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EGO IS THE ENEMY

FURTHER READING LIST &


EXPANDED BIBLIOGRAPHY

As I say at the back of Ego is the Enemy, the


bibliography is one of my favorite parts of
the book. I didnt have room to properly
acknowledge every single source I relied on
for this book and because I also get so many
emails requesting book recommendations,
I wanted to take the time to give every
wonderful source Ive used the proper
attention. Below youll find not just books
and papers and people critical to forming
the ideas in Ego is the Enemy, Ive also tried to
explain how I found them and what I got out
of them (as well as links to where to start if
you feel like exploring). If youre looking to
continue your study of ego and creativity,
these sources will be of great value. Enjoy!

The Painful Prologue and Introduction


The prologue and introduction as they are in the book
would not be what they were without the excellent notes and
firm prompting of my editors, Niki Papadopoulos and Nils
Parker. Steven Pressfield, Tom Bilyeu, and Joey Roth also
helped convince me.

The epigraph for this book is from Rilkes Letters to a Young Poet, one
of my favorite books. The bit of Latin, Quod vitae sectabor iter, translates
to What path will I take in life? and came to Ren Descartes in
a dream. Demosthenes line is from his Funeral Speech. The
analogy from Aristotle can be found in his Nicomachean Ethics, a book
I read in college and forgot about. Then I read it on a plane while
researching this book and lost it. Then I read it again. Kants reference
is from his essay Idea for a General History from a Cosmopolitan Perspective.
The introductions epigraph by Feynman is from Surely Youre Joking,
Mr. Feynman! (Adventures of a Curious Character). The Bill Walsh quote is
from his book The Score Takes Care of Itself: My Philosophy of Leadership.
The Cyril Connolly line is from The Unquiet Grave, written in 1944
under the pseudonym Palinurus. The line from Lucretius is from his
On the Nature of the Universe. The quote from Harold Geneen is from
his book Managing. I also owe a debt of gratitude to the University of
Texas at Austin library, where I not only found that Geneen book, but
wrote the majority of this one. The conscious separation from line is
from Chuck C., the author of A New Pair of Glasses. The quote from
Marina Abramovic is from an interview with The Economist in 2010,
titled The Artist Was Here. The William Penn line is from Some Fruits
of Solitude. The Robert Greene reference is from The 50th Law.

Part I: Aspire
The Adam Smith quote was brought to my attention by the economist
Russ Roberts in his book How Adam Smith Can Change Your Life. I ended
up reading Smiths The Theory of Moral Sentiments and found it to be a
deeply philosophical work about ego and humility and happiness. His
epigraphs begin each of the three parts of this book for that reason.
I discovered the link between Isocrates and Shakespeare through
a random academic paper titled Isocrates, Shakespeare, and Caldern:
Advice to a Young Man by Theodore S. Beardsley Jr., and read the Loeb
translation of Isocrates. I made the connection to Sherman on my
own, having studied him for some time. I strongly suggest his memoirs
(published by Library of America) as well as B. H. Liddell Harts truly
peerless biography, Sherman: Soldier, Realist, American. Lloyd Lewiss
Sherman: Fighting Prophet is also very good. Irvings full line can be found
for instance in this 1949 Billboard issue. Churchills line is from Paul
Johnsons biography, Churchill.

Chapter 1: Talk, Talk Talk


The epigraph comes from Tao Te Ching. I felt bad going after Upton
Sinclair as he has long been a hero of mine. My first book, Trust Me,
Im Lying is largely based on his book The Brass Check (I even named my
company after it). In any case, I found the story I used in the memoir
of his friend Carey McWilliams, The Education of Carey McWilliams. The
anecdote about Emily Gould comes from her honest and revealing piece
published on Medium titled How Much My Novel Cost Me. I highly
recommend Kierkegaards The Present Age, the source of his quote. The
quote from Sherman is from B.H. Liddell Harts biography. The line
from Bo Jackson comes from his book Bo Knows Bo and Hesiods quote
is from Works and Days. The research on goals can be found in the post
Should You Keep Your Goals To Yourself ? on the blog The Emotion
Machine and Ive written about it on my own site. The verbalization
reference is from this academic paper. Steven Pressfields concept of
Resistance is superbly explained in his book The War of Art. Marlon
Brandos quote comes from his interview in Playboy.

