Jagdish Saran Hindu P.G.

College
Amroha
Topic Gionee

FACULTY OF MANAGEMENT
Department of Business
Administration
M.J.P. Rohilkhand University,
Submitted By
Submitted to
Bareilly
Mohd Faheem
BBA Faculty
BBA-2nd Sem.

Roll No.
7178050023

ACKNOWLEDGEMENT
It is my pleasure to acknowledge the assistance of a number of people without
whose help this project report could not be completed.
I express my profound sense of gratitude to my project guide BBA Faculty for
giving encouragement in taking up the project.
I am also thankful to all my faculties for motivating and librarian for making
available to me the important book in the library and the necessary guidance for
this project.
At last but not the least, I express my thanks to my parents, who provided me
support throughout this project. They have been a perennial source of
inspiration for me.
I am too small so thank GOD for anything & everything.

Mohd Faheem
BBA-2nd Semester
Roll No. : 7178050023

STUDENT DECLARATION
I Mohd Faheem hereby declare that this Project Report entitled Gionee,
submitted in the partial fulfillment of the requirement of Bachelor of Business
Administration (BBA) from Jagdish Saran Hindu PG College, Amroha. It is
based on primary & secondary data found by me in various departments, books,
magazines and websites & Collected by me under the guidance of my Project
guide BBA Faculty.

Mohd Faheem
BBA-2nd Semester
Roll No. 7178050023

Contents

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2.
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4.
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6.
7.

Title

Page No.

Acknowledgement
Student declaration
Company profile
Findings of study
Conclusion
Suggestion
Bibliography

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COMPANY PROFILE
Gionee Communication Equipment Co. Ltd.
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Type
Industry
Founded
Headquarters
Area served
Key people
Products
Number of employees
Subsidiaries
Website

Private
Consumer electronics
2002
Shenzhen, Guangdong, China
Worldwide
Liu Lirong (Chairman)
Dr. Gio Sandher (Chairman)
Mobile phones
8000
IUNI
global.gionee.com

COMPANY INFORMATION
Gionee Communication Equipment Co. Ltd. was founded in September 2002 by Liu Rong. It
is a high-tech enterprise that focuses on R&D, production and sale of cellular mobile devices.
In 2005, Gionee obtained the GSM and CDMA mobile phone production license.
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Gionee's headquarter currently employs over 1500 people with an average age of less than 30
years. Our management team advocates a scientific and standardized enterprise management
model, with a high sense of innovation. The constant pursuit of professionalism and
innovation is the foundation of sustainable development at Gionee.
R&D Centres are set up in Shenzhen, Shanghai and Hangzhou among several other places. In
2006, the first phase of the project had a total investment of more than 1 billion RMB,
covering an area of 500 acres at the Gionee Industrial Park. The production capacity currently
stands at 40 million units per year. Once the entire industrial park is completed and put into
production, production capacity will reach 80 million units per year, making Gionee
Industrial Park the largest mobile phone production site in China.
In addition, Gionee has 41 provincial general sales agents and 40 provincial service centres
with over 500 franchised outlets. In 2007, we received the honorary title of "Guangdong
Province Famous Trademark". In 2011, Gionee achieved an overall market share of 7.2% and
GSM market share of 11.2%. These accolades put Gionee in the third place in the overall
cellular market, and in the first place in terms of the domestic market.
Since 2011, Gionee has grown rapidly, expanding its presence in countries including India,
Nigeria, Vietnam, Taiwan, Myanmar, Thailand and Philippines. Gionee products are currently
on sale in India, Bangladesh, Pakistan, Indonesia, Vietnam, Thailand, Philippines, Malaysia,
Russia, Middle East and Africa, with exports reaching 1 million phones per month for the
overseas markets.
Gionee believes that products should be as unique as the people who use them. We define
ourselves as a global provider of mobile and internet technology that is user-friendly, stylish,
and wallet-friendly. In other words, we strive to help consumers make their lives better.

Awards

Asian Customer Engagement Awards - Mobile Marketing (Creativity)

The Elife E7 campaign for mobile was the 1st Runner Up for Creativity in the Asian
Customer Engagement Awards.

