Lenovo

From Wikipedia, the free encyclopedia

Lenovo Group Ltd. /lnovo/ is a Chinese multinational

technology company with headquarters in Beijing, China,
and Morrisville, North Carolina, United States.[4] It designs,
develops, manufactures and sells personal computers, tablet
computers, smartphones, workstations, servers, electronic
storage devices, IT management software, and smart
televisions. In 2015, Lenovo was the world's largest
personal computer vendor by unit sales.[5] It markets the
ThinkPad line of notebook computers, IdeaPad line of
notebook laptops, IdeaCentre line of desktops, Yoga line of
notebook laptops, and the ThinkCentre line of desktops.[6]
Lenovo has operations in more than 60 countries and sells
its products in around 160 countries. Lenovo's principal
facilities are in Beijing, Morrisville and Singapore, with
research centers in Beijing, Morrisville, Shanghai,
Shenzhen, Xiamen, Chengdu, Nanjing, and Wuhan in
China, and Yamato in Kanagawa Prefecture, Japan. It
operates a joint venture with EMC, LenovoEMC, which
sells network-attached storage solutions. It also has a joint
venture with NEC, Lenovo NEC Holdings, which produces
personal computers for the Japanese market.

Lenovo Group Ltd.

Lenovo corporate campus in the Haidian District of

Beijing
Native name

Lenovo was founded in Beijing in 1984 as Legend and was

incorporated in Hong Kong in 1988. Lenovo acquired IBM's
personal computer business in 2005 and agreed to acquire
its Intel-based server business in 2014. Lenovo entered the
smartphone market in 2012 and as of 2014 is the largest
vendor of smartphones in Mainland China. In January 2014,
Lenovo agreed to acquire the mobile phone handset maker
Motorola Mobility from Google, and in October 2014 the
deal was finalized.[7][8]

Type

Public

Traded as

SEHK: 0992 (https://www.hkex.co

m.hk/eng/invest/company/quote_pa
ge_e.asp?WidCoID=0992&WidCoA
bbName=&Month=&langcode=e),
OTC Pink: LNVGY (http://www.ot
cmarkets.com/stock/LNVGY/quote)

Industry

Computer hardware
Electronics

Lenovo is listed on the Hong Kong Stock Exchange and is a

constituent of the Hang Seng China-Affiliated Corporations
Index, often referred to as "Red Chips".

Founded

November 1, 1984 (as Legend

)
Beijing, China

Founder

Liu Chuanzhi

Contents
1 Name
2 History
2.1 Founding and early history
2.2 IPO, second offerings, and bond sales
2.3 Tianxi
2.4 Mergers, acquisitions, and partnerships
3 Security
3.1 Superfish
3.2 Lenovo Service Engine
3.3 Lenovo Customer Feedback program

Headquarters Haidian District, Beijing, China

Morrisville, North Carolina, United
States
Area served

Worldwide

Key people

Yang Yuanqing
(Chairman and CEO)

Products

Smartphones, desktops, servers,

notebooks, tablet computers,
netbooks, peripherals, printers,
televisions, scanners, storage
devices

3.4 Lenovo Accelerator

3.5 Dolby Audio X2 Engine
4 Products and services
4.1 Personal and business computing
4.2 Smartphones
4.3 Smart televisions
4.4 Wearables
4.5 DOit apps
4.6 Lenovo Connect
5 Operations
6 Corporate affairs
6.1 Financials and market share
6.2 Ownership
6.3 Corporate culture
6.4 Leadership
7 Marketing and sponsorships
7.1 Emerging markets
7.2 United States
7.3 Ashton Kutcher
7.4 Kobe Bryant
7.5 Olympics
7.6 YouTube Space Lab
7.7 NFL
7.8 The Pursuit
7.9 Tech World
7.10 Goodweird
8 See also
9 References
10 Further reading
11 External links

Revenue
Operating
income

US$ 44.91 billion (2016)[1][1]

US$ 61.82 million (2016)

Net income

US$ 128.1 million (2016)[1]

Total assets

US$ 24.93 billion (2016)[1]

Total equity

US$ 3.00 billion (2016)[1]

Number of
employees

60,000 (2016)[2]

Parent

Legend Holdings (30%)

Subsidiaries

Motorola Mobility[3]
ZUK Mobile
Medion

Website

www.lenovo.com (http://www.leno
vo.com)

Lenovo
Simplified Chinese

Traditional Chinese

Literal meaning

Lenovo Group Ltd.

Transcriptions
Standard Mandarin
Hanyu Pinyin

Linxing Jtun Yuxingngs

Name
"Lenovo" is a portmanteau of "Le-" (from Legend) and "novo", Latin
ablative for "new". The Chinese name (simplified Chinese: ;
traditional Chinese: ; pinyin: Linxing) means "association" (as
in "word association") or "connected thinking". It can also imply
creativity.[9]
For the first 20 years of its existence, the company's English name was
"Legend" (in Chinese Linxing). In 2002, Yang Yuanqing
decided to abandon the Legend brand name to expand internationally.
"Legend" was already in use by many businesses worldwide (whose
products and services (in the United States, for example), would include
those from both the technological and non-technological arenas of
industry and commerce),[10] making it impossible to register in most
jurisdictions. In April 2003, the company publicly announced its new
name, "Lenovo", with an advertising campaign including huge
billboards and primetime television ads. Lenovo spent 18 million RMB
on an eight-week television advertising campaign. The billboards
showed the Lenovo logo against blue sky with copy that read,
"Transcendence depends on how you think." By the end of 2003,
Lenovo had spent a total of 200 million RMB on rebranding.[11]

Lenovo advertisement at the

Consumer Electronics Show, 2012

Former Lenovo logo, used from 2003

until 2015

In 2015, Lenovo revealed a new logo at Lenovo Tech World in Beijing, with the slogan "Innovation Never
Stands Still" (Chinese: ). Lenovo's new logo, created by Saatchi, New York, can be changed by its
advertising agencies and sales partners, within restrictions, to fit the context. It has a lounging "e" and is
surrounded by a box that can be changed to use a relevant scene, solid color, or photograph. Lenovo's Chief
Marketing Officer David Roman said, "When we first started looking at it, it wasn't about just a change in
typography or the look of the logo. We asked 'If we really are a net-driven, customer-centric company, what
should the logo look like?' We came up with the idea of a digital logo first designed to be used on the
internet and adaptable to context."[12]

History
Founding and early history
Liu Chuanzhi founded Lenovo in 1984 with a group of ten engineers in Beijing with 200,000 yuan. Lenovo
officially states that it was founded on 1 November 1984. The Chinese government approved Lenovo's
incorporation on the same day. Ji Xf (), one of the founders of Lenovo, indicates the first meeting in
preparation for starting the company was held on 17 October of the same year. Eleven people, the entirety of
the initial staff, attended. Each of the founders was a middle-aged member of the Institute of Computing
Technology attached to the Chinese Academy of Sciences. The 200,000 yuan used as start-up capital was
approved by Zng Mocho (). The name for the company agreed upon at this meeting was the Chinese
Academy of Sciences Computer Technology Research Institute New Technology Development Company.[11]
Their first significant effort, an attempt to import televisions, failed. The group rebuilt itself within a year by
conducting quality checks on computers for new buyers. Lenovo soon started developing a circuit board that
would allow IBM-compatible personal computers to process Chinese characters. This product was Lenovo's
first major success. Lenovo also tried and failed to market a digital watch. Liu said, "Our management team
often differed on which commercial road to travel. This led to big discussions, especially between the
engineering chief and myself. He felt that if the quality of the product was good, then it would sell itself. But I
knew this was not true, that marketing and other factors were part of the eventual success of a product." The
fact that its staff had little business experience compounded Lenovo's early difficulties. "We were mainly
scientists and didn't understand the market," Liu said. "We just learned by trial-and-error, which was very
interestingbut also very dangerous," said Liu. In 1990, Lenovo started to manufacture and market computers
using its own brand name.[13]
In May 1988, Lenovo placed its first recruitment advertisement. The ad was placed on the front page of the
China Youth News. Such ads were quite rare in China then. Out of the 500 respondents, 280 were selected to
take a written employment exam. 120 of these candidates were interviewed in person. Although interviewers
initially only had authority to hire 16 people, 58 were given offers. The new staff included 18 people with
graduate degrees, 37 with undergraduate degrees, and three students with no university-level education. Their
average age was 26. Yang Yuanqing, the current CEO of Lenovo, was among that group.[11]
Liu Chuanzhi received government permission to form a subsidiary in Hong Kong and to move there along
with five other employees. Liu's father, already in Hong Kong, furthered his son's ambitions through mentoring
and facilitating loans. Liu moved to Hong Kong in 1988. To save money during this period, Liu and his coworkers walked instead of taking public transportation. To keep up appearances, they rented hotel rooms for
meetings.[11]

