Copied of report

1. How old are your

17 or younger
18-20
21-29
30-39
40-49
50-59
60-64
65 or older

Sales
18-20
21-29
30-39
40-49
50-59
60-64

The chosen production is TH true milk with the age of the interviewees mainly is young people
from 18 to 29 with 86.87% and 31.33%.

2. What is your gender?

Female
Male

genders
genders

10

20

30

40

50

60

The genders of interviewees are equal by 50-50

3. How often do you drink milk

every day
once a week
once a month
once a year
Other (please specify)

other
once a year
once a month
once a week
every day
0

10

15

20

25

30

35

40

45

Interviewees mostly use the product once a month (41.67%), followed by the one who use once
a week (33.33%) and use every day (16.67%). 8.33% is the number of people who rarely use
the products.

4. How do you know about TH true milk (more than one choice)
by mouth
by internet
by TV comercial
Other (please specify)

other
by TV comercial
by internet
by mouth
0

10

20

30

40

50

60

70

Lead by technology by 58.33%. Word are second popular information source by 41.67%. Last is
8.33% by other reason.

5. What is your most favorite flavor of milk

Pure Milk
Low Sugar
Sugar
Strawberry
Chocolate

Pure Milk

Low Sugar

Sugar

Strawberry

Chocolate

Low-sugar is the most favorite flavor of the one who been interviewed (75%). Other flavor had
same result by 8.33% except sugar 0%.

6. Are you using TH true milk product

Yes

No

Yes
No

Know and use the product accounted for 5 time percentage of the one who know but dont use
the product.

7. The prices of products are reasonable

Yes
No

Yes
No

Most people consider that the price of products is reasonable. While a quarter of interviewees
said it not.

8. Dose the package look good

Yes
No
It's beautiful

Yes
No
It's beautiful

Most people accept the outlook of the product.

9. How much dose the promotion affect you

Alot
Not much
Nothing

A lot
Not much
Nothing

Most interviewers feel a bit of the promotion (75%). Some even cant (16.67%). But there are
8.33% still like it.

10. Will you continue to use TH true milk produce

Yes
No
if no please give some reason

Yes
No

83.33% believe that TH will continue to give them satisfaction. 16.67% other are not.

Introduction
According to charts and numbers has been gather by the research of surveymonkey. We can
see part of the picture of Vietnamese habit of drinking milk. Milk is now more important for
people In Vietnam and milk companies are the key to promote and to help everyone understand
the role of milk on their life, typical as TH true milk.

Main sections
Report on existing processes of communication in an
organisation
To handle the information contained in the battle on business TH true milk must strengthen their
owned

process

of

communication.

First of all, the manager of TH true milk need to define the purpose of their communication; the
information to be moved should be correct when delivering to the staff. Then, process has the
ability to transmit information the message encoding is a process, including images, words,
symbols, sounds or gestures. Message channel is the third process involving verbal
communication channels such as face-to-face meetings, telephone or video conferences and
written there is evidence of communication such as letters, memos, e-mail, form or report.
Decryption is the process of asking the recipient to concentrate information analysis in the form
of specific reception as an active player, read carefully and ask when they want more
information. The recipient is the person who understands the message through the channels.
The feedback from the recipient can respond verbally or not practical, positive or negative

feedback. The recipient should remember what the program posted, after which they must
rephrase or summarize the content to make sure that they understand. Besides, in order to
achieve the performance, reliability and consistency, data must be easily accessible in a data
warehouse, back-up procedures must be in place and the recovery process must be taken to
deal with system failures, human failure, computer viruses, software application or other natural
disaster.
The sender in TH true milk is the person who wants to disseminate its information, ideas,
knowledge, etc. This people is required to know language, know how to use it, is a credibility
person, they also have to know the content, audience and context clearly, their experience and
instance There are many types to communicate within the organization. People can
communicate by letter, email, or meetings, etc. depending on type, people will use the
encrypted messaging, including words, logos, body language, etc. then the encrypted
messages will be delivered to the message to be decrypted. Finally, gather information and
provide feedback for the sender that they understand or not.
A good example for the communication process in HR department in TH true milk the sender,
recipients, message channel and noise at TH true milk will be analyzed within each level:
Internal communication:
Sender name: Human Resource Manager
Recipient: Employees in the HR Department
Messages channel: Manager will write an email to all staff in the Department about the meeting.
Anyone who is unable to attend the meeting must write an email to the Manager. Then, the
Manager will use sound, images, data and body language to make employees understand the
content of the meeting.
Noise: A number of issues during the meeting. Some people may come late, cell phone ringing
or someone to talk too loudly. This would make the meeting's effectiveness decrease.
External stakeholders:
When the candidates apply their records, personnel assistant will choose during requests from
last meeting. Then, the Manager supports making phone calls for the candidate to announce the
time and date for review.
Sender name: Human Resource Assistant

