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Name: Sharmaine C.

Adviser: Ar. Rick Jason Padua
1. Proposed Clark Verde Shopping Mall
Location: Capas, Tarlac
Chapter 1: Introduction
1.1 Background of the Study

shopping malls in the country, many trees and

plants are being cut down. As many mall owners
compete and strive to get the highest revenues
among other competitors they tend to ignore the
environment. Their priority is to continuously strive
to innovate and create new strategies that will
attract many consumers.

According to the Phillipine Retailers

Association, Retail is expected to account for onefifth of the countrys GDP by 2025, as the
outsourcing industry helps boost the local economic
growth. Filipinos traditionally buy household items
in sari-sari stores but the GRDI reports that the
countrys retail experience is modernizing, with
retail giants investing billions in malls.

With the continuous growth and modernization

of shopping experience in the Philippines, The
proposed shopping mall will be promoting and
selling a wide variety of goods and services and it is
envisioned to be an open and airy shopping mall
where everyone will be able to shop, dine, enjoy,
live, learn, work and play. They will have a
refreshing and remarkable experience of shopping
with all the trees and landscapes that will surround
The project will also open up job opportunities
to local citizens to help aid the countrys problem
with unemployment. It will also contribute to the
continuous promotion of the countrys tourism and
at the same time uplift the economy. It will be a
great part of the contributing bodies for the boosting
of the countrys economic income that will attract
more local and foreign investors in the country.
1.2 Problem Setting
1.2.1 Statement of the Problem
Nowadays going to shopping malls became a
pastime for many Filipinos. Aside from being wellventilated, shopping malls became a one stop place
for everything that people need from shopping,
entertainment, dining, and even worship. It also
became a place where people interact and socialize
with their families, friends, colleagues and coworkers.
As Philippines population continues to grow,
creeping urbanization has magnified the appeal of
malls. With the constant growth and development of

Scope and Limitations of the Study

The study focuses on the vital role of shopping

malls to the community. It covers and how trees and
landscapes will bring a new and improved shopping
experience to the consumers. With the over-all
design, space programming, site development, and
application of innovative and sustainable design will
determine the success and impact of the shopping
mall to the people.
The study will be limited on catering the
residents and visitors from nearby community that
seek a wide variety of goods and services that the
proposed project will provide. The visitors can also
access the facilities but it is only limited on areas
such as the retail, dining amenities, activity areas,
parking area and Open Park.


The Clark Verde Shopping Mall will be famous

for its concept of an open and airy shopping mall
that will be offering a wide variety of goods and
services. It will be a shopping mall where people
can shop, dine, be entertained, relax and interact
with their family, friends, colleagues and coworkers.
It will contribute to the continuous growth of the
economy and in the GDP of the Philippines which
will invite more local and foreign tourist and
investors that will expand the countrys linkages to
other countries around the world.

Project Goals

The goal of the project is to create an open airy

shopping mall that will provide a wide variety of
goods and services to the people. It aims to
redefine the lifestyle of the next generation by
helping to promote a positive outlook on health and
wellness. Most importantly it aims to offer guests a
remarkable shopping experience where they can
shop, dine and interact with other people.

Objectives of the Study

The objectives of the project are the following:


To provide a shopping center that will offer

a complete range of goods and services to
the people
To create an open and airy shopping mall
with trees and landscapes surrounding the
mall spaces that will give a remarkable
shopping experience to the people
To achieve a high quality of design that
can compete to world-class shopping
malls in and out of the country
To design a smart, efficient and
sustainable shopping mall that can
maximize the full potential of the site
To improve quality of life and providing job
opportunities to the Filipinos
To promote and boost the economy and
tourism the Philippines
Significance of the Study

The study of the proposed Clark Verde

Shopping Mall will benefit many designers and
architects to further explore and analyze how
shopping malls can help boost the countrys
economy and improve peoples quality of life. The
study will also draw local and foreign developers
and businessmen to invest on projects here in the
Further analyzing and studying the new trends
and demands for shopping malls will help improve
and develop the current quality of shopping malls in
the Philippines which will attract visitors in and out
of the development area and promote not only the
project but also other shopping malls in the
Chapter 2: Theoretical Framework

