Dealwithus.

com
STRATEGIC BUSINESS PLAN

Table of Contents
I.

Executive Summary................................................................................................2
Highlights
Objectives
Mission Statement
Keys to Success

II.

Description of Business...........................................................................................4
Products and Services
How does it work?
Suppliers
Management
Financial Management

III.

Marketing................................................................................................................. 8
Market Analysis
Competition

IV.

The Way Ahead......................................................................................................10

Executive Summary
As online shopping gains an increasing number of converts, many ventures are being built
around ecommerce platforms in order to encourage more people to switch. One such unique idea
is that of cashback. Dealwithus.com is an online portal that provides for cashbacks to the
customers dealing with the numerous online shopping portals. To avail a cashback, all a
customer has to do is access the shopping website via Dealwithus. Recognizing that a vital aspect
of purchase is the price at which products are offered, Dealwithus provides compelling discounts
to inspire sales. Offering an interactive shopping experience, the channel caters to the Indian
audience
of
shopping
enthusiasts.
Dealwithus aims to create an Internet based brand that will be recognized as a leader in the
promotion, marketing and sale of its unique offering of customized advertisements. This ought to
be possible by the analytical tool, currently under development, modelled on the principle of
Google Ads and having features like recommended suggestions and combination packs for
cashback offers.

Highlights

Discounts available for shopping on more than 300 online portals

100% free and secured accounts
Also available for COD products
More than 2000 users and counting
Customized advertisements
Valid retailers discounts and vouchers

Objectives
The business objectives of Dealwithus are to:
1. Successfully market and run the online portal and attract and retain a global audience
through the B2B and B2C networks thus developed.
2. Attract, integrate, retain, and motivate the highest quality management, personnel and
contractors.
3. Secure revenues from our sponsors and advertisers.
4. Successfully execute our business strategies

Mission Statement
Turn online shopping into an enriching and beneficial experience for customers in India.

Keys to Success
Enhanced Savings: Online shopping is a gainful purchase bonanza as it can save time and
hassle of shoppers from visiting retail stores. The entire process is made more enjoyable with our
some money saving offering when clubbed in the shopping plans of customers.
Faster to use: Dealwithus is faster to use to as consumers can directly visit e-Commerce
websites from Dealwithus. This would require much lesser steps and hence much lesser time for

navigation. The time for providing cashback is much less than that for competitors i.e. 48 hours
unlike the usual 72 hours.
Customized Navigation for Customers: We also provide customized navigation options for our
consumers which include providing offers on products they are known to buy frequently,
providing information about newer vendors which have entered the market in the recent past etc.,
B2B Advertisement Platform: We are also working on a B2B platform which provides new eCommerce websites a place to advertise their products on our website. Our website also features
e-vouchers and an e-wallet which are not available on most of our competitors websites. The
unique feature of our e-wallet and e-voucher is that the value of money is greater in the e-wallet
and e-voucher than cashback. For example, if a customer is entitled to a Rs. 100 cashback after
purchase, the customers will get more than Rs. 100 if he/she puts the money in our e-wallet or
converts it into an e-coupon. We have also tied up with certain e-commerce websites to offer
Dealwithus cashback even if their consumers dont navigate through Dealwithus.
Stringent Security measures to protect sensitive customer information and details.
No Processing and Account Maintenance Fees is charged from the customers.

Description of Business
The online portal has already been functional for 10 months now (month, year month, year) and
has garnered the interest of and participation by about 2400+ active users and 10000+ unique
visitors. We also have an Android app in addition to an active website. Unlike e-commerce
websites which have data only of the customers who visit their site, we find ourselves in an
advantageous position where we have access to the customer trends of multiple websites.
We also aim to make a virtual profile of all customers who go through our website and suggest
them products which they might be interested in buying. Even on the products side, we are at an
advantage as we have access to products of multiple websites. We intend to build this using
Python and PHP.
Dealwithus aims to create an Internet based brand that will be recognized as a leader in the
promotion, marketing and sale of its unique offering of customized advertisements. This ought to
be possible by the analytical tool, currently under development, modelled on the principle of
Google Ads and having features like recommended suggestions and combination packs for
cashback offers

