Katalina Valle

kvalle@purdue.edu | 11838 Silverado Dr., Fishers, IN 46037 | (317) 383-1064

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PROFESSIONAL EXPERIENCE
GLIDEPATH, Fishers, IN
Marketing and Client Engagement Intern

June 2016-August 2016

Integrated social media accounts including Facebook, Twitter, and LinkedIn into Hootsuite and increased
Twitter followers exponentially
Crafted specialized e-mails through Salesforce, Act-On, and ZoomInfo which resulted in a 7% client increase
Wrote and published 20 blogs to WordPress site that resulted in 5 blog retweets within the first week
PURDUE ATHLETICS, West Lafayette, IN
Marketing & Promotions Intern

August 2015-January 2016

Implemented a marketing campaign resulting in expanded student involvement regarding collegiate sports
Developed detailed timing sheets that maximized efficiency during Womens Basketball games
Collaborated with other interns during sporting events in order to select contestants and display game sponsors
STUDENT DIVERSITY INITIATIVES, West Lafayette, IN
Intern

August 2014-December 2014

Oversaw social media plans to maximize diversity and inclusion using Facebook, Twitter, and Instagram
Effectively created and delivered newsletters once a month detailing upcoming diversity events
Launched marketing plan that detailed student diversity events for the year

ORGANIZATIONS & LEADERSHIP EXPERIENCE

Purdue Institute for Civic Communication (PICC)

August 2016-Present

Contributed to development of a national poll with Penn Schoen Berland to measure public voter opinions
Volunteered for event with presidential candidate Gary Johnson and debated current issues
Assisted in organization of public forum featuring Ron Chernow, author of Hamilton
Organized networking events for past PICC alumni
College Mentors for Kids
August 2015-Present
Mentored at-risk youth in the Lafayette area through weekly activities and fundraising
Public Relations Student Society of America

August 2015-Present

Facilitated and assisted with COM Day which included networking sessions and guest lectures
Organized agency tours of Public Relations Agencies in Indianapolis and Chicago
Honors College Mentor
April 2014-December 2015
Led 16 incoming freshmen during two fall semesters to promote personal growth and critical thinking skills
Facilitated discussion for 50 minutes each week on class subjects through communication

EDUCATION
PURDUE UNIVERSITY, West Lafayette, IN

Bachelor of Liberal Arts in Public Relations and Strategic Communication

Minor in Management and Spanish
Honors College, Deans List, Phi Beta Kappa
Albert J. Weitz Scholar, Brian Lamb Scholar, Emerging Leaders Scholar

GPA 3.8/4.0
May 2017

UNIVERSITY OF SEVILLE, Seville, Spain

15 credit hours taught in Spanish in International Marketing and Communication
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SKILLS
Spanish Writing and Speaking Proficiency
Google Analytics and AdWords
Hootsuite Certified

GPA 3.7/4.0
Spring 2016