Business Plan Oral Presentation Rubric

Group Name:

Date:

Judge:

Total Score:

/100

When rating each of the critical elements of the Business Plan, the judges will
consider:
Is the subject covered in sufficient detail?
Does the Business Plan show a clear understanding of the elements that
need to be addressed?
Is each element consistent with, and does it add to, the overall concept set
out in the Business Plan?
Are the assumptions reasonable and realistic?
Are the risks identified and the ability to manage those risks properly
addressed?

Content
Student has conducted
research on their topic
according
to
the
guidelines as explained in
class.
Slides include all of the
stated ones above.

Preparedness
Student's do not read
from their slides or paper
and shows knowledge of
their
subject
area.
Student is within the
stated time limit of 5 to
10 Min.

Posture
and
Eye
Contact
Student
displays
confidence
and
competence
in
their
presentation. Professional
Business attire is worn.

Individual
Presentation
Students need to answer
all
questions
in
a
professional
way
and
answer
all
questions
appropriately related to

Great
25 pts

Fair
15 pts

Poor
10 pts

Shows
a
full
understanding of
topic.
Can
explain
the
business plan in
great details All
of
the
above
slides
are
present in the
power
point
presentation.
Student
uses
graphics to help
support
their
information.

Shows average
understanding
of topic. Can
explain the plan
with
some
details. Two or
more
of
the
above slides is
not present in
the power point
presentation,
and or graphics
are not used.

Does not seem

to understand
the topic very
well.
Student
can not explain
the
plan
or
does so with
very
limited
knowledge.
More
than
three of the
above slides is
not present in
the power point
presentation,
and or graphics
are not used.

Students
show
that they are
completely
prepared
and
have rehearsed
before
the
presentation.
Student does not
read from their
slides. Time limit
is met.

Students seem
to
be
pretty
prepared
but
maybe
should
have rehearsed
more.
Some
reading from the
slides is present.
Time
limit is
either under or
over
stated
amount above.

Students do not
seem prepared
to
present.
Student
constantly
reads
from
slides,
time
limit is under or
over
stated
amount above.

Students stand
up straight, look
confident, speak
clearly,
and
make
eye
contact
during
the presentation.
Professional
Business attire is
worn as stated in
class.

Students stand
up straight, and
give some eye
contact. Student
lacks
some
confidence
in
presenting, and
student
is
dressed
somewhat
in
professional
business attire.

Students
slouch, little or
no eye contact.
Student is not
confident
in
their
presentation,
and is not in
professional
business
attire.

All questions are

answered in a
professional way
and
answered
appropriately as
it relates to their

Only
some
questions
are
answered in a
professional way
and only some
questions
are

Student cannot
answer
many
questions as it
relates to their
business plan,
questions

their business plan.

business plan.

answered
appropriately as
it relates to their
business plan.

answered
are
not done so in
a professional
manner

CRITICAL ELEMENTS OF THE BUSINESS PLAN

1. Executive Summary
Is the summary an effective synopsis of the overall business plan?
Does the summary pique the interest of the reader?
Does the summary provide an engaging vision of the company
2. Management and Organization
Does the plan effectively highlight the expertise of the individual(s) within
the business and identify any human resource gaps and appropriate
measures to resolve these issues?
Does the plan include a plan for the production/delivery of the product or
service?
Does the plan address the issues of operational complexity, resource
requirements and operational risks appropriately?
3. Product or Service to be offered
Does the plan effectively communicate the features and benefits of the
product or service brought to the market?
Does the plan effectively communicate the unique selling proposition of
the product/service and how this competitive advantage will be
maintained?
4. Marketing Plan
Does the plan effectively describe the market in which the business
intends to compete?
Does the plan identify the current market size and potential growth?
Does the plan identify the key characteristics of the market relevant to
the competitive positioning and how this opportunity will be exploited?
Does the plan effectively analyze the nature of competition within the
market?
Does the plan identify the target customer group?
Does the plan indicate how the product/service will be distributed and the
product/services revenue and pricing model?
Does the plan include an appropriate promotional strategy that is realistic
when compared to the assigned marketing budget?
Does the plan include a plan for the production/delivery of the product or
service?
5. Financial Plan
Does the plan explain key assumptions and features of the financial
model?
Does the plan include detailed income and expenditure and cash flow
forecasts?
Does the plan detail the level of working capital required to run the
business?
Does the plan identify the nature of potential returns?
Are the financial forecasts realistic?