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Web Analytics Statistics

Compendium

September 2013

Web Analytics
Statistics
Compendium
September 2013

Published 2013

All rights reserved. No part of this publication may be

reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopy, recording
or any information storage and retrieval system, without
prior permission in writing from the publisher.
Copyright Econsultancy.com Ltd 2013

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Telephone:
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Contents
1. ......................................................................................................... About this report 4
1.1. .................................................................................................. About Econsultancy 5

2. ................................................................................................................................... Global 6
2.1. ........................................................................................... Market size and trends 6
2.2. .................................................................. The business case for web analytics 29
2.3. ................................................................................................... Web analytics tools 32

3. .............................................................................................................. North America 42

3.1. ........................................................................................... Market size and trends 42

4. ............................................................................................................................................UK 43
5. ............................................................................... Australia and New Zealand 44
5.1.......................................................................................................................... Australia 44

6. ............................................................................... Australia and New Zealand 46

6.1. ........................................................................................................................ Australia 46

7.................................................................................................... Acknowledgements 48

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

About this report

Econsultancys Internet Statistics Compendium is a collection of the most recent statistics and
market data publicly available on online marketing, ecommerce, the internet and related digital
media. The report is a one-stop shop for internet stats to help you quickly track down the latest
data.
The compendium is available as 11 main reports, split across digital marketing topics:
Advertising
Content
Customer Experience
Web Analytics
Ecommerce
Email & eCRM
Mobile
Search Marketing
Social Media
Strategy & Operations
Demographics & Technology Adoption

Each document contains statistics divided into the following regions (where statistics from that
region are available):
Global
UK
North America
Asia
Australia and New Zealand
Europe
Latin America
MENA

Those looking for B2B-specific data should consult our B2B Internet Statistics
Compendium.
The information contained including charts and graphs is taken both from proprietary
Econsultancy data and from third party sources, credited throughout the document and in the
acknowledgements at the end of each report.
If there is data that you feel is inaccurate, missing, or incorrectly credited then please get in touch
with Econsultancys Research Director Linus Gregoriadis: linus@econsultancy.com or phone +44
(0)20 7269 1450. Likewise, if you would like to contribute data or research then contact us.

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

About Econsultancy
Econsultancy is a global independent community-based publisher, focused on best practice digital
marketing and ecommerce, and used by over 400,000 internet professionals every month.
Our hub has 180,000+ subscribers worldwide from clients, agencies and suppliers alike with over
90% subscriber retention rate. We help our subscribers build their internal capabilities via a
combination of research reports and how-to guides, training and development, consultancy, faceto-face conferences, forums and professional networking.
For the last ten years, our resources have helped subscribers learn, make better decisions, build
business cases, find the best suppliers, accelerate their careers and lead the way in best practice
and innovation.
Econsultancy has offices in London, New York, Singapore, Sydney and Dubai and we are a leading
provider of digital marketing training and consultancy. We are providing consultancy and custom
training in the Middle East, and extensively across Europe and Asia. We trained over 5,000
marketers and ran over 200 public training courses in 2011.
Join Econsultancy today to learn whats happening in digital marketing and what works.
Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 971 0630 (New York). You
can also contact us online.

Web Analytics Statistics Compendium September 2013

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Global
Market size and trends
73% of companies from selected global regions analyse the interaction between different
online channels. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 72% of agencies from selected global regions say their clients analyse the interaction between
different online channels. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 7

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 52% of businesses from selected global countries consider the cost of acquiring a
customer/lead a high priority. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 8

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 Changes in high priority analytics considerations among global businesses from selected
countries between 2012 and 2013. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 65% of agencies from selected global countries say their clients consider the cost of acquiring
a customer/lead a high priority. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 Changes in high priority analytics considerations among clients according to global agencies
from selected countries between 2012 and 2013. [Source: Econsultancy / Lynchpin, July
2013]

Web Analytics Statistics Compendium September 2013

Page 11

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 64% of companies from selected global countries have paid for an online survey. [Source:
Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 12

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 68% of agencies from selected global countries say their clients pay for media planning /
competitor analysis. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 13

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 30% of companies from selected global countries have one employee dedicated to analysing
web data. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 14

