Académique Documents
Professionnel Documents
Culture Documents
Media Glossary
action code
(also proairetic
code)
actuality
aesthetic
agenda-setting
analyse
anchorage
arbitrary signs
archetype
2
art cinema
audience
auteur
avant garde
balance
bias
binary oppositions
blockbuster
high profile films with big budgets and tie-in, spin off
and theme park potential made by major studios
brief
broadsheet
categories
cinema verit
3
mainstream cinema)
classic narrative or the dominant narrative mode found in mainstream
classic Hollywood
film which uses traditional narrative structure
narrative
(equilibrium, disruption, return to equilibrium) and
continuity editing to give clarity
clich
cliff-hanger
climax
closure
codes
commercial media
compilation
connotation
construct
consumption
4
viewed in cinemas, on video, on DVD, on cable, on
satellite etc
content analysis
context
convention
cropping
cult
cultural codes
culture
decoding
demographics
denotation
describe
de-selection
5
text
for the purposes of preferred reading
diegetic sound
direct address
discourse
docudrama
documentary
drama
dominant
decoding
dominant ideology
dumbing-down
encoding
enigma
enigmatic code
escapism
explain
expos
eyeline match
faction
film noir
fly-on-the-wall
font
format
genre
7
the production, marketing, identification and
interpretation of texts
globalisation
hard news
hegemony
hermeneutic code
high key
hooks
icon
identify
ideology
image
i. a visual representation
ii. the general impression of a person, event, object
or organisation which has been specially
constructed for the mass media, e.g. the image
of the Prime Minister constructed by spin doctors
impartiality
8
treatment of stories and not take sides
index
institutions
integration
intertextuality
juxtaposition
language
low key
mainstream
popular texts
major
market research
match on action
media construct
merchandising
mise-en-scne
mode of address
montage
motivation
multiplotted/storyline
myth
narrative
narrative codes
narrative structure
10
news value
non-chronological
non-diegetic
sound
non-resolution
objective
treatment
observational
documentary
oppositional
decoding
oppositional
ideology
paparazzi
parallel editing
plot
point-of-view
polysemy
11
ways
popular culture
postmodernism
preferred reading
proairetic
product placement
production
schedule
propaganda
public service
broadcasting
public sphere
quality press
quest
12
reception theory
referential code
regulations
representation
resolution
running story
scheduling
selection
self-censorship
13
self-regulation
semantics
semic code
serial
series
serif font
sign
signified
signifier
soap
soft news
light news
sound-bite
14
spin
spin doctor
splash
statutory
obligations
stereotype
story
storyline
subjective
treatment
symbol
symbolic code
tabloid press
target audience
15
product is aimed
tartanry
technical codes
technology
tentpoling
term
definition
text
tie-ins
vox-pop
voyeurism
zapping