DIGITAL MEDIA

TECHNOLOGY ENABLEMENT

MOBILITY SOLUTIONS

Awards and Events

CONTENTS
4

Our Vision & Mission

About Us

SMS Banking

Branded SMS

11 SMS Short Codes

13 Call Recording
15 Mobile Ads
17 Location based SMS
19 Anti-counterfeiting
21 Missed Call
23 Voice Broadcast
25 Our Clients
27 Our Partners

Our Vision
To be a global leader in mobile technologies.

Our Mission
We believe in delivering mobile communication services without
technological complications, just as natural tools
that enable us to live our lives more fully.

Eocean is a leading provider of mobile engagement solutions

that
are fast, personal, multi-channel and interactive ensuring

personal and meaningful engagement for brands every time

ABOUT US
Eocean is one of the leading provider of Enterprise mobility solutions in Pakistan and is a
CVAS licensee for providing mobile value added services from Pakistan Telecommunication
Authority. Since our inception in 2008, we have experienced remarkable growth serving many
multinationals, banks, government organizations and high end brands. We have deep domain
knowledge of mobile communication technologies providing a 360 degree mobility platform
to brands to engage consumers on their mobile phones anywhere anytime.
Headquartered in Karachi, with a branch office in Islamabad. Our talented team has grown
from only 5 people to over 50+ with in a span of a few years. Our Cloud services are hosted in
a Tier III Transworld data center at the hub of all local and international data traffic and built on
Telco grade infrastructure where business continuity 24x7 is a top priority. Additionally we also
maintain a backup of our services at Cybernet - Rapid Compute Cloud Platform. Our Cloud
SMS gateway is directly integrated to SMSC (Short Message Service Center) of all five Mobile
Network Operators of Pakistan via secured direct link connections and is capable of handling
millions of SMS each day besides ensuring data security and protection against malicious
attacks and unwanted traffic via Cisco firewalls. Through this robust platform combined with
our professional approach, we eliminate the infrastructure cost and liability and allow
organizations to enhance capability and scalability of technology based services to their
customers without an overhead cost.
For us customer satisfaction is the key to success and to win their trust we induce reliability,
performance and security in all our solutions and services. We work in close coordination with
our clients and provide them solutions right according to their needs. We purposefully position
different types of thinkers from different teams to look at your business challenges. Technical
minds, marketing minds,why? Because diverse minds bring more ideas and solutions to the
table. Thats why our customers stay with us. That is customer care. As a result of this,
organizations not only sign Non-disclosure agreements (NDA) but also trust us to host their
confidential data.
Our portfolio is impressive, with many blue-chip companies as our clients. We serve diverse
industries through our expansive portfolio of enterprise solutions and services. From major
brands to financial Institutions, from government agencies to pharmaceuticals, from
educational institutions to hundreds of businesses we have everyone in our portfolio.

www.eocean.pk

SMS BANKING
With the internet and mobile revolution, expectations are shifting
towards the mobile phone. Many financial institutions now choose
SMS as a key channel when planning their mobile strategy. The
mobile phone has become the new must have for any serious
innovative banking product.
Eoceans SMS Banking allows banks and financial institutions to
take full advantage of the potential of mobile technology to keep
their customers informed of all financial activities in their account
and provide them with an instant and a convenient way to perform
banking transactions anytime, anywhere by sending an SMS to a
Short code.

Benefits
24x7: Banking without visiting the branch or Internet
Stay Updated: Customers instantly receive account transaction alerts
Marketing Channel: Inform customers about promotional offers
Lesser Footfalls: Reduced visits by existing customers to the bank
Secure: Secure and safe banking channel

Eocean Advantage

Short code Acquisition and Management

Nation wide Coverage
Enterprise-grade Messaging Gateway
SMS Volume Discounts
Push/Pull Messages
Cloud API (HTTP/SMPP/Database)
Auto MNP (Mobile Number Portability) Management
International SMS
Delivery Reports
24/7 Monitoring and Support
Service Level Agreements (SLAs)
97% Network Availability

