Francisco Astorga, AICP Karen Pooley, PhD Charles Buki

Land Use Planning

Econometrics

Strategy

Thomas Eddington, AICP

Planning and Design

Espaola, NM
Planning Process and Comprehensive Plan
STEERING COMMITTEE MEETING

November 2016

Planning 101

Planning for Espaola, NM

For Comprehensive Plans to be of any real value to a community,
they must have three tightly choreographed components

1. Get the Big Things Right

2. Anticipate What May Be Coming
3. Establish Guidelines for Making Decisions (for the unknowns)

TRADITIONAL APPROACH

2016

Together, OUR JOB is to

Create This Document

x x
x
xx

TRADITIONAL APPROACH

2016

Together, OUR JOB is to

Create This Document

1. Get the Big Things Right

2. Anticipate What May Be Coming
3. Establish Guidelines for Making Decisions

What are the core beliefs held by the Espaola community?

What is the community willing to fight for and can agree on?
What is the community to pay for itself ?

These are your priorities

2016

A good comprehensive plan is

your priorities in actionable form

1. Get the Big Things Right

What are the big things?

2. Anticipate What May Be Coming

What do we know?

3. Establish Guidelines for Making Decisions

How will we decide?

What are the core beliefs held by the Espaola community?

What is the community willing to fight for and can agree on?
What is the community to pay for itself ?

These are your priorities

2016

A good comprehensive plan is

your priorities in actionable form

2016

A good comprehensive plan is

your priorities in actionable form

So How Will We Create That?

So How Will We Create That?

The Pulse of Espaola
Through On-Going
Dialogue

2016
Steering Committee
+
Consultant Team

Data
and
Expertise

A good comprehensive plan is

your priorities in actionable form

We will ask questions to help push

the Espaola community to clarify
What should Espaolas priorities be ?

Why are they your priorities ?

What to do and in what order

How to implement what youve prioritized

How to prioritize when the unexpected arises

What are your core beliefs ?

What planning principles will guide future decisions

Who is your target market ?

What do they want?

We will ask questions to help push

the Espaola community to clarify
What to do and in what order
What should Espaolas priorities be ?
The things to do - the housing strategy, the downtown /
plaza strategy, the corridor strategy, the roads strategy,
etc.
Why are they your priorities ?

How to implement what youve prioritized

How to prioritize when the unexpected arises

Your decision-making guide when
something out of the blue comes up

What are your core beliefs ?

What planning principles will guide future decisions
Your North Star - what you are pointing towards - the
basis of the community you want to build
Who is your target market ?
What do they want?
The future Espaolas stakeholders

A Version of What We Are Going to Create

Comprehensive Plan
ESPAOLA

A. History
- Where we are - baseline conditions
- How we got here - history
- Do nothing differently strategy - business as usual
B. Foundation
- Communitys core values and vision
- Principles that will guide our decisions
- Target market
C. Plan
- Communitys priorities
D. Regulatory Framework
- Land use plan
- Zoning
E. Appendices
- State requirements
- Data
- Housing
- Parks
- Roads
- Fiscal
- Economic

What We Are Going to Create

Comprehensive Plan
ESPAOLA

A. History
- Where we are - baseline conditions
- How we got here - history
- Do nothing differently strategy - business as usual
B. Foundation
- Communitys core values and vision
- Principles that will guide our decisions
- Target market
C. Plan
Core
- Communitys priorities
D. Regulatory Framework
- Land use plan
- Zoning
E. Appendices
- State requirements Data
- Housing
- Parks
- Roads
- Fiscal
- Economic

What We Are Going to Create

All About
Choices + Tradeoffs

Comprehensive Plan
ESPAOLA

What we in Espaola want to

create and enjoy (get)
and
what we are willing to do to
get it (give)

What We Are Going to Focus On

1. Stay focused like a laser on relevant, real community issues
2. We will organize the plan the way YOU think and work
- Traditional
- Useless data followed by elements
- Actions steps that may or may not get done
- IP&D/czb Approach
- Values, principles, market, priorities
- Projects that have to be tackled
- Espaola approach
- How you think and work
- Your priorities
3. Devise practical and workable recommendations
4. Build champions in the community and recruit partners

Not Just About Land Use

What will go here?

Who are future customers?

How will our kids fare?

Values, Beliefs and Habits

Priorities

Neighborhood Economics 101

Our Operating Hunch:

Espaola is growing slowly but steadily, and has room to grow. The
question is whether that growth will be beneficial fiscally and otherwise.
Right now, the community is bottom heavy demographically. If growth
continues but this bottom heaviness is not changed, the trajectory of
growth is going to be problematic.

