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Skype's introduction of Microsoft-sold advertising in Skype's live voice chat for nonpaying members of the Skype network and

advertising on the Skype.com sites might be considered cultural degradation. This is a pivot from a Freemium Web Products and
Services to an intrusive ad-supported business model. Skype's designers were directed to inject the display ads in the least harmful
manner.
Skype has been improving the technical quality of their products and services since Microsoft acquired them. Skype released
significant updates for Mac, Windows, iOS, Android, Windows Phone, Qik to add features, integrate with native operating systems,
improve performance and refine experience.
On the business side, Skype launched two user communities: an education community for teachers and they edutech professionals,
and a small business community. Skype also relaunched their partner store for third-party apps and gear, de minimus for developer
ecosystems.

Skype has moved from a secure, efficient p2p model to a 'cloud' model where all your messages, photos and calls are routed through
Microsoft's servers and stored there permanently, a significant privacy risk that makes Skype unsuitable for business. Microsoft have
begun to do some dodgy things like visiting every URL posted in any Skype chat, ostensibly to check for phishing and malware, but
could also be Google-level privacy infringement.
Adding fuel to the fire, despite ditching the p2p model, recent versions of Skype have significant issues with missing messages,
messages with incorrect timestamps, missing edits, people kicked out of chats re-appearing, messages not being delivered etc. You
would think a centralized model would be more stable than p2p but in fact it's gotten a lot worse. Support for some platforms such as
Linux has steadily gotten worse as they have not been updated to keep up with the new functionality.
Microsoft have also increased the number of advertisements in the Windows client and increased its bloat, just as they did with Live
Messenger (formerly MSN Messenger) over the years.
On the other hand, the introduction of inline photos/images and animated emoticons is useful, the cloud chats are more stable across
multiple devices, and the web client at Skype for Web is very promising.
.
I think that this is a foolish move by Airtel, and one that is likely to fail technically, commercially, reputationally and (if TRAI is
effective) legally/regulatorily.
I have seen no good definition of "voice" here. Does it include just things that "look like phone calls", or does it also capture voicemessaging, karaoke, in-game chat, conferencing, audio streaming and 100 other possible applications of voice? The days when we
could assume voice=telephony are past.Similarly, what's the definition of "browsing"? If I have an in-browser voice (or video) session
using WebRTC technology, based on HTTP and HTML5, how is that counted?
Also, does the user pay for both in- and outbound voice traffic? Does that not mean doublecounting? What about videocalling which
includes voice - are you charged for the whole stream's data or just some notional % which is attributed to voice? What about
encrypted streams, or VoIP inside VPNs?
What are the costs for customer support to deal with queries & complaints? How can bills be verified for false-positives/false
negatives?
The whole thing is a ludicrous excuse by a company that is trying to push a 120-year old, overpriced, one-size-fits-all service onto
users who now have a lot more choice to pick the best tool for a given job. Telephony is nearing obsolescence. Telcos like Airtel need
to innovate & create new experiences.
Here's what the big fight is all about.
Till recently, the telecom companies had enjoyed a great run in India, making tens of thousands of crores in profits over a long run, as
India grew to 800 million mobile phone users from virtually nothing.During this time, they've largely focused on selling voice minutes
- while at the back end they have been using voice over internet protocol (or VOIP) to connect with other telcos and deliver calls using
the internet. And given that the cost of VOIP is a tiny fraction of the cost of traditional voice calls they were charging, they raked in
the moolah.But, now thanks to the likes of WhatsApp and Skype and Google Hangouts, consumers can get the same voice calls
delivered at internet prices, direct to their handsets. And this has the telcos running scared. Their margins are eroding.
They want the right to charge what they want, when they want and how they want, with no logic whatsoever. In effect, if Airtel
doesn't like YouTube but wants to push its own video app Wynk - it wants the right to offer that for free while charging you a bomb to
access YouTube.
One of our telcos, Reliance, has already gone ahead with this Facebook-driven evil scheme called Internet.org by Facebook - where
you can access Bing for free, but you have to pay to access Google - and you have access to BabaJobs for free, while you have to pay
for Jobs - Recruitment - Job Search - Employment - Job Vacancies - Naukri.com. They've sold it as a "solution for poor countries" but
what they really mean is that it's a "solution to keep countries poor".
This breaks the very nature of the Internet.
In the US, this kind of differential pricing at whim has been made illegal. The US government has ruled strongly in favour of net
neutrality.
But in India, the telcos have managed to get one person to write a "consultation paper" on behalf of the supposedly-independent TRAI
(Telecom Regulatory Authority of India) asking for public opinion on allowing telcos to break net neutrality.
The note - which is terribly written, and deeply biased - is athttp://www.trai.gov.in/WriteReaddata/ConsultationPaper/Document/OTTCP-27032015.pdf - and if you don't want to read through 117 pages of shoddily-written propaganda full of deliberately confusing
jargon, there's a much shorter summary by my friend @Nikhil Pahwa of Medianama at Page on tinyurl.com and a set of answers to
frequently-asked questions at Internet Licensing and Net Neutrality FAQs - Pro Neutrality
But if you want the really, really, really short summary, here is logic in the TRAI paper: Telcos have invested lots of money to build out
the network. They used to make a lot of money off it. But now other people are making money on this network, because they
innovated while the telcos did not - so this is a bad thing. So we need to let telcos charge people however they want so telcos can
make the money they need.