AFAQS Buzziest Brand on Digital

A year of engagement and connecting activities with our fans and followers earned us the
biggest one of them all. Winners of AFAQS Buzziest Brand on Digital Award - 2014

Economic Times Most Promising Brand Award 2015

Winners of the ET Most Promising Brand of the Year Award 2015, organized by ET Edge, a
subsidiary of Economic Times.

William Lu Weibing

President of Gionee
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William Lu serves as the President of Gionee Communication Ltd. In this role, he is

responsible for the oversight of all activities related to Gionee's mobile business within the
mobile and mobile internet segments. William also serves as a member of Gionee's executive
committee.
Prior to the presidential role, William served as Vice President of Product Management and
Sales, managing the company's mobile product portfolio, marketing and sales business
outside China.
William joined Gionee in 2010 as a Vice President and through his tenure, has held several
other product and leadership roles. He holds a B. S. degree in Chemistry from Tsinghua
University, Beijing and a MBA degree from Cheung Kong Graduate School of Business,
Hong Kong.

Arvind R Vohra

Country CEO and Managing Director, Gionee India

Arvind R Vohra heads Gionee's business in India. As the Director of Syntech Technology Pvt.
Ltd., he is the India Partner to Gionee's overseas arm Syntech Technology (HK) Ltd. In his
role as a Partner, Vohra's prime focus is to build the business.
Given his 12 years of rich experience in the industry, he is credited with creating a unique
business model for Gionee. He has been constantly building the Sales & Distribution
Infrastructure with a keen eye on brand building and making a robust support services
network. Arvind believes that the Indian market is distribution mature and that the digital
domain will be a key driver to brand building given youth as the key consumer.
Arvind has over 20 years of experience in Distribution, Marketing, Retail, Business
Development and After Sales Service. Arvind started his career from Network Limited, and
worked with Samsung and Salora International before becoming a consultant in 2008. He
holds a MBA degree with specialization in Marketing from the Institute of Management
Development and Research, Pune.

Research And Development

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Technology is the strength of an enterprise and the key to sharpening the

competitive edge. Gionee has been adhering to the strategy of independent
R&D and innovation since the time of its inception. Today, Gionees R&D
system comprises six professional R&D organs namely Application R&D
Institute, Smartphone R&D Institute, Overseas BU R&D Institute, CDMA R&D
Institute, GOSO R&D Institute and AORA R&D Institute.
Gionee Application R&D Institute (ARDI)
Gionee ARDI was established in April 2004. It specializes in planning,
interaction design and software application integration, ID structural design and
testing as well as research work for software and hardware for mobile devices.
Gionee Smartphone R&D Institute (SRDI)
Gionee SRDI was established in May 2001 and is responsible for Gionees
smartphone product research and debugging support, wireless internet
operations, cutting-edge technology accumulation, innovation and other works
in conjunction with AORA.
Gionee Overseas BU R&D Institute (OBURDI)
Gionee OBURDI was established in May 2010 and has over 170 employees,
with products being sold in countries such as India, Bangladesh, Nigeria and
several others. The monthly sales volume currently exceeds 700K, ranking first
in overseas marketing development. OBURDI is one of the chief long-term
objectives of Gionee.
CDMA R&D Institute
CDMA Business Division is responsible for R&D and sales of CDMA mobile
phones, including CDMA/EVDO, feature phones and smartphones. The
division caters to both higher-end and lower-end needs, as well as social open
channels and telecom customization channels.
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GOSO R&D Institute

Founded in 2010, the business of GOSO Science and Technology has been
developed and based on the new generation of mobile communication terminal
equipment, including R&D of the new generation of smart mobile phones,
mobile internet and smart cloud computing solutions, 3G data communication
card, 3G communication modules etc.
AORA R&D Institute
AORA focuses on the development of mobile phone application software and
operation of hotspot Mobile Internet Business. E series products are created
for users as well as phone stores and wireless internet application services.
AORA adheres to the guidelines set by market demand, integration of
traditional internet, mobile internet resources and channels, in close cooperation
with operators, terminal manufacturers, independent CP. It provides consumers
with simple and practical mobile phone applications, to build a new platform for
the wireless internet era.
Gionee has persisted in independent R&D by establishing professional R&D
Centres in cities like Shenzhen, Shanghai and Hangzhou, ensuring an
outstanding R&D performance.