Chapter 2: To Be or to Do?
The epigraph from Orison Swett Marden is from Eclectic School Readings:
Stories from Life. My story of Boyds famous speech comes from Robert
Corams wonderful biography, Boyd: The Fighter Pilot Who Changed the
Art of War. I read it when I was twenty years old and I think of it
constantly. The blackboard anecdote comes from an article published
on Zenpundit.com titled Guest Post: Shipman on Boyd and Beyond,
2010. The Will Durant quip is from his The Complete Story of Civilization.
The quote from Frederick Douglass comes from his speech, Blessings
of Liberty and Education delivered in Manassas, Virginia in 1894.
Around the time I began working on this chapter, I became addicted to
Quest protein bars, which I ate every morning before I started writing.
Thanks to Quest for keeping me supplied.

Chapter 3: Become a Student


The epigraph comes from this article in the New York Times. I believe
I first heard the Kirk Hammett story on Metallicas Behind the Music
VH1 episode, and it was a formative lesson for me in mastery. Its
been written about in many interviews; most recently, Joe Satriani
discussed it in a Reddit AMA in 2015. The stories about and by Frank
Shamrock have two sources, The Fighters Mind: Inside the Mental Game by
Sam Sheridan, and Franks own memoir Uncaged: My Life as a Champion
MMA Fighter. He is an incredibly articulate and insightful fighter. The
line from Epictetus is from Discourses. I also got some great thoughts on
this chapter from my friend Daniele Bolelli, who is a philosopher and
fighter.

Chapter 4: Dont Be Passionate


Robert Greene recommended that I read Chesterfields Letters to
His Son, which is where I got the epigraph. The story of Eleanor
Roosevelt comes from Blanche Wiesen Cooks biography Eleanor
Roosevelt, Vol. 1: 1884-1933. The quote from Kareem Abdul-Jabbar
comes from Coach Woodens Leadership Game Plan for Success: 12 Lessons
for Extraordinary Performance and Personal Excellence. I also had a nice
conversation about passion with Cal Newport and recommend his book

So Good They Cant Ignore You as an antidote to the passionate mind-set.


My researcher, Hristo Vassilev, helped find many of the examples of
other passionate people. Christopher McCandless story is in Into The
Wild, the Segway example came from this article in Inc. and has been
most recently also used by Adam Grant in Originals, the goalodicy
reference is from Destructive Goal Pursuit: The Mt. Everest Disaster and
the Pole mania is from Scott of the Antarctic: A Biography. Goethes
line at the end of the chapter comes from his Maxims and Reflections.
Unfortunately, many well-meaning but ultimately unsuccessful clients
served as inspiration as well. Oh, and thanks to my ridiculous dog
Hanno, who is very passionate and made for a great example in this
chapter. I am grateful to Thought Catalog, who published an early
version of these thoughts as well.

Chapter 5: Find Canvases for Other People


The epigraph is from Lord Mahons The Life of Belisarius. I believe I
first came up with the canvas strategy material when I was working
at American Apparel. I was looking to explain on my site how I had
managed to be successful in a large organization without traditional
qualifications. Some of the color and detail of the Martial stories
comes from The Great Fire of Rome by Stephen Dando-Collins and
Martials Epigrams (translated by Craig A. Williams). The Ben Franklin
material came from Walter Isaacsons Benjamin Franklin: An American
Life, as well as from A Sweet Instruction: Franklins Journalism as a Literary
Apprenticeship by James A. Sappenfield. Bill Belichicks story comes
from David Halberstams The Education of a Coach, which I strongly
recommend.Chapter 6: Restrain Yourself

Chapter 6: Restrain Yourself


The epigraph for this chapter comes from Up from Slavery. I used the
Arnold Rampersad biography of Jackie Robinson. There is a great
quote from Between the World and Me by Ta-Nehisi Coates about Jackie
Robinson. He says, Not all of us can always be Jackie Robinson
not even Jackie Robinson was always Jackie Robinson. This is true
and I think it makes it all the more inspiring. The Ted Williams quote
is from this article. The Bas Rutten story is also from Sam Sheridans
The Fighters Mind. The line from John Steinbeck can be found on the
Letters of Note web site in his letter titled A book is like a man.

