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Abstract: Although personalized search has been under way for many
years and many personalization algorithms have been investigated, it
is still unclear whether personalization is consistently effective on
different queries for different users and under different search
contexts. In this paper, we study this problem and provide some
findings. We present a large-scale evaluation framework for
JAVA
personalized search based on query logs and then evaluate five
personalized search algorithms (including two click-based ones and
three topical-interest-based ones) using 12-day query logs of Windows
Live Search. By analyzing the results, we reveal that personalized
Web search does not work equally well under various situations. It
represents a significant improvement over generic Web search for
some queries, while it has little effect and even harms query
performance under some situations. We propose click entropy as a
simple measurement on whether a query should be personalized. We
further propose several features to automatically predict when a query
will benefit from a specific personalization algorithm. Experimental
results show that using a personalization algorithm for queries
selected by our prediction model is better than using it simply for all
queries.