DE LA SALLE UNIVERSITY

RAMON V. DEL ROSARIO COLLEGE OF BUSINESS

COURSE CHECKLIST

ID 114 Bachelor of Science in Advertising Management

(ADV)
FIRST TERM, Academic Year 2014-2015
Course Title

Course Code

COMALGE
LBYADV1
TREDONE
INTHROP
POLISCI

College Algebra

Units
3

Prerequisites

Course

Computer Package 1 for Advertising Majors

Humanity's Search for Life

Introduction to Anthropology

Introduction to Political Science

ACCTBA1
BUSANA1
LBYADV2
MANAORG
ECONONE

SCIMATC

G.E. Natural Science New Materials Track - Chemistry Lecture

LBYMATC

G.E. Natural Science New Materials Track - Chemistry

Laboratory

FITWELL

SECOND TERM, Academic Year 2014-2015

Course Title
Fundamentals of Accounting

Units
3

Prerequisites

Business Analysis 1

COMALGE

Computer Package 2 for Advertising Majors

LBYADV1

Management of Organizations

Basic Microeconomics

SCIMATP

G.E. Natural Science New Materials Track - Physics Lecture

FTTEAMS

Physical Fitness and Wellness in Team Sports

Physical Fitness and Wellness

PERSEF1

Personal Effectiveness 1

(2)

LASARE1

Lasallian Recollection 1

(0)

NSTPCW1/R01

CWTS Formation Phase/Military Science 1

NSTP101

NSTP General Orientation

SAS1000

Student Affairs Services 1000

Total Units

Total Units
Course Code

FIRST TERM, Academic Year 2015-2016

Course Title

(0)
19(0)
Units

Prerequisites

Course

SECOND TERM, Academic Year 2015-2016

Course Title

(3)

COMALGE

FITWELL

NSTP101

Course

ACCTBA2
HUMANBE
CPROBS1
FILKOMU
ENGLCOM

THIRD TERM, Academic Year 2014-2015

Course Title
Accounting for Partnership and Corporation
Human Behavior in Organization

MANAORG

Critical Problem Solving 1

COMALGE

Komunikasyon sa Filipinohiya
Basic Communication and Study Skills

SCIMATB

G.E. Natural Science New Materials Track - Biology Lecture

LBYMATB

G.E. Natural Science New Materials Track - Biology

Laboratory

FTSPORT

Physical Fitness and Wellness in Individual/Dual Sports

FITWELL

NSTPCW2/R02

CWTS Community Service Phase/Military Science 2

(3)

NSTPCW1/R01

(0)
19(5)
Units

Total Units
Prerequisites

Units
Prerequisites
3
ACCTBA1

Course

THIRD TERM, Academic Year 2015-2016

Course Title

19(3)
Units

Prerequisites

ACCTBA3

Management Accounting

ACCTBA2

BCOMADV

Business Communication for Advertising Majors

ENGLCOM

ADSTRAT

Strategic Planning and Account Management

ADPRINS

CPROBS2

Critical Problem Solving 1

CPROBS1

ADPRINS

Principles of Advertising and Marketing Communication

MARKETP;LBYADV1;
LBYADV2

ADSERCH

Advertising, Consumer and Media Research

ADPRINS; LBYADV1;
LBYADV2;CPROBS2

ECONTWO

Introduction to Macroeconomics

ECONONE

BUSLAW1

Law on Obligations, Contracts, Sales and other Business

Contracts

ADVELE3

Advertising Elective 3 ** (see Table 1)

MARKETP

Principles of Marketing

MANAORG;CPROBS1;
LBYADV2

INTFILO

Introductory Philosophy

BASFIN1

Basic Financial Management 1

ACCTBA2

TREDTWO

The Filipino Christian in a Changing World

TREDONE

ENGLRES

Basic Research Skills / English For Specific Purpose

ENGLCOM

HUMAART

Introduction to Art

ENGLRES

KASPIL1
FTDANCE

Buhay, mga sinulat at nagawa ni Dr. Jose P. Rizal

Physical Fitness and Wellness in Dance

3
2

FILDLAR
KASPIL2

Pagbasa at Pagsulat sa Iba't-Ibang Disiplina

Kasaysayan ng Pilipinas

3
3

FILKOMU
KASPIL1

TREDTRI
PERSEF2
LASARE2

The Christian and the Word

TREDTWO

FITWELL

Personal Effectiveness 2

(2)

