CHAP 5: Analyzing R & C

SHIFTING THE FOCUS FROM THE EXTERNAL ENVIRONMENT TO THE

INTERNAL ENVIRONMENT

RATIONALE FOR THE RESOURCE-BASED APPROACH TO STRATEGY

-

When the industry environment is VOLATILE, INTERNAL R&C offer a more

STABLE basis for STRATEGY than a focus on industry or market
R&C are the PRIMARY SOURCES OF PROFITABILTY
THE LIKES BETWEEN R&C AND THE COMPETITIVE ADVANTAGE

APPRAISING RESOURCES

2 APPROACHES TO IDENTIFYING AN ORGS R&C

-

STARTING FROM INSIDE

STRATING FROM OUTSIDE

CLASSIFYING CAPABILITIES PORTERS VALUE CHAIN

FUNCTIONAL ANALYSIS: A HIERARCHY OF CAPABILITIES

APPRAISING THE STRATEGIC IMPORTANCE OF R&C

THE FRAMEWORK FOR APPRAISING R&C

DEVELOPING STRATEGY IMPLICATION: R&C ANALYSIS

SUMMARY