SUNDAY STAR, 20 NOVEMBER 2016

COSMETOLOGY &
AESTHETICS

SKIN experts around the world

have long identified natural
resources, particularly plants and
herbs, to contain a range of
nutritional properties that may
be beneficial to human skin.
Among the most popular
ingredients in current skincare
products in the market is Perilla
ocymoides leaf extract more
commonly known as shiso extract.
Shiso is rich in omega-3 fatty
acid and alpha-linolenic acid,
ingredients that are believed to
have anti-inflammatory properties
and provide a prominent
antioxidant effect.
The high antioxidant content
can protect skin cells

The First Aid range

of products by
Agnes Pauline.

Nourishing your complexion

from damage, thus reducing the
effects of skin ageing.
Besides that, shiso contains a
compound that acts as a natural
precursor for ceramides, which
play a role in

maintaining the skin barrier that

protects against water loss.
Therefore, these characteristics
make shiso a good choice for body
oils and face products that are
meant to treat problematic skin
types and dry skin.
As good skin is often an
important factor in boosting
a persons self-esteem and
confidence, everyone
wants radiant,
clear, smooth,
younger-looking
and hydrated
skin.
The First Aid
(FA) range of
products
produced by
Agnes Pauline is
made for people
with normal to dry
skin as well as those
who are struggling with sensitive
skin and experiencing persistent
redness.
Sensitive, redness-prone skin
needs special care. The FA range
of products is developed for and
by Asian women.
The FA treatment range

includes an exfoliant, soothing

serum, cool gel, complex mask
and peel-off mask.
There is also the FA Restorative
Series for home use:
l FA Restorative Cleansing
Milk This rich, velvety cleanser
has a fine, soft texture. It works to
gently remove surface oils, dirt,
grime and make-up for a clean
and calm complexion. It also has
hydrating and soothing properties.

l FA Restorative Essence The

essence helps to relieve dry skin
conditions and increase hydration
levels upon application.
This serum is meant for
hypersensitive skin, allowing for
deeper penetration that will leave
skin feeling refreshed, hydrated
and soft.
It contains concentrations of
hyaluronic acid to help reactivate
the skins hydration mechanisms
and replenish its water reserves.
l FA Restorative Booster The
booster moisturises, nourishes and
protects the skin, leaving it moist
and smooth. It contains a natural
vasoconstrictor that helps visible

skin redness.
The booster works by defending
the skin against free radical
damage for a smooth, healthylooking complexion.

l FA Restorative Moisturiser
This skin repair formula helps
protect and prevent the skin from
redness and allergies.
Made from a special blend of
botanical ingredients, including
Helianthus annuus (sunflower)
seed oil, olive oil, Camellia sinensis
leaf extract, shiso leaf extract and
Aloe barbadensis (aloe vera) leaf
extract, the products aims to calm
sensitive, easily irritated skin and
helps to improve its condition.
l FA Recovery Silk Mask
Aimed at repairing and reviving
skin to its healthy and hydrated
state, this simple 15-minute
application helps to reduce skin
redness and impurities from
pores while restoring healthy
sebum levels.
n For more information, call
Kelly Choo at 014-344 9491 or
visit www.agnes-pauline.com.

2 Cosmetology & Aesthetics

SUNDAY STAR, 20 NOVEMBER 2016

Dermal collagen
induction
BASED on 30 years of research, a Swiss
company has developed a formula for
skin rejuvenation: EVENSWISS with
Dermatopoietin is a new approach to
anti-ageing treatment referred to by
Dr Peter Schoch, head of research and
development at United Cosmeceuticals
GmbH.
To support the natural self-rejuvenation
of skin and hair, this line of cosmeceuticals
is designed based on an understanding
of the biochemical mechanisms of skin
and hair renewal, which leads to
understanding the fundamentals of the
ageing process.
It is on this basis that the patented
and award-winning active ingredient
Dermatopoietin is developed.
Dermatopoietin is a trademark for the
synthetic human cytokine interleukin-1
(IL-1) the natural polypeptide that
controls the homeostasis of skin.
It is produced by recombinant
biotechnology in its mature form of 159
amino acids and a molecular weight
of approximately 18kD. Native IL-1 is
constitutively expressed by keratinocytes
in the epidermis.
The epidermis, particularly the stratum
corneum, is the tissue that contains the
highest content of IL-1 in the human body.
Dermatopoietin is always used in
combination with Hexadeltine, a
hexapeptide with skin-conditioning
properties. Dermatopoietin and Hexadeltine
are referred to as Dermatopoietin Peptide
Complex.
The natural production of IL-1 declines
as we age, which is a major reason for many
of the signs of ageing skin.
When applied to the skin, Dermatopoietin
stimulates keratinocytes in the epidermis to