Received: The candidate

Message channel : Assistant Manager Candidate calls for interviewees by telephone. When the
candidates arrived, the Assistant will interview them face-to-face and use words, symbols for the
question.
Noise: Poor telephone connection. In the interview, they will be disturbed by external noise.
Vertical communication is moves through a chain of command typically is vertical in nature.
Regulations and duty comes down from the top managers to manage and flowing down to the
frontline supervisor, eventually reaching workers. When staff has a problem, they often talk first
with direct supervisor. The command string indicates that the supervisor to report the problem to
the Manager, who then is responsible for the implementation of the information to the Executive
Office. The main function will operate with a vertical communication system is to control the flow
of information and decision-making. Top-down communications often include orders, mission,
policy decisions, guidelines and instructions. The policies and objectives of the organization
usually come from the top and moving through the system. Other information flowing up usually
involves information from the front line to the executives about what is happening in the lower
levels. It may include complaints, recommendations, and reports, requests for clarification or
information on trends. TH true milk can use communication channel in vertical to give their
subordinate through messages to senior by using reports, request, suggestion, memorandums,
email, and feedback.
Horizontal communication is a communication between the people in parallel or level,
position, rank, or the people of the organization. It takes place both at the higher and lower
level. The main objective of horizontal communication is promoting spirit of a team and
coordination function in a group. Horizontal channels work more efficiently when the person
concerned to communicate personally. Thus, the formal level channel is required to be
developed, which provides assistance in planning and co-ordination inter-departmental tasks
within the organization. The managers must communicate regularly with each other and
communicate quickly and efficiently about the action plan and achieve the goals of the
organization.

Design ways to improve appropriateness

Weakness in TH true milk Communication System and Suggestion for Improvement:
According to research that customer requite a quality product in every way. Gather and process
those by separate segments will bring more affect because it meet the demand of the customer.

TH true milk is using a diverse structure. Due to this structure the organization is experiencing
some definite problem in the communication process, because the organizational structure of
TH true milk is neither based on function, nor on product or region. It is somewhat complex and
a combination of all the three structureproduct, function and geographic organizational
structure.
Due to this structure the organization may experience some communication problems, because
people in a department will be having different background. Due to this background there will be
high chances of miscommunication between the members of the organization. The organization
may also experience in allotting tasks to various employees, motivating them in professional
manner, and agreement on tasks goals and objectives. Due to these problems it is suggested
that the organization should go for functional structure.
A functional structure is an organizational arrangement where people that perform the same
function (for example marketing) are grouped together and called department. When
professional having the same background works together the chances of miscommunication
decreases, and people can understand one another in a more coherent way. Moreover the
motivation of employees also increases when they work with people of the same background
while organization is also able to achieve its mission and objectives in a more coherent way.
Due to these reasons TH true milk should change its organizational structure and should use
the functional arrangement of organizational structure.

