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With learning about fundraising and all of the aspects that go into it we
had Joseph Taylor come to our class and talk more about the subject. Joseph
Taylor is our Vice President for advancement of the college. He said that
there are 3 things that go into this type of job. There is resource
development, alumni engagement, and communications. He gave us many
statistics on fundraising in the United States. He stated that 72% of profits
from fundraising in the US come from individuals. Within that 31% comes for
churches, and 16% for colleges/education. He said for Emory & Henry we are
all recipients of fundraising. We have 335 scholarships given here so that
most students dont have to pay the full tuition and can afford to come here.
He said that most of those scholarships come from alumni that donates to
the college. He then spoke about something that is very important to
fundraising and donations. Philanthropy, is promoting good welfare to others,
expressed especially by generous donations.
Joseph then gave more stats like 1.2 million dollars was raised last year
in the United States. 200,000 of that money was raised for athletics. He
shared that online fundraising has become more and more common over the
years and the amount fundraised every year goes up with foundations such
as go fund me which has become very common on Facebook and
throughout the internet to reach out to more people for help. He said in
general there was an 8.1% increase of fundraising just online. He also made
it clear that when you do donate for something, you will donate to something
that meant a lot to you. For example I play softball and played at Emory &
Henry. When I graduate I will be more likely to donate to the softball team
rather than the theatre department.
One useful thing that you should do when you fundraise or ask people
for money is to tell them and let them know what their money will be used
for and how it will contribute to the cause that you need it for. He said in
2015 Emory & Henry raised 10 million dollars from alumni and donors. Many
people like to choose what they donate to, and that is where it is called
restricted or an unrestricted donation. Our athletics has their own donation
foundation set up for people to donate to which is called I-HEY. This stands
for I help every year and if you donate every year and donate so much to the
programs you can be rewarded by the school in small ways to give thanks.
He gave us a couple dilemmas to go over and the first one is dedicated
fans that donate ever year get their seats taken from them because they are
being asked to donate more because more is needed. This is where in the
book talks about demand, the relationship between the price of a product
and the amount of the product that consumers are willing to buy (Pederson,
Thibault p.367). Are these fans/ donors willing to pay more to keep their
seats or willing to give up their seats so they dont have to donate even
more? Another term in the book that I thought relates to the type of
community that Emory & Henry has is a social capital. Social capital is
contextual characteristics of communities that describe how people develop
trust and social ties (Pederson, Thibault p.148). So many people have a tie to
this college and community and they are trusted to help and be part of the
family here.