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AFC is experiencing a decrease in sales due to high food prices, low advertisement, low quality, limited variety, and an inappropriate location. To address these issues, AFC is considering lowering food prices, increasing advertisement, improving quality, offering more variety, and relocating. AFC plans to conduct research to determine customer perceptions in these areas and identify the most likely options to increase sales.
AFC is experiencing a decrease in sales due to high food prices, low advertisement, low quality, limited variety, and an inappropriate location. To address these issues, AFC is considering lowering food prices, increasing advertisement, improving quality, offering more variety, and relocating. AFC plans to conduct research to determine customer perceptions in these areas and identify the most likely options to increase sales.
AFC is experiencing a decrease in sales due to high food prices, low advertisement, low quality, limited variety, and an inappropriate location. To address these issues, AFC is considering lowering food prices, increasing advertisement, improving quality, offering more variety, and relocating. AFC plans to conduct research to determine customer perceptions in these areas and identify the most likely options to increase sales.
Low Advertisement. Low Quality. Low Variety in Food. Un-appropriate place. Due to environmental factors.
Management Decision Problems.
(MDPS) 1) Should AFC lower the Rates of food items . 2) Should AFC Increase Its Advertisement.
3) Should AFC improve the quality of food.
4) Should AFC increase the variety of food items. 5) Should AFC shifts to appropriate place.
Management Research Questions.
(MRPS)
1) .A. To determine customers perception about the rates
of Food items. B. To compare AFCs rates with other competitors. 2) .A. To determine customers awareness about their products. B. To determine the customers perception regarding the advertisement level. 3) .A. To determine customers perception about the quality of food items. B. To determine the customers perception about the taste of food items. 4) .A. To determine customers perception about the variety of food items. B. To determine that customers want more variety of food items. 5) .A. To determine customers perception about place. B. To determine that place is easily reachable. Please Tick Most Likely Option
Strongly Disagree 1. AFC Provide economical Rates.
Disagree
Neutral
Agree
Strongly Agree
2. AFC offers less rates
than others. 3. Advertisement Level of AFC is good. 4. Customers are aware of AFC products. 5. AFC provides quality food. 6. Taste of food is good than others. 7. AFC has enough variety of food items. 8. Customers are satisfied with variety. 9. AFC has appropriate place. 10. Placement of AFC is easy to reach.