IPO, second offerings, and bond sales

Lenovo became publicly traded after a 1994 Hong Kong listing that raised nearly US$30 million. Prior to its
IPO, many analysts were optimistic about Lenovo. The company was praised for its good management, strong
brand recognition, and growth potential. Analysts also worried about Lenovo's profitability. Lenovo's IPO was

massively over-subscribed. On its first day of trading, the company's stock price hit a high of HK$2.07 and
closed at HK$2.00. Proceeds from the offering were used to finance sales offices in Europe, North America and
Australia, to expand and improve production and research and development, and to increase working capital. [11]
When Lenovo was first listed, its managers thought the only purpose of going public was to raise capital. They
had little understanding of the rules and responsibilities that went along with running a public company. Before
Lenovo conducted its first secondary offering in 1997, Liu proudly announced the company's intent to
mainland newspapers only to have its stock halted for two days by regulators to punish his statement. This
occurred several times until Liu learned that he had to choose his words carefully in public. The first time Liu
traveled to Europe on a "roadshow" to discuss his company's stock, he was shocked by the skeptical questions
he was subjected to and felt offended. Liu later came to understand that he was accountable to shareholders. He
said, "Before I only had one boss, but CAS never asked me anything. I relied on my own initiative to do things.
We began to think about issues of credibility. Legend began to learn how to become a truly international
company."[11]
To fund its continued growth, Lenovo issued a secondary offering of 50 million shares on the Hong Kong
market in March 2000 and raised about US$212 million.[11]
Mary Ma, Lenovo's chief financial officer from 1990 to 2007, was in charge of investor relations. Under her
leadership, Lenovo successfully integrated Western-style accountability into its corporate culture. Lenovo's
emphasis on transparency earned it a reputation for the best corporate governance among mainland Chinese
firms. All major issues regarding its board, management, major share transfers, and mergers and acquisitions
were fairly and accurately reported. While Hong Kong-listed firms were only required to issue financial reports
twice per year, Lenovo followed the international norm of issuing quarterly reports. Lenovo created an audit
committee and a compensation committee with non-management directors. The company started roadshows
twice per year to meet institutional investors. Ma organized the first-ever investor relations conference held in
Mainland China. The conference was held in Beijing in 2002 and televised on CCTV. Liu and Ma co-hosted the
conference and both gave speeches on corporate governance.[11]
In early June 2015, Lenovo announced plans to sell up to US$650 million in five-year bonds denominated in
Chinese yuan. The bonds will be sold in Hong Kong with coupon ranging from 4.95% to 5.05%. This is only
the second sale of bonds in Lenovo's history. Financial commentators noted that Lenovo was paying a premium
to list the bonds in yuan given relatively low costs for borrowing in American dollars.[14]

Tianxi
The Tianxi computer was designed to make it easy for inexperienced Chinese consumers to use computers and
access the Internet. One of its most important features was a button that instantly connected users to the Internet
and opened the Web browser. It was co-branded with China Telecom and it was bundled with one year of
Internet service. The Tianxi was released in 1998. It was the result of two years of research and development. It
had a pastel-colored, shell-shaped case and a seven-port USB hub under its screen. As of 2000, the Tianxi was
the best-selling computer in Chinese history. It sold more than 1,000,000 units in 2000 alone.[15]

Mergers, acquisitions, and partnerships

Lenovo works to integrate the management of each newly acquired company into its larger culture. Lenovo has
a dedicated mergers and acquisitions team that tracks the progress of these integrations. Lenovo has an annual
meeting where the management of newly acquired companies meets with its top 100 executives. In these
meetings, held in English, Lenovo explains its global strategy and how new executives fit into its plans. [16]
IBM

Lenovo acquired IBM's personal computer business in 2005, including

the ThinkPad laptop and tablet lines.[17] Lenovo's acquisition of IBM's
personal computer division accelerated access to foreign markets while
improving both Lenovo's branding and technology.[18] Lenovo paid
US$1,250,000,000 for IBM's computer business and assumed an
additional US$500 million of IBM's debt. This acquisition made
Lenovo the third-largest computer maker worldwide by volume.[19]
In regards to the purchase of IBM's personal computer division, Liu
Chuanzhi said, "We benefited in three ways from the IBM acquisition.
We got the ThinkPad brand, IBM's more advanced PC manufacturing
technology and the company's international resources, such as its global
sales channels and operation teams. These three elements have shored
up our sales revenue in the past several years."[19]

The ThinkPad logo, as shown on the

ThinkPad x100e notebook computer

IBM acquired an 18.9% shareholding in Lenovo in 2005 as part of Lenovo's purchase of IBM's personal
computing division.[20] Since then, IBM has steadily reduced its holdings of Lenovo stock. In July 2008, IBM's
interest in Lenovo fell below the 5% threshold that mandates public disclosure.[21]
IBM's Intel based server lines, including IBM System x and IBM BladeCenter were sold to Lenovo in 2014.[22]
Lenovo says it will gain access to more enterprise customers, improve its profit margins, and develop a closer
relationship with Intel, the maker of most server processors, through its acquisition of IBM's x86-based server
business.[23] On 1 October 2014, Lenovo closed its acquisition of IBMs server division, with the final price put
at $2.1 billion.[24] Lenovo said this acquisition came in at a price lower than the previously announced $2.3
billion partially because of a change in the value of IBM inventories. The deal has been already approved by
Europe, China and the United States. The United States Department of Treasury Committee on Foreign
Investment in the United States (CFIUS) was reportedly the last hurdle for Lenovo, since the United States has
the strictest policies. According to Timothy Prickett-Morgan from Enterprise Tech, the deal still awaits
"approval of regulators in China, the European Commission, and Canada."[25]
After closing, Lenovo said that its goal was to become the world's largest maker of servers. Lenovo also
announced plans to start integrating IBM's workforce.[26] The acquisition added about 6,500 new employees to
Lenovo. Lenovo said that it has no immediate intent to cut jobs. Lenovo said that positions in research and
development and customer-facing roles such as marketing would be "100% protected", but expected
"rationalization" of its supply chain and procurement.[27]
Lenovo said that its x86 servers will be available to all its channel partners. Lenovo plans to cut prices on x86
products in order to gain market share.[28]
Mobile devices
Lenovo sold its smartphone and tablet division in 2008 for US$100,000,000 in order to focus on personal
computers and then paid US$200,000,000 to buy it back in November 2009.[29] As of 2009, the mobile division
ranked third in terms of unit share in China's mobile handset market. [30] Lenovo invested CN 100,000,000 in a
fund dedicated to providing seed funding for mobile application development for its LeGarden online app store.
As of 2010, LeGarden had more than 1,000 programs available for the LePhone. At the same time, LeGarden
counted 2,774 individual developers and 542 developer companies as members.[31]
Lenovo entered the smartphone market in 2012 and quickly became the largest vendor of smartphones in
Mainland China.[32] Entry into the smartphone market was paired with a change of strategy from "the one-sizefits-all" to a diverse portfolio of devices.[33] These changes were driven by the popularity of Apple's iPhone and
Lenovo's desire to increase its market share in mainland China. Lenovo passed Apple to become the No. 2

provider of smartphones to the Chinese market in 2012.[33] However,

due to there being about 100 smartphone brands sold in China, this
second only equated to a 10.4% market share.[33]
In May 2012, Lenovo announced an investment of US$793 million in
the construction of a mobile phone manufacturing and R&D facility in
Wuhan, China.[34]
NEC
The Vibe X smartphone presented by
models at launch