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 48% of companies from selected global countries regularly outsource strategic consultancy.
[Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 41% of companies from selected global countries plan to increased their number of employees
dedicated to analytics. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 16

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 44% of companies from selected global countries spend between 0 and 5,000 on web
analytics each year. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 17

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 38% of agencies from selected global countries say their clients spend between 0 and 5,000
on web analytics each year. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 18

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 How companies from selected global countries split their web analytics expenditure. [Source:
Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 19

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 How agencies from selected global countries say their clients split web analytics expenditure.
[Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 How companies from selected global countries are planning their web analytics budgets over
the next 12 months. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 21

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 How agencies from selected global countries say their clients are budgeting for web analytics
over the next 12 months. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 22

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 How companies from selected global regions see web analytics driving actionable
recommendations to their organisation. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 23

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 How agencies from selected global regions see web analytics driving actionable
recommendations for their clients' organisations. [Source: Econsultancy / Lynchpin, July
2013]

Web Analytics Statistics Compendium September 2013

Page 24

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 50% of companies from selected global regions say lack of budget and resources is the biggest
barrier to having an effective online measurement strategy. [Source: Econsultancy /
Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 25

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 42% of agencies from selected global regions say lack of understanding and not knowing what
to measure is the biggest barrier to their clients having an effective online measurement
strategy. [Source: Econsultancy / Lynchpin, July 2013]

54% of digital marketers find analysing data challenging. [Source: SoDA / Econsultancy,
March 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 68% of marketers intend to increase their data related marketing expenditures in 2013.
[Source: Infogroup/Yesmail, January 2013]

24% of marketers clean their customer data every week. [Source: Infogroup/Yesmail, January
2013]

Web Analytics Statistics Compendium September 2013

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 A majority of marketers intend to hire new data collection or analysis staff in 2013. [Source:
Infogroup/Yesmail, January 2013]

15% of marketers say they always customise their messaging based on data insights. [Source:
Infogroup/Yesmail, January 2013]

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 53% of marketers intend to make greater use of real-time data during their 2013 campaigns.
[Source: Infogroup/Yesmail, January 2013]

The business case for web analytics

67% of online sales executives from selected global regions who demonstrate a high use of
analytics and consumer focus use analytics to understand the consumer environment.
[Source: IBM, July 2013]

Web Analytics Statistics Compendium September 2013

Page 29

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 33% of companies from selected global regions say 26-50% of their web analytics data is
useful to their organisation for driving decision-making. [Source: Econsultancy / Lynchpin,
July 2013]

Web Analytics Statistics Compendium September 2013

Page 30

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 34% of agencies from selected global regions say 26-50% of their web analytics data is useful
to their clients for driving decision-making. [Source: Econsultancy / Lynchpin, July 2013]

49% of marketers believe website analytics is the best source for generating customer data.
[Source: Infogroup/Yesmail, January 2013]

Web Analytics Statistics Compendium September 2013

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Web analytics tools

39% of companies from selected global countries use Adobe SiteCatalyst. [Source:
Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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 50% of agencies from selected global countries say their clients use Webtrends. [Source:
Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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 90% of companies from selected global countries use Google Analytics. [Source: Econsultancy
/ Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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 94% of agencies from selected global countries say their clients use Google Analytics. [Source:
Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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 How companies from selected global countries use Google Analytics. [Source: Econsultancy /
Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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 Why companies from selected global countries use other analytics tools alongside Google
Analytics. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 37

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 47% of companies from selected global countries use Google Analytics to report on PPC.
[Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

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 59% of agencies from selected global countries say their clients use Google Analytics to report
on PPC. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 39

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 26% of companies from selected global countries are considering using Google Analytics
Premium. [Source: Econsultancy / Lynchpin, July 2013]

Web Analytics Statistics Compendium September 2013

Page 40

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 Key reasons for companies from selected global countries to use Google Analytics Premium.
[Source: Econsultancy / Lynchpin, July 2013]

Companies are most likely to be investing in business analytics and web analytics software,
with 45% of respondents saying that spending on this will increase in 2011. [Source:
Econsultancy / SAS Marketing Budgets Report, February 2011]

