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Research Based Assignment
Article: iarnien, R., & Stankeviit, G. (2015). Theoretical
Framework of E-Business Competitiveness. Procedia - Social and
Behavioral Sciences, 213, 734-739. doi:10.1016/j.sbspro.2015.11.528

Submitted to,
Prof. Vijaya Lakshmi

Submitted by,
Kunnam SP Dheeraj


In the last decade there is an enormous increase in the usage of Internet and communication
technologies (ICT). And this has impacted the way organizations carry out their businesses. Ebusiness can be defined as a set of activities which allow enterprises to use internet based
information technology to carry out business both externally and internally. E-businesses and
internet technologies provide an opportunity for organizations to compete in the global market
with improved performance and also play a crucial role in the world economy. Most of the
enterprises are relooking at their businesses with internet and its new capabilities, and are
integrating internet technologies to redesign their existing processes in a way that provides
competitive advantage. Irrespective of the studies conducted in the field of e-business more
analysis has to be done to explore the e-business competitiveness and the factors which will help
in measuring the e-business competitive capacities and also the performance of e-business at
various levels of abstraction.

Structure of the paper:

In this paper firstly the importance of information and communication technologies and various
types of e-businesses are presented. Secondly, a conceptual model which explains the
competitiveness of e-business is presented. Thirdly the theoretical model of e-business is
demonstrated using four different levels of analysis.

Research methodology used:

Secondary research is done to understand the importance of internet technologies and to identify
various types of e-businesses. Also secondary research was done to understand the fields of
competitiveness and e-business. Primary research in the form of comparative analysis is done to
explore e-business competitiveness and factors which will help in measuring the e-business
competitive capacities and also the performance of e-business.

Major findings/results:
Advanced ICT - information and communication technology, along with new networking
capabilities will allow large as well as small enterprises to transact, communicate and collaborate
at low costs, greater ease and more flexible than before. All the processes of business can be
grouped into different groups namely production processes which include electronic link with
suppliers, ordering, replenishment, procurement, payments, customer focused processes which
include marketing and promotion, customer processing, customer support and internal
management processes which include employee services, recruiting, training. E-business
solutions like supply chain management, e-marketing, e-commerce, customer relationship
management etc. can create various benefits for businesses. The analysis of e-business
competitiveness is done at four interrelated levels namely company level, global level, country
level and industry level. There are 5 different dimensions with different factors which play a
crucial role at country level. They are market dimension, social cultural dimension, technology
dimension, macro-economic dimension and government dimension. And at company level
competitiveness is expressed in terms of operational and financial capability, market share
indicators and managerial competencies. And at industry level innovativeness, productivity of
enterprises, HR characteristics etc. play an important role. At global level number of customers,
elimination of geographical and time barriers play a significant role.

The limitation in this research is that the conceptual model which is presented is designed
keeping more of e-commerce in mind and hence it doesnt cover all the categories of e-business.
There are different models in e-business but the model is covered in general. It would have been
good if the competitive analysis was done for each business model specifically. However
demonstrating the theoretical model of e-commerce competitiveness on the basis of four
different levels i.e. country level, industry level, global level and company level was good. Also
the dimensions within each level are clearly presented. But the interrelations between each of
these four levels is not explained in the paper. It would have been good if the relation between
these four levels and the impact altogether on the e-business competitiveness was explained.