ ]
Average
[ ]
Poor
[ ]
Excellent [ ]

10 How much you are in support of demat account AMC charges applied by Karvy?
Is it
Good

[ ]

Average

[ ]

Poor

[ ]

Excellent

[ ]

11 What is your opinion relating to the rate of interest of margin funding facility of Karvy?
Is it
Good
[ ]
Average
[ ]
Poor
[ ]
Excellent [ ]
12 How much you are in favor of demat account opening charge for share trading purpose?
Is it
Good
[ ]
Average
[ ]
Poor
[ ]
Excellent [ ]