George Maia

5050 Intrepid Drive Unit #74. ON, L5M 0E8

Phone: Phone: (416) 543-8427
Email: george.maia@longos.com
QUALIFICATIONS PROFILE
Strong educational background in Business Admin and Human Resources
Highly productive and results orientated with on time delivery.
Demonstrated ability to significantly reduce costs
Exemplary relationship building and problem solving skills that foster vendor trust and
dependability
Strong merchandising skills, and creative thinking with expertise in translating and
applying consumer insights into high performing programs.
Highly trainable and a fast learner
Technical Skills include Word, Excel, PowerPoint, SAP, Tomax, Microstrategy & Nielsen
WSIB training certified
CORE COMPETENCIES
Strategic Planning
Forecasting
Inventory Management

Project Management
Category Management
Merchandising Displays

Budget Planning
Negotiation
Market Analysis

EMPLOYMENT
Longos, Vaughan, ON January 2016 - Present
Merchandising Manager Total Store
Analyzed competitors' product mix, pricing, and merchandising strategy
Encouraged and facilitated cooperation, pride, trust, group identity, commitment, and team spirit.
Managed, coached and developed space planning team
Worked closely with Operations to ensure implementation of company policies and procedures.
Created merchandising plans displays to maintain customer interest and sustain momentum in sales.
Oversaw merchandise placement on the selling floor.
Reviewed reports and sales daily and took action on visual merchandising to maximize sales.
Longos, Vaughan, ON 2012 - 2015
Category Manager Grocery & Frozen
Manage relationships with 180 vendor partners covering 20 categories, 4,600 products and $70M in annual sales.
Increased year over year sales 4.8% while increasing profit margin 5% through coordination of new promotions, sku
rationalization, and planogram development.

Negotiate contracts with such suppliers as resulting in improved sales and compensation.

Development and execution of category strategies, product assortment, merchandise plans and promotional activities
to achieve sales and profit targets in line with corporate strategies.
Developed and successfully implemented a strong frozen strategy resulting in 8% sales growth, while also increasing
unit sell through, profitability and department penetration
Proactively involved in the research and development of Private Brand programs. Achieving an overall growth of
+9.8% in sales dollars, +8% in margin dollars in 2014.
Researched, analyzed, and monitored competitive landscape for potential opportunities. Created product positioning
and messaging to ensure product success in the marketplace.

George Maia
5050 Intrepid Drive Unit #74. ON, L5M 0E8
Phone: Phone: (416) 543-8427
Email: george.maia@longos.com
EMPLOYMENT CONTINUED
Sobeys, Mississauga, ON, 2009 2012
National Private Label Procurement Manager

Managed the development and maintenance of the Private Label Grocery Program with
over 500 items and +250MM in sales.
Realized a +$3.1M growth in sales in a declining market last year.
Developed 2 year innovation plans identifying new Private Label opportunities through category and vendor reviews
Executed Private Label development plans. Working with the regional Category Managers and other national
resources to achieve business objectives.
Negociated a $3M cost savings last year.
Developed and managed private label frozen fruit program, becoming the fastest
growing private label program at Sobeys +60% growth.

Sobeys, Mississauga, ON Aug 2007-Sept 2009

Category Analyst- Price Chopper

Complete category reviews on a timely basis, maintain schedule of reviews, and offer
process improvements to the review format.
Compile and maintain weekly financial reporting, including sales, margin, inventory
turns, stock-on-hand and ad performance
Create ad write-up sheets on a weekly basis, including item level forecasts, costs, retails,
deals, signage required, articles and ad location.
Manage retail pricing to achieve budgeted sales and margin. Analyze Consumer Brand
gaps to national brands, competitiveness of articles, conduct regional category pricing
analysis, and assist in pricing tactic strategies and assortments

EDUCATION
Sheridan Institute of Technology and Advanced Learning, Oakville ON. 2005
Human Resources Management Post-Graduate Certificate Program
Achieved an A average in such courses as:
Occupational Health and Safety

Human Resource Administration

Management Accounting and

Human Resource Compensation

Corporate Financing

Labour Economics

Observable Behaviour

Industrial Relations

York University, North York ON. 2000-2004

Bachelor of Business Administration Honours
Areas of Focus: Business Administration, Accounting and Human Resource
References Available upon Request