SYNOPSIS

ON
CONSUMER PERCEPTION ON
PATANJALI PRODUCTS

SUBMITTED TO:
PROF. MINAKSHI SAROCH

SUBMITTED BY:
NAME: RAJESH
ROLL NO: 14104
BBA 6TH SEM

INTRODUCTION
Each company makes its own strategies for its products and brand. These strategies
are made keeping in to consideration all the internal (employees, stake holders,
financial conditions) and external (customers, competitors, technological, social)
factors. These strategies directly help the company to increase the demand for its
customer product which then helps increase the sales. These strategies could be
promotional strategies, pricing strategies distribution strategies etc.
Since nowadays, people are moving towards healthier lifestyle, thus trough this
study I want to know consumers perception towards herbal products and strategies
used by the company to distribute its products on the basis of customers buying
behaviour in Indore region.
Patajali is a proper Indian name. Several important Sanskrit works are ascribed to
one or more authors of this name, and a great deal of scholarship has been devoted
over the last century or so to the issue of disambiguation.
Amongst the more important authors called Patajali are:
The author of the Mahbhya, an advanced treatise on Sanskrit grammar and
linguistics framed as a commentary on Ktyyana'svrttikas (short comments) on
Pini'sAdhyy. This Patajali's life is the only one which can be securely
dated (as one of the grammatical examples he uses makes reference to the siege of
the town of Sket by the Greeks, an event known from other sources to have
taken place around 120 BC).
The compiler of the Yoga Stras , an important collection of aphorisms on Yoga
practice, who, according to some historians, was a notable person of Samkhya.
contemporaneous with Ishvarakrishna's Samkhya-karika around AD 400 . He was
native to Kashmir.

Patanjali is one of the 18 siddhars in the Tamil siddha (Shaiva) tradition.

The author of an unspecified work of medicine (yurveda).

In some Sanskrit grammatical works, Patajali is called "the man from Gonarda".
Gonarda is the ancient name of Gonda - a district of Uttar Pradesh, about 50 km
north of Ayodhya. Greek chronicles mention about Patanjali, when they laid their

siege on Saket i.e. Ayodhya in 2nd century BC. This implies that Patajali most
probably was from Gonda, a district of immense importance where Buddha and
Mahavira resided. In fact Shravasti, just off Gonda, further to north, was a center
of power during that millennium and was the capital of the said Janapad. Beside,
this was an area of traditional Sanskrit learning. Some hold the view that he was
born at the "Gonarda" situated at Thiru Kona Malai, Sri Lanka. This tradition is
corroborated in Tirumular's seventh-century Tamil Tirumandhiram, which
describes him as hailing from Then Kailasam (Koneswaram temple Trincomalee),
and tradition has him visiting the Thillai Nataraja Temple, Chidambaram, where he
wrote the CharanaShrungarahitaStotram on Nataraja.
The tradition that one Patajali wrote treatises on grammar, medicine and yoga is
memorialised in a verse by Bhoja at the start of his commentary on the Yogasutras.
This tradition is discussed by Meulenbeld.who traces this "relatively late" idea
back to Bhoja (11th century), who was perhaps influenced by a verse by Bharthari
(ca. 5th century) that speaks of an expert in yoga, medicine and grammar who,
however, is not named.
In the Yoga tradition, Patajali is a revered name and has been deified by many
groups, especially in the Shaivitebhakti tradition. It is claimed by some that
Patajali is an incarnation of the mythical serpent Ananta. This Patajali's oeuvre
comprises the sutras about Yoga (Yogastra) and the commentary integral to the
sutras, called the Bhya. In the past, the sutras and the Bhaya have been
considered by some to have had different authors, the commentary being ascribed
to "an editor" (Skt. "vysa"). However, a recent comprehensive re-examination of
all the evidence has confirmed the view of many older Sanskrit authors in the
period before 1000 that one and the same person composed the sutras and the
Bhya commentary. The same study also confirms the date of composition of this
work as falling in approximately 400 BC.
In one popular legend, Patajali was born to Atri and his wife Anasuya (this would
make him go back to the time of the creation by Brahma). According to this
tradition, Anasuya had to go through a stern test of her chastity when the Trimurti
themselves came as Bhikshuks and asked her for Bhiksha. She passed their test by
accepting them as her children and fed them. She got the boon where all the three
Murtis will be born to them. They were Soma Skandan or Patajali, Dattatreya,
and Durvasa.

OBJECTIVES

The study in hand is conducted keeping in view the following objectives:

To study the brand perception of PATANJALI in minds of Consumers.

To know the attributes that a customer keeps in mind while buying

PATANJALI Products.

To study the satisfaction level of consumers after using PATANJALI Products.

To analyze and identify important factors influencing Patanjali as a brand.

To study Patanjali as a brand and its product mix.

SCOPE OF THE STUDY:

This research focused on respondents of Himachal Pradesh. The research provided
information about Patanjalis product line users and brand perception they have
about Patanjali.

RESEARCH METHODOLOGY
Research methodology is way to systematically solve the research problem. The
research methodology includes the various methods and techniques for conducting
a research. Salinger and M. Stephenson in the encyclopedia of social sciences
define research as the manipulation things, concepts or verify knowledge, whether
that knowledge aids in construction of theory or in the practice of an art.

COLLECTION OF DATA:
PRIMARY SOURCES:
Questionnaires
Observation method

SECONDARY SOURCES:
Journals, articles, research reports and government documents.

RESEARCH DESIGN:
Research design constitutes the blue print for the collection, measurement and
analysis of data. Exploratory research is used in this study in order to identify the
consumer perception on patanjali products.