Chapter 7: Get Out of Your Head


The epigraph from Alan Watts can be listened to here. I have been
fascinated with the narrative fallacy since I first read about it in
Nassim Nicholas Talebs The Black Swan. I realize I have perverted
and expanded his definition quite a bit. Ive written many articles on
the topic and read nearly every book I could find on the subject. I
highly recommend the works of Salinger, Fante, and Percy (the latter
two most of all). The quote from Plato is from his Republic. For a fuller
picture of the ineptitude and delusions of McClellan, try George B.
McClellan: The Young Napoleon by Stephen W. Sears and Rebel Yell: The
Violence, Passion, and Redemption of Stonewall Jackson by S. C. Gwynne.
Anne Lamotts Bird by Bird is the source for K-Fucked. I first found
David Elkinds imaginary audience theory in Dr. Drew Pinskys The
Mirror Effect.

Chapter 8: The Danger of Early Pride


The epigraph can be found in C.S. Lewis Mere Christianity. I used
Walter Isaacsons Benjamin Franklin again here. Cyril Connollys quotes
are from his book Enemies of Promise. The Theognis quote is from the
collection published by Penguin Classics. Rockefellers quote comes
from Ron Chernows excellent Titan: The Life of John D. Rockefeller, Sr.,
and his later reflections are from the Rockefeller papers (thanks to the
Rockefeller Archive Center for their help). Saint-Exuprys line is from
The Little Prince. The Genghis Khan line is from Jack Weatherfords
Genghis Khan and the Making of the Modern World. I found the Flannery
OConnor line in Cheryl Strayeds Tiny Beautiful Things: Advice on Love
and Life from Dear Sugar. The Montaigne reference is from this catalog
of the inscriptions in his tower.

Chapter 9: Work, Work, Work


The Drucker epigraph comes from The Daily Drucker. I first heard
of the exchange between Degas and Mallarm in Richard Sennetts
The Craftsman. I found a fuller version in Harpers blog in a post titled
Valry on the Language of Art. The Henry Ford quote can be
found in The Big Book of Business Quotations. Mihaly Csikszentmihalyis
study and book Creativity: Flow and the Psychology of Discovery and Invention
was immensely influential and helpful not just in the chapter, but in

book as a whole. The Ben Horowitz quote comes from his book The
Hard Thing About Hard Things. I found the Bill Clinton anecdote in a
1995 New York Times review of David Maranisss biography of Clinton,
First in His Class. Fac, si facis comes from Martials Epigrams. Materiam
superabat opus is from Ovids Metamorphoses. The line from the Bible is
from Luke 12:37. John McPhees book on Bill Bradley, A Sense of Where
You Are, was also important to this chapter.

Chapter 10: For Whatever Comes Next,


Ego Is the Enemy
The epigraph is from Shakespeares Julius Caesar. My business partner,
Jimmy Soni, turned me on to Rev. Dr. Sam Wellss sermon titled
Outrageous Humility. I forget where I first heard the Ira Glass
quote, but it is very good. I also owe a nod to another biography of
General Sherman, Fierce Patriot by Robert L. OConnell.

Part II: Success


I have been fascinated with Howard Hughes since my dad bought
me a book about Hughes at a used bookstore as a kid. Sadly, I could
not find that book again. For my research on Hughes I relied on two
dueling biographies: Donald L. Barlett and James B. Steeles Howard
Hughes: His Life and Madness (a favorite of Elon Musk) and Howard
Hughes: The Untold Story by Peter Harry Brown and Pat H. Broeske. The
line from Joan Didion comes from her collection of essays, Slouching
Towards Bethlehem, which has one on Hughes. The Aristotle line is from
his Ethics. The Harold Geneen quote is from Managing.