Short code Acquisition and Management

Nation wide Coverage
Enterprise-grade Messaging Gateway
SMS Volume Discounts
Push/Pull Messages
Seamless API (HTTP/SMPP/Database) Application Integration
Auto MNP Management
International SMS
Delivery Reports
24/7 Monitoring and Support
Service Level Agreements (SLAs)
97% Network Availability

BRANDED SMS
The rapid increase in mobile penetration has provided brands
with a powerful channel to communicate with their customers.
SMS messaging is an extremely powerful method of
communication that puts your business in the palm of your
audience and especially more if the SMS is sent with your brand
name, instead of a number. SMS messages are likely to be opened
within just five minutes of being received. This makes SMS great
for sending special offers, event updates, payment reminders, bill
alerts, limited time contests and coupon promotions.

Our Cloud SMS Portal is packed with features that allows you to
quickly perform tasks such as priority SMS sending, very large
volume of SMS broadcast, manage recipient lists, run largevolume SMS campaigns, review Campaign reports and detailed
message logs.

Benefits
Affordable and Personal: Most affordable and personal marketing
channel compared to traditional advertising methods
Instant and Timely : Send Instant and timely offers to consumers
Impactful: A mobile coupon is 10 times more likely to be redeemed
than one cut from paper
Effective: 97% of all text messages are opened and read
Reliable: SMS is not forward able with brand name to another
person hence ensuring reliability of the SMS

Eocean Advantage

Web based SMS Portal

Secure Login access
Message sending via Cloud Portal or Cloud API
Personalized Sender Name (up-to 11 characters)
Campaign Broadcast
Multiple User levels
Delivery speed of up-to 30 SMS per second
Scheduled Sending
Bulk Contacts upload from text file, CVS and excel file
Message Personalization
Message Templates
Receive Messages via Short code
Auto-responders
Report Logs

SMS SHORT CODES

Short codes are a great way to start interactive communication with
your prospects and customers anytime anywhere. The 4-5 digit
numbers can be easily memorized by your customers, suppliers, or
employees, enabling them to respond to SMS text messages. At
Eocean, Short code is our prime area of business where we provide
a hassle-free short code registration and provisioning process with
PTA and aggregator connections with all mobile network operators
in Pakistan.
Our SMS messaging platform supports both A2P (Application to
person) and two-way SMS messaging enabled through a variety of
simple and secure SMS APIs that integrate into your business
application allowing you to automate SMS communication with
your mobile audience. Alternatively our cloud SMS portal allows
brands to perform 2 way communication by sending large volume
SMS campaigns and broadcasts and receive recipient replies to
Short Code on the portal.

Benefits
Build Mobile database: Collect mobile numbers using inbound TV,
Print , digital and outdoor marketing campaigns
Easy to remember: More memorable than phone numbers and
websites
Quick response: Instant response at a point of sale or whilst
customer is mobile
24x7 response: 24x7 response, when your call center or retail outlet
is closed
Segmentation: Use different SMS keywords to segment your
customers and analyze which keywords are performing better.

Eocean Advantage

One-Stop Shop for Short Code Application,Provisioning & Aggregation

Simple Cloud SMS APIs (HTTP, SMPP)
High performance , High Availability and Reliable platform
Availability of Dedicated and Shared short codes
Unlimited keywords
Auto MNP management
SMS Volume Discounts
Delivery Reports
Service Level Agreements
24x7 support

CALL RECORDING
Branch is a strategic connection point between a bank and its
customers. Recording customer conversations in branches is crucial
for meeting regulatory and compliance requirements, for reducing
overall financial risk or for presenting proof of transactions. But call
recording also offers a powerful opportunity to improve agent
performance to provide a better customer service experience.
Eocean Call Recording is a robust, scalable and easy to use solution
with a simplified approach to capturing and storing calls. Our
application can be installed on any commercial hardware or a
virtual machine in a redundant architecture for centralized call
recording and is easily scalable to increase a mix of channels for
analog, digital, trunk and VoIP recordings.

