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HDFC LTD.,
KINGSWAY CAMP.
NEW DELHI-110009
TO
Is my original work and the same has not been submitted for the award of any other
Degree/ diploma/ fellowship or other similar titles or prizes.
INTRODUCTION
1.2INDUSTRY PROFILE
A) ORIGIN AND DEVELOPMENT OF THE INDUSTRY
B) GROWT AND PRESENT STATUS OF THE INDUSTRY
C) FUTURE OF THE INDUSTRY
1.1 GENERAL INTRODUCTION ABOUT THE SECTOR:-
among them. Today, there are 27 private sector banks in the banking
Sector: 19 old private sector banks and 8 new private sector banks.
The banks which have been setup in the 1990s under the guidelines
SECTOR BANKS.
B)
i) GROWTH AND PRESENT STATUS OF THE INDUSTRY
number of large players that can compete globally rather than having
The country’s middle class accounts for over 320 million people.
greater freedom in India. Among them is the world's best private bank
Bank Limited', with its registered office in Mumbai, India. HDFC Bank
1995.
large corporate client base for its housing related credit facilities.
environment.
HDFC Bank began operations in 1995 with a simple mission : to be a
there. Today, we are proud to say that we are well on our way
RECENT DEVELOPMENT
branches of HDFC Bank with effect from May 23, 2008. With RBI’s
Bank Limited for every 29 equity shares of Re. 1/- each held in
• 2009
time. It is a part of Kaizen and also included in the system of the Five
‘S’. Logic behind it that , the color coding are always differentiate the
Believe in
Five ‘S’ Part of Kaizen is the technique which is used in the bank
(1) SORT :-
Frequently Less
Required Frequently
Remove Required
everything from
workplace
Wanted but
not Required Junk
(2) SYSTEMATIZE :-
Junk
Systematize is focus on efficient and effective Storage method.
(4) STANDERDIZE :-
(5) SUSTAIN:-
LABELLING ON FILE
FILE NUMBER
SUBJECT
FROM DATE
TO DATE
OWNER
BOX LABEL
For Example
1/3/A/6
CHAPTER 3
DISCUSSION ON TRAINING
PRIMARY OBJECTIVES:
SECONDARY OBJECTIVES:
COLLECTION OF DATA:-
1: Secondary Data: It was collected from internal sources.
The secondary data was collected onthe basis of
organizational file, official records, news papers, magazines,
management books preserved information in the company’s
database and website of the company.
SAMPLING PLAN:
SAMPLE SIZE:
ANALYSIS
TABLE
Serial Age Category Number of Percentage
No. Respondents
1. 18-23 Years 40 20%
2. 24-29 Years 70 35%
3. 30-35 Years 60 30%
4. 35 Years & above 30 15%
Total 200 100%
70
60
50
40 18-23 Years
30 24-29 Years
20 30-35 Years
10 35 Years & above
0
18-23 30-
Years 35Years
Interpretation
From the table and graph above it can be seen that
• 20% respondent’s age are 18 to 23 years.
• 35% respondent’s age are 27 to 29 years.
• 30% respondent’s age are 30 to 35 years.
• 15% respondent’s age are 35 to above years.
Q.2. Marital Status?
TABLE
140
140
120
100
80
Married
60
60 Unmarried
40
20
0
Married Unmarried
Interpretation
80
70
60
50
Under graduate
40
Graduate
30
20 Post Graduate
10
0
1st 2nd 3rd
Interpretation
TABLE
140
120
100
20
0
1st 2nd
Interpretation
TABLE
120
100
80
60 Business
40 Profe ssion
20 Service
Interpretation
TABLE
80
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
Interpretation
TABLE
100
80
60 YES
NO
40
20
0
YES NO
Interpretation
From the table and graph above it can be seen that
• 42% respondents are member of a club/gymkhana.
• 58% respondents are not member of a
club/gymkhana.
Q.8. What is your perception about different
products/services provided by HDFC bank?
TABLE
Interpretation
From the table and graph above it can be seen that
• 25% respondent’s perception about different products
is lucrative.
• 60% respondent’s perception about different products
is not lucrative.
• 15% respondent’s have no idea.
Q.9. Do you want to open an account with HDFC bank?
TABLE
Interpretation
From the table and graph above it can be seen that
• 80% respondents are not interested to open an
account with the bank.
• 5% respondents are interested to open an account
with the bank.
• 15% of the respondents say that they will tell later.
Q.10. Do you have all the documents which are required to
open an account?
TABLE
100
80
60 Yes
No
40
20
0
YES NO
Interpretation
From the table and graph above it can be seen that
• 60% respondents have all the documents which are
required to open an account with the bank.
• 25% respondents do not have all the documents which
are required to open an account with the bank.
Q.11. Are you aware that the bank provides you a free
Demat account if you open a new savings
account with HDFC bank?
TABLE
Interpretation
From the table and graph above it can be seen that
• 20% respondents are aware that the bank provides a
free Demat account with new savings account.
• 40% respondents are not aware of it.
Q.12.Are you aware of different terms and conditions which
are very much essential to maintain an account at
HDFC Bank?
TABLE
180
160
140
120
100
Yes
80
No
60
40
20
0
Yes No
Interpretation
From the table and graph above it can be seen that
• 12% respondents are familiar with different terms and
conditions which are very much essential to maintain
account with the bank.
• 88% respondents have no idea about it.
Q.13. Do you know about HDFC Bank’s recruitment policies
related to sales executives?
TABLE
120
100
80
60 Yes
No
40
20
0
Yes No
Interpretation
From the table and graph above it can be seen that
• 41% respondents are known about HDFC Bank’s
recruitment policies related to sales executives.
• 59% respondents are not known about HDFC Bank’s
recruitment policies related to sales executives.
5.2 SUMMARY OF FINDING
CHAPTER 6
SUMMARY AND CONCLUSION
RECOMMENDATIONS:
Finally some recommendations for the company are as
fallows:-
• To make people aware about the benefit of becoming
HDFC Bank’s Sales Executive, following activities of
advertisement should be done through
1. Print Media.
2. Hoarding & Banners.
3. Stalls in Trade Fares
4. Distribution of leaflets containing details information.
• The bank should provide life time valid ATM card to all
its customers.
APPENDIX
ANNEXURELIKE
COPY OF QUESTIONNAIRES,INTERVIEW SCHEDULE.
1. QUESTIONNAIRE
QUESTIONNAIRE
Dear Sir/Madam,
Name: ………………………………………………………………………
Address: ……………………………………………………………………
Contact No :®………………( O)……………… (M)………………………
City: ………...............Pin: ………………….State: ………………………
2. Education Qualification.
• Undergraduate □
• Graduate □
• Post graduate □
3. Marital Status.
• Married □
• Single □
No. of Children: __________
5. Occupation.
• Business □
• Profession □
• Service □
Date:
Place: Signature
BIBLIOGRAPHY
BIBLIOGRAPHY
1. BOOKS AUTHORS
• Research Methodology
2. NEWS PAPERS
• Times of India
• Financial Express
3. WEBSITES
• www.hdfcbank.com
• www.google.com
• www.scribd.com