Section X.

Media Kit: News Release

RELEASE DATE:
Sept. 7, 2015

Contact: Alyssa Marceau

PR Director
(413) 663-4472
marceaua@simmons.edu

News Release
Critically acclaimed horror-drama television series to air fifth season
BOSTONOn Wednesday, Oct. 7, 2015, FX channel is scheduled to air the fifth season of the
critically acclaimed horror anthology American Horror Story. Previous seasons include:
Murder House, Asylum, Coven and the most recent, Freakshow. Season five, entitled
Hotel, will feature new additions to the cast, including the renowned singer-songwriter and
performance artist, Lady Gaga. The self-proclaimed Mother Monster will be the featured
protagonist along with rumored love interest, White Collar actor, Matt Bomer.
Lady Gaga will be taking the place of veteran female lead, Jessica Lange, who will not be
returning for Hotel.Co-creator Ryan Murphy believes Lady Gaga is the perfect protagonist for
American Horror Story. Her unique music videos, persona, costumes and artistic talent will
enhance the atmosphere of the show. In regards to Gagas appearance, Murphy said, I think
she's been looking for some outlet to really dig in there and create a character. I guarantee the
role will shock people.
This season, fans are looking forward to watching how Hotels plot and the new additions to
the cast will fit into the larger picture of American Horror Story. In regards to the newest
season John Landgraf, the FX Network President, said, One of the things I love so much about
[A.H.S.] is that it can be radically, radically reinvented in terms of tone, setting, period,
characters, cast...I think theres going to be an unusually large reinvention in between book four
and book five.
For more information on American Horror Story, please contact (413) 663-4472 or
marceaua@simmons.edu. For more information, visit
http://www.fxnetworks.com/shows/american-horror-story/episodes
####

Section X. Media Kit: Media Advisory

RELEASE DATE:
Sept. 18, 2015

Contact: Rachel Sylvia

Media Contact
(401) 569-6901
sylviar@simmons.edu

Media Advisory
What:

The cast and crew of American Horror Story: Hotel are hosting a viewing party
to celebrate the premiere of its fifth season. The winners of our Hotel
promotional fan art contest will also attend and have their fan-made
advertisements shown at the event. Attendees will watch the first episode of
Hotel before it airs on TV on Oct. 7, 2015. Lady Gaga will also give a live
performance. This event offers the worlds first glimpse of episode one of
American Horror Story: Hotel. The entire cast and crew will be available for
interviews and discussions about their experiences working on the show.
The location of the viewing party, The Drake Hotel, is known as one of the most
haunted hotels in Chicago. The story goes that a woman attended an event with
her fianc in the Gold Coast Room when it opened in 1920. During the event, the
woman found her fianc with another woman and promptly flung herself off the
hotel roof that evening. Since her death there have been reported sightings of the
womans ghost in the Gold Coast Room and other halls of the Drake.

Where:

The Drake Hotel

Gold Coast Ballroom
140 E Walton Pl
Chicago, IL 60611

When:

Saturday, Sept. 26, 2015 from 5 p.m. to 12 p.m.

Media call time: 3:00 p.m.
** Interviews upon request**

Who:

The cast and crew of American Horror Story, including Lady Gaga and creators
Ryan Murphy and Brad Falchuck. Additionally, the winners from the American
Horror Story: Hotel promotional fan art contest will attend and present their
winning Hotel fan-made advertisements.

Photo Oppt: Lady Gaga in an outrageous outfit performing her eerie cover of Hotel
California during the event.
####

Section X. Media Kit: Backgrounder

American Horror Story

Company Backgrounder
FX Network Corporate Office Headquarters
10201 W Pico Boulevard
Los Angeles, CA 90035
Corporate Phone Number: 1-310-369-1000
Management Team: Ryan Murphy and Brad Falchuk, Creators
Alyssa Marceau, Alisha Morales, Cathryn Sansoucie, Rachel Sylvia, Management Team
Company History: On Oct. 2011 the creators of Glee produced the first season of American
Horror Story, which was broadcasted on the cable television channel FX in the U.S. After four
consecutive seasons, A.H.S. became famous anthology horror series, boasting one of the
highest viewerships for the FX channel. A.H.S. continues to maintain high ratings for the FX
channel, as the first season was the biggest new series in 2011 and still maintains such ratings
today. Since its premier, A.H.S. has won 39 of its 136 award nominations and has starred
successful actors such as Jessica Lange, Sarah Paulson, Zachary Quinto, and now Matthew
Bomer and Lady Gaga.
Vision: The purpose of the creation of A.H.S. is to bring true horror to TV. Every season of
A.H.S. represents a new theme of horror from haunted houses to insane asylums to witches to
freak shows, targeting the dark fears of the audience. A.H.S. portrays the most gruesome
dismembering of human morality, which is the main vision of the franchise. To show that
everyone has fears.
####

