Introduction

Coca-Cola
The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American
multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic
beverage concentrates and syrups. The company is best known for its flagship product CocaCola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The CocaCola formula and brand were bought in 1889 by Asa Griggs Candler (December 30, 1851
March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company has
operated a franchised distribution system since 1889, wherein The Coca-Cola Company only
produces syrup concentrate, which is then sold to various bottlers throughout the world who hold
exclusive territories. The Coca-Cola Company owns its anchor bottler in North America, CocaCola Refreshments. The company's stock is listed on the NYSE (NYSE: KO) and is part of
DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index. As
of 2015, its chairman and its CEO is Muhtar Kent.

PepsiCo
PepsiCo, Inc. (stylized as PEPSICO) is an American multinational food, snack and beverage
corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing,
marketing and distribution of grain-based snack foods, beverages and other products. PepsiCo
was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has
since expanded from its namesake product Pepsi to a broader range of food and beverage brands,

the largest of which have included an acquisition of Tropicana Products in 1998 and the Quaker
Oats Company in 2001, which added the Gatorade brand to its portfolio.
As of January 26, 2012, 22 of PepsiCo's brands generated retail sales of more than $1 billion
apiece, and the company's products were distributed across more than 200 countries, resulting in
annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food
and beverage business in the world. Within North America, PepsiCo is the largest food and
beverage business by net revenue. Indra Krishnamurthy Nooyi has been the chief executive of
PepsiCo since 2006. The company's beverage distribution and bottling is conducted by PepsiCo
as well as by licensed bottlers in certain regions. Approximately 274,000 employees generated
$66.415 billion in revenue as of 2013.

Cultures :
Coca-Cola VS. PepsiCo
For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft
drinks in the USA, as they have maintained their popularity over the past several decades. One
can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the
camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences
that justify its choice and allow it to stay true to its selection.
The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an
emphasis on advertising and cultural significance of these efforts, discovering what makes these
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soft drinks so popular and what differentiates them from each other. What emerges is that there is
little in the way of differences between Coke and Pepsi outside of different cultural histories.
There are many similarities between Coca Cola and Pepsi and the history of Coca Cola is
nothing like the history of Pepsi outside of the fact that both companies were advertising soda.
Both were intended to serve as recreational drinks associated with parties, fun, sex, and
entertainment. The two drinks have just about the same color, the same amount of carbon
dioxide, and have a similar taste.
While in the past they both used different natural extracts from the coca nut, nowadays they both
rely on artificial flavors and man-made components (Pendergrast 87). Taste tests between Coca
Cola and Pepsi are as iconic as the beverages themselves and the advertising history of Pepsi is
most responsible for this.
The main difference between Coke and Pepsi is their respective history and how they efforts,
especially with advertising, came to define each brand. Coca Cola was designed in 1885 by a
pharmacist named John Stith Pemberton and was recommended as a tonic. The presence of
cocaine in Coke (hence the name coke or cocaine drink) meant that it could effectively fight
depression and at the same time made users addicted to the drink.
Although cocaine was abolished in the USA by the Food and Drug Administration in
1904,signifying that this key ingredient of the soft drink had to change, Coke retained its name
and promoted the beverage through aggressive advertising. Pepsi was created in 1898 by a
pharmacist named Caleb Bradham.

It was originally named Brads Drink, and was created as Cokes primary competitor at this
point in the history of Coca Cola. Although it got a later start, the PepsiCo also placed emphasis
on advertising. In fact, since its earliest days Pepsi has been challenging Coke through
advertising by using celebrities, positioning itself as a drink for sports fans, and promoting an
image of non-conformity and daring (Witzel 111).
Therefore, whereas Coke represented fun time only, Pepsi represented athletes, fun time, and
non-standard ideas.

Coca-Cola :
The world is changing all around us. To continue to thrive as a business over the next ten years
and beyond, we must look ahead, understand the trends and forces that will shape our business in
the future and move swiftly to prepare for what's to come. We must get ready for tomorrow
today. That's what our 2020 Vision is all about. It creates a long-term destination for our business
and provides us with a "Roadmap" for winning together with our bottling partners.
Mission:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.

To refresh the world.

To inspire moments of optimism and happiness.
To create value and make a difference.

PepsiCo:
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Mission:
PepsiCos mission statement is to provide consumers around the world with delicious,
affordable, convenient and complementary foods and beverages from wholesome breakfasts to
healthy and fun daytime snacks and beverages to evening treats. This mission statement
highlights PepsiCos desire to satisfy customers. In conjunction with the mission statement,
PepsiCo also states, We are committed to investing in our people, our company and the
communities where we operate to help position the company for long-term, sustainable growth.
The main points of PepsiCos mission statement are as follows:

Consumers around the world

Delicious, healthy and fun products

Affordability

Convenience

PepsiCos mission statement focuses on consumers and product characteristics. For example, the
mission statement shows that the company targets all consumers worldwide. This implies that
PepsiCo aims to provide products that appeal to all consumers despite differences in
backgrounds, cultures, and other variables. The mission statement also defines the basic
characteristics of PepsiCos products. The point on affordability implies PepsiCos approach to
pricing. Moreover, based on the mission statements convenience point, PepsiCo makes its
products easily accessible, implying the firms market strategy. PepsiCos mission statement
gives specific details about the companys products and target market. However, the company
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can improve this mission statement by adding more information about general approaches,
strategies or courses of action to achieve the firms vision statement.

Works Cited:
Mission, Vision & Values, Retrieved From http://www.coca-colacompany.com/ourcompany/mission-vision-values
Lombardo, J. (December 1, 2015). PepsiCos Vision Statement & Mission Statement Analysis
Retrieved From http://panmore.com/pepsico-vision-statement-mission-statementanalysis
Williams, L. S. (2008). The mission statement A corporate reporting tool with
a past, present, and future. Journal of Business Communication, 45(2),
94-119.
Smith, N. (January 16, 2012). Coke Versus Pepsi : Differences in Cultural
History Rather than Taste. Retrieved from
http://www.articlemyriad.com/coke-pepsi-differences-cultural-historytaste/
Coca-Cola. Retrieved from https://en.wikipedia.org/wiki/The_CocaCola_Company
Pepsi Company. Retrieved From https://en.wikipedia.org/wiki/PepsiCo

"PepsiCo to Buy Rest of Russian Beverage Company".(February 3, 2014). The

New York Times. February 3, 2011. Retrieved From