Global Business Management BBA-6A Module Handbook

Global Business Management Module Hand Book
Global Business Management

BBA-6A
Module Handbook
Instructor:Ms.Uzma Mahmud Raja

Faculty of Marketing
Department of Management Sciences
Contents
Module Handbook
Contents
Introduction
Prerequisites
Aim for this Course
Learning outcomes
Contacting the Module Instructor
Assessment Scheme
Recommended Text Book
Extra Reading
Course Requirements and Expectations
Assessed Coursework
Academic Dishonesty
Plagiarism and Cheating
Teaching Methodology
Semester Project
Course Outline
6-7
Detailed Course Outline
8-12
Introduction
A fundamental shift is occurring in the world economy. We are moving away from a world in
which national economies were relatively self-contained entities, isolated from each other by
barriers to cross-border trade and investment; by distance, time zones, and language; and by
national differences in government regulation, culture, and business systems. And we are
moving toward a world in which barriers to cross-border trade and investment are declining;
perceived distance is shrinking due to advances in transportation and telecommunications
technology; material culture is starting to look similar the world over; and national economies
are merging into an interdependent, integrated global economic system. The process by which
this is occurring is commonly referred to as globalization.
Contacting the Module Instructor
You can contact module instructor in the following ways:
Email: uzmaraja@comsats.edu.pk
Meeting:<as stated by the instructor>
Aims for this Course
The last three decades have seen a growing interest concerning companies operating on several
country markets. The course Global Business Management aims at rendering student participants
an understanding and a comprehensive review of:
-International markets and different diverse cultures.
-International
environments
and
the
internationalization
of
companies
-The
structure
and
strategy
of
the
international
company
-The organization of international business with particular focus on management and influence
within the international company.
-Currency values and international dealings in different currencies.
-Ethical and moral issues of International trade.
Prerequisites
N/A
Learning Outcomes
At the end of the course the students should be able to:
Define and understand the nature and purpose of international Markets and International
businesses.
Understanding the advanced concepts of International trade, theories, regional
integration, foreign exchange, monetary systems, Globalization, Country factors and
Global Economy.
Understanding the different World Trading Systems and the Organization and Strategies
of international ventures.
3
Assessment Scheme
First Sessional Paper
10%
Second Sessional Paper
15%
Quizesses / Assignments / Project
25%
Final Examintion Paper
50%
Recommended Text Book
International Business: Competing in the Global Marketplace by Charles W. L. Hill,

Sixth Edition, McGraw Hill
Extra Reading
International Business: Environments and Operations by John D. Daniels, Lee H.

Radebaugh and Daniel P. Sullivan. Tenth Edition. Pearson Education
International Business: A Managers Guide to Strategy in the Age of Globalization by
Carl A Nelson, International Thomson Business Press (ITP)
The Evolution of International Business: An Introduction by Geoffrey Jones, Routledge,
International Business, The Challenge of Global Competition (Ball, McCulloch, Frantz,
Geringer and Minor) McGraw Hill Publications, 9th or 10th Edition.
International Business by Justin Paul, Eastern Economy Edition, Prentice-Hall India
Journals
Impact factor Journals of International Business.
Familiarity with their contents as well as awareness of current events can be a real differential
advantage in career and placement decisions for students. Time spent reading business journals
will pay off handsomely!
Course Requirements and Expectations
Pass marks for the course is 50%
Letter grades will be assigned based on the university standard.
Regular classroom attendance is mandatory and university minimuum

requirement for class attandence has to be met.
Attendance is entered into the COMSIS system daily.
Assessed Coursework
You will be evaluated on the basis of individuals and as well as groups.
Academic Dishonesty
Academic dishonesty is an offence that will not be tolerated in any form. Any student who is
involved in any such activity will be penalised to the fullest extent possible allowed by university
regulations. If you have any doubts about whether an action constitutes academic dishonesty,
consult with your instructor before taking the action.
Plagiarism and Cheating
The presentation by a student as his or her own work but is actually stolen from some one else is
plagiarism. Whenever a student submits a piece of writing claiming it to be his own
authorship, it is generally understood that all the ideas, opinions, facts, figures, conclusions,
revisions, words are the students original work, unless he/she has explicitly indicated
otherwise using citations, footnotes, attribution in the text, and/or used quotation marks.
The use of unauthorised material during an examination in order to secure or give help will not
be tolerated. Academic dishonesty also encompasses unauthorised copying and distribution of
examinations, assignments, reports, projects or term papers or the presentation of
unacknowledged material as if it were the students own work.
A person failing to acknowledge and recognise the contribution of the original author, will be
held responsible under academic deception. Such action will necessitate measures to discipline
the student under the Universitys academic dishonesty policy. Any academic dishonesty would
call for swift punitive action by the faculty and the names of the students involved would be
reported to the concerned Head of Department.
Teaching Methodology
The course material will be presented through a combination of lectures, in-class discussions,
and classroom exercises. Subject to availability, lectures will be delivered over Multimedia.
5

Students, however, will be expected and encouraged to fully participate in the class discussion
and share their ideas with their classmates and the instructor. This will not only improve their
interpersonal skills, but would help in developing a thorough understanding of the concepts.
Semester Project (Group/Individual)
You havent learnt it, if you cant do it! In this small project, the students will be required to
submit a written report, as well as present their idea in front of the class. Preferably the idea
should be an innovation; however, it is subject to many circumstances.
The project can be done individually, but two are better than one. The time limit, schedule, and
further details will be disseminated as the semester progresses. However, from time to time, your
progress will be asked about and would add to the grades.
Week
Topics
Introduction and Overview

Chapter 1 Globalization
Chapter 2 Country Differences

Political Systems, Economic Systems, Legal Systems
Chapter 2 Country Differences (Contd.....)
Chapter 3 Differences in Culture

Introduction, Cultural systems, Social Structure, Religious and ethical systems
Chapter 3 Differences in Culture (Contd.)

