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The epigraph for this book is from Rilkes Letters to a Young Poet, one
of my favorite books. The bit of Latin, Quod vitae sectabor iter, translates
to What path will I take in life? and came to Ren Descartes in
a dream. Demosthenes line is from his Funeral Speech. The
analogy from Aristotle can be found in his Nicomachean Ethics, a book
I read in college and forgot about. Then I read it on a plane while
researching this book and lost it. Then I read it again. Kants reference
is from his essay Idea for a General History from a Cosmopolitan Perspective.
The introductions epigraph by Feynman is from Surely Youre Joking,
Mr. Feynman! (Adventures of a Curious Character). The Bill Walsh quote is
from his book The Score Takes Care of Itself: My Philosophy of Leadership.
The Cyril Connolly line is from The Unquiet Grave, written in 1944
under the pseudonym Palinurus. The line from Lucretius is from his
On the Nature of the Universe. The quote from Harold Geneen is from
his book Managing. I also owe a debt of gratitude to the University of
Texas at Austin library, where I not only found that Geneen book, but
wrote the majority of this one. The conscious separation from line is
from Chuck C., the author of A New Pair of Glasses. The quote from
Marina Abramovic is from an interview with The Economist in 2010,
titled The Artist Was Here. The William Penn line is from Some Fruits
of Solitude. The Robert Greene reference is from The 50th Law.
Part I: Aspire
The Adam Smith quote was brought to my attention by the economist
Russ Roberts in his book How Adam Smith Can Change Your Life. I ended
up reading Smiths The Theory of Moral Sentiments and found it to be a
deeply philosophical work about ego and humility and happiness. His
epigraphs begin each of the three parts of this book for that reason.
I discovered the link between Isocrates and Shakespeare through
a random academic paper titled Isocrates, Shakespeare, and Caldern:
Advice to a Young Man by Theodore S. Beardsley Jr., and read the Loeb
translation of Isocrates. I made the connection to Sherman on my
own, having studied him for some time. I strongly suggest his memoirs
(published by Library of America) as well as B. H. Liddell Harts truly
peerless biography, Sherman: Soldier, Realist, American. Lloyd Lewiss
Sherman: Fighting Prophet is also very good. Irvings full line can be found
for instance in this 1949 Billboard issue. Churchills line is from Paul
Johnsons biography, Churchill.
Chapter 2: To Be or to Do?
The epigraph from Orison Swett Marden is from Eclectic School Readings:
Stories from Life. My story of Boyds famous speech comes from Robert
Corams wonderful biography, Boyd: The Fighter Pilot Who Changed the
Art of War. I read it when I was twenty years old and I think of it
constantly. The blackboard anecdote comes from an article published
on Zenpundit.com titled Guest Post: Shipman on Boyd and Beyond,
2010. The Will Durant quip is from his The Complete Story of Civilization.
The quote from Frederick Douglass comes from his speech, Blessings
of Liberty and Education delivered in Manassas, Virginia in 1894.
Around the time I began working on this chapter, I became addicted to
Quest protein bars, which I ate every morning before I started writing.
Thanks to Quest for keeping me supplied.
book as a whole. The Ben Horowitz quote comes from his book The
Hard Thing About Hard Things. I found the Bill Clinton anecdote in a
1995 New York Times review of David Maranisss biography of Clinton,
First in His Class. Fac, si facis comes from Martials Epigrams. Materiam
superabat opus is from Ovids Metamorphoses. The line from the Bible is
from Luke 12:37. John McPhees book on Bill Bradley, A Sense of Where
You Are, was also important to this chapter.
researcher, I tracked down the original, and found that it was from
Wheeler. Knowledge puffs up is from Corinthians 8:1. The quote
from Wynton Marsalis is from his book To a Young Jazz Musician: Letters
from the Road. Peter Druckers thoughts on learning are from his essay
Managing Oneself.
Afterword
Martin Luther King Jr.s quote comes from his Loving Your
Enemies sermon, delivered at Dexter Avenue Baptist Church in
November 1957. Daniele Bolellis sweeping analogy is also in his
book On the Warriors Path. My phone conversation with Dov would
have been in June 2014, and occurred either when I was in Toronto
or in Austin. We had many flurried conversations after he was
removed from the company. Aaron Ray recommended that I read
Additional Acknowledgments
I want to thank my wife, who not only helped me personally during
the writing of this book, but was my most dedicated reader. I want
to thank my agent, Steve Hanselman, who has represented me from
day one. Thanks to Michael Tunney for his help with the proposal
and to Hristo again for his research and assistance. Thanks to Mike
Lombardi at the Patriots for his support and insight. Also I owe a
debt of gratitude to Tim Ferriss, whose support of my last book made
this one possible, and the same goes to Robert Greene, who helped
make me a writer. I want to thank John Luttrell and Tobias Keller
for their guidance and conversations with me during the chaos at
American Apparel. Im not sure if I would have made it, period, were
it not for Workaholics Anonymous, both their meeting in Los Angeles
and weekly calls. Would it be wrong to thank my pet goats too? If
not, thanks to Biscuit, Bucket, and Watermelon for keeping things
entertaining.