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8 facts on mobile commerce growth in Malaysia

April 06, 2016

CK Wong

Category : ecommerce , malaysia , market , marketing , mcommerce , mobile

Mobile and e-commerce is a buzzword nowadays not only in Malaysia but also many
parts of the world.
We have done quite a couple of articles on mobile commerce earlier but let's nd out
the latest growth trends in terms of user behaviour and m-commerce in Malaysia.

71% adults in Malaysia own smartphone

UPCOMING EVENT

Source: We Are Social, 2016

Google-TNS reported 51% back in year 2014 (refer this) and the smartphone
penetration among adult population in Malaysia continue to grow to 71% as reported
in early year 2016.

18M Malaysians are active mobile Internet users

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Source:We Are Social, 2016

There are 20.6M active Internet users in Malaysia, and a whopping 18.0M of them

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are also active mobile Internet users. In the same Google-TNS report (2014),35%
connected Malaysians access the Internet only via smartphone.

Mobile has overtook desktop in Malaysia in 2016

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Source: StatCounter, 2016

According to StatCounter, visits to website in Malaysia via mobile has just overtook

Tweetsby@ecommercemilo

desktop in early year 2016. If you refer back to our report back in year 2013, mobile
was only 20%!

eCommerceMILO
@ecommercemilo
UnboxingeCommerceEntrepreneurs:
Mark,FounderofPhotobook
dlvr.it/MnYWwt

16M Malaysians are using social media via mobile

2h

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@ecommercemilo

UnboxingeCommerceEntrepreneurs:
Ian,CoFounderofHermodlvr.it/Mn7sV5

Embed

Source:We Are Social, 2016

The major contribution behind the growth of mobile Internet usage and m-commerce
is de nitely social media, where as there are 16Musers active social media via mobile
(out of the total 18M active mobile users).

ViewonTwitter

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Read also:12 facts you might not know about mobile in Malaysia

47% use of mobile to shop online in Malaysia

POPULAR POSTS

Top&PopularECommerceSitesin
Malaysia

Source: Nielsen Global Survey of E-commerce, 2014

Top10marketplacestosellonlinein
Malaysia

Although PCs still dominate but the use of mobile to shop online has grown to 47% in
Malaysia, above global average of 44% and below Asia-Paci c average of 52%.
Interesting to note thatThe Philippines (62%), Indonesia (61%), Vietnam (58%) and
Thailand (58%) rank in the top 10 markets globally.

Mobile shoppingin Malaysiagrow 20% in 2 years

Analysisontop10onlineshopping
sitesinMalaysia

TheUltimateGuidetoECommerce
StatisticsofSoutheastAsia&
Malaysia

Top10onlineshoppingsitesin
Malaysia
Source: MasterCard Mobile Shopping Survey, 2015

According to MasterCard, Malaysia recorded a signi cant growth of over 20% in

mobile shopping growth (% of respondents who have made a purchase via
smartphone) from 25.4% in 2012 to 45.6% in 2014. In terms of growth rate in the
span of 2 years, Malaysia is ranked third in Asia Paci c behind Taiwan and India.

Lazada, 11street, Shopee are top 3 Apple apps

LABELS

ecommerce ( 143 )

ecosystem
( 106 )
malaysia ( 98 ) merchant
( 72 ) marketing ( 68 )
highlights ( 47 ) marketplace
( 34 ) market ( 30 ) mobile ( 30 )
sea ( 30 ) macro ( 24 ) guest ( 19 )
startup ( 18 ) payment ( 17 )
conversion ( 16 ) interview ( 14 )
lazada ( 14 ) shipping ( 13 )
socialmedia ( 13 ) howto ( 12 )
rakuten ( 12 ) advertising ( 11 )
facebook ( 11 ) line ( 11 ) retailer
( 11 ) infographic ( 10 ) multichannel
( 10 ) regulation ( 10 ) taiwan ( 10 )

Source: SimilarWeb as of 28 March 2016,check here for latest ranking

zalora ( 10 ) cybersale ( 9 ) ideas ( 9 )

lelong ( 9 ) mdec ( 9 ) #mycybersale

( 8 ) fashion ( 8 ) ful llment ( 8 )

Mobile application is also the battle eld of mobile commerce here as we see the

groupon ( 8 ) amazon ( 7 ) ebay ( 7 )

marketplaces like Lazada, 11street and Shopee dominate the shopping app ranking

omnichannel ( 7 ) product ( 7 )

(in terms of install) in Apple App Store.

crossborder ( 6 ) google ( 6 ) mcommerce

( 6 ) paypal ( 6 ) qoo10 ( 6 ) creditcard ( 5 )
email ( 5 ) hermo ( 5 ) sponsored ( 5 )

Mudah, Lazada, 11street are top 3 Andoid apps

11street ( 4 ) christyng ( 4 ) guidelines ( 4 )

instagram ( 4 ) janhungtze ( 4 ) pchome
( 4 ) search ( 4 ) singapore ( 4 ) tesco ( 4 )
aeon ( 3 ) alibaba ( 3 ) astro ( 3 ) book ( 3 )
buysilvermalaysia ( 3 ) china ( 3 ) cod ( 3 )
comparison ( 3 ) huawei ( 3 ) livingsocial
( 3 ) maybank ( 3 ) measurement ( 3 )
messaging ( 3 ) milestones ( 3 ) pts ( 3 )
review ( 3 ) seo ( 3 ) slideshare ( 3 ) taobao
( 3 ) warehouse ( 3 ) xiaomi ( 3 ) airasia
( 2 ) althea ( 2 ) anniversary ( 2 ) atoz ( 2 )
banner ( 2 ) bellaammara ( 2 ) blogshop