Implement improvements to ensure greater integration of

systems of communication in that organisation
Improving Communication at TH true milk:
For effective communication in TH true milk it is vital to recruit, train and develop suitable people
across the organization. The communication within and outside the company will have impact
only when the receiver (one who receives and interpret the message) pursue exactly what the
sender (a person who transmit and idea or message) mans. This depends a lot on the people
inside the organization (Bavelas, 1990). If a group inside Wal-Mart are talented and have
mature personality they will interpret the message by using their professional skills acquired
through various training and development. If the case is opposite, the organization will be facing
difficulties in every wake of life. Communication skills of employees will also add goodwill to TH
true milk (Usray & Matz, 2006).
People in today organization serve as a source of competitive advantage. In fact the success
and failure of an organization depends on what type of people the organization has. If the

organization has professional people in various departments, they will communicate effectively
with each other. In this case the organization will be able to use the proper communication
process that will ensure that the target understands what is stated and implied in the message.
Through such a channel, a source develops a message, transmit it to an audience via some
form of medium, and obtain feedback from the target.
On the other hand if members of the organization lack professional competencies it will affect
the individual work as well as the organization as a whole. As the members of the organization
will not be able to transmit effective ideas in efficient manner as well as not understand the idea
that they have received from other sources. The organization will not be able to achieve its
goals and objectives as it will be wandering here and there due to absence of proper
communication.
The organization that employee professional people in the communication process are able to
complete their tasks in more efficient manner, as they are able to decrease certain costs (e.g.
time, printing, telephone etc). These costs savings adds to the value of the firm because fewer
expenses are shown in the income statement. Moreover the organization having proper people
in the communication process is able build an overall image for the organization. The image that
has been built resulted from the use of proper communication method, by effectively utilizing
organizational resources.

Create a personal plan to improve own communication skills

SWOT personal communication

Strengths

Hard working
Good at sports
Quick absorbing
Good at speaking and listening

Weaknesses

Reading documents
Bad at time management
No firm stance
Impatient

English
Opportunities

Flexible working time

Various experiences
Work in professional way

Threats

Misunderstanding
when transferring information
Meet a lot of people
Highly competitive
Working under pressure
Good communication skill

In
a

personal development plan, it is important that you have to fulfill the weakness and make sure
to handle well the threats, especially good communication skills. It helps you set out a clear way
of your goals, the actions that you need to get started in pursuit of such objectives,
communicate your needs with people who can help you to target your, and use of relevant
resources available.
When you realize your goal, you can share them with others or use them in your company, good
communication skills play an important role. If you want to improve your confidence, you have to
work out in order to:
1. Be more effective in dealing with professors, classmates, colleagues, clients, supervising
subordinates.
2. Get out your desire your own way.
3. Improve your performance and feel better about yourself.
4. Dealing with the problem more effectively.
5. Communicate clearly.
The essence of communication is to understand and be understood clearly. The different people
and platform as well as different views can cause challenges in understanding how the animals
and people. If your communication skills is more improve, the more benefits been broad. If you
have excellent communication skills, you can own the following capabilities:
a. successful response from people and the surroundings
b. good relationship in business and personal
c. effective problem solving and decision making skills
d. Good levels of productivity
e. sound work flow
f. improve the professional image and personal
g. Campaign attractive
The truth is that good communication skills are very important to your personal development. It
should be one of the areas that you should consider if you are having a personal development

plan. If you are good at communication, you can still include some exercises can improve your
skills.
If you have difficulties in communication, it must be one of the top priorities in your development
plans. Learn to express your concept in a number of approaches. Learn to understand what
people are trying to communicate through gestures, body language, and not only through their
words.
There are three areas of communication that you need to have talent. This is the writing skills,
skills, skills, understanding and listening communication skills.
In written communications, it's important that you know the ingredients in English and business
English. In both respects, your writing must be effective. You should know the different styles of
writing and when to use each style.
In listening to communicate, it is wise to listen with your heart and your mind. For effective
listening skills, you need to maintain eye contact with the speaker, and never interrupt him or
her. You can express your understanding by nodding. If you are good at listening, you can better
understand the situation, and know the best resolution. If you exercise, you can understand
them clearly and understand what is expected of you.
In communication, you should learn the techniques to catch the attention of the listener. Once
you've captured their interest, it is important to maintain their focus on you. Avoid boring people
and keep the conversation or speech lively and interesting. Personal development plan you
should spend a lot of time for the exercises that will improve your communication skills.