Web Analytics Statistics Compendium September 2013

Page 41

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North America
Market size and trends
US marketers outsource 36% of analytics activities. [Source: Gartner, March 2013]

Web Analytics Statistics Compendium September 2013

Page 42

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UK
41% of website owners are changing website content weekly; yet only 14% track what content
generates the most conversions. [Source: Decibel Insight, June 2013]
One in five website owners use sophisticated data, such as user experience and website
journeys. [Source: Decibel Insight, June 2013]
15% of website owners base decisions on gut feeling rather than analytics. [Source: Decibel
Insight, June 2013]
85% of marketers are solely using a free analytics platform, while only 16% have invested in
paid-for platforms. [Source: Decibel Insight, June 2013]
2% of marketers use a marketing automation platform. [Source: Decibel Insight, June 2013]
13% of marketers use visitor identification software. [Source: Decibel Insight, June 2013]
43% of website owners expect their investment in analytics to increase over the next year.
[Source: Decibel Insight, June 2013]

Web Analytics Statistics Compendium September 2013

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Australia and New Zealand

Australia
29% of analytics work is outsourced by businesses. [Source: IBM, May 2012]
52% of Australian client-side marketers say that they plan to invest greater resources in web
analytics. [Source: State of Digital Marketing in Australia, Econsultancy / Marketing
Magazine, January 2012]
47.9% of marketers believe they are highly effective/ effective in their use of analytics.
[Source: Australian Web Analytics Report, Bienalto, 2011]
More than half (55%) of marketers only use free analytics tools. [Source: Australian Web
Analytics Report, Bienalto, 2011]
Nearly a fifth (19%) of companies are planning to increase their spending on web analytics.
How long have organisations been using a web analytics solution? [Source: Australian Web
Analytics Report, Bienalto, 2011]

Web Analytics Statistics Compendium September 2013

Page 44

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 Types of web analytics activities [Source: Australian Web Analytics Report, Bienalto, 2011]

Web Analytics Statistics Compendium September 2013

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Australia and New Zealand

Australia
29% of analytics work is outsourced by businesses. [Source: IBM, May 2012]
52% of Australian client-side marketers say that they plan to invest greater resources in web
analytics. [Source: State of Digital Marketing in Australia, Econsultancy / Marketing
Magazine, January 2012]
47.9% of marketers believe they are highly effective/ effective in their use of analytics.
[Source: Australian Web Analytics Report, Bienalto, 2011]
More than half (55%) of marketers only use free analytics tools. [Source: Australian Web
Analytics Report, Bienalto, 2011]
Nearly a fifth (19%) of companies are planning to increase their spending on web analytics.
How long have organisations been using a web analytics solution? [Source: Australian Web
Analytics Report, Bienalto, 2011]

Web Analytics Statistics Compendium September 2013

Page 46

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

 Types of web analytics activities [Source: Australian Web Analytics Report, Bienalto, 2011]

Web Analytics Statistics Compendium September 2013

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Acknowledgements
Econsultancy would like to thank the following organisations and individuals for information
included in all our Internet Statistics documents:

11mark

AffiliateBenchmarks

APACS

BaseKit

199it

Affiliates4u

Apira

Bazaarvoice

360i

Affilinet

App Annie

BBC

3GVision

AFP

APPA

BCS

ABI Research

Ahram Online

AppsArabia

Ben Edelman

ABS

AIME

ArabCrunch

Benchmark Research

Accenture

AIMIA

Ari Kesisoglu

Berkman

Accessibility Forum

Alchemy Worx

ASA

Bernstein Research

ACMA

Alexandra Tohme

Associated Press (AP)

BIA Kelsey

ACNielsen

Alibaba

Association of Online
Publishers (AOP)

Bigfoot Interactive

Actinic

Alltop Startups

ATG

BIGInsight

AdAge

Alpha Digital

Atlas

BIGResearch

Adestra

Altimeter

Austin & Williams

BitWizards

Adfonic

Amadeus

Australian Centre for Retail

Studies (ACRS)

