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This final project report examines the role of advertising and promotion in influencing customers' purchase of perfumes and colognes. The report was submitted to I.K Gujral Punjab Technical University by a student at Apeejay Institute of Management Technical Campus in Jalandhar to fulfill the requirements for a Master of Business Administration degree for the 2015-2017 session. The project was guided by a faculty member.
This final project report examines the role of advertising and promotion in influencing customers' purchase of perfumes and colognes. The report was submitted to I.K Gujral Punjab Technical University by a student at Apeejay Institute of Management Technical Campus in Jalandhar to fulfill the requirements for a Master of Business Administration degree for the 2015-2017 session. The project was guided by a faculty member.
This final project report examines the role of advertising and promotion in influencing customers' purchase of perfumes and colognes. The report was submitted to I.K Gujral Punjab Technical University by a student at Apeejay Institute of Management Technical Campus in Jalandhar to fulfill the requirements for a Master of Business Administration degree for the 2015-2017 session. The project was guided by a faculty member.