Dermatopoietin
is an active
ingredient in
EVENSWISS
products.
produce and release IL-1 more of itself.
This positive feedback is the basis for a
signal cascade, which eventually reaches the
fibroblasts in the dermis.
IL-1 not only stimulates their
proliferation but also activates, in a
concentration-dependent manner, the
production of procollagen, tropoelastin
and hyaluronic acid as well as the expression
of a number of growth and differentiation
factors for epidermal cells.
By triggering such paracrine interactions,
Dermatopoietin supports the skins natural
renewal process and affects deep skin
structures without penetrating the skin itself.
More than 90% of young skin (dry weight)
is made up of collagen. Collagen forms,
together with elastin, a well-organised
network, which provides the skin with
strength and creates the appropriate
environment for vital cell functions.
Ageing is associated with a partial loss of
functional collagen, which is replaced by
proteoglycans and fat deposits. This process
is responsible for the appearance of wrinkles
and dimples.
By replenishing functional collagen,
Dermatopoietin reduces the signs of ageing
skin and restores its youthful appearance.
All EVENSWISS products contain the
patented Dermatopoietin Peptide Complex.

n For more information, call

03-5882 7766/99 or visit www.evenswiss.ch.

Cosmetology & Aesthetics 3

SUNDAY STAR, 20 NOVEMBER 2016

The science of balance and equality

VEGETAL Placenta Total Skin
placenta ingredient, is extracted
Rejuvenation & Revitalisation
from the cellular culture of a rare
Programme Advanced Formula 2
species of non-genetically modified
is a vegetal placental extract
yeast from France.
enriched with stem cell
This bioactive extract ingredient
bio-activators and filtered with
is rich in bioactivators and amino
advanced cellular extraction
acids, particularly alanine and
technology.
proline.
It is fully researched, developed,
When hydrolised by enzymes
manufactured and approved in
and bio-stimulants, Dermacenta
Switzerland. It adheres to the
works to aid in skin stem cell
stringent standard of the Swiss
regeneration as well as cell growth,
good manufacturing practices and
protection and repair.
is a substitute for animal placenta
It also helps to fortify the
extract in cellular therapy.
immune system, fight pigmentation
Like mammals, plants have
and wrinkles, provide internal sun
embryos. The placentae of a plant
shield, and detoxify harmful
is produced in the heart of its
foreign compounds. In addition,
young buds, nourishing the fruits
Dermacenta aids in healing
of the plant during its growing
wounds, reducing inflammation
stage.
and restoring vitality.
The plant placenta maintains
a significant pool of phyto stem
cells. These
phyto stem
cells are the
master cells
that divide
and
differentiate
as they
proliferate
themselves to
produce an
adequate
number of
cells to sustain
growth or
continuously
repair tissues.
Dermacenta,
The vegetal placental extract
a proprietary
is enriched with stem cell
phyto
bio-activators.
bio-stimulating

Dark

Intermediate

Light

Upper keratinocytes

Surface

Have evenly spread

melamine

Tile-like cells

Upper keratinocytes
Contain little
spread-out melanin

Melanosomes

Release melanin
granules

Melanosomes
Stay intact

Basal keratinocytes
Take up more
melanosomes

Basal keratinocytes
Take up fewer
lighter melanosomes

Melanocytes

Have many dendrites

and are active

Darker skin tends

to have larger
melanin-making
cells that produce
more, larger and
denser melanosomes
in comparison to
lighter skin.
Melanocytes,
located in the
bottom
layer of
the skins

Melanocytes
Individuals with dark skin have larger
melanin-making cells that produce more,
larger and denser melanosomes, resulting
in the darker colour.
epidermis, are the pigmentproducing cells in the skin that
determine its colour.
The pigment that melanocytes
make is called melanin. The major
determinant of colour is not the
number but rather the activity of
the melanocytes.
Melanin production takes place
in unique organelles in the cell
known as melanosomes. Darkly
pigmented skin has melanosomes
that contain more melanin.
Dermacenta vegetal placenta is
prepared using vegetal placenta
and tissue from plants at its
earliest stage of life.