Report on existing approaches to the collection, formatting,

storage and dissemination of information and knowledge
The existing methods for collecting, formatting, storage, dissemination of information and
knowledge in Mobifone:
Mobifone is a service company so that they have two main sources that are internal and
external. In companies, crawl different sources such as customers, products and services of the
company, internal operations and external data on the economy and markets.
In Mobifone, the relationship between the three branches as marketing, accounting and finance
and research & development very closely. Data collection is necessary for all parts of the
company to make a decision. It requires gathering information from all the individuals in the

department. In any company, they always public Annual Report to make budget forecasts and
revenue analysis for Mobifone. Then, it will be automatically sent to the manager of all the level
of department as well as CEO. To make the report, Marketing and Accounting & Finance will
collaborate to collect data together. In addition, research and development will gather data
about habits, attitudes and behavior of customers then they will deliver all the information for
marketing to design new services or programs to meet the needs of customers.
The company will handle all the data and output is can take many forms, such as tabular
reports, balance sheets, and so on. All reports and analysis will be contained in the database
system of Mobifone. It will provide any kind of information for the needs of different users.

Carry out appropriate changes to improve the collection,

formatting, storage and dissemination of information and
knowledge
Data collection: Mobifone to build and design standards of the communication process between
people together. The general rule is to have a form Mobifone official reports for all the parts
level. In addition, managers should remove the barriers between departments to support staff
gather information easily. The company is also equipped to modern LANs to connect all the
parts. Mobifone should cooperate with the best partners are FPT Telecom offers modern
equipment and technology. A powerful system can support companies to improve the efficiency
of information. Finally, companies should organize training events for new employees on how to
collect data of data format: Design a standard format for the current system is vital to ensure the
process effective. The company should carry out the format for storing information concise and
clear. Save information: Improved database system to help Mobifone have larger space for data
storage. With the advantages of technology, there are many choices Mobifone stored on flash
memory for storage area networks. The best solution is the company can create a data
warehouse single center that keeps all important data about customers, suppliers or corporate
finance. Each employee will have a personal ID to access data without affecting the use of the
operating system. To succeed, Mobifone also invest in access to higher-speed networks
supported database systems running smoothly.
Dissemination of information: There is a system of online file sharing such as Dropbox,
SkyDrive and Google Drive for downloading information on the internet. The platform will allow
any member of the company's information accessible from anywhere whether it be a personal
computer (PC), smartphone, even tablets. Depending on the level of management can access
the file to support the popular improvement within the company. Using E-mail updates to the

company's internal network and provide electronic signatures for each employee to protect
confidential information.

Implement a strategy to improve access to systems of

information and knowledge.
Mobifone need to design a strategy to improve and minimize the external negative impact on
productivity. The key is to focus on identifying the information and knowledge to be provided
because it is the organizational resources. The fluency in information management and analysis
will be essential for the successful organization. Today's digital age, the development of the
technology is progressing quickly to change the way information is created and used by the
company. First, companies need to identify the weaknesses and problems of the system then
plans to remove the barriers. The role of SWOT analysis is very important for the company.
These technological advances will reduce the barriers in the current system. All information will
be stored in the cloud online sharing to any person who can access through the Internet.
Designing a good website can help companies improve brand image in the public. Customers
can access and find the information they need. In addition, the intranet is a useful tool for
sharing information between departments in companies with more secrets. Moreover, it can also
be used to provide information to all employees by e-mail. Companies need to take a weekly
meeting because it will help people be able to distribute their ideas to make an effective plan.
Mobifone should focus on corporate culture and support to help gather information from different
sources. It is necessary for the management of strategic and tactical decisions.
To ensure the effectiveness of the system, it is important to control activities on the functioning
of the system. Using the application software will interrogate the production database and
investigation reports. Administrators can easily control and manage the system easily than in
the past. It will ensure that access to data will be provided to the user immediately. Moreover,
the structure of the company will change as different roles. It will lead to a level of function
integration. The development of the Internet and phone business is a good opportunity for the
company. From this point, the project activity should Mobifone later to effectively use the
Internet to connect and cut the distance that improved information systems. Data management
is very important in the digital age because information can assist companies in business
success and competitive competition.

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