A Report on

Project Management
Project Name: Edenfort
Course Code : MGT-406
Course Title : Project Management
Submitted to:
Suman Das
Associate Professor
Department of Management
University of Dhaka
Submitted by:
Group Name: Photogenic
Section: A
BBA 19th Batch 4th Year 2nd Semester
Department of Management
University of Dhaka

Date of Submission: November 17, 2016

Group Profile of Photogenic

Sl.

Name

ID

No.
1

Bikarunnasha Kakoli

09

2.

Shemanth Mitra

70

3.

Md. Moshiur Alam

72

4.

Sandipan Biswas

74

5.

Badhan Mustary

75

6.

Sabina Akther

77

Remarks

Acknowledgement
First of all we express our gratitude from heart to the Beneficent, the Merciful & Almighty for
giving us the strength and patience to prepare this report within the programmed time.
We are deeply indebted to our course teacher, Suman Das, Associate Professor, Department of
Management, Faculty of Business Studies, University of Dhaka, for his co-operation and
precious contribution in preparing the report. It gave us the opportunity to draw out a project
called edenfort
We would like to thank all the members of our group who helped us sincerely from every aspect.
An individual can achieve no noble achievement by his/her alone trial. We are indebted to a
number of persons for their kind suggestions, direction and co-operation.
We have taken help from various books and internet. We are thankful to those persons from
whom we collected information and who gave us ideas.

Letter of Transmittal
Suman Das
Associate Professor
Department of Management
Faculty of Business Studies
University of Dhaka
Subject: Submission of Report
Dear Sir,
It is an immense pleasure for us to submit the report on our project called edenfort which is
prepared as a partial requirement of the course named Project Management (MGT-406) of
BBA program under Department of Management of the Faculty of Business Studies, University
of Dhaka. The experience that we gathered through this study will help us in our career indeed. It
was an opportunity of rediscovering our potentials. It was of excitements too.
We would like to convey our special thanks and gratitude to you for patronizing our effort and
for giving us proper guidance and valuable advice. We have tried our best to cover all the
relevant fields. We have tried our best to make this report a fault free one and we hope that you
will take any unintentional mistake with kind consideration.
We thank you and look forward to receiving your cordial approval of our submission.
Sincerely Yours,
Badhan Mustary (ID No. : 75)
On behalf of all members
BBA 19th Batch
Section: A
Department of Management
Faculty of Business Studies
University of Dhaka

1.1 The promoter

The business promoter are Sabina Akther, Badhan Mustary, Shemanth Mitra, Sandipan Biswas,
Bikarunnasha Kakoli and Md. Mosiur Alam and we will own, manage, and work full-time in
the business. We currently completed our graduation on Management from University of
Dhaka. We have enough knowledge to manage a business effectively and efficiently. We also
have gained practical experience in making a project on Flower Business in our course
curriculum. We have collected enough information about garden maintenance and services
from various surveys which will help us to establish this project.
We are totally committed to developing Edenfort Garden Maintenance and Services into the
no.1 garden development and maintenance company in Bangladesh.
We have wanted to run our own business for 10 years and believe we now have the necessary
experience and expertise to make that objective a reality. We will make our new business a
success.

1.2 Overview of the business

Edenfort Garden Maintenance and Services is a start-up business located on the capital city
Dhaka. The main theme of our business is to make our place green. Today the world as well as
our capital Dhaka is losing its green part and getting warmer day by day. This problem is really
increasing in Dhaka as it is highly populated. Here in Dhaka there are many people who have
space and also have interest in making that space green but do not have enough time and
opportunities. Out target is to make their desire become possible. We will maintain a catalog
from which customers can choose what they want.
1.3 Vision
To make every suitable place greenish in Bangladesh.
1.4 Mission

Successfully launch the business in January 2017.

Start to establish Edenfort Garden Maintenance and Services as the leading quality
'green area' design, development and maintenance Service Company in Dhaka. We
aim to be the only supplier our customers will need to meet their landscaping and
gardening requirements.

To provide best services to our society

To implement new innovative marketing idea in our business.

1.5 Organizational structure

This is a small business and therefore requires a simple organizational structure. All decisions are
made in line with the company objectives Employee tasks are delegated based upon their level of
expertise, creativity, strength and weaknesses.

Manager:
Badhan Mustary

Accountant:
Mosiur Alam

Financial
Manager:
Bikarunnasha
Kakoli

Marketing
Manager:
Sabina Akther

Operation
Manager:
Shemanth Mitra
Sandipan Biswas

Service provider

Office Maintainer

2. Marketing and technical Section

2.1 Location:
We will make our office on the rooftop of a shopping mall at Banani area as many people gather
every day at market. So it will be helpful for our business to attract customers.