BizRate/Shopzilla

ADMA

Amazon

Australian IT

BizReport

Admap

AME Info

AVG

BlackArrow

AdMob

AmericaEconomia

Axon Publishing

Blackstone

Adobe

American Express

Axxon Media

Blendtec

Ad-ology

American University of Beirut

B&T

Blogher

AdoTube

Amodiovalerio Verde

B2B Marketing

bloglevel

adSage

Analysys International

B2Bento

Bloglines

ADTECH AG

Analytica1st.com

BabyCenter

Booz & Company

Advertising Age

Analytics.ae

Baidu

Boston Consulting Group

(BCG)

Advertising Association

Anatel

Bain & Company

BPI

Affiliate Window

Anti-Phishing Working Group

Bango

Bradley Horwitz

Affiliate4U

AOL

BARB

Brand Anywhere

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

Brand Perfect

Centre for Retail Research

Contact MC

Digital East Asia

Brandwatch

Chadwick Martin Bailey

Content + Technology
magazine

Digital Equation

Brandweek

Change Sciences

Content Crossroads

Digital Strategy Consulting

Break Media

ChannelAdvisor

Content Marketing Institute

Direct Marketing Association

Brightcove

Chetan Sharma Consulting

Continental Research

Direct Partners

BrightLocal

China E-commerce
Association

Coremetrics

DirectGov

Brighton SEO

China Internet Network

Information Center

Cornell University

Discover Digital Arabia

Brightroll

China Internet Watch

Covario

Distimo

British Retail Consortium

Chris Sherman

Cranfield School of
Management

DMA

BRMB

Church of the Customer Blog

Creditworld.com.au

DMI

Bronto

CIDA

Criteo

DoNews

Brown University

CIMIGO

Crowdsourcing.org

DoubleClick

Browser News

Circle Research

Curata

Dratio

BSA

CIS

CyberSource

DRC

BSkyB

Cisco

Cymfony

Dubai School of Government

BtoB Magazine

ClearSaleing

Danish Farhan

Duke University

Buddy Media

Click 4.0

Dart

Dynamic Logic

Burson Marsteller

ClickForensics

Datamonitor

Dynmark

Burst Media

Clicks2customers

Datran Media

Easily

Business Insider

ClickZ

Dave Chaffey

eBay

BuzzCity

CNNIC

DCCI

Eccomplished

BVDW

Collective

De Vos & Jansen

eCircle

Campaign

Commtouch

Decibel Insights

Ecommerce Europe

Campaign Monitor

Communispace

Deloitte

eCommerce Report

Canalys

Compete Inc

Demand Gen

Edelman Digital

Capgemini

comScore

Demandbase

Edgerank Checker

Carat

Concentric

Destination Analysts

e-dialog

CCI

Conductor

Deutsche Bank

eDigital

CDMS

Constant Contact

Digiday

Edison Media Research

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

Effective Measure

eROI

GetResponse

IBM

Efficient Frontier

Essential Media
Communications

GetSafeOnline

iBurbia

eGain

Essential Research

GfK

ICQ

Egon Zehnder International

eTForecasts

Gigya

IDC

eGovernment News

Euro RSCG

GlobalWebIndex

IDG Connect

EIAA

Eurostat

GMI

IDM

Elastic Path Software