On January 27, 2011, Lenovo formed a joint venture to produce

personal computers with Japanese electronics firm NEC. The companies
said in a statement that they would establish a new company called Lenovo NEC Holdings, to be registered in
the Netherlands. NEC received US$175 million in Lenovo stock. Lenovo was to own a 51% stake in the joint
venture, while NEC would have 49%. Lenovo has a five-year option to expand its stake in the joint venture.[35]
This joint venture was intended to boost Lenovo's worldwide sales by expanding its presence in Japan, a key
market for personal computers. NEC spun off its personal computer business into the joint venture. As of 2010,
NEC controlled about 20% of Japan's market for personal computers while Lenovo had a 5% share. Lenovo
and NEC also agreed to explore cooperating in other areas such as servers and tablet computers.[36]
Roderick Lappin, chairman of the Lenovo-NEC joint venture, told the press that the two companies will expand
their co-operation to include the development of tablet computers.[37]
In April 2014, Lenovo purchased a portfolio of patents from NEC related to mobile technology. These included
over 3,800 patent families in countries around the world. The purchase included standards-essential patents for
3G and LTE cellular technologies and other patents related to smartphones and tablets.[38]
Medion
In June 2011, Lenovo announced that it planned to acquire control of Medion, a German electronics
manufacturing company. Lenovo said the acquisition would double its share of the German computer market,
making it the third-largest vendor by sales (after Acer and Hewlett-Packard). The deal, which closed in the
third quarter of the same year, was the first in which a Chinese company acquired a well-known German
company.[39]
This acquisition will give Lenovo 14% of the German computer market. Gerd Brachmann, chairman of
Medion, agreed to sell two-thirds of his 60 percent stake in the company. He will be paid in cash for 80 percent
of the shares and will receive 20 percent in Lenovo stock. That would give him about one percent of
Lenovo.[39]
CCE
In September 2012, Lenovo agreed to acquire the Brazil-based electronics company Digibras, which sells
products under the brand-name CCE, for a base price of 300 million reals (US$148 million) in a combination of
stock and cash. An additional payment of 400 million reals was made dependent upon performance
benchmarks.[40][41] Prior to its acquisition of CCE, Lenovo already established a $30 million factory in Brazil,
but Lenovo's management had felt that they needed a local partner to maximize regional growth. Lenovo cited
their desire to take advantage of increased sales due to the 2014 World Cup that would be hosted by Brazil and
the 2016 Summer Olympics and CCE's reputation for quality.[42] Following the acquisition, Lenovo announced
that its subsequent acquisitions would be concentrated in software and services.[43]

Stoneware
In September 2012, Lenovo agreed to acquire the United States-based software company Stoneware, in its first
software acquisition. The transaction was expected to close by the end of 2012; no financial details have been
disclosed.[44][45] Lenovo said that the company was acquired in order to gain access to new technology and that
Stoneware is not expected to significantly affect earnings. More specifically, Stoneware was acquired to further
Lenovo's efforts to improve and expand its cloud-computing services. For the two years prior to its acquisition,
Stoneware partnered with Lenovo to sell its software. During this period Stoneware's sales doubled. Stoneware
was founded in 2000. As of September 2012, Stoneware is based in Carmel, Indiana and has 67
employees.[46][47]
LenovoEMC
Lenovo and EMC formed LenovoEMC as a joint venture to offer
network attached storage (NAS) solutions. LenovoEMC's products were
formerly offered under the Iomega brand name. After the formation of
LenovoEMC, Iomega ceased to exist as business unit. LenovoEMC's
products are designed for small and medium-sized businesses that do
not have the budgets for enterprise-class data storage. LenovoEMC is
part of a broader partnership between the two companies announced in
The signing ceremony for the
August 2012.[48] This partnership also includes an effort to develop x86LenovoEMC joint venture
based servers and allowing Lenovo to act as an OEM for some EMC
hardware. Lenovo is expected to benefit from the relatively high profit
margins of the NAS market. LenovoEMC is part of Lenovo's Enterprise Products Group.[49][50]
Motorola Mobility
On 29 January 2014, Google announced it would sell Motorola Mobility to
Lenovo for US$2.91 billion in a cash-and-stock deal. When Google and Lenovo
first announced the acquisition of Motorola, they said the purchase would be
funded with $660 million in cash, $750 million in Lenovo stock, and a $1.5
billion promissory note due in three years. As of February 2014, Google owns
about 5.94% of Lenovo's stock. The deal includes smartphone lines like the
Moto X and Moto G and the Droid Turbo. Lenovo also got the future Motorola
Mobility product roadmap. Google will retain the Advanced Technologies &
Projects unit and all but 2,000 of the company's patents.[51] Lenovo will receive
royalty free licenses to all the patents retained by Google.[52]

Motorola Moto X

Yang Yuanqing stated that "the acquisition of such an iconic brand, innovative
product portfolio and incredibly talented global team will immediately make
Lenovo a strong global competitor in smartphones."[53][54][55] Yang also said, "Dont be scared by the $1
billion-a-year loss. We will improve that even from day one. Google is very good at software, ecosystems and
services. But we are stronger in the manufacturing of devices." Yang said that Lenovo would make Motorola
profitable within six quarters.[51]
Lenovo has stated that Motorola was purchased in large part due to its long-standing relationships with cellular
network operators in the United States and the United Kingdom. Lenovo previously had difficulty breaking into
the United Kingdom due to the high proportion of customers who sign contracts and receive phones from
carriers. A Lenovo executive said, "There are lots of reasons why we bought Motorola but primarily because it
has a history of distribution in the UK. Motorola has long and established relationships with routes to market in
North America and the UK, where people are tied to their network operator."[56]

Lenovo received approval from the European Union for its acquisition of Motorola in June 2014. In a statement
the European Union said, "The Commission concluded that the proposed acquisition would not raise
competition concerns in relation to smart mobile devices (smartphones and tablets), given the limited market
position of the parties and the presence of other strong suppliers in the market." At the time of the EU approval
Lenovo said it was on track to win final approval of the merger in the United States.[57]
The acquisition was completed on 30 October 2014. Motorola Mobility will remain headquartered in Chicago,
and continue to use the Motorola brand, but Liu Junpresident of Lenovo's mobile device business, became
the company's chairman.[8][58]
Nok Nok Labs
Lenovo invested in Nok Nok Labs, a firm dedicated to improving computer security by eliminating the use of
passwords in favor of voice recognition, fingerprint scanning, and other technologies. Lenovo has at least one
seat on Nok Nok's board. Both Nok Nok and Lenovo were founding members of the FIDO (Fast IDentity
Online) Alliance, a group of over 100 companies including Google, Microsoft and PayPal that wants to create a
new cyber security ecosystem. The companies behind the initiative aim to stop users from creating easily
guessed passwords, often used for multiple sites, that make it easy for hackers to steal information and seize
control of social media accounts. The most common passwords are still "123456" and "password".[59]
Nutanix
In late 2015, Nutanix and Lenovo announced a "strategic partnership" to develop a new line of Lenovo-branded
appliances that use Nutanix software.[60]

Security
Superfish
In February 2015, Lenovo became the subject of controversy for having bundled software identified as
malware on some of its laptops. The software, Superfish Visual Discovery, is a web browser add-on that injects
price comparison advertising into search engine results pages. To intercept HTTPS-encrypted communications,
the software also installed a self-signed digital certificate.[61][62] When the Superfish private key was
compromised, it was also discovered that the same private key was used across all installations of the software,
leaving users vulnerable to security exploits utilizing the key.[63][64] Lenovo made between US$200,000 to
US$250,000 on its deal with Superfish.[65]
The head of Superfish responded to security concerns by saying the vulnerability was "inadvertently"
introduced by Komodia, which built the application.[66][66] In response to the criticism, Lenovo detailed that it
would cease further distribution and use of the Superfish software, and offered affected customers free sixmonth subscriptions to the McAfee LiveSafe software.[67] Lenovo issued a promise to reduce the amount of
"bloatware" it bundles with its Windows 10 devices, promising to only include Lenovo software, security
software, drivers, and "certain applications customarily expected by users".[68] Salon tech writer David
Auerbach compared the Superfish incident to the Sony DRM rootkit scandal, and argued that "installing
Superfish is one of the most irresponsible mistakes an established tech company has ever made." [69]