PERSEF1

Total Units
Course Code

FIRST TERM, Academic Year 2016-2017

Course Title

20
Units

Total Units
Prerequisites

Course

SECOND TERM, Academic Year 2016-2017

Course Title

Lasallian Recollection 2

21
Units

Total Units
Prerequisites

Course

THIRD TERM, Academic Year 2016-2017

Course Title

(0) LASARE1
18(2)
Units

Prerequisites
ADPRINS;ADSTRAT;
ADVISUA

ADVISUA

Advertising Visualization and Art Direction

ADSTRAT;ADSERCH

ADPRINT

Print Advertising Production and Management

ADVISUA, ADWRITE

ADRAPHO

Advertising Photography

ADWRITE

Copywriting and Creative Management

ADSTRAT;ADSERCH

ADVOCPR

Advocacy Advertising and Public Relations (required

ADVELE1)

ADVISUA, ADWRITE

ADVELE5

Advertising Elective 5 ** (see Table 1)

MARKMNT

Marketing Management

MARKETP;ADPRINS;
ADSERCH;ADSTRAT;
BASFIN1

SHURMAN

Strategic Human Resource Management

MANAORG;
HUMANBE

ADMEDIA

Media Planning and Buying

MANSCIE,ADPRINT,
ADVOCPR;ADVISUA;
ADWRITE

BUSLAW2

Law on Business Organizations (Partnerhip, Corporations and

other Business Organizations)
Basic Financial Management 2
Introduction to Literature

BUSLAW1

ADVELE4

Advertising Elective 4 ** (see Table 1)

TOTALQM

Total Quality Management

CPROBS2

3
3

BASFIN1
ENGLRES

SPEECOM
CSRGOVE

Oral Communication / Advanced Speech Class

Corporate Social Responsibility and Good Governance

3
3

TREDFOR
GREATWK

The Christian Vocation of Life

The Great Works

3
3

TREDTRI

BASFIN2
HUMALIT

Total Units

18

Total Units

18

ENGLCOM
MANAORG

Total Units

18

page 2
ID 114 ADV
Course Checklist

FIRST TERM, Academic Year 2017-2018

Course Title

Course Code

Units

Prerequisites

ADBROAP

Broadcast Advertising Production and Management

ADPRINT;ADRAPHO;
ADMEDIA

ADSALES

Salesmanship in Advertising (required ADVELE2)

ADPRINS;MARKMNT

BUSLAW3

Principles of Taxation, Income and other Transfer and Business

Taxes

BUSLAW1

LAWADVE
CREWRIT
IPERSEF
LASARE3

Legal Aspects of Advertising Promotions

Introduction to Creative Writing
Integrating Course on Personal Effectiveness

3
3
(0)
(0)

BUSLAW1
HUMALIT
PERSEF2
LASARE2

Lasallian Recollection 3
Total Units

Total Academic Units

Total Non-Academics
TOTAL

SECOND TERM, Academic Year 2017-2018

Course Title

Course

ADVRTHS

Advertising Practicum/Thesis
Total Units

Units

Prerequisites

ALL ADVERTISING
SUBJECTS & MARKMNT

15(0)

Table 1. ADVELE1 (Advertising Electives)

Course

191 units
(10) units
201 units
NOTE: Courses in italics are majors.
Entry into the program requires the passing of the qualifying exam administered
by the department every term of the academic year.

Prepared by :

ATTY. JAMES KEITH C. HEFFRON

Vice Dean, Ramon V. del Rosario College of Business

ENTRY INTO THE MARKETING PROGRAM REQUIRES THE COMPLETION OF THE FOLLOWING COURSES:
BUSANA1; CPROBS1; COMPUTER AND ECONONE.
ONLY 3 (THREE) MAJOR SUBJECTS ARE ALLOWED EACH TERM

MS. MARY JULIE B. TAADA

Chair, Marketing Management Department

Approved by:

DR. MA. LUISA C. DELAYCO

Dean, Ramon V. del Rosario College of Business

THSADMG (THESIS) CANNOT BE ENROLLED DURING SUMMER TERM

AND CANNOT BE TAKEN WITH OTHER SUBJECTS

TO THE STUDENT: Please take note that courses should not be enrolled
without having passed their respective pre-requisites. Courses taken
without having passed the pre-requisites will be INVALIDATED.
Please be guided accordingly.

NAME: ______________________________________

ID # ________________________
* as of July 11, 2014

Course Title

ADCOMPU
ADIRECT

Computer Graphics in Advertising

Direct Response Advertising and Sales Promotion

ADE-COM
ADEVMGT
INTELAW

Advertising E-Commerce
Events Advertising
International Trade and Law

PRE-REQUISITE
ADPRINS
ADPRINS; ADVOCPR
ECONONE; BUSLAW1