BreAnna

Williams
Crea.ve Director

About The Brand

Founded in 1860s by Pyotr Smirnov

#1 Selling Vodka in the U.S.
Distributed in 130 countries
Smirno has vodka and malt beverages

Flavors For All

Green Apple
Orange
Cranberry
Raspberry
Citrus (Lemon)
Vanilla
Strawberry
Black Cherry
Watermelon
Lime
Blueberry

White Grape
Melon (Honeydew/
Cantaloupe)
Pomegranate
Passion Fruit
Pear
Peach
Pineapple
Mango
Coconut
AmareTo
& More!

Crea.ve Strategy
Principal Target: Millennials (21-34), either in
college or in an entry-level job, with a salary
varying from $25,000-50,000.

Principal Benet: Smirno oers a wide variety of
avored vodkas.

Principal Objec.ve: To remind about Smirno as
a brand, and persuade consumers to choose
Smirno over other vodka brands.

Big Idea

POUR UP A PARTY

FRIENDS GETTING READY TO GO

OUT.

CUT TO PARTY.

NOBODY IS SMILING, OR HAVING

FUN. SOUNDS OF SMALL TALK.
Have you heard about Jake and Karen?
They got a cat

CUT TO WOMAN POURING A

DRINK.
Cat, Kissed Caramel?

WOMAN PASSES OUT DRINKS. DJ

PUMPS UP THE MUSIC.
Brina, Strawberry? Matt, Citrus?

LOUD MUSIC, UPBEAT TEMPO.

PEOPLE START DANCING.

SMIRNOFF.COM
#PourUpAParty
MUSIC FADE.
ANNOUNCER: Pour up a Party with
Smirnoff Brand Vodka.

FADE SCREEN TO BLACK WITH

LOGO.
ANNOUNCER: See Smirnoff.com
for flavors and drink recipes. Drink
responsibly.

Smirnoff Vodka comes in a variety of flavors, menaing there

is something for every occassion. Visit Smirnoff.com for
flavors and cocktail recipes.

Smirnoff Vodka comes in a variety of flavors, menaing there

is something for every occassion. Visit Smirnoff.com for
flavors and cocktail recipes.

POUR UP A PARTY.

POUR UP A PARTY.

DRINK RESPONSIBLY

DRINK RESPONSIBLY

Ques.ons?