11/14/2016

Factors

Impact (Adverse/
Description
Favorable/No impact

Political

Economic
Factors

Excise duty cut announced

in budget 2008.
Tax reduced on loans
More leniency in trade
practices.

Factors

Impact

Description

Competitors

Passenger car business is

competitive.
World majors such as Ford
Motors, General
Motors,Honda,Hyundai and
Maruti Suzuki are the main
ones.
It is the still major player in
trucks and LMVs in India
but faces competition in
international markets.

2nd fastest growing

economy.
Growth is in terms of
consumption.
Recent rise in inflation
leading to RBIs step will
defer the growth in short
term.
Rise in interest rate and
liquidity will pose
challenges in the short term
Easy Availability of capital
through public.

Factors

Impact

Description

International

They are trying to get into

the international circuit
through joint ventures and
acquisition through many
foreign companies.
They have all technology
and capabilities to compete
in the international circuit.

Factors

Impact

Description

Policy

Policies are well set and

diversified and revised to
get the long term goal and
equal opportunities
strategies towards
employees.

Procedure

Procedures are revised at

regular intervals to improve
the technology and quality
of their products.

Society no longer treats

cars as an elitist
consumption.
People like to buy cars so
that they can go on a family
or social outing.

Socio-Cultural

Factors

Impact

Description

Technological

Competitors have
developed hybrid cars.
TML yet to make a
progress on this

Suppliers

Indian supplier groups

have started to rapidly
plug themselves into the
international automotive
supply network, with
Indian owned suppliers
looking to open doors to
European and North
Americans OEMs
through the stepping
stones of acquisitions
and a substantial
marketing effort.