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PROGRAM MBA - SEMESTER - IV

SUBJECT CODE & NAME - MI0039- E-COMMERCE


1. Write short note on the following:
a. Internet
b. Web page
c. Web browser
d. Web server
e. Website
(a) The Internet
The Internet is an interconnected computer network that connects two or
more computers. It uses Transmission Communication Protocol and Internet
Protocol (TCP/IP) to transmit or exchange data. The Internet does not have a
centra lised governing body for its technical implementation or defining
policies to access or use its services. The general idea of introducing the Internet
was to allow people to share information from their computers across the
world. Let us discuss how the Internet started and evolved through the years.
In the year 1962, J.C.R. Licklider was the first person to propose the
development of a global network of computers. In late 1962, he moved to the
Defence Advanced Research Projects Agency (DARPA) for continuing his work in
developing a network of computers. Meanwhile, Leonard Kleinrock had
developed the theory of packet switching, which was used as a basis for Internet

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2. Briefly explain the following E-Commerce models.


a. Business to Consumer (B2C)
b. Business to Business (B2B)
c. Consumer to Consumer (C2C)
d. Consumer to Business (C2B)
1. Business to Consumer (B2C): The Internet has changed the way
customers purchase or sell goods. They use online shopping portals to buy
products, such as apparels, shoes, electronics, automobiles, tours packages and
so on. The B2C model involves purchase and sale transactions between
organisations and customers over the Internet. Etailers use websites to create
online shopping portals for offering their products to customers in the form of
online catalogues or newsletters that carry product description, reviews and
price comparisons with offline shopping. The B2C model encompasses banking
and financial services, travel and tours services and shopping

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3. Define E-Customer Relationship Management


(E-CRM). Briefly explain the common components
of an E-CRM framework.
E-Customer Relationship Management (E-CRM)
CRM refers to marketing activities intended
at establishing, developing and
maintaining successful customer relationships. CRM is transformed into ECRM by
consolidating existing CRM activities with prevalent Web technologies. E-CRM

is the process of increasing sales to the existing customer and promoting


continuous relationships through the use of technologies such as e-mail, chat
rooms and social media marketing.
E-CRM helps organisations in understanding customers needs and their
buying behaviour to leverage better and improved products or services. ECRM is
also referred to as web-enabled or web-

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4. Briefly explain the developments that IT has
driven in the banking industry.
Eight types of development
1. Electronic Payment Services - E Cheques: Banks have come up with a new
technology for enabling electronic payments through e-cheques. Echeques will
largely replace the use of conventional paper cheques.
2. Real Time Gross Settlement (RTGS): The Real Time Gross Settlement
system has been prevalent in the Indian banking industry since March 2004. RTGS
technology can be used to give banks electronic instructions to transfer funds
from ones own accounts to accounts in other banks. The RTGS system is
regulated and run by the Reserve Bank of India (RBI) and offers a means to
efficiently

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5. What is online publishing? Explain the different


ways to publish information using the internet.
Online Publishing
Online publishing is the process of using computers and software to create text
and graphics to develop Internet-based documents, such as newsletters, online
magazines, books, brochures, catalogues, blogs and the like. The benefits of epublishing include the following:

Online publishing requires very little investment by the publisher,


encouraging new writers to publish their manuscripts, articles or books.
The publishing time for accepted manuscripts is reduced as online
publishing broadcasts selected work much faster than traditional
publishing houses. Online publishing provides greater flexibility to the
relationship between the writer and the publisher. The changes required at
both sides can be quickly implemented.

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6. Briefly explain the potential threats to online


security.
Major Threats to Online Security
1. Viruses and Worms
The major threats to online security are viruses and worms. These harm data
and software by either corrupting them completely or partially. Viruses and worms
attach themselves to host computers and destroy important files and software
needed for the proper functioning of the system.
Computer viruses have been around since the 1980s as the computer
programs designed to spread themselves from one file to another on a single
computer. A virus might rapidly infect every application on an individual
computer or slowly infect the documents on that computer. However, viruses
cannot spread from an infected computer to other computers without human
intervention. This happens when users send emails or copy data from an
infected computer to a

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