This TRAI Consultation Paper is a load of complete bullshit.


1. the telcos did us a favor. To start with, the airwaves are ours, the people of India's. Telcos bid for and paid a license fee to our
representatives, the government of India, to temporarily license our airwaves to sell their networks on it. They knew what they were
buying, they paid for it, and they got it. Now they've failed to innovate.
2. these firms are hurting financially. Look at them historically - they've all more than recovered the amounts they bid for the
spectrum. No one is in the poorhouse. And even if they get into the poorhouse in the future, we don't have any sovereign duty to help
them out. Business is Darwinian. They didn't innovate, we don't need to bail them out.
3. there is a natural reason we need to be telco-friendly as technology changes.
The TRAI paper is trying to make a make-believe case that telcos and ISPs who chose not to innovate should be compensated for their
incompetence.
What can we end up with if we allow this to pass?
1. shoddier products. 2.higher bills.
.
Revenue:

Microsoft's Skype division owns the Lync business unit. It sells phones, phone systems, telecom, collaboration software,
and professional services to businesses.

Skype sells advertising on its sites and some desktop clients. Windows Live Messenger sold ads in its client before it
was retired in favor of Skype; WLM ad revenue may show as Skype revenue in Microsft's books.

Skype features show up inside other Microsoft products, like the browser version of Office. Skype adds value for
Microsoft even if the revenue hits another division.
Skype is a simple freemium model with a twist. We give away high quality audio and video to millions of people (active not just
registered). We charge for PSTN termination, for premium services such as hi-def group video and we include ads for non-paying
users. There are exceptions - we give more away for education and other causes we believe in. Skype is inherently free for limited use
kind of business model example. It is a freemium business model. Skype is thus based on a freemium VoIP model. Much of the
service is available to users free of charge (if both the receiver and dialer are using skype id based access). Skype Credit or a
recurring subscription is required to call a landline or a mobile phone number from skype like that of a regular call
How does skype make money from credits is exactly like recharging your pre-paid sim cards. You recharge (buy credits) for X
amount and use it for outgoing calls, sms to phone numbers.
How does skype make money from post paids is by way of auto debit of card on usage. If you do not want to recharge / buy
credits, you can avail a postpaid like facility as well. The difference being your credit card will be linked to your phone number and as
and when you use, your card will be debited. Personally, I feel Microsoft has wasted skype especially after the advent of WhatsApp
and Viber and the likes, who would pay? I see skype business model only in action when people are doing video calls on computer /
laptops and conference calls when skype bugs them with ads.

As per Skypes FAQ, Skype makes money primarily through Skype credits or monthly subscriptions. While Skype-to-Skype calls, video
calls, and group calls are free, calls and text messages to non-users require Skype credits. These credits allow Skype users to make
calls to land lines, send text messages anywhere in the world, or purchase a Skype number so that users can be receive calls from
anywhere in the world on their Skype account.Skype also offers Skype To Go, a service that allows low-cost international calls from
mobile phones and land lines. No matter the location, a Skype To Go subscriber can dial a local number (that they purchase) to dial
out to international contacts. For instance, a Skype user in London wishing to speak to a New York colleague simply has to add the
New Yorker into their Skype To Go contacts list. A local number will be issued by Skype, which the Londoner can dial to be connected
to their American counterpart.So just how much do these services bring into Skypes coffers? Unfortunately, Microsoft has not given a
definitive answer: revenue from Skype is classified under the ambiguous commercial licensing," which also includes Microsoft server
products and CRM software. However, per a statement by the General Manager of the Skype division, Skypes 2013 fiscal year
revenues were approaching that of Microsofts Sharepoint, which pumps out close to $2 billion in earnings.
Future: The biggest recent development for Skype is the Skype Translator software that will soon be bundled into the existing app for
Windows PCs. The translator, which currently supports English, Spanish, Italian, and Mandarin, will allow its users to translate speech
in real-time through a Skype video call or instant messaging. Microsoft has also announced that Skype will be a key feature of the
newly announced Surface Hub, an 84-inch, 4K, Windows 10-based touch screen for office applications. But perhaps most intriguingly
is that Skype will be available on the ultra-secretive and sleek Hololens, a still-in-development headset straight out of a science fiction
novel, which allows wearers to project holograms.