Lenovo Service Engine

From October 2014 through June 2015, the UEFI firmware on certain Lenovo models had contained software
known as "Lenovo Service Engine," which Lenovo says automatically sent non-identifiable system information
to Lenovo the first time Windows is connected to the internet, and on laptops, automatically installs the Lenovo

OneKey Optimizer program (software considered to be bloatware) as well. This process occurs even on clean
installations of Windows. It was found that this program had been automatically installed using a new feature in
Windows 8, Windows Platform Binary Table, which allows executable files to be stored within UEFI firmware
for execution on startup, and is meant to "allow critical software to persist even when the operating system has
changed or been reinstalled in a 'clean' configuration"; specifically, anti-theft security software. The software
was discontinued after it was found that aspects of the software had security vulnerabilities, and did not comply
with revised guidelines for appropriate usage of WPBT. On 31 July 2015, Lenovo released instructions and
UEFI firmware updates meant to remove Lenovo Service Engine.[70][71][72]

Lenovo Customer Feedback program

At a third time in 2015, criticism arose that Lenovo might have installed software that looked suspicious on
their commercial Think-PC lines. This was discovered by Computerworld writer Michael Horowitz, who had
purchased several Think systems with the Customer Feedback program installed, which seemed to log usage
data and metrics.[73] Further analysis by Horowitz revealed however that this was mostly harmless, as it was
only logging the usage of some pre-installed Lenovo programs, and not the usage in general, and only if the
user allowed the data to be collected. Horowitz also criticized other media for quoting his original article and
saying that Lenovo preinstalled spyware, as he himself never used that term in this case and he also said that he
does not consider the software he found to be spyware.[74]

Lenovo Accelerator
As of June 2016, a Duo Labs report stated that Lenovo was still installing bloatware, some of which leads to
security vulnerabilities as soon as the user turns on their new PC.[75][76] Lenovo advised users to remove the
offending app, "Lenovo Accelerator".[77] According to Lenovo, the app, designed to "speed up the loading" of
Lenovo applications, created a man-in-the-middle security vulnerability.

Dolby Audio X2 Engine

Lenovo has preloaded "Dolby Audio X2 Engine" onto certain laptops, which creates a local privilege escalation
vulnerability in Windows due to insecure and unnecessary file permissions. Lenovo has rated the severity of
this vulnerability "High".[78]

Products and services

Personal and business computing
Lenovo expanded significantly in 2005 through its acquisition of IBM's personal computer business, including
its ThinkPad and ThinkCentre lines. As of January 2013, shipments of THINK-branded computers have
doubled since Lenovo's takeover of the brand, with profit margins thought to be above 5%.[79] Lenovo
aggressively expanded the THINK brand away from traditional laptop computers in favor of tablets and hybrid
devices such as the ThinkPad Tablet 2, ThinkPad Yoga, ThinkPad 8, ThinkPad Helix, and ThinkPad Twist; the
shift came as a response to the growing popularity of mobile devices, and the release of Windows 8 in October
2012. Lenovo has achieved significant success with this high-value strategy and it now controls more than 40%
of the market for Windows computers priced above $900 in the United States.[80]
ThinkPad
The ThinkPad is a line of business-oriented laptop computers known for their boxy black design, modeled after
a traditional Japanese lunchbox.[81] ThinkPads were originally an IBM product; they have been manufactured
and sold by Lenovo since early 2005, following its acquisition of IBM's personal computer division. The

ThinkPad has been used in space and is the only laptop certified for use
on the International Space Station.[82]
ThinkCentre
The ThinkCentre is a line of business-oriented desktop computers which
was introduced in 2003 by IBM and since has been produced and sold
by Lenovo since 2005.[83] ThinkCentre computers typically include
mid-range to high-end processors, options for discrete graphics cards,
and multi-monitor support.[84][84]

A Lenovo ThinkPad X1 Ultrabook

ThinkServer
The ThinkServer product line began with the TS100 from Lenovo.[85] The server was developed under
agreement with IBM, by which Lenovo would produce single-socket and dual-socket servers based on IBMs
xSeries technology.[85] An additional feature of the server design was a support package aimed at small
businesses.[85] The focus of this support package was to provide small businesses with software tools to ease
the process of server management and reduce dependence on IT support.[86]
ThinkStation
Lenovo ThinkStations are workstations designed for high-end computing. In 2008, Lenovo expanded the focus
of its THINK brand to include workstations, with the ThinkStation S10 being the first model released.
ThinkVision displays
High-end monitors are marketed under the ThinkVision name. ThinkVision displays share a common design
language with other THINK devices such as the ThinkPad line of notebook computers and ThinkCentre
desktops. At the 2014 International CES, Lenovo announced the ThinkVision Pro2840m, a 28-inch 4K display
aimed at professionals. Lenovo also announced another 28-inch 4K touch-enabled device running Android that
can function as an all-in-one PC or an external display for other devices.[87]
At the 2016 International CES, Lenovo announced two displays with both USB-C and DisplayPort
connectivity. The ThinkVision X24 Pro monitor is a 24-inch 1920 by 1080 pixel thin-bezel display that uses an
IPS LCD panel. The ThinkVision X1 is a 27-inch 3840 by 2160 pixel thin-bezel display that uses a 10-bit panel
with 99% coverage of the sRGB color gamut. The X24 includes a wireless charging base for mobile phones.
The X1 is the first monitor to receive the TUV Eye-Comfort certification. Both monitors have HDMI 2.0 ports,
support charging laptops, mobile phones, and other devices, and have Intel RealSense 3D cameras in order to
support facial recognition. Both displays have dual-array microphones and 3-watt stereo speakers.[88]
IdeaPad
The IdeaPad line of consumer-oriented laptop computers was introduced in January 2008. The IdeaPad is the
result of Lenovo's own research and development; Unlike the ThinkPad line, its design and branding were not
inherited from IBM. The IdeaPad's design language differs markedly from the ThinkPad and has a more
consumer-focused look and feel.[89][90]
In October 2012, Lenovo released the IdeaPad Yoga 13, a laptop running Microsoft Windows 8 that can be
converted to a tablet by flipping the screen all the way backwards.[91] Lenovo has subsequently released the
IdeaPad Yoga 11 running Windows RT and announced the IdeaPad Yoga 11S running Windows 8. Lenovo's
Yoga products reflect the company's commitment to the "PC plus era" where innovative products allow Lenovo
to resist commodity pricing of PCs.

