Intraprenureship Concept Note

Objective: Assume that you are working in real/imaginary firm and you show
entrepreneurial energy that gives growth to existing firm

Submitted to:
Prof: Devang Patel

Submitted by:
Celine Macwan (M00231)
Pooja Gandhi (M00258)
Sumit Anandia (M00251)

Name of the Firm: Johnson and Johnson

Designation: Assistant General Manager
Business Idea: Johnson and Johnson enters into super-speciality surgical hospital
Customers: Male and Female at the age of 45 or more than 45 (Having Knee
problem)
Value:
1) Patients who are suffering from the Osteoarthritis get relief through the Operation
2) Patients who face difficulty in managing the Rupees at prima-facia get a time till
they get discharge from hospital
3) Post-operative care which is very important, patients get in touch with the
doctors and get the medical treatment till 3 months after the operation without
paying the extra cost for the check-up after the operation
4) Patient get the knowledge about the reason for the Osteoarthritis, care to be
taken after the operation and benefits of operation
Reason to agree on this idea:
The healthcare industry includes the Medical Equipment, Pharmaceutical, Hospital
and Consumer Products. Johnson and Johnson is into Healthcare Industry includes
the medical equipment, Pharma products and supply of medical staff to small
hospital. But the company is not present into the Hospital Industry. So, it uses the
companys core competencies to success in healthcare industry by entering into
hospital industry.
Idea Relation:
The idea is same for healthcare industry but different for the hospital industry.
Because no hospital in India has its own manufacturing and own brand name Knee
Joints for replacement.
Culture of J & J:
First focus on the employee health. Because when you feel best you work best
but if something trouble then it hinders the focus on the work
Influence Healthy Environment Habits- positive Peer Pressure
Our employees innovate, create, develop and improve our products every day.
We strive to do whats right for them.

Financial Statements:

Particular

2014

2013

2012

Gross Profit

$51585Million

$48970 Million

$45566 Million

Net Profit

$16323 Million

$13831 Million

$10853 Million

Dividend/Share

$2.76 Million

$2.59 Million

$2.40 Million

ROI

13.72%

From the above it can be seen that company is in the profit since 2012
Particular

2014

2013

Shareholders Equity

$69,752 Million

$74053Million

Sales f Investment

$24119 Million

$1805Million

Resources:

Consumer

Janssen (Pharma Products)

Medical ASP

Ethicon

Cardiovascular Care
DePuy Synthesis

Baby Care Products

Women Healthcare Products(Sanitary
Napkins)
Beauty
Oral & Wound
OTC (Benadryl)
Immunology
Oncology
Dermatology
Metabolic Disease
Infectious Disease
Sterilization of equipment facility
Wound Closure
Tissue Management
Urology
Bio surgical
ENT
Cardiovascular
Cardiology
Endovascular
Joints related to Hip, Knee, Shoulder
and Spine
Hernia

J & J hospital Suppliers

Ethicon- Endo
Life Scan
Vision Care

Wound Closure
Women Health
Infection Prevention
Minimal Invasive Medical Device
Blood Glucose System
Eye care