Products

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Manufacturing
Gionee has established two state of the art manufacturing plants at: Jinzhong
Electronics Co. Ltd. and Jinming Electronics Co. Ltd. With years of
manufacturing experience married with advanced professional mobile phone
assembly lines, Gionee has a strong production capacity management and
product quality control function.
Dongguan Jinzhong Electronics Co. Ltd. was established on October 8, 2000. It
specialises in Electronics Manufacturing Service (EMS). The plant area is

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approximately 20,000 square meters. It mainly focuses on tasks such as SMT

chip mounting, testing and assembling of mobile phones.
Donguan Jinming Electronics Co. Ltd., was established in May 2003, the
factory covers over 35,000 square meters and houses well over 5000 employees.
Monthly production capacity here exceeds over 2 million.
Gionee Industrial Park boasts a total investment of more than 1 billion RMB
and covers an area of 330,000 square meters. Phase one of Gionee industrial
park was completed in 2006 with an annual production capacity of 40 million
units. After the project is completed, the parks annual production capacity is
estimated to hit 80 million units and it will become Chinas largest mobile
phone manufacturing site.
A fruitful long-term partnership with MediaTek and Qualcomm allows Gionee
to offer an extensive product portfolio covering all the budget categories from
low-end feature phones to high-end smartphones.

FILL LIFE WITH HAPPINESS AGAIN!

VISION TO HEAL. MISSION TO HELP

Gionee, along with its partner The Bansi Vidya Memorial Trust, has initiated a
cause for supporting children suffering from Leukemia under its initiative called
"Leukemia Crusaders". Gionee has been involved with various charitable causes
on a global scale, and the same is reflected in its endeavours. For every mobile
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phone sold in India, Gionee has pledged to donate a certain amount of money to
'Leukemia Crusaders'. Every child has the right to life and the initiative
"Leukemia Crusaders" is an effort to channelize this belief into action.
Our Initiative
The BansiVidya Memorial Trust (BVMT) is an initiative that was formed to
work and contribute towards providing assistance to leukemia afflicted, underprivileged children, below the age of 10. We believe that children are the future
of India and that there should be no reason why we should lose this future for a
lack of awareness, funds or capability.
The 'Leukemia Crusaders' logo is designed to signify that with timely detection
and proper medical care, the illness can be conquered and children can lead a
normal and happy life

Case Studies
There are currently 44 children under our care. The children are being treated in
the following hospitals. They are recovering well and have progressed
substantially.
1. Indraprastha Apollo Hospital (Delhi)
2. Jupiter Hospital (Mumbai)
3. BLK Memorial Super Specialty Hospital (Delhi)
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4. Kokilaben Dhirubhai Ambani Medical research Hospital (Mumbai)

Mentors
The BansiVidya Memorial Trust (BVMT) is proud to have Dr. Amita Mahajan
as one of their leading mentors. Dr. Mahajan is the Senior Pediatric Oncologist
at the Indraprastha Apollo Hospital and has many years of invaluable
experience in treating children afflicted by cancer.
About Leukemia
The term leukemia refers to the cancer of the white blood cells. When a child
has leukemia, large numbers of abnormal white blood cells are produced. These
abnormal white cells cannot perform their proper role of protecting the body
against diseases because they are defective. Leukemia is classified into two
types, acute (rapidly developing) and chronic (slowly developing) forms.
Leukemia is the most commonly occurring cancer amongst children.
Causes
The acute form of leukemia most commonly occurs in young children aged
between 2 to 8 years, but it can affect all age groups. In most cases, neither
parents nor kids have control over the factors that trigger leukemia. Most cases
of leukemia arise from non-inherited mutations (changes) in the genes of
growing blood cells. And because these errors occur randomly and
unpredictably, there is currently no effective way to prevent most types of
leukemia.
Symptoms
Because their white blood cells are defective, kids with leukemia may
experience increased episodes of fevers and infections. They also may become
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anemic, which makes them appear pale, and they may become abnormally tired
and short of breath while playing. Children with leukemia might bruise and
bleed very easily, experience frequent nosebleeds, or bleed for an unusually
long time after even a minor cut because leukemia destroys the bodys ability to
produce clot-forming platelets. Spread of leukemia to the brain can cause
headaches, seizures, balance problems and abnormal vision.
Treatment
With proper treatment and care, the outlook for children diagnosed with
leukemia is quite good. Overall cure rates differ depending on the specific
features of a child's disease. Most childhood leukemia cases have very high
remission rates and the majority of kids can be cured of the disease.