Benefits
Stay Compliant: Maintain compliance with regulatory authorities
Limit risk and exposure: Protection against he said/she said customer
disputes that may initiate unnecessary refunds or legal action.
Enhance Service levels: Improve agent performance and leverage
service excellence

Eocean Advantage

Secure Login Web Portal

Easily Scalable to Increase Recording Channels
Supports Call Recording from both Landline and Mobile
Advanced User and Security Management
Cost Effective Solution with option of One time or monthly pricing
Centralized Recording for Multiple Branches
Multiple Filters to quickly search, Replay and Download recordings
Failover Deployment Model to ensure System Availability
Service Level Agreements
24x7 support

MOBILE ADVERTISEMENTS
DATA DRIVEN

Todays smart phone users carry their mobile devices everywhere

and they use them for nearly everything - playing games, banking,
shopping, searching and enjoying entertainment - which has
bestowed mobile applications and mobile sites with an increasingly
important and intimate role in consumer lives. As people move
between screens, we deliver cohesive advertising experiences that
move with people.
We represent a few of the worlds leading mobile advertisement
platform built for brands, delivering break through marketing at
scale on both Android and IOS network. With world-class creative
capabilities and
sophisticated targeting, on popular Mobile
Applications, Mobile websites and games; advertisers can deliver
rich user experiences that drive customer acquisition and inspire
brand awareness and loyalty.

Benefits
Location: Target your Ads to be shown to customers in particular
country and city
Time and Day: Run Ads related to day/time to add effectiveness
Actions: Actions such as Click to Call, Click to SMS, Click to
Download or straight to a Landing Page having coupon or a video
Interest: Target Users based on whether they are sports lover,
shoppers or travelers and more
Budget Control: Create your own spending limits daily and monthly.
Reports: Tracking Reports include Budget used, Time/Day, Location,
Network Operator, Impressions, Clicks, CTR and much more

Eocean Advantage

Self- Serve Mobile Ad Platform

In-house Team to Create, Execute, Manage and Report Campaigns
Pay Locally and Market Globally
Online Payment Facility
Creative Development Team

LOCATION BASED SMS

Any enterprise, financial institution, retailer and marketer can
easily reach their targeted customers with Location Based SMS
service. Location based SMS service leverages existing CRMs
maintained by Mobile Network Operators and hence provides
greater reach for the brands involved. It delivers messages
based on pre-defined profile and segmentation attributes such
as location, gender, age and average revenue per user.
Businesses can avail location based SMS marketing to offer
discounts and promotions to targeted customers on time in a
cost-effective and fast manner from a single platform.

Benefits
Location: Target your SMS messages to customers in particular city
Scheduling: Run Campaigns on a scheduled day and time
Campaign Targeting: Campaign targeting based on geography and
demographics
ARPU: Campaign targeting based on customers billing history
Brand Awareness: Accurate and targeted reach ensures brands stay
on top of mind with both customers and prospects

Eocean Advantage
Campaign Delivery Reports
Fast and Easy to Setup
Send SMS with your Brand Name
Targeted Campaigns based on demographics
Very High Message Throughput

ANTI COUNTERFEITING
Counterfeiting is one of the fastest growing economic crimes of
modern times. The proliferation of fake and modified products
particularly drugs, auto parts and cosmetics is not only hurting the
consumers and genuine manufacturers, but also adversely affecting
the national economy and government revenues. According to an
International report 65% of the goods including life saving drugs
being sold in the country are fake. Realizing this huge problem, we
leveraged the high penetration of mobile phones to develop a
technology that was already in consumers pockets to empower
them to combat and reduce this growing menace.
The Eoceans VERITEXT solution allows consumers to use their
mobile phone to scratch a label on the product packaging to reveal
a unique code and send it via SMS to a Short Code to determine
the authenticity of the product. Immediate results help verify
whether the product is real or counterfeit. This protects consumers
from potential physical harm and businesses from loss of revenue
and brand erosion.

