Keiron Harris

Legal, Ethical, Regulatory and

Representational Podcast
This is my podcast on legal,ethical,regulatory and representational issues associated with my
chosen publications. First of all I will be talking about FourFourTwo magazine.

FourFourTwo
FourFourTwo magazine has a large effect and impact on its audience. This is because as it has
such a large audience and readership of over 96,000 per issue. Therefore, due to this large
audience if certain views and opinions are put across about a certain player, manager or team
either good or bad this could convince the audience to believe those certain views and it could
influence their own decision. Furthermore, since the main audience is a younger audience
primarily 12-20 they may be more inclined to believe what the magazine is saying as they may
not be old/mature enough to come up with their own views without being convinced otherwise.
This links to the Hypodermic Needle model which indicates the audience is a passive audience,
meaning ideas and beliefs get forced into the audience's heads. This means FourFourTwo have
to be careful when publishing articles that they are unbiased and truthful. An example of one of
these articles that may shape opinion of the younger audience is the Sam Allardyce article
published on their website on the 28th September 2016. The article stated opinions that
Allardyce was foolish saying that he would accept money in return for signing a player. This
could influence the reader's opinion on him causing them to believe Allardyce was in the wrong.
The magazine has both positive and negative role models. The positive role models that
FourFourTwo has featured in its magazine include David Beckham who is known for charity
work and Dele Alli who is portrayed as someone that has worked very hard to get where he is
today. These role models could cause the readers to follow their actions and do good things in
society, once again as it is a young audience they may follow these role models extensively.
However some bad role models that have been featured in FourFourTwo magazine are Luis
Suarez who is a very controversial figure and Mario Balotelli who has been in a lot of trouble
both on and off the pitch. The readers may also follow these role models and copy any negative
things they do.
FourFourTwo have to abide by relevant legal and ethical issues set out by the IPSO. The IPSO
stands for the Independent Press Standards Organisation and is the organisation that is tasked
with maintaining high standards for newspapers and magazines, and making sure they follow
the editors code of practice. This code has 16 parts and includes privacy, accuracy, dealing with
crime and many more. It also includes a freedom of expression clause. It was formerly known
as the Press Complaints Commission (PCC) however after the News Of The World scandal in
the 2000s the PCC was shut down after the Leveson enquiry and was replaced by the IPSO.
The IPSO also have a section in their editors code of practice called the public interest which
means that certain articles that the public would benefit from in such as Protecting the public
from deception, protecting the public from being misled and disclosing a miscarriage of justice,

Keiron Harris
then articles will be allowed to be published. Also, FourFourTwo have to abide by the copyright
law because they require permission to feature teams, kits, badges etc. If they do not get
permission to feature these they may be breaking the law. The IPSO also deal with complaints,
can make publishing companies make alterations, investigate failings and can provide advice.
I will now be talking about my chosen newspaper publication, The Daily Mail,

Daily Mail
The Daily Mail has an influence on its audience because the people that see the newspaper
may be convinced into believing certain things. Since the Daily Mail is traditionally a right wing
newspaper, people may be convinced through the hypodermic needle model that the right wing
parties like the conservatives are the best, which could convince them to vote for the party. This
is unfair as it is putting ideas into the reader's head without permission. Since it is such a large
audience aswell with over 1 million readership average this can significantly affect the way the
population thinks and what they believe. This in turn could lead to certain individuals/groups
such as different ethnicities, sexualities, etc being discriminated against unfairly. Furthermore,
the Daily Mail may be sued for libel against certain individuals or groups which is inappropriate
as making a false written statement about someone may lead to their good reputation being
tarnished which could lead to them possibly losing their job among other things. The Daily Mail
may provoke sensationalism which is where information is presented in a way to interest the
public at the expense of accuracy and truth. This could also lead to discrimination of certain
people/groups as readers may be convinced that a small number of this group act in a certain
way, therefore the whole group would be categorised as this. As a result, the accuracy of the
article is probably low. These representations could cause racism, sexism, etc. The Daily Mail is
quite well known by some people for being a newspaper that stereotypes against certain groups
of people. For example, some believe the Daily Mail discriminates against: immigrants, the
government and is also known for being against global warming being real. This is proved by
the article on 23rd October 2014 which states that Man made global warming isn't real. Many of
these issues are attempted to be controlled by the IPSO which is the regulatory body controlling
newspapers and magazines which replaced the PCC after the News Of The World scandal due
to the Leveson enquiry, as mentioned earlier. It has rules that will affect the Daily Mail such as
the need for accuracy and privacy of people in private places. It also states children under 16
should not be named and discourages chequebook journalism which is where companies pay
for stories. However it also includes a Public interest segment which means articles can be
posted that would be in exceptional public interest that would go around these rules and there is
also a freedom of expression rule for newspapers and magazines. Furthermore, the Daily Mail
also has to follow the contempt of court rule. This prevents newspapers/magazines from
revealing information about court cases whilst in trial which could jeopardise a fair trial. However
in 2011, The publishers of the Daily Mail and The Sun were fined 15,000 each for posting a
picture showing a murder defendant holding a gun which breaches this rule as it had a serious
chance of compromising the court case. Also, the Daily Mail also has to follow copyright law so
they cannot use articles without permission of its owner and this also applies to images as well.

Keiron Harris
However there are numerous cases of the Daily Mail using people's photos without permission
in the newspaper. For example, a recent post on expertphotography.com stated the Daily Mail
used their photos without permission and without linking their site.
In addition to this, the Daily Mail also may have role models featured in the newspaper. Good
role models may cause people to do positive things in society. However bad role models who
may have been involved in crime may cause people who read the newspaper to follow their
actions.
That is the end of my podcast, thanks for listening.