In November 2013, Lenovo introduced the Lenovo Yoga 2 Pro, an

Ultrabook-class convertible device that can be used as both a tablet and
laptop computer. The Yoga 2 Pro is thinner than the Yoga 13 and has
tapered edges giving it an appearance more like a conventional
ultrabook laptop vs the earlier model's pleasing "book-like" symmetrical
design. At 1.39 kilograms, the Yoga 2 Pro is significantly lighter than
the Yoga 13. The Yoga 2 Pro has a subtle rubber trim around the edge of
its top half in order to prevent slipping on hard surfaces when in tent
mode. The new design is easier to pick up and hold than Lenovo's
A model with a Lenovo IdeaPad at a
previous generation of Yoga devices. The Yoga 2 Pro comes with a
launch party in Japan
backlit keyboard. Unlike earlier Yoga products, the home button is now
a touch-key on the bottom center of the display. Lenovo moved the
power button away from the front and to the side in order to prevent accidental key presses.[92][93]
In October 2014, Lenovo introduced the Yoga 3 Pro, an ultra-thin Broadwell-based 13.3-inch touchscreen
laptop with a hinge that allows for use as a tablet and other configurations. It uses Intel Core M processors and
comes standard with solid-state drives. Its screen has 3200 pixel by 1800 pixel resolution and is multitouch
capable.[94] It is 13 millimeters thick.[95] The Yoga 3 Pro's hinge differs significantly from the Yoga 2 Pro. The
new all-metal hinge is referred to by Lenovo as a "watchband." It is much less bulky and forms a continuous
curved shape from the chassis of the laptop to the bottom of the screen. It has six mounting points as opposed
to two for a more solid feel and structural strength.[96]
On September 21, 2016, Lenovo confirmed that their Yoga series is not meant to be compatible with Linux
operating systems, that they know it is impossible to install Linux on some models, and that it is not
supported.[97] This came in the wake of media coverage of problems that users were having while trying to
install Ubuntu on several Yoga models, including the 900 ISK2, 900 ISK For Business, 900S, and 710, which
were traced back to Lenovo disabling and removing support for the AHCI storage mode for the device's Solid
State Drive in the computer's BIOS, in favor of a RAID mode that is only supported by Windows 10 drivers
that come with the system.[98][99][100][101]
IdeaCentre
All IdeaCentres are all-in-one machines, combining processor and
monitor into a single unit.[102] The desktops were described by
HotHardware as being "uniquely designed".[102] The first IdeaCentre
desktop, the IdeaCentre K210, was announced by Lenovo on 30 June
2008.[103] While the IdeaCentre line consists only of desktops, it shares
design elements and features with the IdeaPad line.[103] One such
feature was Veriface facial recognition technology.[103]
At CES 2011, Lenovo announced the launch of four IdeaCentre
A Lenovo IdeaCentre all-in-one PC
desktops: the A320, B520, B320, and C205.[102] In the autumn of 2012,
the firm introduced the more powerful IdeaCentre A720, with a 27-inch
touchscreen display and running Windows 8.[104] With a TV tuner and HDMI in, the A720 can also serve as a
multimedia hub or home theater PC.[105]
In 2013, Lenovo added a table computer to the IdeaCentre line. The Lenovo IdeaCentre Horizon Table PC,
introduced at the 2013 International CES is a 27-inch touchscreen computer designed to lay flat for
simultaneous use by multiple people. Thanks to its use of Windows 8, the Horizon can also serve as a desktop
computer when set upright.[106]

Smartphones

As of January 2013, Lenovo only manufactured phones that use the

Android operating system from Google. Numerous press reports
indicated that Lenovo planned to release a phone running Windows
Phone 8, According to J. D. Howard, a vice president at Lenovo's
mobile division, the company would release a Windows Phone product
if there is market demand.[107]
Lenovo has implemented an aggressive strategy to replace Samsung
Electronics as Mainland China market's top smartphone vendor. It has
The ThinkPad Tablet 2 from front
spent $793.5 million in Wuhan in order to build a plant that can produce
and back
30 to 40 million phones per year. Data from Analysys International
shows that Lenovo experienced considerable growth in smartphone
sales in China during 2012. Specifically, it saw its market share increase to 14.2% during 2012's third quarter,
representing an increase when compared to 4.8% in the same quarter of 2011. IDC analysts said that Lenovo's
success is due to its "aggressive ramping-up and improvements in channel partnerships." Analysys International
analyst Wang Ying wrote, "Lenovo possesses an obvious advantage over rivals in terms of sales channels." The
company's CEO, Yang Yuanqing, said, "Lenovo does not want to be the second player ... we want to be the
best. Lenovo has the confidence to outperform Samsung and Apple, at least in the Chinese market." [108]
According to IHS iSuppli, Lenovo was a top-three smartphone maker in China with a 16.5% market share in
the first quarter of 2012. According to a May report released by IDC Lenovo ranks fourth in the global tablet
market by volume.[109] As of November 2012, Lenovo was the second largest seller of mobile phones in China
when measured by volume.[32]
In May 2013, Lenovo CEO Yang Yuanqing indicated that the company had aimed to release smartphones in the
United States within the next year. Later in October, Lenovo expressed interest in acquiring the Canadian
smartphone maker BlackBerry Ltd. However, its attempt was reportedly blocked by the Government of
Canada, citing security concerns due to the use of BlackBerry devices by prominent members of the
government. An official stated that "we have been pretty consistent that the message is Canada is open to
foreign investment and investment from China in particular but not at the cost of compromising national
security".[54][110]
In January 2014, Lenovo announced a proposed deal to acquire Motorola Mobility to bolster its plans for the
U.S. market.[53] Microsoft officially announced that Lenovo became the hardware partner of Windows Phone
platform at the Mobile World Congress 2014.[111]
In January 2016, Lenovo announced at CES that the company would be producing the first Project Tango
phone.[112]

Smart televisions
In November 2011, Lenovo said it would soon unveil a smart television
product called LeTV, expected for release in the first quarter of 2012.
"The PC, communications and TV industries are currently undergoing a
"smart" transformation. In the future, users will have many smart
devices and will desire an integrated experience of hardware, software
and cloud services." Liu Jun, president of Lenovo's mobile-Internet and
digital-home-business division.[113] In June 2013 Lenovo announced a
partnership with Sharp to produce smart televisions. In March 2014,
Lenovo announced that it projected smart television sales surpassing
one million units for 2014. The same month Lenovo released its
flagship S9 featuring the fastest CPU of any smart television.[114]

A Lenovo A30 TV set-top box

Wearables
Rumors that Lenovo was developing a wearable device were confirmed
in October 2014 after the company submitted a regulatory finding to the
Federal Communications Commission. The device, branded a
"Smartband," has a battery life of seven days. It has an optical heart-rate
monitor and can be used to track distance and time spent running and
calories burned. It can also notify the user of incoming calls and
texts.[115] It can also unlock computers without the use of a password.
The Smartband went on sale in October 2014. Lenovo started offering
the device for sale on its website without a formal product
announcement.[116]

The Lenovo Smartwatch on display at

the 2015 Mobile World Congress

DOit apps
REACHit
REACHit is a storage management application. It is designed to help users access, organize, and search files
across multiple devices and operating systems. It connects Windows personal computers, Android devices, and
iOS devices and works with Google Drive, OneDrive, Dropbox, and Box. On Windows devices, REACHit is
integrated with Windows File Explorer. Lenovo began bundling REACHit with all its computers and tablets in
early 2015.[117] Through a partnership with Microsoft, REACHit is fully integrated with Cortana in Windows
10, a voice-based integrated assistant. REACHit extends the search capabilities of Cortana, giving it access to a
much wider range of files, including those stored in Google Drive, Dropbox, and Microsoft's own OneDrive as
described above, in addition to implementing searches across multiple devices and making them context
sensitive.[118] REACHit was discontinued and shut down on September 12, 2016.[119]
SHAREit
SHAREit is a free application from Lenovo that allows Windows, Windows Phone, Android, and iOS devices
to transfer files directly by ad-hoc Wi-Fi connections.[120]
WRITEit
In April 2015, Lenovo released WRITEit, a hand-writing recognition engine that interprets input from a stylus
and turns it into text. WRITEit works with almost all applications and online forms that accept text input. [121]
SECUREit
SECUREit protects mobile devices against viruses, unauthorized access, and spam. It includes an anti-theft
system that locks the device when someone tries to change the SIM card, making the phone unusable without a
password.[122] SECUREit encrypts call records and contacts. It also speeds up devices by ensuring that
duplicate background processes do not run and keeping the cache clean.[123]
SYNCit
SYNCit backs up call logs and contact information. SYNCit works on non-Lenovo devices such as Android
smartphones.[123]
SNAPit Camera

The SNAPit Camera app controls cameras on phones and tablets. It allows shooting panoramas, low-light
scenes, photo editing, and creating animated GIFs.[124]
SEEit Gallery
The SEEit Gallery app is designed to complement the SNAPit Camera app. It uses image recognition software
to automatically sort photos into folder. This app also lets users edit photos with filters and effects.[123]

Lenovo Connect
At the Mobile World Congress in 2016 Lenovo introduced Lenovo Connect, a wireless roaming service. This
service works across devices, networks, and international borders in China, Europe, the Middle East, and
Africa. Lenovo Connect eliminates the need to buy new SIM cards when crossing borders. Lenovo Connect
started service for phones and select ThinkPad laptops in China in February 2016.[125]

