saklviTalyCatiRKb;RKg

emeronTI 3

Prepared by Heng Sophannarith, PhD, Can

eKalbMNgnemeron
bgajBImUldanRKWHnEpnkar EdlrYmman dUcCa
bgajBIeKalbMNgEpnkar
sikSaBIEpnkar nig karRbtibti
erobrab;nUvdMeNIrkarnkareFVIEpnkar
sikSaBIktaeRtombMrugenAkgEpnkar
eFVIkarsegbdMeNIrkareFVIEpnkar
2

Prepared by Heng Sophannarith, PhD, Can

1- mUldanRKWHnEpnkar
1>1- niymny

(Foundation of Planning)

(Definition of Planning)

Epnkar KWCakmviFIdFMTUlay sMrab;kMNt; nig sMerceGay)annUv

TisedArbs;GgPaB .
Epnkar KWCaRtIvisy (Compass)sMrab;cglbgajBIeKaledA b
eKalbMNg rbs;Ggkarcat;taMgmYy .
Epnkar KWCakarbegItyuTsaRsTUeTA edIm,IsMerceKaledA nig eKal
bMNg edayeFVItamlMdab;lMedayndMeNIrRbtibtirbs;va edIm,IRbmUlpM
nig sMrbsMrYlbNaskmPaBTaMgGs; .
3

Prepared by Heng Sophannarith, PhD, Can

1>2> eKalbMNgrbs;Epnkar

(The Purpose of Planning)

ehtuGVI)anCaGkRKb;RKgRtUvEtykcitTukdak;elIkareFVIEpnkar ?
k- Epnkar CakartMErtMrg;TisedA
x- EpnkarCakMlaMgsMrbsMrYl
K- Epnkar kat;bnyPaBminc,as;las;
X- Epnkar kat;bnynUvPaBRcMEdl nigskmPaBkargarxHxay
1>3- Epnkar nig karRbtibti (Planning and Performance)
etIGkRKb;RKg nig Ggkarcat;taMgTaMgGs;suTEtRtUv)anGnuvtn_Epnkarb ?
ktaEdlCH\TiBleFVIeGayb:HBal;edaypal; nig Rbeyal cMeBaHkarGnuvtn_
Epnkar rYmman
4

Prepared by Heng Sophannarith, PhD, Can

ktaxagkgGgPaB

(Internal Factors)

z
z
z
z
z
z

FnFanmnusS
plitpl b esvakm
]bkrN_/ beckviTa
eKalneya)ayGgPaB
WC 'NaSCT(Hz1B#
Rbtibtikar

(Human Resources)
(Product or Service)
(Equipment, Technology)
(Organizational Policy)
(Organizational Culture)
(Operation)

Prepared by Heng Sophannarith, PhD, Can

ktaxageRkAGgPaB

(External Factors)

z
z
z
z
z
z

esdkic

RbBnneya)ay nig c,ab;
THzNOJHWC 'Na
beckviTa

KURbkYtRbECg

GtifiCn

(Economy)
(Political, legal system)
(Society and Culture)
(Technology)
(Competitors)
(Consumers)

Prepared by Heng Sophannarith, PhD, Can

1>4- dMeNIrkarnkareFVIEpnkar

(The Planning Process)

EpnkarEdlpl;min)anRtwmRtUv
EpnkarbegItkarsMerccitnaeBlGnaKt
EpnkarGaclubbM)at;ecalnUvkarpas;br
EpnkarGackat;bnynUvPaBbt;Ebn

1>5- ktaeRtombMrugenAkgEpnkar

(Standby factors in Planning)

enAkgEpnkar eyIgbgajBIktaeRtombMrugsMxan;mYycMnYn Edlman\TiBldl;

Epnkar dUcCa
7

Prepared by Heng Sophannarith, PhD, Can

k- kMritenAkgkarcat;taMg

(Level in Organization)

kMritnkarRKb;RKgenAkgGgkarcat;taMgEckecjCa 3 RbePT KW
EpnkarCayuTsaRs
(Strategic Plans)
EpnkarbeckeTs

(Technical Plans)

EpnkarRbtibti

(Operational Plans)

xageRkamenH CarUbbgajBIkareFVIEpnkartamzananuRkmkg
rcnasm<ncat;taMg RbePTnimYy EdlTTYlGnuvtn_
8

Prepared by Heng Sophannarith, PhD, Can

x- vdCIvitnkarcat;taMg

(Life Cycle of Organization)

RKb;Ggkarcat;taMgTaMgGs;suTEtmandMeNIrkar edayqgkat;nUvvdCIvit 4
dMNak;kal KW
]eTsnam b kekIt
(Introduction)
rIkcMerIn b lUtlas;
(Growth)
RTwg b eBjlkN
(Maturity)
Fak;cuH b nPaB
(Decline)
cMeBaHeKaledA kRtUv)aneKBicarNaeLIgvij/ FnFanRtUv)aneKEbgEckeLIgvij
ehIykarvinicydTeTot KWRtUv)anEksMrYleLIgvijEdr .
9

Prepared by Heng Sophannarith, PhD, Can

Epnkar nig vdCIvitrbs;rcnasm<ncat;taMg

Stage II

Stage III

Stage IV

Performance

Stage I

]eTsnam
Directional Plan

lUtlas;

RTwg

Short-term more Long- term

specific Plan
specific Plan

Fak;cuH

Short-term more
directional Plan

eBl
10

Prepared by Heng Sophannarith, PhD, Can

1>6- segbdMeNIreFVIEpnkar

(An Overview of the planning process)

viFIsaRseFVIEpnkarnwgqgkat;y:agticNas; 4 dMNak;kal dUcteTA

begIteKaledA b dak;ecjnUveKaledA
kMNt;sanPaBbcb,n
BRgIknUvTisnskmPaB

karRtYtBinitEpnkar
11

Prepared by Heng Sophannarith, PhD, Can