AQUA

EARLY HISTORY OF ESTABLISHMENT

Aqua Group was founded by Tirto Utomo, a native of Wonosobo in 1973. Tirto Utomo or Kwa
Sien Biauw (born in Wonosobo, March 9, 1930 - died March 16, 1994 at the age of 64
years) is Indonesian entrepreneur. Graduated from Faculty of Law, University of Indonesia is
known as the founder of Aqua Golden Mississippi in 1973. OnMarch 16, 1994, he died and was
buried in the cemetery of Chinese citizens in the immediate vicinity Krishna,Wonosobo

Whereas before Tirto Utomo also worked at Pertamina. But to focus on his business, he give up
his job at Pertamina.
The idea of establishing the company AMDK Tirto arise when working as an employee of
Pertamina in the early 1970's. When it Tirto duty to entertain delegates an American
company. But dinner was interrupted when his wife heads of delegations had diarrhea caused
by consuming water that is not clean. Tirto later learned that the guests who come from Western
countries are not used to drinking boiled drinking water, but water that has been sterilized.
Originally cynic with Tirto Utomo idea to sell bottled water that price per bottle initially equal to
the price of 1 liter of gasoline Premium. However Tirto Utomo sure, in the future Indonesia will
lack clean water ready to drink, so he continued to follow his idea and did not think about the
snide remark. At first the market Aqua are foreigners in Indonesia, because they believe bottled
water safer than the more sterile and groundwater and water taps. By establishing a drinking
water plant with sophisticated machinery in Bekasi, so that foreigners have more confidence
with this drink bottled water.

Tirto and his brothers began to learn the process of bottled drinking water. He asked his brother,
Slamet Utomo to intern at Polaris, a mineral water company when it has been operating 16
years in Thailand. Not surprisingly, at first resembles Aqua Polaris products ranging from glass
bottle shape, brand water treatment machines, to machine washing and filling water bottles.
Aqua Awalanya called purity, then a consultant Tirto, Eulindra Lim, proposing to use the name
because it fits the image Aqua bottled water and not hard to pronounce. He agreed and
changed the brand of product purity to Aqua. Two years later, the first production of Aqua was
launched in the form of glass bottles 950 ml size with a selling price Rp.75, almost double the
price of gasoline when it was worth Rp.46 to 1,000 ml. Derived from the Latin aqua meaning
water, which was originally sold to a stranger, but then Tirto Utomo see the Indonesian market
also has the potential, so he sells small bottles of water and placed in bus terminals in Jakarta
and surrounding areas, and along the north coast of Central Java. It turned out to be a success,
making Aqua-demand by the driver and passenger bus drivers, as well as other
communities. This shows that the Indonesian people in desperate need of clean bottled water.
Aqua success, attracting several other companies to make a name in the name Aqua mineral
water. Even if we intend to buy bottled mineral water, always referred to want to buy Aqua, but
sometimes not given the brand Aqua, but that Aqua has a good brand image in the eyes of
consumers.

DANONE INDONESIA
Danone settled in Indonesia in 1998 by signing a strategic alliance with Aqua, an Indonesian brand of bottled water
launched in 1973. With this partnership, the brand strengthened its market position becoming the largest producer of
bottled mineral water in Indonesia. In 2005, Mizone was launched in Indonesia, as a roll-out of the Chinese success
story.
Danone implemented its Baby Nutrition division in Indonesia in 2007, with the acquisition of Numico and therefore of
the brands Sari Husada (an Indonesian brand born in 1954) and PT NIS (launched in Indonesia in 1987 thanks to the
import of products from Netherlands). With the launch of SGM in 1965, Sari Husada was a pioneer in the
development and production of infant formula in Indonesia.

Danone AQUA, which invests around $100 million a year in Indonesia, currently
has 21 AQUA plants in the country and hopes to open 10 more in the next few
years

Danone Aqua PT was the clear leader of bottled water by capturing

a 48% share of off-trade volume sales in 2015
By 2018, the value of the Indonesian bottled water market is set to surge 66.1
percent to 44.9 trillion rupiah ($3.9 billion), according to market consultancy
Euromonitor International, which took into account inflation rate estimates.