In a marketplace crowded with C2C instant messaging and calling apps, and one that is progressively getting more crowded, MS
made the smart choice of going enterprise by packaging Skype with Lync and Office 365. And it definitely paid off. As of Nov 2015,
Skype for Business is poised to exceed 100 million enterprise seats by 2018, if it continues its current growth trajectory. More than
4,000 companies have begun using Microsofts new services since the company integrated Skype into Office 365 in July, with the
number growing 20 percent each week. So, no. Microsoft did not destroy Skype. And it surely will not destroy LinkedIn. In fact, it is a
sensible purchase for them. Acquiring companies like Whatsapp and Instagram might make sense for Facebook, but not for MS,
seeing that their business models and value proposition are starkly different. Skype with LinkedIn integration:

Massively scaling the reach and engagement of LinkedIn by using the network to power the social and identity layers of Microsoft's
ecosystem of over one billion customers. Think about things like LinkedIn's graph interwoven throughout Outlook, Calendar, Active
Directory, Office, Windows, Skype, Dynamics, Cortana, Bing and more.

Accelerating our objective to transform learning and development by deeply integrating the Lynda.com/LinkedIn Learning solution in
Office alongside some of the most popular productivity apps on the planet (note: 6 of the top 25 most popularLynda.com courses are
related to Microsoft products).
Realizing LinkedIns full potential to truly change the way the world works by partnering with Microsoft to innovate on solutions within
the enterprise that are ripest for disruption, e.g., the corporate directory, company news dissemination, collaboration, productivity
tools, distribution of business intelligence and employee voice, etc.
Expanding beyond recruiting and learning & development to create value for any part of an organization involved with hiring,
managing, motivating or leading employees. This human capital area is a massive business opportunity and an entirely new one for
Microsoft.
Giving Sponsored Content customers the ability to reach Microsoft users anywhere across the Microsoft ecosystem, unlocking
significant untapped inventory.
Redefining social selling through the combination of Sales Navigator and Dynamics.
Leveraging our subscription capabilities to provide opportunities to the massive number of freelancers and independent service
providers that use Microsoft's apps to run their business on a daily basis.
Have you checked Googles new video calling app Google Duo?
Google Duo Benefits :
1.As already mentioned earlier, Google Duo users are super happy with its very simple and intuitive interface.
2.Unlike other apps it does not ask you for it would not ask you for your Gmail account, No need to log in anywhere though it isend-toend encrypted. It just needs your number to be verified.
3. The call connects Quickly and it has an auto-adjust feature on the resolution to keep your call going without interruption.
How Does Google Duo App Work :It will ask your mobile number to send a verification code . After you verify your number you can
use it for video calling.Before you begin a call you have to tap icons and your recent contacts to start a video call. During a call, youll
see yourself (in a small little circle), and icons to mute audio, switch cameras and hang up. Video from the other line fills up your
screen and thats how it works. If youd rather have your camera fill up the screen and by just tapping the preview circle your can
switch your view.
Tips For Google Duo App
1.The Knock Knock feature: Maybe this is this only feature is enough to make us use Google Duo App. Knock Knock lets us view the
stream before we choose to answer. This is how a person youre calling can actually see what youre doing and exactly who is calling.
2. Switch to Rear and Front camera
3.Mute While On Call: Just press mic icon in Google Duo icon and you will go mute. The receiver on the other end will not be able to
listen to you. He will only view your video without any audio.
4.Block Any Contact Who Offends
Biggest features we missed in Skype chat:
- Offline support (means that sender and recipient of the message do not have to be online simultaneously for message to be
transferred) [CORRECTED]
- Mobile support (ability to receive notifications without noticeable battery drain)
- Multiple endpoints coordination (chats which has been read on one device marked as read on all others) [CORRECTED]
- Company wide channels or group chats (users have to authorise each other before they can chat and have to be added to specific
group chats, no possibility to join company specific channels, no easy way to view and manage history for new joiners)