Benefits
Instant Verification: Deliver instant product verification via SMS text
Brand Loyalty: Consumers appreciate concern for their health and
safety by empowering them to verify the product themselves
User Friendly: Scratch-off labels are similar to using scratch-off
vouchers to charge airtime onto a mobile phone, and hence require
minimal training and education to use because customers are
already familiar with the technology.
Point of Sale Authentication: Consumers can authenticate products
from point of sale prior to purchase

Eocean Advantage

Cloud Based Solution with Zero Capital Expenditures

Highly Secure auto code generation uniquely identifies each product
Real time product verification via SMS
Web Based Portal displays real time product authentication activity
Service Level Agreement
24x7 support

MISSED CALL
Growth in Mobile phone adoption has been astonishing over the
last few years. However there still exists a massive gap between
innovations in the industry around data and smart phone apps and
actual capabilities of real users who today are still majority feature
phone users in Pakistan. Additionally each connected call and SMS
costs money; therefore the missed call was born.
Eocean provides missed call service where company provisions a
phone number that advertisers and companies can provide on TV,
Print, Outdoor, Online channels allowing consumers to call the
number and disconnect without being charged. After that, a
consumer receives a call or a text message with communication
about deals, coupons, or any other message that the business
wants to convey. As a result, Missed call technology is adopted by
many renowned brands to
connect with new and existing
consumers in exciting ways.

Benefits
Free: Missed call is absolutely free for the consumer
Cloud Platform: Zero Capex and Low Opex
Quick and Easy: Dialing is quicker and easier than sending SMS
24x7: Missed Calls can be given 24x7
Simple Call to Action: Simple call-to-action drives higher awareness,
response rates and induces share-ability
Free Information Pulling: Enable free information pulling for your
customers

Eocean Advantage
Web Based Missed Call Portal
Secure Login Access
Auto reply SMS on Caller Number
Voice Call Back instead of Auto SMS Reply
System enabled repeated Missed Call blocking
Large Selection of Land line, Mobile and UAN Numbers to give your
business that Big Brand Image
Report Logs

VOICE BROADCAST
A broadcast voice message is a simple and effective way of
communicating with your customers in an automated manner.
When the customer answers the call, the recorded announcement
is played. A voice broadcast usually lasts between 15-30 seconds.
It's an ideal solution to promote your products and services or to
deliver customer service alerts..
Our Voice Broadcasting platform allows you to send pre-recorded
messages to huge number of people in a few minutes. It also
allows your customers to interact with the message. For example,
you may be advertising a new product or service. During the prerecorded message you explain to the customer that they can press
'3' on their keypad to be connected directly with an agent, press
'5' to leave a message, or press '7' to be called back at another
time. Till date we have executed many voice broadcast campaigns
for some of the leading local and international brands successfully.

Benefits
Cost Savings: Enormous cost savings over traditional marketing
methods
Pay As You Use: Pay for only connected call.
Campaign Targeting: Campaigns can be targeted based on
geography or demographics
24x7: Missed Calls can be given 24x7
Personal Touch: Allows you to be more personal if executed with
right voice and script
Reach a Wider Audience: Allows you to engage with people who
cant read due to illiteracy or are visually impaired

Eocean Advantage

Web Based Reporting Portal with Detailed Campaign Summaries

Fast and Easy to Setup
Integrate with SMS and IVR to Create Multi-Channel Campaigns
Leverage existing CRMs maintained by Mobile Operators to send
millions of Voice Broadcasts across Pakistan

OUR CLIENTS
Great work can only come from great partnerships. Here are just a few of the amazing
clients that allow us to come to work every day and push our boundaries.

OUR PARTNERS
One of the advantages of working with Eocean is our strong working relationships
with all Mobile Network Operators in Pakistan and the close strategic partnerships
that we have formed with our local and foreign alliances to bring multiple complex
cloud solutions to market.
They support us, we support them. Together, we support our customers.

Head Office

Mezzanine Floor, 29-C, Sunset Lane # 01, Phase II Ext., D.H.A, Karachi.
Tel : +92-21-35317902 +92-21-353886025 Email: sales@eocean.com.pk

Islamabad Office

House # 33-A, Street # 06 F-8 / 3, Islamabad.

Tel: +92-51-2286892-4 Fax: 00-92-2850120
www.eocean.pk