Section X. Media Kit: Fact Sheet

Summary:
American Horror Story is a horror television series created and produced by Ryan Murphy and
Brad Falchuk. It is a unique anthology series with each season comprised of a new plotline,
characters, and settings with its own beginning, middle, and end.
First Episode Premieres:
Wednesday October 7, 10:00-11:00 p.m. ET/PT on FX.
Fun Facts:
The credit font featured in every season of A.H.S. is Chelsea Studio by David F. Nalle.
Scores from famous Hollywood horrors such as Psycho, Bram Stoker's
Dracula, Twisted Nerve, What Lies Beneath and Carrie are featured on each season
of A.H.S.
Actors Jessica Lange, Frances Conroy, Evan Peters, Sarah Paulson, have appeared
consistently in all five seasons of American Horror Story.
Co-creators Ryan Murphy and Brad Falchuck are also the creators of the musical-comedy
drama Glee.
Evan Peters started acting so he could meet the Olsen twins.
Ryan Murphy was such a huge fan of Meryl Streep that he started a fan club dedicated to her
at his college Indiana University. While Streep has never been on the show, Murphy and
Streep have the same agent.
During the season, Murphy always sneaks in hints about the next season's theme.

Contact: Alyssa Marceau

Email: marceaua@simmons.edu

Phone: (413) 663-4472

Section X. Media Kit: Bio Sheet

Twitter: @ahsfx

Instagram: @americanhorrorstory YouTube: FX Network

Section XI. Advertisements: PSA

PublicServiceAnnouncement
ReadingTime:60seconds
Contact:CathrynSansoucie
WordCount:160
NationalCoalitionAgainstDomesticViolence
RunfromOct.1Oct.312015
(202) 467-8714
UseUntil:Oct.31,2015
cathrynsansoucie@ncadv.org
SFX:AmericanHorrorStoryTheme
LADYGAGA:

Sheshouldntstaywithhim.Sheshouldnthavemarriedhim.Sheknows
thatnow.Whenevershespokeup,hesaidshewasfat.Hesaidshewas
useless.Hesaidshewasnothing.Shebelievedhim.Hewasviolent.He
wasunpredictable.Shewasafraid.

EVANPETERS:

Untilshebegantodothingsforherself.Shewenttoschool.Shegotajob.
Shepiecedherlifebacktogetherwithouthim.Shewasnothislastvictim
andsheneverfeltsafefromhim.Oneday,hisviolentwayscaughtupto
him.Thensheneverfearedhimagain.

LADYGAGA:

OctoberisDomesticViolencePreventionMonth.AmericanHorrorStory
andtheNationalCoalitionAgainstDomesticViolencehavepartneredto
helpbringanendtodomesticviolence.

EVANPETERS:

Butweneedyourhelptoendthishorror.

LADYGAGA:

TolearnofwaystohelptheNCADVandAmericanHorrorStoryend
domesticviolencevisittheirwebsitencadv.org.

EVANPETERS:

Itstimetomakeeveryhomeasafehome.
####

Section XI. Advertisements: Target Description

The partnership of A.H.S. and the National Coalition Against Domestic Violence forms a
cohesive audience, as both consist of largely women demographic. On one side A.H.S. attracts
and targets women who are fans of it and NCADV aims to speak to abused victims. Since
A.H.S. defines its audience as working-class women, who most likely listen to the radio when
commuting to work, we select stations widely listened to by adults. The locations to broadcast
are national radio stations: NPR, CBS Radio Network, NBC Radio Network and Fox News
Radio. Also, Spotify, Pandora and SiriusXM Radio, as they reach same audience.
Those who are a part of the PSA would also have a great influence on the audience. Lady Gaga
and Evan Peters would be the two voice-over artists and due to their popularity, more exposure
of the PSA would occur due to their familiarity with the public.
For outdoor advertising A.H.S.s best option is to create a billboard. They will be placed in
major cities such as Chicago, New York City and Los Angeles because they are densely
populated areas, which heavily consist of A.H.Ss audience and experience much traffic. By
using a billboard, A.H.S. can advertise to their target market, of working class women, as well
as new potential audiences who will see the billboards during travel.
American Horror Storys magazine ad will be successful in targeting the series target
demographic by placing it in popular entertainment publications read by working women from
18 to 49 such as Entertainment Weekly, People, TV Guide, and Time Magazine. The magazine
advertisement also successfully speaks to demographic by featuring Lady Gaga, as she is a wellknown artist and powerful figure, ranking in Forbes The Worlds Most 100 Powerful Women

List. The graphic is primarily meant to attract A.H.S.s target audience to watch the upcoming
season and it does so successfully by headlining Lady Gagas role in Hotel.