Hi,

this is Vincent Li, I recently moved into the USA,

before that, I worked as a Brand Manager in Marketing
Department and Senior Art Director in Advertising Company
in China.
I have 10 years+experiences in the advertising industry,
Iprovided quality and satisfied services for various clients
like Simmons / Fissler / Pepsi / Gillette / Wrigleys / Mobil /
Michelin / Marvelon.

My role andresponsibility include:

Key-visual or concept creativity
Layout and design adaption
Promotion items design and production like Poster, DM,
Leaflet,Catalog,packaging, etc.
Website and e-commerce business;

Vincent
Professional
& Reliable

Tel: (916) 291-4560

Email: VincentLi@live.com

Event and promotion plan

Provide design support for brand building and shop decoration
and display;

Skills and personality

I am skilled with most popular 2D/3D design software like
Illustrator/Photoshop/Indesign/3DSMAX.
I am also be a skillfulphotographer, cameraman, film editor.
With these skills, I helped companies with reduce budge on
Marketing and Advertising without extra expense but quality
works.
I am friendly and easy-going. My work ethic is Professional and
Reliable.
Please visit my portfolio: http://vinceli.weebly.com

Resume
Name: WENQIN LI (Vincent)
Residency: Seattle, WA
Email: hollyvinc@gmail.com
Mobile: 916-291-4560
ABILITIES:
VM manager | Store decoration | Event plan | Graphic design2d/3d | Photography

Senior Art Director (Freelancer)

TBWA Integer / BBDO / BBDO Proximity September 2013 October 2014
Roles and responsibilities:
KV Creativity / Layout Adaption / Exhibition plan
Serviced projects/clients:
PEPSI / GILLETTE / MICHELIN / WRIGLETYS / MOBIL / MARVELON

Visual Merchandising
Chalmers Dale & Co., Ltd September 2011 September 2013(2 years)
Target: KitchenSpring Brand Visual Merchandising & Renovations

Formulate, execute and evaluate marketing plan and promotion strategies

Develop, implement and localize where appropriate the Visual Merchandising Guideline
in line with the Global brand concept

Provide VM support for brand building including Store decoration, Website, e-commerce,
event and activities, promotion items of POP, DM, packaging, etc.

Maintain relations with agencies and media.

Creative Head
Simmons Bedding Company January 2011 September 2011 (9 months)
Target: change the wrong cognitive of word Simmons in China. Achieve desirable brand image,
create strong brand awareness in China.

Maintain relations with agencies and media. Ensure effective media buy at both national and
regional levels and to provide constant update on market intelligence.

Supervise visual merchandising and store decoration, ensure effective implementations of

visual merchandizing plans, POPs set up and to improve in store visual merchandizing
presentation.

Advertisement support for retail & franchise

Website revision/content management/develop CRM system.

Planning, execution with BTL event: roadshow, exhibitions, media events, company internal
annual party, etc.

Creative Manager
Fissler China Limited January 2005 August 2010 (5 years 8 months)

Sales and Advertisement supports

Shop decoration & display

Website develop control with visual and content

Planning, budget control for VIP events & roadshow, internal annual party etc.

Art Director
IGOO (Shanghai) Communications Ltd. March 2002 December 2004 (2 years 10 months)
Roles and responsibilities: 2D/3D Graphic design, film cutting
Serviced projects/clients
l

Johnson & Johnson

Licorice lozenge project, Tylenol, Motrin, Antuss, Mylanta project, etc.

Sina Lineage II

Poster, DM, ATL /BTL design work, Game film editing

DTC Diamond

Light box, Leaflet, counter display

Hennessy VSOP

window display, Leaflet

MOT&CHANDON

Leaflet, DM, Poster

VS (Vidal Sassoon)

Marketplace display, Counter display

YuanJin CBD Mansion

Promotion leaflet, 3D virtual film

TJOY

Shop decoration design

Osha

Shop decoration design