Operations
Lenovo's principal facilities are in Beijing, Morrisville, North Carolina and Singapore, with research centers in
Beijing, Morrisville, Shanghai, Shenzhen, Xiamen, Chengdu, Nanjing,[126] and Wuhan[127] in China, and
Yamato in Kanagawa Prefecture, Japan.[128] Lenovo operates factories in Chengdu and Hefei in China, Japan,
and as of December 2011 has plans to start production in Argentina. A 700-square-metre (7,500 sq ft) flagship
store opened in Beijing in February 2013.[33]
Lenovo's manufacturing operations are a departure from the usual
industry practice of outsourcing to contract manufacturers. Lenovo
instead focuses on vertical integration in order to avoid excessive
reliance on original equipment manufacturers and to keep down
costs.[129] Speaking on this topic, Yang Yuanqing said, "Selling PCs is
like selling fresh fruit. The speed of innovation is very fast, so you must
know how to keep up with the pace, control inventory, to match supply
with demand and handle very fast turnover." Lenovo benefited from its
vertical integration after flooding affected hard-drive manufacturers in
Thailand in 2011, as the company could continue manufacturing
operations by shifting production towards products for which hard
drives were still available.[130][131]

The Lenovo R&D centre in

Shenzhen, Guangdong

Lenovo began to emphasize vertical integration after a meeting in 2009 in which CEO Yang Yuanqing, and the
head of Lenovo's supply chain, analyzed the costs versus the benefits of in-house manufacturing, and decided
to make at least 50% of Lenovo's manufacturing in-house. Lenovo Chief Technology Officer George He said
that vertical integration is having an important role in product development. He stated, "If you look at the
industry trends, most innovations for" PCs, smartphones, tablets and smart TVs are related to innovation of key
componentsdisplay, battery and storage. Differentiation of key parts is so important. So we started investing
more...and working very closely with key parts suppliers."[131] Previously, lack of integration due to numerous
foreign acquisitions and an excessive number of "key performance indicators" (KPIs) was making Lenovo's
expansion expensive and creating unacceptably slow delivery times to end-customers. Lenovo responded by
reducing the number of KPIs from 150 to 5, offering intensive training to managers, and working to create a
global Lenovo culture. Lenovo also doubled-down on vertical integration and manufacturing near target
markets in order to cut costs at time when its competitors were making increased use of outsourcing offshoring. By 2013, Lenovo ranked 20th on Gartner's list of top 50 supply chains, whereas in 2010 the company
was unranked.[16]

In 2012, Lenovo partially moved production of its ThinkPad line of computers to Japan. ThinkPads will be
produced by NEC in Yamagata Prefecture. Akaemi Watanabe, president of Lenovo Japan, said, "As a Japanese,
I am glad to see the return to domestic production and the goal is to realize full-scale production as this will
improve our image and make the products more acceptable to Japanese customers." [131][132]
In October 2012, Lenovo announced that it would start assembling computers in Whitsett, North Carolina.
Production of desktop and laptop computers, including the ThinkPad Helix began in January 2013. As of July
2013, 115 workers were employed at this facility. Lenovo has been in Whitsett since 2008, where it also has
centers for logistics, customer service, and return processing.[133][134]
In 2015, Lenovo and Hong Kong Cyberport Management Company Limited, a government-sponsored business
park for technology firms, reached a deal to "jointly build a cloud service and product research and
development center."[135][135] Lenovos Asia Pacific data center will also be housed in Cyperport.[135]
Lenovo assembles smartphones in Chennai, India through a contract manufacturing agreement with
Flextronics.[136][137] In November 2015, Lenovo announced that it would start manufacturing computers in
Pondicherry.[138]

Corporate affairs
The company executive headquarters are in Morrisville, North
Carolina,[139][140] near Raleigh in the Research Triangle metropolitan
area,[141] in the United States.[142] As of October 2012, the facility has
about 2,000 employees.[143] Lenovo identifies its facilities in
Morrisville, Beijing, and Singapore as its "key location addresses,"[144]
where its principal operations occur.[139] The company stated that "by
foregoing a traditional headquarters model and focusing on centers of
excellence around the world, Lenovo makes the maximum use of its
resources to create the best products in the most efficient and effective
way possible."[145] The company registered office is on the 23rd floor of
the Lincoln House building of the Taikoo Place in Quarry Bay, Hong
Kong.[146]

Taikoo Place

Previously the company's U.S. headquarters were in Purchase, Harrison, New York. About 70 people worked
there. In 2006, Lenovo announced that it was consolidating its U.S. headquarters, a logistics facility in Boulder,
Colorado, and a call center in Atlanta, Georgia to a new facility in Morrisville. The company received offers of
over $11 million in incentive funds from the local Morrisville, NC area and from the State of North Carolina on
the condition that the company employs about 2,200 people.[147] If the company failed to employ that amount,
it would not acquire the incentives.[148]
In early 2016, Lenovo carried out a comprehensive restructuring of its business units.[149]

Financials and market share

Lenovo is the dominant supplier of computers in mainland China and became the world's second-largest
supplier of personal computers during the third quarter of 2011. Lenovo held around 13.5% of the worldwide
computer market as of October 2011. The company's expansion was boosted in part by a joint venture with
NEC in Japan and aggressive marketing to both professionals and consumers. Yang Yuanqing said that Lenovo
would continue its expansion by focusing on technological convergence in the areas of smartphones, tablets,
personal computers, and "smart TV." "We must deliver a great user experience across all platforms to achieve
our goal and become the leading personal technology company in the world," he said.

In the second quarter of 2011, Lenovo was the world's third-largest vendor of personal computers.[150] For the
year ending with third quarter 2010, its market share increased from 8.6 percent to 10.4 percent.[151] The
company is the largest seller of PCs in China, with a 28.6% share of the China market, according to research
firm IDC in July 2009. It reported annual sales of $14.9 billion for the fiscal year ending 2008/2009 (ending 31
March 2009).
During the first quarter of 2011, Lenovo held 31.7% of the personal computer market in China when measured
by units sold. Lenovo reported a 98.3 percent rise in profit to $108.8 million during the first quarter of 2011, up
from $54.86 million during the same quarter of the previous year. Lenovo shipped 10.28 million personal
computers in the first quarter of 2011. Lenovo reported a 54-percent rise in profit for the third quarter of 2011,
beating analyst predictions, in spite of slow sales growth and a shortage of hard drives.[152]
From 4 March 2013, Lenovo was included as a constituent stock in the Hang Seng Index. Lenovo replaced the
unprofitable Aluminum Corp of China, a state-owned enterprise, on the list of 50 key companies on the Hong
Kong stock exchange that constitute the Hang Seng Index. The inclusion of Lenovo and Tencent, China's
largest internet firm, significantly increased the weight of the technology sector on the index. Being added to
the Hang Seng Index was a significant boon for Lenovo and its shareholders as it widened the pool of investors
willing to purchase Lenovo's stock. For instance, index funds pegged to the Hang Seng and pension funds that
consider index inclusion now have the opportunity to invest in Lenovo.[153] On November 2013 it was reported
that Lenovo achieved double-digit market share in the United States for the first time. [154]

Ownership
As of 1 October 2011, 58% of Lenovo stock was held by the general public, 34% by Legend Holdings Limited,
and 8% by other entities. The Chinese Academy of Sciences owns 36% of Legend Holdings.[155]
On 4 September 2009, Oceanwide Holdings Group, a private investment firm based in Beijing, bought 29% of
Legend Holdings, the parent company of Lenovo, for 2.76 billion yuan.[156]
Responding to claims that Lenovo is a state-owned enterprise CEO Yang Yuanqing said: "Our company is a
100% market oriented company. Some people have said we are a state-owned enterprise. It's 100% not true. In
1984 the Chinese Academy of Sciences only invested $25,000 in our company. The purpose of the Chinese
Academy of Sciences to invest in this company was that they wanted to commercialize their research results.
The Chinese Academy of Sciences is a pure research entity in China, owned by the government. From this
point, you could say we're different from state-owned enterprises. Secondly, after this investment, this company
is run totally by the founders and management team. The government has never been involved in our daily
operation, in important decisions, strategic direction, nomination of the CEO and top executives and financial
management. Everything is done by our management team."[157]
In early 2006, the U.S. State Department was harshly criticized for purchasing 16,000 computers from Lenovo.
Critics attempted to smear Lenovo as controlled by the Chinese government and a potential vehicle for
espionage against the United States. Yang spoke out forcefully and publicly to defend Lenovo. He said, " We
are not a government-controlled company." He pointed out that Lenovo pioneered China's transition to a market
economy and that in the early 1990s had fought and beaten four state-owned enterprises that dominated the
Chinese computer market. Those firms had the full backing of the state while Lenovo received no special
treatment. The State Department deal went through. Yang worried that fears about Lenovo's supposed
connections to the Chinese government would be an ongoing issue in the United States. Yang worked to ease
worries by communicating directly with Congress. In June 2006, Yang arranged to be seated next to C. Richard
D'Amato, a member of the congressional committee that had earlier raised concerns about the security of
Lenovo's products. D'Amato later stated that he was impressed with Yang's candor.
Yang dramatically increased his ownership stake in by acquiring 797 million shares in 2011. As of June 2011,
Yang owned an 8 percent stake in Lenovo. He previously owned only 70 million shares. In a statement, Yang
said, "While the transaction is a personal financial matter, I want to be very clear that my decision to make this

