DDB

North America Names First Chief Creative Officer Ari Weiss

Clark and NA Management Team Hand-picked Integrated Storyteller for the Role

Date

December 13, 2016

Location New York, NY

Wendy Clark, Chief Executive Officer of DDB North America, part of Omnicom (NYSE: OMC), today
announced the appointment of Ari Weiss to the newly created role of North American Chief Creative
Officer. As of February 1, 2017, Weiss will be responsible for leading the agencys NA creative
departments. Weiss joins DDB from BBH New York, where he spent six years, led his teams to 24 Cannes
Lions, and most recently served as Chief Creative Officer.

Clark stated, There were so many qualities we wanted in our North American Chief Creative Officer,
and Ari hits the mark on all of them. His work is sensationaldriving business impact and consistently
winning creative acclaim at the highest levels. Every time we met during this process we ran out of time,
such was the depth of our instant connection, shared vision and ambition for DDB.

I am a huge advertising nerd. And you cant be a huge advertising nerd without worshiping Bill
Bernbach. He was the original creative renegade, said Weiss. He wasnt a renegade because he
wanted to be different; he was a renegade because he knew difference would drive business growth.
That kind of bravery is in DDBs bones. You pair that with the incredible momentum Wendy and her
team have built in the last year and youve got the opportunity of a lifetime.

A year after Weiss joined BBH New York, the agency found its way onto Creativitys coveted A-List and
was named Webbys Agency of The Year, both firsts for the shop. And under his leadership BBH NY
has created award-winning work for clients including AXE, PlayStation, Netflix, Vaseline, Seamless,
UNICEF, Sprite and The Weather Channel.

In 2016 Weiss helped launch the political campaign of the fictional presidential candidate Frank
Underwood (the star of the Netflix Original Series House of Cards). The campaign launched during the
highest-rated political debate in American history and quickly became the top trending topic on Twitter.

It was also recognized at the 2016 Cannes Festival with seven Lions, including one of the festivals most
coveted prizes, the Integrated Grand Prix.

In addition, Weiss penned the line Greatness Awaits, winning the PlayStation business and leading the
brand to the largest console launch in gaming history. This not only successfully took PlayStation from
the number three brand in the category to the number one brand in the category, but it has helped sell
over 50 million units to date. The launch campaign also received eight Cannes Lions, including Gold for
both Cyber and Filmthe only campaign to receive that honor in North America at the 2014 festival.

Clark said, In what can only be described as a turnaround year for DDB, with epic new business wins,
healthy expansion of existing clients and topline revenue growth, we are now completely focused on
elevating the quality, impact and profile of our work. It is our very reason for being and nothing could be
more important. My confidence could not be higher that Ari's creative, cultural and business impact will
be felt immediately at DDB and I just can't wait to get started."

Prior to BBH, Weiss worked at some of the industrys most respected and award-winning agencies,
including: BBDO, Wieden+Kennedy, Goodby, Silverstein and Partners, 180LA and Cliff Freeman &
Partners, where he started his career. He has written highly effective and awarded campaigns for such
brands as Nike, Sony, FedEx, Guinness, Snickers, DirecTV, Fox Sports, ESPN and The National Basketball
Association.

Weisss creativity has been recognized by every leading awards-granting organization, among them
Cannes Lions International Festival of Creativity, One Show, D&AD, Andy, Clios, Communication Arts,
ADC, Webby, D&AD and Effies.


About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. DDB has been named
Agency of the Year numerous times by the Cannes International Festival of Creativity and the industry's leading advertising publications and
awards shows. The Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients include
Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in
New York, NY.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicoms branded networks and
numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

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Christie Giera
Director of Agency Communications, DDB North America
christie.giera@ddb.com
212-415-2186