Review of Related Foreign Literature and

Case Studies

Case Studies:
Responsibility in Retail Real Estate
By: Joel Turner ISIS, Sauder School of Business
As the era of the shopping mall comes to an end,
developers are finding new and creative ways to
use the land on which these malls sit by either

augmenting the facilities into higher density mixeduse developments, or repurposing the site
altogether into schools, churches and community
A Survey of Stockholms Shopping Center
Market and its Environmental Commitment
By: Faranas Maneekum
Moreover, it is considerably easier and less
expensive to implement the new standards on new
building projects. In other words, the general focus
has been on how to reduce the negative impact on
natural and social environment due to new
developments entering the market. As a matter of
fact, sustainable practices such as increased
energy efficiency and reduction of greenhouse gas
emissions are easier and cheaper to adopt within
the construction and real estate industry.
Business Performance in Walkable Shopping
By: Gary Hack, PhD, Professor of Urban Design at
the University of Pennsylvania
An essential aspect of walkability is having local
shopping areas near the places people work and
live. It seems self-evident that walking patronage
would improve the prospects of local shopping
areas. It should follow that walkability improvements
made in commercial areas should improve the
performance of businesses. Anecdotes abound
about successes and failures of commercial
districts that serve walk-in populations, yet this
issue has been little studied in any systematic way.
Similar Projects:
Ala Moana Center (Refer to Appendix A-1)
Ala Moana Center, Hawaii's largest shopping center
located in Honolulu just minutes from Waikiki, is an
open-air shopping oasis. Ala Moana Center
currently features more than 290 stores, including
80 dining options, one of the largest collections of
luxury retailers in the world, four major department
stores and several retailers featuring locally-made
The Ala Moana Shopping Trolley
provides convenient transportation between the
Center and 10 locations in Waikiki, every 10
minutes during Center hours.
Festival Walk (Refer to Appendix B-1)
Walking will certainly be on the agenda if youre to
cover all ends of this large mall thats beautifully

bathed in natural light and offers a good mix of high

street to high-end fashion brands. The 200 retail
and restaurant outlets are also complemented by
one of the citys largest ice rinks and a multi-screen
cinema. The mall is linked to the MTR Kowloon
Tong Station.
City Square Mall (Refer to Appendix C-1)
City Square Mall is located at the junction of
Serangoon and Kitchener Roads, sits on the site of
Singapore's historic New World Park. With over
700,000 sq ft of gross retail space, spread over five
retail levels, two basements and four levels of
lifestyle services, it is home to about 200 tenants
that caters to the lifestyle needs of today's
discerning mid-income families.

By: Mynardo Macaraig from the Philippine Inquirer

SM Mall of Asia (Refer to Appendix D-1)

Almost four hectares of floor area. 8,000 parking
slots. 5,000 square meters allotted for public utility
vehicles. 100 slots for tourist buses. At the back of
the mall, you can find the Esplanade a long, open,
level area next to a body of water where people can
walk which is also known as the SM Mall of Asias
boardwalk area. People stroll around this area
mostly in the afternoon to watch the sunset at
Manila Bay and at night to catch the cold sea

Review of Related Local Literature and

Case Studies

Case Studies:
Study of Ayala Greenbelt Park
By: Marie Stephanie N. Gilles
The regression results corroborate the initial
hypothesis that the nearer the restaurants and
shops are to the park, the higher their zoning
classification (Zone 1 highest to Zone 4 lowest)
which translate to higher rental fees. But due to an
expected higher volume of foot traffic and the
attraction of the park, these restaurants with higher
rental fees are able to recover their investment and
expenditures and have a faster rate of return (RR)
or return on investment (ROI).
Malling as a way of life
By: Leonardo R. Garcia Jr.
Malling is primarily intended for shopping, since
malls provide a number of amenities, the mallers
likewise go to dine, to be entertained, or to find
items that cannot readily be found in other retail
outlets. Malls have therefore become a one-stop
destination for all. However, mall developers should
likewise bear in mind that since people of various
ages visit the mall, there should be activities
designed for each segment like the teenagers,
young adults, and adults. At the same time, niching
by gender is feasible, to attract either the male or
female sector to visit specific mall outlets.
Eat, pray, shop, (vote): Malls new town plazas

With their functions expanding from shopping and

dining to venues for Catholic Mass, Zumba
workouts or even weddings, and soon, voting
education experts say malls are taking on a more
important role at the heart of communities.
Filipino life traditionally revolved around a public
square, with a church, local government building
and market attached, where adults socialized and
children played, according to urban planner Felino
Similar Projects:

Greenbelt Makati (Refer to Appendix E-1)

A sprawling 2.8 hectare garden amidst a worldclass shopping and dining paradise. Greenbelt
seamlessly integrates the indoor experience with
the outdoor in its expansive 12-hectare space.
Offering remarkable retail, dining and entertainment
options in the city, Greenbelt exemplifies the best of
what Ayala Malls has to offer.
UPTown Mall (Refer to Appendix F-1)
UP Town Center in Katipunan is a mixed-use retail
and office development. It is the only University
Town Center in the country, which serves as an
interactive venue, conducive to free expression,
skills development and discourse through its green
spaces, academic support facilities, Student Hub
and amphitheater.


The conclusion of the case studies and similar

projects proved the importance and effects of
designing green spaces to the satisfaction of the
visitors of the shopping malls.