Chapter 11: Always Stay a Student


The epigraph is from Emersons The Works of Ralph Waldo Emerson,
vol. 8 (Letters and Social Aims). Tucker Max bought me a copy of
Genghis Khan and the Making of the Modern World by Jack Weatherford
when he hired me. He said, If youre going to work for me, you
need to read this. I have no idea how the two things are related, but
I got so much out of the book and its radically different perspective
on Khan. The John Wheeler quote? Youll love this: I found a
version of it paraphrased by Neil deGrasse Tyson in Deltas in-flight
magazine during some random trip. Then with the help of my

researcher, I tracked down the original, and found that it was from
Wheeler. Knowledge puffs up is from Corinthians 8:1. The quote
from Wynton Marsalis is from his book To a Young Jazz Musician: Letters
from the Road. Peter Druckers thoughts on learning are from his essay
Managing Oneself.

Chapter 12: Dont Tell Yourself a Story


The epigraph comes from When Pride Still Mattered. This chapter is a
continuation of the thoughts in Chapter 7, Get Out of Your Own
Head. In fact, originally I set out to write a book solely about this.
Though I could have written two hundred pages just on the narrative
fallacy, being forced to pare it down for this book was ultimately a
good thing. I cannot recommend Bill Walshs The Score Takes Care of
Itself highly enough. I was passed this book by Patriots coach Mike
Lombardi, who worked with Walsh (and later Belichick). Mike has
been a huge supporter of my books and was an influential advisor
as I studied ego. The quote from Tobias Wolff is from Old School.
The Google founder quote is discussed here and you can see a live
recording example of it in this YouTube video. The Jeff Bezos quote is
from The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone.
The Paul Graham story is from his essay Frighteningly Ambitious
Startup Ideas. I found out about Napoleons ring in Emil Ludwigs
Napoleon. Senecas line comes from his letter Of Consolation: To
Polybius.

Chapter 13: Whats Important to You


The epigraph comes from Robert Louis Stevensons An Apology For
Idlers. Both Sherman and Grants memoirs were my main sources
here (as well as the books mentioned previously). A Disposition to
Be Rich by Geoffrey C. Ward was helpful in showing me the losses
Grant incurred in the market. I previously used the metaphor of
knowing what race youre running in a Thought Catalog essay titled
Why Do You Do What You Do? Because You Better Know. My
influences have largely been friends and peers whose great wealth and
success has caused painful and intense bouts of envy. But I always
like to ask: Would I trade places with them? Would I take all that
that trade requires? The answer is usually no. Senecas euthymia is in
the collection On the Shortness of Life, part of the Penguin Great Ideas
series. The Jonah Lehrer quote comes from his interview with Jon

Ronson in So Youve Been Publicly Shamed.

Chapter 14: Entitlement, Control, and


Paranoia
The epigraph comes from Bertrand Russells The Conquest of Happiness.
The story of Xerxes is told in Herodotus The Histories. I first saw
it in The Greco-Persian Wars by Peter Green, and then later read the
original in the Penguin Classics translation of Herodotus. William
Blakes quote is from his poem Auguries of Innocence. The Ty
Warner quote is from Zac Bissonnettes The Great Beanie Baby Bubble:
Mass Delusion and the Dark Side of Cute. The Arthur Lee story is from the
Walter Isaacsons Benjamin Franklin. I strongly recommend watching
the HBO documentary Nixon by Nixon: In His Own Words, on the Nixon
tapes. Senecas line is from his play Oedipus. The Winfield Scott and
Jefferson Davis exchange is in Jefferson Davis, American by William J.
Cooper. The Napoleon quote is from the Emil Ludwigs Napoleon.