Source: SimilarWeb as of 28 March 2016,check here for latest ranking

( 2 ) bookcafe ( 2 ) caring ( 2 ) cashback

( 2 ) content ( 2 ) coupon ( 2 ) creative ( 2 )
crm ( 2 ) dasher ( 2 ) ensogo ( 2 )

On another hand, the chart-toppers of Google Play Store like Mudah, Lazada and
11street registered at least 1 million local installs respectively. You can refer to top
10 mobile app for shopping in Malaysia for full ranking and install stats.

fashionvalet ( 2 ) nancial ( 2 ) gameon

( 2 ) getresponse ( 2 ) grocery ( 2 ) gst ( 2 )
hiring ( 2 ) ikea ( 2 ) indonesia ( 2 )
inventory ( 2 ) ipay88 ( 2 ) isis ( 2 )
kakaotalk ( 2 ) korea ( 2 ) line@ ( 2 )

littlewhiz ( 2 ) malaysiaairlines ( 2 )

Read also:Understanding mobile users, m-commerce, m-payment in

Malaysia

mastercard ( 2 ) matrade ( 2 ) maxaudio

( 2 ) milkadeal ( 2 ) pdpa ( 2 ) pharmacy
( 2 ) prado ( 2 ) privatelabel ( 2 ) samsung
( 2 ) segmentation ( 2 ) sme ( 2 )
sugarscarf ( 2 ) thailand ( 2 ) toysrus ( 2 )

CK WONG

tradegecko ( 2 ) travel ( 2 ) twenty3 ( 2 )

ux ( 2 ) visa ( 2 ) 99speedmart ( 1 ) adidas ( 1 )

adwords ( 1 ) adyen ( 1 ) aegis ( 1 ) aeonbig ( 1 )
alldealsleak ( 1 ) allstars ( 1 ) analytics ( 1 )

announcement

apple

applecrumbyand sh ( 1 ) asos ( 1 ) autoparts

( 1 ) avenue86 ( 1 ) baby ( 1 ) babydash ( 1 )

R E L AT E D P O S T S

babyland ( 1 ) beauty ( 1 ) bellroy ( 1 ) big ( 1 )

bitcoin ( 1 ) blibli ( 1 ) blooming ( 1 ) casestudy
( 1 ) cdn ( 1 ) cdnnetworks ( 1 ) chatime ( 1 )
churassociates ( 1 ) counterfeit ( 1 ) criteo ( 1 )
customization ( 1 ) dsyr ( 1 ) easybook ( 1 )
etrade ( 1 ) expedia ( 1 ) f&b ( 1 ) fabulousmum
( 1 ) fake ( 1 ) fedex ( 1 ) re yz ( 1 ) fraud ( 1 )
g3partners ( 1 ) gmail ( 1 ) go-jek ( 1 )
goodplace ( 1 ) gshome ( 1 ) gundam ( 1 ) hishop
( 1 ) honor ( 1 ) idea ( 1 ) ilovehome ( 1 ) imoney

# M YC Y B E R S A L E 2 0 1 6

Q&A WITH WONG MEI

2 0 1 6 M A L AY S I A N

( 1 ) inpost ( 1 ) ipmart ( 1 ) job ( 1 ) kfc ( 1 ) kiasu

R E S U LT S I N I N F O G R . . .

I N N : W H AT S H O T O . . .

ONLINE SHOPPING

( 1 ) kuihraya ( 1 ) lativ ( 1 ) linepay ( 1 ) locker

BEHA...

( 1 ) longtail ( 1 ) lowyat ( 1 ) luvclo ( 1 ) luxury

What say you?

( 1 ) mailchimp ( 1 ) malindoair ( 1 ) maswings

( 1 ) mataharimall ( 1 ) matecs ( 1 ) maxis ( 1 )

1Comment

mayuki ( 1 ) mcdonalds ( 1 ) molpay ( 1 ) mrca

Sortby Top

( 1 ) mrdiy ( 1 ) mudah ( 1 ) mybbstore ( 1 )

myths ( 1 ) nanyang ( 1 ) net ix ( 1 ) nile ( 1 )
onebabyworld ( 1 ) ookas ( 1 ) optimonk ( 1 )

Addacomment...

oshbaby ( 1 ) photobook ( 1 ) pizzahut ( 1 )

poplook ( 1 ) popular ( 1 ) printcious ( 1 )

ChandruSharma

qqbabyshop ( 1 ) qrcode ( 1 ) reebonz ( 1 )

IITKanpur

Yeah...!Mobileecommercehasgonemobilephone,According
tothisreportithinkmayitwillhelpsecommercebusiness
growth.

retargeting ( 1 ) return ( 1 ) ringgitplus ( 1 )

ChandruSharmaFromEcbilla

( 1 ) shoppu ( 1 ) simplicity ( 1 ) sinchew ( 1 )

LikeReplyApr5,201610:37pm

sony ( 1 ) soukai ( 1 ) speed ( 1 ) store4online

roadmap ( 1 ) rwgenting ( 1 ) saas ( 1 ) salary

( 1 ) sallyfashion ( 1 ) searchguru ( 1 ) shopback

( 1 ) sumitomo ( 1 ) technical ( 1 ) thestar ( 1 )

FacebookCommentsPlugin

tmall ( 1 ) tokopedia ( 1 ) tradeworks ( 1 )

tripadvisor ( 1 ) trust ( 1 ) tunehotels ( 1 )
tvshopping ( 1 ) ubs ( 1 ) unctad ( 1 ) uniqlo ( 1 )
vietnam ( 1 ) vmall ( 1 ) voucher ( 1 ) waze ( 1 )
NEWER POSTS

OLDER POSTS

wearable ( 1 ) website ( 1 ) zolace ( 1 )

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