investment is based on my strong belief in the company's very bright future. Our culture is built on commitment
and ownership we do what we say, and we own what we do. My decision to increase my holdings represents
my steadfast belief in these principles."[158]

Corporate culture
Lenovo's corporate culture differs from other Chinese companies. While Lenovo was founded using seed
capital from the state-owned Chinese Academy of Sciences, Lenovo is run as a private enterprise with little or
no interference by the state. Lenovo's senior executives, including many non-Chinese, rotate between two head
offices, one in Beijing and the other in Morrisville, North Carolina, and Lenovo's research and development
center in Japan. Two foreigners have previously served as Lenovo's CEO.[79]
English is Lenovo's official language. Lenovo's CEO, Yang Yuanqing, initially did not understand English well,
but relocated his family to Morrisville in order to improve his language skills and learn American ways. One
American Lenovo executive interviewed by The Economist praised Yang for his efforts to make Lenovo a
friendly place for foreigners to work. He said that Yang had created a "performance culture" in place of the
traditional Chinese work style of "waiting to see what the emperor wants."[79]

Leadership
Yang Yuanqing
Yang Yuanqing is the chairman and chief executive officer of Lenovo.
One of his major achievements was leading Lenovo to become the bestselling personal computer brand in China since 1997. In 2001, Business
Week named him one of Asia's rising stars in business.[159] Yang was
president and CEO of Lenovo until 2004, when Lenovo closed its
acquisition of IBM's PC division, afterward Yang was succeeded as
Lenovo CEO by IBM's Stephen M. Ward, Jr. Ward was succeeded by
Bill Amelio on 20 December 2005. On February 2009, Yang replaced
Amelio as CEO and has served in that capacity ever since. Yang was
chairman of Lenovo's board from 2004 to 2008, and returned as
chairman in 2012 alongside his role as CEO.
In 2012, Yang received a $3 million bonus as a reward for record
Yang Yuanqing, Lenovo's Chairman
profits, which he in-turn redistributed to about 10,000 of Lenovo's
and CEO
employees. According to Lenovo spokesman, Jeffrey Shafer, Yang felt
that it would be the right thing to, "redirect [the money] to the
employees as a real tangible gesture for what they done." Shafer also said that Yang, who owns about eight
percent of Lenovo's stock, "felt that he was rewarded well simply as the owner of the company."[160] The
bonuses were mostly distributed among staff working in positions such as production and reception who
received an average of 2,000 yuan or about US$314. This was almost equivalent to a monthly salary of an
average worker in China.[161] Yang made a similar gift of $3.25 million again in 2013.[162]
According to Lenovo's annual report, Yang earned $14 million, including $5.2 million in bonuses, during the
fiscal year that ended in March 2012.[163]
In 2013, Barron's named Yang one of the "World's Best CEOs."[164]
Liu Chuanzhi

Liu Chuanzhi is the founder and chairman of Lenovo. Liu was trained as an engineer at a military college and
later went on to work at the Chinese Academy of Sciences. Like many young people during the Cultural
Revolution, Liu was denounced and sent to the countryside where he worked as a laborer on a rice farm. Liu
claims Hewlett-Packard as a key source of inspiration. In an interview with The Economist he stated that "Our
earliest and best teacher was Hewlett-Packard." For more than ten years, Lenovo was Hewlett-Packard's
distributor in China.[165] In reference to Lenovo's later acquisition of IBM's personal computer unit Liu said, "I
remember the first time I took part in a meeting of IBM agents. I was wearing an old business suit of my
father's and I sat in the back row. Even in my dreams, I never imagined that one day we could buy the IBM PC
business. It was unthinkable. Impossible."[13]
Board of directors
In early 2013, Lenovo announced the addition of Yahoo founder Jerry Yang to its board. Lenovo's CEO Yang
Yuanqing said, "Jerrys appointment as an observer to our board furthers Lenovos reputation as a transparent
international company." Just prior to the appointment of Jerry Yang, Tudor Brown the founder of British
semiconductor design firm ARM, was also appointed to Lenovo's board. Speaking of both men Yang Yuanqing
said, "We believe that they will add a great deal to our strategic thinking, long-term direction and, ultimately,
our ability to achieve our aspirations in the PC plus era."

Marketing and sponsorships

Emerging markets
In 2009, Lenovo became the first personal computer manufacturer to divide countries into emerging markets
and mature markets. Lenovo then developed a different set of strategies for each category. Lenovo's
competitors have widely adopted the same approach[19]
In 2012, Lenovo made a major effort to expand its market share in developing economies such as Brazil and
India through acquisitions and increased budgets for marketing and advertising. While Lenovo has not revealed
its total spending on marketing, it did increase marketing and advertising expenditures by $248 million in the
fiscal year ending in 2012.[79]
China
In China, Lenovo has a vast distribution network designed to make sure that
there is at least one shop selling Lenovo computers within 50 kilometers of
nearly all consumers. Lenovo has also developed close relationships with its
Chinese distributors, who are granted exclusive territories and only carry
Lenovo products.[79]
As of July 2013, Lenovo believes that urbanization initiatives being pushed by
Premier Li Keqiang will allow it to sustain sales growth in China for the
foreseeable future. Speaking at Lenovo's annual general meeting in Hong Kong
in 2013, Yang Yuanqing said: "I believe urbanisation will help us further
increase the overall [domestic] PC market." Yang also stressed the opportunity
presented by the China's relatively low penetration rate of personal computers.
Lenovo previously benefited from the Chinese governments rural subsidies,
A Lenovo Store in China
part of a wider economic stimulus initiative, designed to increase purchases of
appliances and electronics. That program, which Lenovo joined in 2004, ended
in 2011. Lenovo enjoys consistent price premiums over its traditional competitors in rural markets and a
stronger local sales and service presence.[166]
India