Chapter 15: Managing Yourself


The epigraph comes from Reflections; or Sentences and Moral Maxims. Jean
Edward Smiths Eisenhower in War and Peace was my first source for
the envelope story. It is also told in an interview with Eben A. Ayers,
available on the Harry S. Truman library web site. For my research on
John DeLorean I read Grand Delusions by Hillel Levin. DeLoreans New
York Times obituary was also helpful.

Chapter 16: Beware the Disease of Me


The epigraph for this chapter was found in Russ Robertss How
Adam Smith Can Change Your Life. The Disease of Me is from
Pat Rileys The Winner Within: A Life Plan for Team Players, which
was also recommended to me by Mike Lombardi. I read several
biographies of George Marshall, including Marshall: Hero for Our
Times by Leonard Mosley, General of the Army: George C. Marshall,
Soldier and Statesman by Ed Cray, and George Marshall: A Biography
by Debi and Irwin Unger. The quote from his wife comes from

A Case Study in Principled Leadership: General George C. Marshalls


Core Beliefs, a lecture delivered by Dr. David Hein at the John Jay
Institute. The story about his portrait is from an obituary written by
his friend Dean Acheson. The Cheryl Strayed quote is from her book
of advice, Tiny Beautiful Things: Advice on Love and Life from Dear Sugar.
The Tony Adams quote can be found in this London Evening Standard
article.

Chapter 17: Meditate on the Immensity


The epigraph comes from The Seekers by Daniel J. Boorstin. John Muirs
book Wilderness Essays was the source for his story and quote. I must
thank my parents here, as well, for they frequently took me on trips to
Muir Woods as a kid. It was my first experience with the immensity of
nature. I made the connection to Pierre Hadots reference of oceanic
feeling while on a trip to the Civil War battlefield at VicksburgI
went on a long run at night, alone amongst the statues and graves,
and was overwhelmed. I strongly recommend all his work, though
the specific idea discussed here comes from The Present Alone Is Our
Happiness. Emersons line is from his chapter on Plato in Representative
Men. I found Neil deGrasse Tysons line on Brain Pickings in a post
titled Neil deGrasse Tyson on Your Ego and the Cosmic Perspective.
The facts I list about our connections to the past have many sources.
The chain of six individuals between Obama and Washington is
from Reddits amazing r/AskHistorians section. I am indebted to
Jason Kottkes list of human wormholes for several of the others. I
found about the lions at Trafalgar Square in George Monbiots Feral:
Rewilding the Land, the Sea, and Human Life. The quote from Ali is from
Humility: An Unlikely Biography of Americas Greatest Virtue. William Blakes
lines are from his poem Auguries of Innocence.

Chapter 18: Maintain Your Sobriety


The Bruce Lee epigraph comes from Daniele Bolellis On the Warriors
Path. George Packers epic New Yorker piece on Merkel, The Quiet German,
was what first made me consider her as a topic for this book. There
is also a fantastic and equally epic profile in Vanity Fair by Maureen
Orth. I then dug through Angela Merkel: The Authorized Biography by
Stefan Kornelius and Angela Merkel: A Chancellorship Forged in Crisis by

Chapter 19: For What Often Comes Next,


Ego Is the Enemy
The epigraph comes from Anne Lamotts Bird by Bird. Again I relied
on Aristotles Nicomachean Ethics here. He covers the golden mean
in several sections of the book. Emersons biography of Napoleon
in Representative Men was helpful in painting this fuller picture. Jim
Collinss line is from his book How the Mighty Fall. The quote from
Howard Hughes is from Howard Hughes: The Untold Story by Peter
Harry Brown and Pat H. Broeske.