Language, Education, Culture and workplace, Cultural Change
Chapter 4 Ethics in International Business

Employment Practice, Human rights, Corruption etc
7
8
9
10
11
12
13
14
15
Chapter 4 Ethics in International Business (Contd....)

Chapter 5 International trade theory
International trade theory (Contd....)
Foreign Direct Investment
Foreign Direct Investment (Contd....)

Foreign Exchange Market
The Strategy of International Business
16
Project Presentations

Lectures
Q/A
Topics
Introduction
Globalization
and
Overview:
Week 1
What is Globalization?
The Globalization of Markets
The Globalization of Production
The Emergence of Global
Institutions
Drivers of Globalization
Declining Trade and Investment
Barriers
The Role of Technological
Change
Microprocessors
and
Telecommunications
The Internet and the World Wide
Web
Transportation Technology
Introduction
and
Overview:
Globalization
Week
2&3
Level
Implications for the Globalization

of Productions
Implications for the Globalization
of Markets
The Globalization Debate
Ant globalization Protests
Globalization, Jobs and Incomes
Globalization, Labor Policies and
the Environment
Globalization and National
Sovereignty
Globalization and the Worlds
Poor
Managing in the Global
Marketplace
1,2
1,2
1
1
1
1
1
1
1
1
1
Assignment 1
Quiz 1
1
1
1
1
1
1
1
1
1

Quiz 2
Country Factors
Week
4&5
Week
6&7
Week 8
Opening Case: Indonesia---------- The

Stumbling Giant
Political Systems
Collectivism and Individualism
Democracy and Totalitarianism
Economic Systems
Market Economy;
Command Economy
Mixed Economy.
Legal Systems: Different Legal
Systems
Common Law,
Civil Law,
Theocratic Law
Country Focus
Differences In Contract Law
Property Rights
Private Actions
Public Action and Corruption
Foreign Corrupt Practices Act
The Protection of Intellectual
Property
Product Safety and Product
Liability Country
Management Focus: Piracy in the
Video Game Market
International Trade Theory
Mercantilism
Absolute Advantage
Comparative Advantage
Opening Case: Moving U.S White
Collar Jobs Offshore
Mercantilism
Theory of Absolute Advantage
Theory of Comparative
Advantage
The International Product Lifecycle Theory
10
1
1
1
1
1
1
1
1
1
Assignment 2
1
1
1
1
1
1
1
1
Quiz 3
1
1
1
1
1
1
1
1
1
Week 9
Week 10
Week 11
International Trade Theory

Evaluating The International
Product Life-cycle Theory
New Trade Theory
Increasing Product Variety and
Reducing Costs
Economies of Scale, First Mover
Advantages and the Pattern of
Trade
National Competitive Advantage:
Porters Diamond
The Form of FDI: Acquisitions
Vs. Greenfield Investment
The Shift to Services
Horizontal Foreign Direct
Investment
Transportation Costs
Market Imperfections
Impediments to Exporting
Impediments to the Sale of
Know-How
Strategic Behavior
The Product Life-Cycle
Location Specific Advantages
Vertical Foreign Direct
Investment
Strategic Behavior
Market Imperfections
Impediments to the Sale of
Know-How
Investment in Specialized Assets
Closing Case: Starbucks FDI
Article: Starbucks & Sattar
Bukhsh
11
Assignment 3
1
1
1
1
1
1
1
1
1
1
1
1
Week 12
Week 13
Week 14

The Functions of the Foreign
Exchange Market
Currency Conversion
Insuring Against Foreign
Exchange Risk
Spot Exchange Rates
Forward Exchange Rates
Currency Swaps
The Nature of Foreign Exchange
Market
Forecasting rates
Currency Convertibility
The Nature of Foreign Exchange
Market
Exchange Rate Forecasting
Approaches to forecasting
Currency Convertibility
Leading and Lagging Strategies
Strategy and the Firm
Value Creation
Operations: The Firm as a Value
Chain
Primary Activities
Support Activities
Global Expansion, Profitability
and Profit growth
Leveraging
Products
and
Competencies
Location Economies
12
Assignment 4
1
1
1
1
1
1
1
Quiz 4
1
1
1
1
1
1
1
1
1
Week 15

Experience Effects
Learning Effects
Economies of Scale
Leveraging Subsidiary Skills
Cost Pressures and Pressures for
Local Responsiveness
Choosing a Strategy
Global Standardization Strategy
Localization Strategy
Transnational Strategy
International Strategy
Week 16
Project Presentations
13
1
1,2
1,2
1,2
1,2
1
1
1
1
1

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