Gionee Elife S7
Precision Engineering

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The iconic design of the super slim phone beautifully merges high glossy finish
and metal effect with two parallel metal light lines. Perfect fit for your palm and
comfortable to hand.

The fun is in the details

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The 5.2" Super AMOLED, Full HD 1080P display is something you don't want
to miss. With most accurate and natural colors, it provides a clear view from all
angles for a delightful experience.

Faster, Smarter, Better

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The powerful 8 core 64-bit 1.7 GHz processor helps you stay ahead. What's
more, with the super-fast CPU you can multitask with utmost ease.

Keep changing the focus

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The Magic Focus Camera helps you decide later. With the awesome 13MP rear
and 8MP front cameras, now you can also change the focus after clicking the
shot.

Comes with the best of android

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Now get more out of your phone with Android 5.0 - Lollipop. Based on fluid
and purposeful motion, the system offers more tangible interaction and less
disruption for a smooth user experience.

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Finding
App-entertainment systems in cars, triggered by the smartphone's
success, are another distraction for drivers, even if these systems
are hands-free.
The decline of the newspaper printing press will be speeded up by
the increasing smartphone popularity. More people will have
access to mobile news apps.
Smartphones are a great learning tool for college students - but
only when used appropriately. Having the Internet always on-hand
provides a temptation to cheat on tests. Therefore, students will
have to learn to practice ethics and set boundaries for themselves,
in order to handle these types of situations

Conclusion
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Check out all the phones the carrier you're going with has in your price range
and with the operating system you want. Think about the tasks your planning on
using your phone for, and try them out on the demonstration phones in the store.
See if the key board is comfortable, and how easy it is to switch between
applications. If the phone has a trackball or touchscreen, see if it's easy to use or
if you're constantly clicking on the wrong thing. Make sure the phone will fit
comfortably in your hand, as well as your pocket or purse. Also make sure you
like the look of the phone -- after all, it's going to be your constant accessory.
Put the phone to your ear and make sure that's comfortable as well. If you know
people who have a phone you're interested in, ask them about it. Also read user
reviews online to see if the phone has issues like getting hot after prolonged use,
or breaking easily.

Suggestion

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In most cases, your smartphone plan will be a bigger expense than your phone.
Let's say you had to have a certain phone and you were OK with paying $600
for it with no discounts. The plan for that phone could run for two years, at over
$100 a month. You could end up paying four times as much for the plan than the
phone.
Before shelling out all that cash each month, think about how you want to use
your phone. If you plan using mainly it for talking and texting, with only a little
bit of e-mail or web surfing, see if you can find a plan with less data. If you're
constantly online and want to download apps, games and movies, you'll want to
spring for more data. Other parts of the plan to consider include if unused data,
text and talking minutes roll over from month to month, or what the penalty for
breaking the contract is. If, for example, you move out of the cell phone carrier's
coverage area, you don't want to have to pay hundreds of dollars just to get out
of your contract.

Bibliography

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Books
Anderson, B. (2006) Passing by and Passing Through, in
Kraut, R, Brynin, M. and Kiesler, S. (eds) Computers,
Phones and the Internet. Domesticating Information
Technology, Oxford University Press, Oxford, pp.32-42
Anderson, B., Gale, C., Gower, A., France, E., Jones, M.,
Lacohee, H., McWilliam, A., Tracey, K. and Trimby, M.
(2002) Digital Living People-Centred Innovation and
Strategy, BT Technology Journal, Vol.20, No.2, April.
Newspaper
Financial Express
The Economic Times
Hindustan Times
Website
https://en.wikipedia.org/wiki/Lava_International
www.gionee.co.in
https://en.wikipedia.org/wiki/Gionee

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