Part III: Failure


I am grateful to Maria Popovaone of the few people who pushes me
as a readerfor recommending Katharine Grahams autobiography
on her site, Brain Pickings. Graham lived an extraordinary life. If
you dont have time to read her epic Personal History, at least read her
obituaries in the Washington Post and the New York Times. I found the
George Goodman quote (originally he went by the pen name Adam
Smith) in another New York Times obituary. I found the Thomas Paine
quote about Washington in Ron Chernows Washington: A Life, and of
course the Gilgamesh quote is from The Epic of Gilgamesh. I found extra
color and statistics on Grahams truly momentous tenure as CEO
in The Outsiders: Eight Unconventional CEOs and Their Radically Rational
Blueprint for Success by William N. Thorndike Jr., which is a look at eight
of the greatest corporate leaders in history. The Bill Walsh stories are
from The Score Takes Care of Itself. I first read about narcissistic injury
on The Last Psychiatrist. Goethes line is from his collection of maxims.
Plutarchs line can be found in his excellent Lives (this one is from Life
of Solon).

Chapter 20: Alive Time or Dead Time?


I found the epigraph for this chapter after writing a post on Alive Time
vs. Dead Time for Thought Catalogan anonymous commenter
posted it for me. In any case, I could not have written this chapter
without Robert Greene giving me the exact advice in person when I

I was considering leaving American Apparel in 2010. His perspective


helped make that transition period a fruitful one for me. I was able to
connect it to Malcolm Xs story myself, as I have long been an admirer
of the man. Everyone should read The Autobiography of Malcolm X. The
list of other alive time examples have many sources. I am grateful
to Samuel Smiles, the author of Self-Help, for the Walter Scott story,
and to Jeff Goins, through whom I found the Disney story. The Frankl
reference is from his Mans Search for Meaning. The Chitty-ChittyBang-Bang story can be read in The Man with the Golden Typewriter:
Ian Flemings James Bond Letters. The quote from Robert Greene comes
from his 48 Laws of Power. The Booker T. Washington quote is from
his memoir, Up from Slavery.

Chapter 21: Let the Effort Be Enough


The epigraph comes from Goethes Maxims and Reflections. I first read
about Belisarius in Victor Davis Hansons The Savior Generals (there is
also a great chapter on Sherman in that book). I then read Robert
Gravess historical novel Count Belisarius, and Lord Mahons biography,
The Life of Belisarius. If there was ever a historical figure deserving of
another well-done biography it is Belisarius. Im not sure wed be here
without him. Of course, Longfellows poem is also wonderful. Thanks
to Christine Hassler for the concept of expectation hangovers.
The story of Alexander and Diogenes is from Plutarchs The Life of
Alexander. Robert Louis Stevensons quote is from An Apology for Idlers,
in the Penguin Great Ideas series. The quote from Marcus Aurelius is
from Meditations (6, 51). You can watch Coach Wooden define success
in his TED talk. John Kennedy Tooles A Confederacy of Dunces is one
of my favorite books. His story of rejection is one that every writer
can relate to.

Chapter 22: Fight Club Moments


The Emile Zola epigraph comes from his famous letter I Accuse!
I am indebted to Chuck Palahniuk for writing Fight Club, the book
this idea borrows its concept from. I first fleshed it out in 2006 over
a midnight meal at Santanas in Riverside, California, with friends
(Shawn Shahani and Milt Deherrera). It remains one of my most
popular articles. J. K. Rowlings anecdote is from her speech at

Harvard titled The Fringe Benefits of Failure, and the Importance


of Imagination. I first heard the Charlie Parker story in the movie
Whiplash, and it turns out that its true (although slightly less formative
than the movie makes it out to be). The Lyndon Johnson line is from
Robert Caros The Path to Power: The Years of Lyndon Johnson I. I was
introduced to the concept of katabasis in Robert Blys book Iron John: A
Book About Men. The Latin proverb is from this compilation of sayings.
The quote from Rev. Sutton is from 1899 and can be found in The
Irish Monthly, Vol.27. The Hemingway quote is from A Farewell to Arms.
The threatened egotism concept comes from this paper. The Vince
Lombardi quote is from When Pride Still Mattered. The Obama quote is
from his appearance on Marc Marons WTF podcast (I cant believe I
just wrote that). If I recall, Nils Parkers edits were particularly helpful
in crafting this chapter.