Gap between Owner Households and Owner Units for

Households at Each Income
150
100
112

50

77

65

0
-50
-100
-150

-100

-80

-74

Opportunity to compete for middle and upper middle

income households working in Santa Fe

Gap between Owner Households and Owner Units for

Households at Each Income
150
100
112

50

77

65

0
-50

-100

-80

-100
-150

Opportunity for 1st time buyer housing

-74

Owner Incomes vs. Owner Units Affordable to

Households at Each Income
2,500

2,000

177

103

171

236

225

302

376
488

1,500

$150,000+
$100,000-$149,999

454
374

$75,000-$99,999
$50,000-$74,999

1,000

$35,000-$49,999
500

1,088

<$35,000
988

0
# of Households with
Incomes

# of Units Affordable to
Incomes

Gap between Renter Households and Rentals for Households

at Each Income
300
200
240

100
22

0
-100

80

126

-130

-68

-270

-200
-300

<$15,000

$15,000-$19,999$20,000-$24,999$25,000-$34,999$35,000-$49,999$50,000-$74,999

$75,000+

Opportunity for high quality rental

Gap between Renter Households and Rentals for Households

at Each Income
300
200
240

100
22

0
-100

80

126

-130

-68

-270

-200
-300

<$15,000

$15,000-$19,999$20,000-$24,999$25,000-$34,999$35,000-$49,999$50,000-$74,999

Quite a few struggling families raising an

important question about how Espanola
wants to respond

$75,000+

Renter Incomes vs. Renter Units Affordable to

Households at Each Income
1,600
1,400
1,200
1,000
800
600
400
200

73
159

29
282

156
212
122
135

588

$50,000-$74,999
452

$35,000-$49,999
$25,000-$34,999

202

$20,000-$24,999

157

$15,000-$19,999

318

0
# of Households

$75,000+

# of Units Affordable to

<$15,000

Median HH Income = $32,646

HH Income Needed Santa Fe = $103,380

Santa Fe Median House Value = $335,986

10.29

Median House Value = $128,753

3.94

Maximum Purchasing Power = $104,467

Median HH Income = $32,646

1.00

HH Income Needed Santa Fe = $35,316

Santa Fe Median Median Rent= $981
Median Rent in Espanola = $669

.24

Maximum Affordable Rent/Month = $906

.33

Median HH Income = $32,646

1.00

Questions we have

Who is moving in and out, and why?

Whats working and whats not?

Who is your target market and what are

you willing to do to retain and attract it?

Further Hunches to Address:

25% of the adult population has not completed high school; only
one in ten have a college degree in an era when essential for earning
power
25% of the citys households live on less than $15,000 per year,
leaving them cost burdened and in great stress and at significant risk
HH income in Rior Arriba County is 26% higher; Santa Fe is 76%
higher; this creates a regional expectation that Espaola is the de
facto place of low income families; this creates municipal fiscal stress

Roles and Responsibilities and Timeline

Project Month
Project Phase

Phase 1

1
Nov

2
Dec

3
Jan

4
Feb

5
Mar

6
Apr

7
May

9
Jul

10
Aug

Data Collection/Analysis
Strategy
Development

Phase 2
Phase 3

Plan Development

Phase 4

Plan Refinement

Phase 5
SC Meetings

8
Jun

Presentation
X

czb

SC

PC

CC

Community

Nov 1 - Mar 30

Mar 1 - Jul 30

Roles

City Staff

Provides

Does

Technical Expertise

Analyzes approaches and data

Engages the community

Steering Committee

Informal Authority
Explains the process and emerging plans

Planning & Zoning

Commission

Review

Advises the city council

Council

Formal Authority

Adopts (or votes down) draft plan

IP&D/czb

All the Above

Guides the community + process

Community Engagement

Elect Steering Committee Co-Chairs

Host First Round of Kitchen Table Conversations + Begin Photo Challenge:

Kitchen table conversations:
1). Goal is to assemble a group of approximately 10-15 people for approximately 75 minutes
2). Someone needs to take very precise notes
3). Meetings can be held in a library, coffee shop, living room, or similar location
4). 1-2 members of the Steering Committee should be at each meeting to help facilitate, elected
officials should be encouraged to attend as able

Promote Espaola Photo Challenge

Begin photo challenge with kitchen table attendees. Photo challenge instructions:
Each person should take at least two of the following photos of Espaola:
1). What you're proud of in Espaola
2). What you want more of (within Espaola or ideas in other communities)
3). What you want less/no more of in Espaola
4). Community assets that the city can't afford to lose
Photos can be emailed to espaolaplan@gmail.com or uploaded via the Photo Challenge Section of
the Comprehensive Plan website: http://espaola-comprehensive-plan.org/photo-challenge/. Please
label your photo submissions accordingly (#1-#4)

Stakeholders

Stakeholders

Stakeholders

Stakeholders

Stakeholders

Steering Committee

Consultants

Technical Staff

Values

Priorities

Steering Committee

Assets

Target Market

Steering Committee + Staff together to hold

kitchen table conversations together
Kitchen table questions (first round):
Discussion point #1: Talk about the "status quo" in
Espaola. Do you think Espaola needs no course
correction, a minor course correction, a major course
correction, or a U-turn? Why?
Discussion point #2: List and discuss the core values of
Espaola. What makes Espaola different than other
places? What must Espaola preserve and/or improve
upon to make it stronger?

Steering Committee + Staff together to hold

kitchen table conversations together
Planning Scenario:
New Life Homes is an Albuquerque-based nonprofit housing development organization. In a
partnership with the New Mexico Mortgage Finance Corporation Authority and HUD, it is a
finalist to receive syndicated tax credit equity to develop a 120 unit low-income housing
apartment complex off of La Joya Street where it seeks to complete an option on 15 acres,
obtain zoning variances, and proceed. The project is a largely self-financed $14M endeavor
proposed to consist 20 one-bedroom/lofts, 80 two-bedroom, and 20 three-bedroom
apartments with rents ranging from $395 to $495 to $680, respectfully. New Life proposes to
function as developer and property manager, opening an Espaola office in the process. They
are in the process of obtaining additional lender commitments, but at this stage, the project is
short $1.25M. New Life Homes seeks a grant from the city of $250,000 and a $1M lowinterest loan to make the project work. They are aiming for an October 2019 opening if they
can obtain favorable financing and necessary zoning for the increased density needed at the
site.You are on the city council.Do you approve as is?Why?Why Not?Or if you want to
approve on a conditional basis, what are your conditions and why? What other information
would you need in order to make a decision if thats the case?

Thanks