Cultural Distance

Countr Countr Countr Countr

0y1
y2
y3
y4

Trait

Dis Trait's
Rankin Rankin Rankin Rankin
tan Importance g out g out g out g out
ce on Trade
of 4
of 4
of 4
of 4

Different Languages
Note:
Different Ethnicities; Lack
of connective ethnic or
social networks
Note:
Different Religions
Note:
Lack of trust
Note:
Different Values, Norms,
and Dispositions
Note
Insularity
Note:
Traditionalism
Note:

Administrative Distance
Countr Countr Countr Countr
0y1
y2
y3
y4

Trait
Lack of Colonial Ties
Note:

Dis Trait's
Rankin Rankin Rankin Rankin
tan Importance g out g out g out g out
ce on Trade
of 4
of 4
of 4
of 4

Lack of Shared Regional

Trading Bloc
Note:
Lack of Common Currency
Note:
Political Hostility
Note:
Nonmarket or Closed
Economy
Note:
Extent of Home Bias
Note:
Lack of Membership in
International Organizations
Note:
Weak Institutions;
Corruption
Note:

Geographic Distance
Countr Countr Countr Countr
0y1
y2
y3
y4

Trait
Physical Distance
Note:
Lack of Land Border
Note:

Dis Trait's
Rankin Rankin Rankin Rankin
tan Importance g out g out g out g out
ce on Trade
of 4
of 4
of 4
of 4

Differences in Time Zones

Note:
Differences in Climates
and Disease Environments
Notes:
Landlocked Geography
Note:
Lack of Internal
Navigability
Note:
Geographic Size
Note:
Geographic Remoteness
Note:
Weak Transportation or
Communication Links
Note:

Economic Distance
Countr Countr Countr Countr
0y1
y2
y3
y4

Trait
Rich-Poor Differences
Note:
Cost/Quality Differences in
Natural Resources
Note:

Dis Trait's
Rankin Rankin Rankin Rankin
tan Importance g out g out g out g out
ce on Trade
of 4
of 4
of 4
of 4

Cost/Quality Differences in
Financial Resources
Note:
Cost/Quality Differences in
Human Resources
Note:
Cost/Quality Differences in
Infrastructure
Note:
Cost/Quality Differences in
Information or Knowledge
Note:
Economic Size
Note:
Low Per-Capita Income
Note:

VSA is in its early stages of growth and is currently immature in terms of

preparedness for internationalization. However, the industry of Education
Abroad is growing and at a potentially global level where many countries
are coming together to foster Cross Country Education. VSA thus comes
under the 4th framework where it must Seek niches in international
markets. At present this strategy is best for VSAs growth.

-A list of 2-3 market characteristics that are necessary for the client to succeed there

- A list of up to 2-4 markets you felt met your market success criteria.
- Your choice of the best market, along with an explanation for your choice and a list of key
market characteristics that must be taken into account when developing the market entry,
marketing, and staffing strategies, including competitors, trade regulations, culture, and/or
other factors critical to the success of your clients product.

Cultural Distance
Country
0 1

Trait
Different Languages
Note:
Different Ethnicities; Lack
of connective ethnic or
social networks
Note:
Different Religions
Note:

Trait's
Importance
Distance on Trade

Country
2

Country
3

Country
4

Ranking Ranking Ranking Ranking

out of 4 out of 4 out of 4 out of 4

Lack of trust
Note:
Different Values, Norms,
and Dispositions
Note
Insularity
Note:
Traditionalism
Note:

Administrative Distance
0 China

Trait

Trait's
Importance
Distance on Trade

India

South
Korea

Canada

Ranking Ranking Ranking Ranking

out of 4 out of 4 out of 4 out of 4

Lack of Colonial Ties

Note:
Lack of Shared Regional
Trading Bloc
Note:
Lack of Common
Currency
Note:
Political stability
Note: Political stability
index(World bank,2014) :
China:132,India: 165,
South Korea: 84, Canada:
15

Nonmarket or Closed
Economy
Note:
Extent of Home Bias
Note:
Lack of Membership in
International
Organizations
Note:
Weak Institutions;
Corruption
Note: CORRUPTION
PERCEPTIONS INDEX
2015
India:76 China:83 South
Korea: 37 Canada:9
4

Country
2

Country
3

Country
4

Geographic Distance
Country
0 1

Trait
Physical Distance
Note:
Lack of Land Border
Note:
Differences in Time Zones
Note:
Differences in Climates
and Disease

Trait's
Importance
Distance on Trade

Ranking Ranking Ranking Ranking

out of 4 out of 4 out of 4 out of 4

Environments
Notes:
Landlocked Geography
Note:
Lack of Internal
Navigability
Note:
Geographic Size
Note:
Geographic Remoteness
Note:
Weak Transportation or
Communication Links
Note:

Economic Distance
Country
0 1

Trait
Rich-Poor Differences
Note:
Cost/Quality Differences
in Natural Resources
Note:
Cost/Quality Differences
in Financial Resources
Note:

Trait's
Importance
Distance on Trade

Country
2

Country
3

Country
4

Ranking Ranking Ranking Ranking

out of 4 out of 4 out of 4 out of 4

Cost/Quality Differences
in Human Resources
Note:
Cost/Quality Differences
in Infrastructure
Note:
Cost/Quality Differences
in Information or
Knowledge
Note:
Economic Size
Note:
Low Per-Capita Income
Note:

VSA is in its early stages of growth and is currently immature in terms of preparedness for
internationalization. However, the industry of Education in Abroad is growing and is at a
potentially global level where many countries are coming together to foster Cross Country
Education. VSA thus comes under the 4 framework where it must Seek niches in
international markets. At present this strategy is best for VSAs growth.
th

A research from the institute of international education states the countries from which the
maximum number of international students emerge. The best four countries (China, India,
South Korea and Canada) have been chosen out of the top 25 mentioned as our potential
target markets. Canada has been chosen instead of Saudi Arabia due to the fact that the
country is closer to USA (clients home country) in terms of geographical as well as psychic
distance. China and India are the most populous nations in the world (36.41% of worlds
population) with India having the largest youth population and china having the second
largest youth population in the world.

http://www.iie.org/Research-and-Publications/Open-Doors/Data/International-Students/Leading-Places-of-Origin/2013-15

References
http://articles.economictimes.indiatimes.com/2014-1118/news/56221890_1_demographic-dividend-youth-population-osotimehin
http://www.theglobaleconomy.com/rankings/wb_political_stability/