Lenovo has gained significant market share in India through bulk orders to large companies and government
agencies. For example, the government of Tamil Nadu ordered a million laptops from Lenovo in 2012 and
single-handedly made the firm a market leader. Lenovo distributes most of the personal computers it sells in
India through five national distributors such as Ingram Micro and Redington.[167]
Given that most smartphones and tablets are sold to individuals Lenovo is pursuing a different strategy making
use of many small state-centric distributors. Amar Babu, Lenovo's managing director for India, said, "To reach
out to small towns and the hinterland, we have tied up with 40 regional distributors. We want our distributors to
be exclusive to us. We will, in turn, ensure they have exclusive rights to distribute Lenovo products in their
catchment area."[167] As of 2013, Lenovo had about 6,000 retailers selling smartphones and tablets in India. In
February 2013, Lenovo established a relationship with Reliance Communications to sell smartphones. The
smartphones carried by Reliance have dual-SIM capability and support both GSM and CDMA. Babu claims
that the relative under penetration of smartphones in India represents an opportunity for Lenovo.[167]
Lenovo has assembled a team of senior managers familiar with the Indian market, launched mobile phones at
all price points there, and worked on branding to build market share. As of February 2014, Lenovo claims that
its sales of smartphones in India have been increasing 100% per quarter while the market is only growing 1520% over the same period. Lenovo did marketing tests of its smartphones in November 2012 in Gujarat and
some southern cities, where Lenovo already had a strong presence. Lenovo's strategy has been to create
awareness, maintain a broad selection of phones at all price points, and develop distribution networks. Lenovo
partnered with two national distributors and over 100 local distributors. As of February 2014, more than 7,000
retail outlets in India sold Lenovo smartphones. Lenovo has also partnered with HCL in order to set up 250
service centres in 110 cities.[168]
In India, Lenovo grants distributors exclusive territories but allows them to sell computers from other
companies. Lenovo uses its close relationships with distributors to gain market intelligence and speed up
product development.
Lenovo reported a year-on-year increase of about 951% in tablet sales in India for the first quarter of 2014.
Canalys, a market research firm, said Lenovo took market share away from Apple and Samsung in the
country.[169]
Africa
Lenovo first started doing business in South Africa, establishing a sales office, and then expanded to East
African markets such as Kenya, Tanzania, Ethiopia, Uganda, and Rwanda. West Africa followed when Lenovo
set-up a Nigerian legal office and then expanded to Ghana, Zimbabwe, Mozambique and Botswana.
According to Lenovos general manager for Africa, Graham Braum, Lenovos strategy is to put "great emphasis
on products that sell well in Africa" and roll out "products alongside different African governments' rolling out
of wireless technology." Products such as the Lenovo Yoga series are popular in Africa because of their long
battery life, as many areas have unreliable electrical supply. Other popular products include the Lenovo
notebooks, which were introduced in 2008.[170]
Lenovo picked Nigeria in 2013 to release its smartphone because unlike South Africa and other African
countries, there is no requirement to partner with a local telecom firm to sell its phones. [171]
In the long term, according to Braum, "Lenovo in Africa will focus on continuing to consistently supply
personal computer products and allow this market to grow, while moving into new territory such as mobile and
enterprise."[170]

United States

In the United States, Lenovo began the "For Those Who Do" marketing campaign in 2010, created by the ad
agency Saatchi & Saatchi. The campaign was Lenovo's first to go global, except for its domestic market in
China, where it retained its existing "Imagine" (lian xiang) slogan. The campaign did not reach China because
"do" carries connotations of physical work in the country, an image that Lenovo did not want attached to their
brand.[172] "For Those Who Do" was designed to appeal to young consumers in the 18-to 25-year-old
demographic by stressing its utility to creative individuals that Lenovo's advertising refers to as "doers". [173]
One of Lenovo's operational centers is located in North Carolina, United States. Lenovo also started
manufacturing products in the USA in 2012.[174]

Ashton Kutcher
In October 2013, Lenovo announced that it had hired Ashton Kutcher as a product engineer and spokesman.
Kutcher announced Lenovo's Yoga Tablet at a media event the same month; He flew to China to meet with
Lenovo executives shortly after. David Roman, Lenovo's chief marketing officer, said, "His partnership goes
beyond traditional bounds by deeply integrating him into our organization as a product engineer. Ashton will
help us break new ground by challenging assumptions, bringing a new perspective and contributing his
technical expertise to Yoga Tablet and other devices." Kutcher co-founded A-Grade Investments, an investor in
Airbnb, Foursquare, Spotify, Path, Uber, and other technology firms. Kutcher studied biochemical engineering
at the University of Iowa.[175]

Kobe Bryant
Kobe Bryant starred in ads aired in China and other Asian countries for the K900 smartphone in 2013.[176]

Olympics
Lenovo was an official computer sponsor of the 2006 Winter Olympics in
Turin, Italy, and the 2008 Summer Olympics in Beijing. When asked about
Lenovo's brand Yang Yuanqing said, "The Beijing Olympics were very good for
brand awareness in countries like the US and Argentina, but not good
enough."[177]

YouTube Space Lab

YouTube Space Lab logo

On December 2011, Lenovo announced

the YouTube Space Lab contest. It was
held in conjunction with YouTube,
NASA, the European Space Agency,
and JAXA. The contest allowed students
The 2008 Summer Olympics
between the ages of 14 and 18 the
Torch, which was designed
chance to devise experiments to be
by Lenovo
performed by astronauts on the
International Space Station. The global
winners received a trip to Japan or Russia in addition to having their
experiment results live-streamed from space.[178]

NFL
In July 2012, Lenovo and the National Football League (NFL) announced that Lenovo had become the NFL's
"Official Laptop, Desktop and Workstation Sponsor." Lenovo said that this was its largest sponsorship deal ever
in the United States. Lenovo will receive advertising space in NFL venues and events and be allowed to use the

NFL logo on its products and ads. Lenovo said that this sponsorship would boost its efforts to market to the key
18-to-35-year-old male demographic.
The NFL has been a Lenovo customer since 2007 and the sponsorship resulted from that relationship. NFL
stars Jerry Rice, DeAngelo Williams, and Torry Holt were on hand for the announcement and a celebration with
1,500 Lenovo employees. Lenovo's sponsorship will last at least three years.[179]

The Pursuit
Lenovo used a short-film entitled The Pursuit in its "For Those Who Do" campaign launched in 2011. The film
depicted a mysterious young woman using the IdeaPad Yoga 13 to stay one-step-ahead of her evil pursuers.
Martin Campbell, who previously worked on action movies and James Bond films such as GoldenEye and the
remake of Casino Royale, shot this film. Lenovo was the first Chinese company to make use of such marketing
techniques.[16]

Tech World
In May 2015, Lenovo hosted its first ever "Tech World" conference in Beijing. The CEOs of Intel, Microsoft,
and Baidu delivered keynote addresses along with Lenovo CEO Yang Yuanqing. Lenovo also used Tech World
to announce a refresh of its corporate logo and visual identity. The shift in Lenovo's visual presentation was
accompanied by changes in Lenovo's business model. Lenovo said that it was transitioning from being solely a
hardware maker to producing both hardware and software.[180]
Lenovo announced several concept and production devices at Tech World including Smart View, a concept
smartwatch with two screens and a virtual display; Smart Cast, a concept smartphone with a built-in laser
projector that displays content and virtual user interfaces such as keyboards and musical instruments; Lenovo
Cast, an Android-based streaming video device; Smart Shoes, concept shoes with a screen to display the user's
mood and fitness tracking sensors; the ThinkPad 10, a new tablet computer; and Cortana integration with
Lenovo devices and software, including REACHit, which extends Cortana's search functions to non-Microsoft
services.[180]
ZUK, a separate company formed by Lenovo in 2014, announced several products at Tech World, These
included slim power banks, 3D printers that can print food such as chocolate, an outdoor sound box, and a WiFi based control system for home automation.[180]

Goodweird
Lenovo launched a multi-year advertising campaign called "Goodweird" in the last half of 2015. Goodweird is
designed to convey the idea that designs that seem strange initially often become familiar and widely accepted.
The Goodweird campaign includes a video with famous images of early attempts to fly with the aid of
homemade wings and a bicycle that transitions to a modern-day shot of a man soaring across mountains in a
wingsuit before transitioning again to a shot of the Stealth Bomber. Lenovo worked with three agencies on
Goodweird: London-based DLKW Low, We Are Social, and Blast Radius. Goodweird is part of Lenovo's wider
strategy to appeal to millennials with an emphasis on design trendsetters. A portion of the funding for
Goodweird is being directed to prominent YouTubers and Viners. Buzzfeed has been engaged to create relevant
content.[181]

See also
List of computer system manufacturers
Lists of Chinese companies

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ns-lenovo-as-newest-product-engineer/3306987/). Usatoday.com (2013-10-30). Retrieved on 2013-12-08.
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Further reading
Ling, Zhijun (2005). The Lenovo affair: the growth of China's computer giant and its takeover of IBMPC. trans. Martha Avery. Singapore: John Wiley & Sons [Asia]. ISBN 978-0-470-82193-0. Retrieved
16 September 2009.
Hamm, Steve (2008). The Race for Perfect: Inside the Quest to Design the Ultimate Portlable Computer.
New York: McGraw-Hill. ISBN 978-0071606103.

External links
Official website (http://www.lenovo.com)

Wikimedia Commons has

media related to Lenovo.

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