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  • Tops Baking Powder Brand Plan

    Transféré par

    manendra_shukla
    13 vues6 pages
    Increase in Distributions  Currently our distribution is 4% in July 2016.  Increase our distribution from 4% to 8% in coming months which is 200% from current.  Currently our coverage is 131000 outlets  Baking powder present in only 5251 outlets  After increasing distribution we go on 10502 outlets.

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    Increase in Distributions  Currently our distribution is 4% in July 2016.  Increase our distribution from 4% to 8% in coming months which is 200% from current.  Currently our coverage is 131000 outlets  Baking powder present in only 5251 outlets  After increasing distribution we go on 10502 outlets.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    13 vues6 pages

    Tops Baking Powder Brand Plan

    Transféré par

    manendra_shukla
    Increase in Distributions  Currently our distribution is 4% in July 2016.  Increase our distribution from 4% to 8% in coming months which is 200% from current.  Currently our coverage is 131000 outlets  Baking powder present in only 5251 outlets  After increasing distribution we go on 10502 outlets.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    Brand Plan Baking Powder

    Current Scenario

    Currently this category contributing 1% in total revenue.


    Marriage Seasonal Sale.
    Catering type of product.
    Last year we are selling 24461 CB.
    Last year we are growing @19.00%.
    Our distribution is 4% in July 2016.
    Our Throughput per outlet is 00.4 CB in July 2016.

    TOPS Baking Powder: AN OVERVIEW

    Top 5 State in Baking Powder sales

    Sales
    U.P - East
    Bihar
    UP-NCR
    Delhi South
    Delhi West
    Others

    Sales
    U.P East
    Bihar
    UP-NCR
    Delhi
    South
    Delhi
    West
    Others

    15.23
    12.22
    7.04
    6.44
    5.53
    53.77

    Objective
    Increase market share.
    Increase distribution.
    Increase self space.
    Increase off take.

    Competitive scenario
    Comparative analysis of SKUs
    TOPS

    Weikfeild

    Consumer Bulk
    Packs
    Packs

    Consumer
    Packs

    Bulk
    Packs

    48 X 100 g
    Polyjar

    100 X 50 g
    Polyjar
    100 X 100 g
    Polyjar

    25 X 1 kg
    Bag
    4 X 3 kg
    Carton

    12 X 1 kg
    Bag

    REX
    Consu
    mer
    Packs
    100 X
    100 g
    Polyjar

    Bulk
    Packs
    25 X 1 kg
    Bag
    4 X 3 kg
    Carton

    12 X 400 g
    Polyjar

    50 X 200 g
    Polyjar
    30 X 400 g
    Polyjar

    5 X 5 kg
    Bag
    1 X 14 kg
    30 X
    Tin
    400 g
    Polyjar
    1 X 25 kg
    Bag

    Increase in Distributions
    Currently our distribution is 4% in July 2016.
    Increase our distribution from 4% to 8% in coming months which is
    200% from current.
    Currently our coverage is 131000 outlets
    Baking powder present in only 5251 outlets
    After increasing distribution we go on 10502 outlets.

    Distribution Plan for Baking Powder


    S.N
    o.
    1

    State

    Total

    Current
    Distribution is
    4% as per data
    of July Field
    Assist

    Delhi
    a) South Delhi
    b) West Delhi
    c) North Delhi
    d) East Delhi
    e) Central Delhi

    3954
    4154
    3680
    3342
    925

    158
    166
    147
    134
    37

    316
    332
    294
    267
    74

    U.P
    a) U.P - West
    b) U.P - NCR
    c) U.P- East
    d) U.P - Central

    14125
    2490
    6943
    2400

    Uttranchal

    6426

    565
    100
    278
    96
    0
    257

    1130
    199
    555
    192
    0
    514

    Projected
    Distribution
    8%

    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17

    Haryana
    a) Haryana - NCR
    b) Haryana - 1
    c) Haryana - 2
    Punjab
    a) Zirakpur
    b) Amritsar
    Himachal
    Pradesh
    Jammu &
    Kashmir
    Madhya Pradesh
    Chhattisgarh
    Bihar
    Jharkhand
    Gujarat
    Rajasthan - 1
    Rajasthan - 2
    West Bengal
    Odisha
    Assam
    Total

    1720
    3355
    3603
    0
    0
    3325
    5699

    69
    134
    144
    0
    0
    133
    228

    138
    268
    288
    0
    0
    266
    456

    3200

    128

    256

    3559

    142

    285

    9410
    5027
    7881
    3808
    4601
    5600
    4675
    7680
    7965
    1727
    131274

    376
    201
    315
    152
    184
    224
    187
    307
    319
    69
    5251

    753
    402
    630
    305
    368
    448
    374
    614
    637
    138
    10502

    Sales Projection

    Currently our Sales are 24416 CB in 2015-2016.


    Increase from Distribution 100%.
    Total increase in sales 100=100% Growth.
    Total volume 2 times folds in current sales which is 48832 CB in
    coming year.

    Self Space
    Increase our self space by new launched product.

    Trade Scheme & QPS Seasonal scheme calendar for Baking Powder
    Sr.N
    o.

    Sche
    me

    Sche
    me
    Type

    Trade

    Primar
    y for
    retailer

    QPS

    Prepared By
    Manendra Shukla

    Second
    ary for
    distrib
    utor(Si
    ngle
    lot)

    Sept Oct
    Nove
    emb obe
    mber
    er
    r

    Dece
    mber

    11+1

    11+1

    6-9
    CB=
    00.5
    CB
    Free
    1012
    CB=
    1
    CB
    Free

    6-9
    CB=
    00.5
    CB
    Free
    10-12
    CB=
    1 CB
    Free

    Proposed By -

    Jan
    uar
    y

    Febr
    uary

    Mar Apr
    ch
    il
    11+
    1

    6-9
    CB=
    00.5
    CB
    Free
    10-12
    CB=
    1 CB
    Free

    Approved By -

    Mr. MrinalAggrawal

    Mr. Nitin Seth

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