Catherine L.

Edison
Exeter, NH 03833
603.498.6841
catedison27@gmail.com
linkedin.com/in/catherineedison

Executive Summary: Competitive marketing professional with extensive experience in

copywriting, branding, project management, and strategic communications. Independent and
reliable, I enjoy building relationships with industry leaders. I excel in consistent marketing,
branding and client engagement. A diverse team player, I manage projects, deliver sales, return
on investment, and market dominance.
Proficiencies:

Strong organizational skills

Copywriting, content
Advertising within budget

Critical thinker, planner

Presentations and sales
Public relations

Detail-oriented
Website & collateral
Marketing strategy

1/16 - 11/16 Market Communications Director, Novations, Inc., Portsmouth, NH

Researched international markets and executives; held conference calls and meetings to
secure seed capital and early stage investors. Proposed technology innovations that would
disrupt marketplaces across multiple sectors. Wrote business plans, executive summaries,
created pitch decks, & applied for startup competitions. Researched and engaged team
members for each new innovation, to move projects from pre-revenue to revenue stage.
9/08 - 3/16 Marketing & Development Director, Seacoast Community School,
Portsmouth, NH
Prepared grants, presentations and proposals for national, regional, and local businesses.
Presented to private investors, and corporations for program and project funding, new
equipment, and capital expenses.
Secured investments from Optima Bank, Liberty Mutual, Foundation for Seacoast Health,
Agnes Lindsay Trust, Piscataqua Savings Bank, Bottomline Technologies, Beswick
Engineering, Pax World, Tidal Media Group, and many more.
Content writer for website, print collateral, brochures, newsletters, press releases, & public
service announcements.
Managed marketing campaigns, worked with focus team to fulfill three-year strategic plan.
Led marketing team through corporate rebranding process, from hiring designers and
consultants to creating a new corporate identity, to building and delivering a rebranding
campaign under budget.
Managed all budgeted media buys and production of television, radio, print, online
advertising, and social media.
Planned and produced all annual events and trade shows, hiring vendors, doing publicity,
managing teams, doing outcome reporting.
Accomplishments:
Increased renewals of grants, corporate and individual investments for projects and operating
costs with 100% participation campaigns, and donor recognition events.

Implemented social media, CRM, and e-blasts to engage all clients and alumni continuously.
Created annual 5k event with Prescott Park Arts Festival to raise $32K annually, increasing
investors, mission awareness and capacity.

12/03 - 9/08 Development Director, New Generation, Inc., Greenland, NH

Wrote proposals and launched marketing campaigns to increase income for three businesses.
Secured investments for program and project support, case management, and equipment.
Managed six women's golf tournaments and 10 live auctions to increase corporate and
individual investments.
Developed and managed marketing, outreach and sponsorships.
6/00 - 7/03 Administrator, The Kane Company, Portsmouth, NH
Managed eight support staff for 12 commercial real estate brokers, 12 LLC's and 200 listings.
Branded company through regional advertising campaigns, writing website content, and
doing all print media copywriting. Trade show management.
Reported to three Vice Presidents, overseeing marketing department and all public relations.
Managed human resources, point of contact for all company vendors and contractors.
Other:
1/00 - 2/12 Book Compiler and Biographer
Compiled, designed, and published Estelle Adler: 90 Years, the biography of an American
Red Cross worker who led USO entertainment efforts across Italy in World War II. She
became instrumental in Boston for community development and drug prevention.
Compiled biography of an aviation pioneer in Julius Goldman, A Pilots Life. Goldman was
an orphan who founded a trucking company, then built Revere Airways, became a colonel in
the Civil Air Patrol, and ultimately was a millionaire.
Did editing, proofreading, and page layout for guidebooks, sports anthologies, scientific
research books, technical handbooks, history books, literature, opinion, and art books. Held
interviews, researched stories, did fact-checking, final proofing of galleys.
12/04, 2/05 Guest Instructor, Northeastern University, Boston, MA
Taught editing and writing workshops about how to create quality business communications.
Education: University of Dayton, OH, B.A. English; Northeastern University Business Courses;
North Shore Community College, Lynn, MA, A.A. Computer Information Systems.
Software: Microsoft Office, Outlook, Drupal, Savvy CMS, Basecamp, Adobe, Constant
Contact, Google Docs, Adobe Creative Suite 6, Facebook, Twitter, Linkedin.
Hobbies: Biking, Skiing, Kayaking, Portsmouth Rotary Club, 3S Artspace Board Member.