Client Leadership Series

To provide program graduates with leadership training designed to help

build their capacity to serve as leaders and advocates in the
communities where they live.

Topics Covered
Public Speaking
Learn what effective advocacy is and why it is important
Participating in local and nonprofit leadership roles
Advocacy techniques
Understand steps to get involved in legislative process
Effective strategies for media advocacy

Workshop Frequency
8 Leadership and Advocacy Sessions over 12 months - 80 clients served

Outcomes
Clients will:
Understand the legislative process
Know the difference between lobbying and advocating
Know how to present testimony before a legislative committee
Gain confidence in becoming an advocate and community leader
Participate in a legislative summit with local elected officials

Leadership Series Plan

To affect change on the local, state, and federal level, it is increasingly
important to have a savvy membership base that understands the
legislative process, how to deliver a concise message at public
hearings, use online advocacy tools, and speak to the media. This
series is designed to support program graduates as they grow into
their leadership roles as business owners in their communities.
Outlined below is a schedule for the eight workshops to meet the
objectives outlined above. Still to be determined is how to reach
graduates in all regions through this series and how to engage Latina
clients, particularly monolingual Spanish-speakers and English-learners
in this training module.

Proposed Schedule
MONTH

TRACK

WORKSHOP or EVENT

April

General

Media
May

Legislati
ve

Legislati
ve
June

Legislati
ve

Legislati
ve

July

Media
Media

Septem
ber

Legislati
ve

(1) The Power of Your Voice: Introduction to

Working with the Media and Elected Officials.
Overview of media, overview of legislative
process, Personal Inventory of Your
Storytelling Strengths.
(2) Speaking for Ourselves: Media Training
and Communications Strategies for
Communities of Color
(3) Effectively Speaking in Public This
workshop will focus on crafting a testimony
for legislative hearings, and presenting your
message clearly when speaking to an
audience.
(4) Attend a local hearing and give a 3minute testimony. The prior session will help
develop some speaking points for each
attendee.
(5) Building Relationships with Your Elected
Officials or Get Appointed to a Leadership
Role in Your Community Learn to set your
agenda, establish rapport, and get your
message across
(6) Each area Oakland, Contra Costa, Marin,
San Francisco and San Jose to have a group
of graduates meet with a local elected
official, either a member of the City Council
or an Assemblymember
(7) Your Message Loud and Clear: Media
Training for Women Business Owners
(8) We Media: Using Social Networks and
Online Tools to Advocate for Your Cause
(9) Culminates with selection of ten
participants to attend Sacramento for a
Legislative Day.