ExactTarget

Goldman Sachs

IDS

Eloqua

Eyeblaster

Gomez

iEcTracker

Email Systems

Eyefortravel

Google

if

EmailLabs

Fast Web Media

goviral

IFPI

EmailMonday

Federal Reserve

Grayling Pulse

Ignite Social Media

EmailMonitor

Financial Times

Green Hat

IgnitionOne

Emailvision

Find

Greenlight

i-Level

eMarketer

Fireclick Index

Group M

iMedia Connection

emedia

Fishburn Hedges

GSMA

Immediate Future

EML Wildfire

Flurry

Guardian

IMRG

Empirix

fnbox

Guardian Unlimited

IMS Research

Employers Forum on
Disability

Foolproof

Gulf News

Incapsula

EnfoDesk

Forrester

GVU

Index Platform

Enpocket

Foviance

Harris Interactive

Infectious Media

Enquiro

FreeWheel

Harvest Digital

InfoDesk

Enquisite

Fresh Business Thinking

Headstream

Infographic Labs

Entertainment Media
Research

Frommer's Unlimited

Henley Centre

Infogroup

EpiServer

Frost & Sullivan

Hitwise

Informa Telecoms & Media

Epsilon Interactive

Galaxy Research

Hostway

Information Week

Eptica

Gallup

House of Kaizen

Ingenio

Equi-Media

Gartner

I Spy

Initiative

Ericsson

Gemius

IAB

InMobi

Ernst & Young

GetIT

IAMAI

Inside Retail

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

InsightExpress

JiWire

Lyris Technologies

MediaBuyerPlanner

Insights MENA

Joshua ConsumerCheck

M:Metrics

mediametrie

In-Stat

Jumptap

Macromedia

MediaMind

Intel

Juniper Research

Madvertise

MediaPost

Intent HQ

Kantar Media

Magna

Merchant Risk Council

Interactive ME

Kaspersky Lab

MailChimp

Merkle

Internet Retailer

KCC

Makovsky & Co

Merrill Lynch

Internet Retailing

Ketchum

Marin Software

MetaPack

Internet Society of China

KISA

Maritz Research

MGH

Internet World Stats

KISSmetrics

Marketing

M-GO

Interpublic

Kleiner Perkins Caulfield &

Byers

Marketing Charts

Miami Herald

Invesp

Kontagent

Marketing Magazine

MIC

IPA

Kontraband

Marketing Week

Micros

iProspect

Latitude Research

marketingmag.com.au

Microsoft

Ipsos

Leo Burnett

MarketingProfs

Microsoft bCentral

IPT

Lightspeed Research

MarketingSherpa

Middle-East-Online.com

Ipwalk

Limelight Networks

MarketingVox

MIIT

iResearch

Linkable Networks

Mashable

Millennial Media

IRN Research

LivePerson

MBA

Millward Brown

IronPort

Livra

McCollins Media

Mintel

ISACA

Local Search Association

MCDC

MIT Sloan Management

Review

ITFacts

Localytics

McKinsey

Mixpo

ITU

Logan Tod & Co.

ME

M-Metrics

ITY World Telecoms

London Business School

MEC

MMXI

Iuser Tracker

Los Angeles Times

Media Buzz

Mobile Data Association

i-Village

Loudhouse

Media Contacts

Mobile Marketer

J.D. Power & Associates

LSE

Media Economics Group

Mobile Marketing
Association

Jack Morton

Luxury Institute

Media Republic

Mobile Squared

Jazarah!