2.2 Office Decoration

We will divide out total office area into 2 main parts. One part is for official work and other in
the other part we will keep some sample of out trees like Bonsai , climber and other small trees .
The office will be consisting of 4 rooms. There will be a main office room where we will discuss
with our customers. One is waiting room, One is for keeping tools, and another is for the staffs.
The two main part of our office will be divided by a wall of glass so that our customers can see
the sample of trees.
Equipment of office:
A desktop computer, Printer machine, AC, Chair set ,Television , telephone , Wifi

2.3 Services to be provided:

(1) Making balcony and varanda of home green and maintenance.
(2) Making rooftop of building, office or hospital green and maintenance
(3) Decorate outside of the building with the climber and maintenance .
(4) Weed Control - Garden, Lawns, Paths and Driveways
(5) Taking care of plant and garden maintenance.
(6) Weeding
(7) Garden Design
(8) Grass Seeding
(10) Hedging - Reshaping, trimming and pruning
(11) Leaf Clearing
(12) Selling bonsai and other trees.
(13) Watering
2.4 Manpower:
Office worker: 2 (Permanent basis)

Security: 1(Permanent basis)

Worker for maintenance: 10 (Temporary basis / piece rate basis payment)
2.5 Key Approval:
Our business is a partnership business and we registered our business under Partnership Act
1932
2.6 Distribution Channel:

Direct to customers
Online sales

2.7 Target Market:

School, Building, building of residential areas, Office, private hospital, Bank, University,
community hall, restaurant. We specially target high class citizen of our country.
2.8 Marketing and Promotional strategy:

We give advertisement in newspaper

Facebook marketing
We give advertisement on local TV channel
We distribute leaflet in newspaper

Mail Brochure and intro. Letter to potential client mailing list.

Follow up phone campaign.

Press article on company launch in People Newspaper group publications.

Maintenance service 'gardening event' calendar mail shot to selected houses.

2.9 Market and Demand analysis:

After gathering information about various aspects of the market and demand from primary and
secondary sources an attempt may be made to estimate future demand. So for that we have used
least Square Method of Trend Projection Method.
When trend projection method is used, the most common employed relationship is the linear
relationship.
Yt=a + bt

Where Yt is the demand for year t, t is the time variable, a is the intercept of the relationship and
b is the slope of the relationship. To estimate the parameters a and b of the linear relationship, the
least square method is used. Ro illustrate the use of this method, the following demand data for a
product will be used as shown below:
Year
Demand ( in units )
2017
120
2018
130
2019
135
2020
140
2021
145
2022
150
2023
160
2024
165
2025
175
2026
180
For the purpose of linear trend analysis it is convenient to change the time axis as shown below.
Change in Time Axis
Actual Year
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Year for analysis

0
1
2
3
4
5
6
7
8
9

According to the least square method, the linear relationship is chosen in such manner that
the sum of the squared deviations of the observations from the line is minimized. The
parameters, a and b, of the linear relationship are estimated with the help of the following
equations:

Calculations in Least Square Method

T

TY

0
1
2
3
4
5
6
7
8
9

120
130
135
140
145
150
160
165
175
180

0
130
270
420
580
750
960
1155
1400
1620

45
4.5

1500

0
1
4
9
16
25
36
49
64
81
7285

285

150

=6.48

=150-(6.48 X4.5)=120.84

200
180
160
140
120
Demand

100
80

Demand

60

Linear (Demand)

40
20
0
0

10

Year

Figure: Scatter Diagram

2.10 Competitors:

As per as we know that our business is unique and new in Bangladesh and so
we dont have so defined competitors. So our competitors can be some
nursery owner and govt. forest department.
2.11 Pricing strategy:
Initial service rate 30000 tk. per order.
Maintenance service 5000 tk. per order.

2. Financial analysis
Means of Financing:
We borrowed 250000 from a bank at 10% interest rate and each partner contribute
100000 per total 600000 to start our business.

Opening Balance Sheet:

Particulars
Investment(Start up)
Advance for showroom
Equipment
Decoration
Total Assets
Liabilities and Owners Equity:
Loan
Owners equity

TK
500000
250000
100000
850000
250000
600000
850000

Serial No

Type of Tree

Price range

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Cactus
Fern
Areca
Bonsai
Drasina
Kaffir Lime
Herbal Plant
Saculand
Saculand Lily
Bird of Paradise
Rosemary Herbal
Anthorium White
Boston Fern

400-600
350-400
750-1000
10000-12000
250-400
1900-2500
850-1000
250-400
400-600
600-800
850-1000
300-500
400-500

Plant and their price

range:

1ST year sales forecasting:

Month

Cactus

Fern

Bonsai

2100
2300
2600
9000

Arecea
Palm
1500
2200
2400
6100

1
2
3
1st
quarter
4
5
6
2nd
quarter
7
8
9
3rd
quarter

4000
5500
6000
15500

10000
20000
30000

Drasin
a
1000
1500
2000
4500

Kaffir
Lime
2000
4000
6000
12000

Herbal
plant
1000
1600
1800
4400

Sacula
nt
500
750
1000
2250

8000
8500
10000
26500

3000
3200
3400
9600

2600
3000
3400
9000

20000
30000
40000
90000

2500
3000
3000
8500

6000
8000
10000
24000

2000
2100
2200
6300

1200
1400
1500
4100

5000
8000
10000
23000

3800
4000
3600
11400

3000
5000
2000
10000

50000
10000
60000
120000

3500
4000
4500
12000

10000
12000
14000
36000

2300
2500
2700
7500

1600
1800
2000
5400

10
11
12
4th
quarter
Total

12000
14000
15000
41000

4200
4500
5300
14000

5000
5200
5400
15600

60000
60000
70000
190000

5000
4000
5500
14500

16000
18000
20000
54000

3000
3200
3400
9600

2000
2200
2400
6600

106000

44000

40700

430000

39500

126000

27800

18350

Total sales=106000+44000+40700+430000+39500+126000+27800+18350
=832350 Tk

2nd year sales forecasting

Quart
er

Cactus

Fern

Arecea
palm

Bonsai

Drasin
a

Kaffir
Lime

Seculant

1210
24050
3690

Herb
al
plant
4420
6320
7560

1st
2nd
3rd

15600
26560
2320

9080
9650
11420

15120
9050
10020

4600
8550
12050

4th

41020

14050

15620

30200
90400
12000
0
19080
0

14560

54090

9630

6620

2260
4120
5430

Loan Installment:
The amount of loan is 250000
At the rate of 10% interest rate and this payment should be made by covering 5
years equal installment at the year of end.
Year

Installment

Loan
Amount
250000

Total
Payment
75000

Balance

50000

Interest
payment
25000

200000

50000

20000

70000

150000

150000

50000

15000

65000

100000

100000

50000

10000

60000

50000

50000

50000

5000

55000

200000

Edenfort
Projected Cash Flow Statement
Particulars
Sources of Funds:
Shared capital
Long term loan
Profit
Disposition of funds:
Capital expenditure
Administrative and operating expense
excluding depreciation
Payment of loan
Surplus

Taka
600000
250000
3452350
(850000)
(805000)
(50000)
2597350

Edenfort
Income Statement
For the month of December, 2017
Particulars
Revenue
Direct sales to customers
Online sales
Maintenance service revenue(5000*120)
Initial service revenue(45000*120)
Less: Costs of goods sold
Purchase of plant
Direct materials(soil, seed,fertilizer etc)
Direct labor (10*500*120)
Transportation
Gross profit
Less: Administrative and operating expense
Salary(10000*3*12)
Depreciation (10%)
Advertising
Interest
Office rent(30000*12)
Net profit

TK

TK

332350
500000
600000
5400000

6832350

300000
20000
2400000
600000
80000

360000
25000
60000
25000
360000

(3380000)
3452350

(830000)
2622350

Edenfort
Balance sheet
As on 31 December,2017
Particulars
Assets:
Investment(Start up)
Advance for showroom
Equipment
(-)Depreciation
Decoration
Cash in Hand
Total

Liabilities and Owners Equity:

Bank Loan
Owners equity
Add: Net profit
Total

TK

TK

500000
250000
(25000)

225000
100000
2597350
3422350

200000
600000
2622350

3222350
3422350

Ratio Analysis
gross profit
3452350
=
sales
6832350 = .50 0r 50%

Gross profit margin:

Net profit margin:

net profit
sales

Return on investment:

Return on equity:

100=

2622350
6832350 = .38 or 38%

net income

net income
equity

3. Social Benefits of Gardening

1) Gardening is good for mind and body
Gardening is a great form of exercise. Besides obvious weight lose benefits gardening has been
proven to reduce stress, lower blood pressure, lower cholesterol, and decrease depression.
2) Impact the environment
We always hear about the negative impact humans have on the environment, but by gardening
we can truly "go green" to benefit the earth. Plants act as highly effective air cleaners, absorbing
carbon dioxide, plus many air pollutants, while releasing clean oxygen and fragrance. Also, a

dense cover of plants and mulch holds soil in place, reducing erosion and keeping sediment out
of streams, storm drains and roads.
3) Increase property value
A garden/landscaping design can be considered an investment for the future. A tastefully
designed yard can add "curb-appeal" to your house and in turn increase the overall value of ones
home. Besides adding monetary value a garden can help one sell their house faster than the
average home owner.
4) Growing green
A vegetable garden will ensure customers of the freshness and quality of what they are eating. In
this day and age where pesticides and fertilizers are overused consider the comfort you will have
when you know exactly what has touched your fruits and veggies! Plus a vegetable garden is a
great way to gain responsibility and personal satisfaction.
5) Self satisfaction
Gardening and landscaping is truly becoming an art form. Planning, planting and watching your
own garden grow can fill a person with satisfaction and pride. Gardening is truly a life-time
hobby. The more you learn the more proficient one gets and the possibilities become endless.

Name of our business : Edenfort

Location and Design of our office :

Workers:
Price of office equipment:
Desktop 35000, Printer machine 8000, AC , Chair set , Telephone 2000, Internet
2000 starting, Furniture set 100000,
Suppliers:
We will collect customers desired trees and plants from suppliers. Our suppliers will
be the local nursery owners.