Chapter 23: Draw the Line


The epigraph is from Meditations (4,8). The Hillel Levins book on
DeLorean, Grand Delusions, was helpful here as well. For Steve Jobs,
I relied on the Walter Isaacsons biography, Steve Jobs. For the Dov
Charney stories, though I was a party to some of the events detailed
here, my writing is based on numerous well-reported stories on the
subject, including a Bloomberg BusinessWeek cover story and multiple New
York Times reports. Ive tried to be as fair as possible to Dov hereas I
said, it broke my heart to see it all happen. The source for Alexander
Hamilton is Ron Chernows biography. My sources for my brief
mention of Alcibiades were Thucydides, Plutarch, and also several
conversations with Steven Pressfield, whose wonderful book Tides of
War was recommended to me as I researched this book. Senecas line
is from On the Shortness of Life.

Chapter 24: Maintain Your Own Scorecard


The epigraph is from Mihaly Csikszentmihalys Creativity. The story
about the Patriots is from The Education of a Coach. The John Wooden
reference is from The Essential Wooden: A Lifetime of Lessons on Leaders
and Leadership. Bo Jacksons Bo Knows Bo is the source of his story.
The Warren Buffett story is told in William Greens The Great Minds
of Investing. Adam Smiths concept of the impartial spectator comes

from The Theory of Moral Sentiments and is explained superbly in Russ


Robertss How Adam Smith Can Change Your Life.

Chapter 25: Always Love


The epigraph comes from Meditations (7, 38) in which Marcus quotes
Euripides. Always Love by Nada Surf is one of my favorite songs. I
remember pacing around listening to it as I considering dropping out
of college, as I fought with my parents about it. The Orson Welles
stories are told in Citizen Welles by Frank Brady. Nixon appointing
tough guys line is from this piece in The Atlantic. The Booker T.
Washington and Frederick Douglass story is told in Up from Slavery. You
can watch Barbara Jordans 1992 Democratic National Convention
Keynote Address on YouTube. Martin Luther King Jr.s quote is
from his sermon Loving Your Enemies delivered at Dexter Avenue
Baptist Church in November 1957. The Metallica/Dave Mustaine
storyand its connection to the Kirk Hammett story told earlier
can be seen in the documentary Some Kind of Monster.

Chapter 26: For Everything That Comes


Next, Ego Is the Enemy
The epigraph is from Joseph Conrads Heart of Darkness. Robert Greene
gave me the boxed set of William Manchesters Churchill biography,
The Last Lion, as a wedding present. The quote from Franklin is from
this letter.

Afterword
Martin Luther King Jr.s quote comes from his Loving Your
Enemies sermon, delivered at Dexter Avenue Baptist Church in
November 1957. Daniele Bolellis sweeping analogy is also in his
book On the Warriors Path. My phone conversation with Dov would
have been in June 2014, and occurred either when I was in Toronto
or in Austin. We had many flurried conversations after he was
removed from the company. Aaron Ray recommended that I read

What Makes Sammy Run? by Budd Schulberg. Plutarchs quote is from


his Life of Demosthenes.

Additional Acknowledgments
I want to thank my wife, who not only helped me personally during
the writing of this book, but was my most dedicated reader. I want
to thank my agent, Steve Hanselman, who has represented me from
day one. Thanks to Michael Tunney for his help with the proposal
and to Hristo again for his research and assistance. Thanks to Mike
Lombardi at the Patriots for his support and insight. Also I owe a
debt of gratitude to Tim Ferriss, whose support of my last book made
this one possible, and the same goes to Robert Greene, who helped
make me a writer. I want to thank John Luttrell and Tobias Keller
for their guidance and conversations with me during the chaos at
American Apparel. Im not sure if I would have made it, period, were
it not for Workaholics Anonymous, both their meeting in Los Angeles
and weekly calls. Would it be wrong to thank my pet goats too? If
not, thanks to Biscuit, Bucket, and Watermelon for keeping things
entertaining.

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