Have few dendrites;

not very active

The yeast cells are extracted

using proprietary cold-extraction
Cryo-PRO proteolytic enzyme
technology.
This technology profile is
achieved via an ultra-filtration
system to extract the phyto DNA
(deoxyribonucleic acid) cellular
components in the purest form.
This process is able to preserve
the placentas highly bioactive
properties as it does not involve
any form of heating.

n For more information,

call 017-866 3688/012-868 6611
or visit www.mf-plus.com.

4 Cosmetology & Aesthetics

THE face is the most common
area with sensitive skin and it is
becoming an increasingly
common condition among both
men and women.
Sensitive skin is caused by
hypersensitivity to a range of
stimuli that results in symptoms
such as itching, burning, stinging,
tingling, tightness and skin
discomfort. Sensitive skin might
show redness, dryness, scaling,
peeling, bumps and hives as well.
People with sensitive skin can
have an impaired skin barrier,
making them more susceptible to
irritants.
Therefore, they need to use
products with moisturising
ingredients that decrease
transepidermal water loss and
help restore the barrier function.
With almost four decades
worth of experience in producing
dermatological skincare
products, QV has been the brand
of choice for consumers with
sensitive skin in more than 20
countries.
Recognising the need for
low-irritant skincare products
that will help in restoring and
maintaining healthy-looking skin,
QV was developed in 1975 by
husband and wife, Gerald and
Rae Oppenheim.
Produced by the brands
parent company Ego
Pharmaceuticals that is also
owned by the Oppenheim family,
QVs skincare range was
formulated without soap,
fragrance, colour or common
irritants to support the skin in
naturally repairing itself.
Ong Chean Wee, marketing
services manager at Ego Pharm
Malaysia Sdn Bhd, says, Backed
by science, QV is an iconic
Australian brand that has a wide

SUNDAY STAR, 20 NOVEMBER 2016

Treating sensitive skin

range of products available for
the whole family. QV is still as
gentle for sensitive skin now as it
was in 1975.
Capitalising on its reputation
as being Australias No.1
dermatological skincare brand,
QV is synonymous with quality
and innovation.
There are now more than 50
products in QVs line-up, each
popular among people who
yearn for soothing products to
suit their dry skin and those who
value practical, gentle skincare
for everyday use.

Protection and hydration

According to Ong, there
is a big demand for skincare
products that are kind to
sensitive skin in Malaysia
and Singapore.
After conducting numerous
focus group sessions last year
from both countries, skin
problems such as dryness,
eczema, itchiness and soreness
were found to be prevalent.
Hence, respondents seek and
prefer products that can keep
their skin healthy and beautiful
to boost their confidence level.
Among the key insights is that
women with sensitive skin lack
confidence in making skincare
choices because it is an added
risk that may worsen their
condition.
It is for this reason they look
for certainty on the efficacy of
the products or brands they
might try.

Ong believes QVs

range of products will
be popular in Malaysia,
QVs reputation is built
on consistently
delivering high-quality
and innovative products
to meet a diverse range
of needs, thus creating
skin therapies for
consumers.
It is our philosophy
to always use the
highest-quality
ingredients.
Through
understanding the
science of healthy skin,
innovation in product
formulation is the key
to QVs success in
Australia.
QV has 37 years of
history in Malaysia
and, as the sensitive
care category
represents a growing
segment in Malaysia,
QV will continue to
provide users with a
wide range of
products, says Ong.
Products under
the QV Face range
are the Exfoliating
Polish,
Gentle Cleanser,
Purifying
Mask, Moisturising Day Cream
SPF 30, Nurturing Night Cream,
Revitalising Eye Cream and
Rescue Gel.
Each QV Face formulation is
free from fragrance, colour and

QV offers a range of skincare products that is kind to sensitive skin.

lanolin and combines ingredients
such as enhanced PCa+, Avemide
15, vitamin B3 complex and
safflower oil to help protect and
hydrate your delicate skin.

n For more information, visit

www.egopharm.com/enmy or
follow the QV Skincare Malaysia
Facebook page for beauty tips
and updates.