Lynchpin

MediaBrix

mobileYouth

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

Mobio

Nielsen Monitor-Plus

Ovum

Postini

Mobiquity

Nielsen//NetRatings

paidContent

PowerRetail

Mobitrove

NMA

Panasonic

PQ Media

Monash University

Nokia

Panlogic

PR Newswire

MoPub

Nomensa

Paypal

Practical eCommerce

Motorola

NOP

PC World Magazine

Precedent

MSN

NPD Online

PCPRO

Princeton Survey Research

Associates International

Mutual Points

nRelate

Perception Research
Services

Propel

Nakamura Communications

NTC Research

Performics

Prospectiv

National Audit Office

Office of Communications

Perseus

Prosper

National Australia Bank

OFT

Pew

PSFK

National Sales Association

Ogilvy

Pheedo

PubMatic

National Statistics

Olswang

PhoCusWright

Pure360

Nellymoser

OMD Insight

Pingdom

PwC

NetApplications.com

On Device Research

Piper Jaffray & Co

Quaestor Research and

Marketing Strategists

NetBase

OneCard.net

Pitney Bowes

QuBit

Netcraft

OneStat

Pivot Conference

Questus

NetElixir

Oneupweb

Placebook

Rackspace

NetExtract

Online Publishers
Association

Placed

RadiumOne

Netimperative

ONS

PlayNetwork

Radware

NetIQ

Ooyala

PlusDemographics.com

Rakuten

Netonomy

Opera

Podcastical

Ramesh Sitaraman

NetX

OPT-4

Point Topic

Rax.ru

Neustar

Orange Broadband

Poll Position

Razorfish

New York Times

Our Mobile Planet

Ponemon Institute

RCT Analytics

Newspaper Association of
America

Outbrain

PopCap

ReadWriteWeb

NewVoiceMedia

Out-Law.com

Porter Novelli

Real-Opinions

Nielsen Analytics

Outsell

Porter Research

Receptional

Nielsen Entertainment

Overture

Postcode Anywhere

Recommend.ly

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

Reevoo

Shopbot

Sponge

Telephia

Regus

Shoppercentric

Spot On

Telsyte

Responsys

Sign-Up.To

Stamford Interactive

Terra

Retrevo

Silicon Alley Insider

Stanford University

Tesco Direct

Return Path

Silicon.com

Starcom

Text Marketer

Reuters Institute

Silverpop

StartupArabia

Text100

Revenue Science

Simply Measured

StartUpsHK

Textlocal

Revolution

Simpson Carpenter

StatCounter

TGI.net

RightNow Technologies

Sina

Statistics Netherlands

The Australian

RNIB

Singapore Tourist Boar

Steel

The Beans Company

ROA Holdings

Site Confidence

SteelHouse

The BIO Agency

Royal Mail

SiteIntelligence

Steelside

The Conference Board

Russell Research

SiTF

Stellar

The Connected Kingdom

SalingSilang

SKOPOS

Stickyeyes

The Creative Group

Sandvine

Sky

Strangeloop

The Economist

ScanLife

Skyscanner

Strategy Analytics

The Independent

Scarborough Research

SME Advisor

StrongMail

The Internet Explorer 6

Countdown

SciVisum

SMLatam

Symantec

The Kelsey Group

Search Engine Guide

Snow Valley

Synovate

The Marketer

Search Engine Watch

Sobu

Sysomos

The Mobile Show

SearchIgnite

Social Media Examiner

TagMan

The National

Searchmetrics

Social2B

Talisma

The Next Web (TNW)

SEMPO

Socialbakers

Tapit

The Rubicon Project

Sento Corp

Socialnomics

Tapp, A.

The Scotsman

SEOMoz

Society of Digital Agencies

TBG Digital

The Search Agency

SEO-PR

Sootoo

Tech in Asia

The Times

Serif

Sophos

Technorati

The Usability Company

(Foviance)

Shazam

Spannerworks

Techonzo

The Works

Shop.org

Spectrum Strategy

Telecom Express

TheWiseMarketer

Web Analytics Statistics Compendium September 2013

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and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013

Thomas, Townsend & Kent

tweetlevel

W3C

Workplace Print Media

Thomson Intermedia

Twitter

W3Techs

World Bank

Tnooz

Unanimis

Wael Ghonim

World Internet Project

TNS

Unica

Wanadoo UK plc & SPA

Worldpay

Toluna

Universal McCann

WARC

xAd

Touch Clarity

University of Oxford

WCMcCann

Yahoo!

TP-Link

Usablenet

Webcredible

Yahoo! Maktoob

TradeDoubler

Useful Social Media

Webhosting.info

Yankee Group

Transversal

Useit.com (Jakob Nielsen)

Webmarketing123

Yesmail

Travel 2.0

UTalkMarketing.com

Webroot

YouGov

TravelDailyNews

ValueClick

WebSideStory

Yudu Media

Tribal Fusion

Velti

WhaleShark Media

YuMe

TripAdvisor

Verdict Research

WhatUsersDo

Zawya

TRUSTe

Verisign

Whisbi

ZDNet Research

TubeMogul

VidStatsX

Wikimedia Foundation

Zendor

Tudou

Visa

Wildfire

ZenithOptimedia

TV Licensing

Visibility IQ

WIPNZ

Zeno Group

TVGuide.com

VisionMobile

Wireless World Forum

Zmags

If you feel any individual statistics have been inappropriately or inaccurately reproduced, or if you
would like your organisation and data added / removed from the compendium, please contact
Linus Gregoriadis, email: linus@econsultancy.com.

Web Analytics Statistics Compendium September 2013

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All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage
and retrieval system, without prior permission in writing from the publisher. Copyright Econsultancy.com Ltd 2013