The similarity of the projects that was discussed

here is that they have the same use and functions
and they didnt only provided the usual spaces of
shopping malls like retail, dining and entertainment
but also parks and open spaces where people can
take a break and socialize. There a big difference
on the shopping experience that an open-airy
shopping mall can provide.

Research Paradigm

In p u t

Pro c e s s

O u tp u t

S o c io E c o n o m ic
Pro fi le o f th e
c ity
M aps
P h o to
D o c u m e n ta tio

S ite
Ju s tifi c a tio
S ite
A n a ly s is
A n a ly s is

S ite
D e v e lo p m
e n t P la n

Province: Tarlac
Tarlac is a landlocked province of the Philippines
located in the Luzon island. Its capital is Tarlac City.
Tarlac borders Pampanga to the south, Nueva Ecija
to the east, Pangasinan to the north, and Zambales
to the west. It is a part of Central Luzon, which is
composed of Aurora, Bataan, Bulacan, Nueva Ecija,
Pampanga, Tarlac, and Zambales.

Town: Capas

Capas is a 1st Class Municipality and the tourism

center of the province of Tarlac, Central Luzon
region. We have a population of more than 140,000
and a land area of about 44,000 hectares, the
biggest among the municipalities in the province.

Chapter III: Site Justification

strategically located at the heart of Asia. Region III

lies between Manila and Northern Luzon.

Site/development selection criteria

Conformity to
Land Use
Land Cost
Proximity to
Districts and
Proximity and
Availability of
Risk Profile
Site Capacity
Value (Views,
Vegetation and

Site A

Site B





o Geology (Refer to Appendix G-1)

The eruption of Mt. Pinatubo apparently indicates
that these materials are products of partly volcanic
ash fall and lahar flow around volcanic satellites
and volcanic slopes, pyroclastic materials of recent
eruption dominate.


o Climate (Refer to Appendix H-1)

The CZES which experiences type I climate. This
type is characterized by pronounced dry season
from November to April and wet season for the rest
of the year.


Macro-Meso site analysis:

Region: III- Central Luzon
Central Luzon is a combination of towering
mountains, extinct and active volcanoes, lush,
verdant farmlands, and natural sea harbors. It is
one of the leading growth regions in the Philippines,

It covers the foothills of the world famous Mt.

Pinatubo at the Zambales mountain range to the
west, and part of the Central Luzon plain down to
the east. It is located 100 kilometers north of Metro
Manila and can be reached by a 30-minute ride
from the Diosdado Macapagal International Airport
in Angeles City or an hours drive from the Ninoy
Aquino International Airport.

o Soils (Refer to Appendix I-1)

The province of Tarlac is characterized by fertile
lands, alluvial soil, silt loam, sand and clay in its
southern and eastern portions.

Macro transport system

Clark international airport in Clark Pampanga

Subic bay international airport in Olongapo


o Water supply
Clark Water Corporation
Is the biggest service provider for the clark freeport
zone and adjacent areas. It also operated and
maintain the sewerage system within the clark
freeport zone.
o Power supply
Clarks power is supplied by the national power
corporation via the national grid corporation of the
Philippines under the north luzon operation and
maintenance. Nlom operates and maintains the
transmition line in the north luzon region with an
installed capacity of 11917.5 mva.
o Telecommunication system
At Clark is managed by the Clark telecom
corp.Telecom is being facilitated through dual fiber
optic backbone in loop and digital exchange system
advance telephony, cellular and internet
Micro site analysis: the site and its
immediate environs (Refer to Appendix J-1)

Access to Airports and other modes of Transport

Well Master Planned
Market Driven Plan
Smart and Energy Efcient
Disaster Resilient

On-going project of the Government

Situated near Mt. Pinatubo
On-going arguement with Local and Indigineous Citizens

Diversed Job Opportunities

Tax Incentives
Foreign and Local Investments
Economy Wise Project


Natural Phenomenon like Volcanic Eruption

Competition among other mixed-use community



High Density compact development

Green and blue networks
Topography Sensitive
Ecological corridors and buffers
Sustainable development


Economically feasible
Demand and supply sensitive
Product innovation
Phased development
Robust development guidelines


Infrastructure Management
Proactive Response
Citizen Participation
Key performance Indicators


Regional Connectivity
Safe & Walkable
Transit Oriented
Public Transportation
Pedestrian Network
Bicycling Network


Municipal Services
City Management
Grievance Redressal
Development Permissions
Proactive Planning
Market Response
Social Infrastructure
Physical Infrastructure
Environmental Response


Fostering Diversity
Promoting healthy living
Spaces for all


Integrated City
Investment Friendly
Socially responsive
High Quality Mixed use living
24x7 Activities


Climate Change response

Disaster mitigation

Initial schematic design (Refer to Appendix