Products and Services

Dealwithus with its USP of providing additional discounts to customers gains a competitive
advantage with respect to the access to numerous buyers as well as sellers, acting as a mediator
between the two, booking profits for itself, booking profits for the other two parties involved too.
Given the function of facilitating sales, we neednt even worry about establishing inventory
controls, lead times for reordering items or auditing systems for inventory and can even provide
assistance to the partners with respect to the prospective buyers that log on to our portal.
Marketing services to all ecommerce websites and offline shops are also provided.
With a potential of 70% increase, the e-commerce industry in India is projected to reach $6
billion by 2015. E-commerce is one of the biggest things that have taken the Indian business by
storm. Every day thousands of new e commerce start-ups are coming up in the market and with
even 1% success rate, this gives a figure of 10 or more successful e-commerce startups . It is
creating an entire new economy, which has a huge potential and is fundamentally changing the
way businesses are done. It offers an advantage to both buyers as well as sellers and this win-win
situation is at the core of its phenomenal rise. The industry is expected to grow at a CAGR of
40%, from USD 5.9 billion in 2010 to USD 34.2 billion in 2015. The Indian e-commerce market
is still in the nascent stage and is expected to increase phenomenally in the future. The recent
sale of 600 crores in just a single day on sites like flipart and snapdeal just adds to this point in
spite of the fact that only 1% of retailing takes place online. Hence the potential is huge and
immense.

How does it work?

The commission obtained by us from the online retailers for generating sales is passed on to our
customers in the form of cashback providing for offers and cashback on purchases, making
shopping a fun and a cost saving exercise for the customers as they gain access to the various
discount codes featured on our site.
The customers are required to create an account on Dealwithus.co.in and look for the various
discounts and cashback offers thus provided. After shopping as they normally do online, they
obtain a percentage of the amount spent as a cashback on their purchases. The cashback is
transferred to them within 48 hours of purchase

Suppliers
We have partnered with more than 300 e-commerce websites on which customers can avail
cashback through Dealwithus. We have also targeted online food Chains like Dominos and
Online wallet systems like Paytm, Airtel Money, and Vodafone m-paisa. We intend to target
about 3000 websites in the coming future. We are also planning to partner with Social Cause
Organizations such as Day Care Centers, Cancer Centers, Old Age Home etc., as a part of our
CSR initiative.

Management
Avinash Kr Anshu- An IITB student from the chemistry department. He is a technology savvy
guy who loves robotics, programming and managing people. He has interned at Motideals and
has also worked as a web advisor for toppernotes.com, giftsvilla.in and netsberg.com. He has

been working in the field of ecommerce for the last 2 years.

Kamal Kishore Kumawat - An electrical engineering student from IIT Bombay who follows
KISS (Keep It Simple and Sweet) theory has gained an enriching experience having worked with
some startups in online business like giftsvilla.in and lazy8games.com. He works on all the
technicality of our plan and is currently the chief marketing officer of Dealwithus. He has
worked as a technical consultant for Vodafone India. He was awarded Best Cadet in NCC. He
was also involved in technical establishment of their Student Technical Activity Body which
comes under Academic Affairs.
Anup Kumar Final year student from Chemistry department. He has been working in
ecommerce from last one hand a half year. His effort of starting a skating club in IIT Bombay
where that garnered an interest of more than a 1000 students so far well displays how adept he is
at organizing and motivating people. He has been indulging in the HR activities of Dealwithus
and has dealt with various colleges, providing Dealwithus sponsorships for various cultural and
technical festivals. He has worked on managing the database at the backend of the website.
Using his knowledge of web scrapping, he has been contributing to the enhancement of the
business right from the initial days.

Financial Management
Historic and projected P&L (first two years by quarters)
From the market analysis, the online ecommerce industry is projected over $6 Billion at the end
of year 2015. If we target $1 Billion through our marketing techniques we can have a profit of
above 5%.
It depends on level of marketing on B2C side we provide extra cashback that to in less than 15
seconds as it is benefiting the users so all kind of marketing strategies to be utilized for making
them aware about the portal.
This all will help in strengthening our B2B model as the number of users increases we will be
able to develop a more targeted marketing platform for all ecommerce websites.

Assumptions

The funds obtained are assumed to be that of INR 50 lac.

The colleges taken into consideration are old 8 IIT and 15 NITs.
Dealwithus has links in more than 15 colleges, investing appropriately towards marketing
and advancing knowledge about the same in the same ought to increase the conversion
rate.
Here we havent counted the effect from college ambassadors from other colleges we
have shown the detailed analysis which we are planning from channelized marketing.
More than 500 products are bought by the students of the proposed
colleges (as analyzed by campus ambassadors) from various e-commerce
sites like Jabong, Flipkart, and Amazon. Extrapolating the same
figure, assuming a linear curve and providing for the discounts as

warranted by the regional, cultural, geographic and demographic

variations, a high conversion rate for at least 200 products as bought
by the students is assumed.
The size of the e-commerce market is expected to touch 30 billion
dollars by 2015 yet there is assumed an initial focus on the specific
youth market and aforementioned niches so as to provide a significant
market share of the same while pursuing research focused on other
market segments.
In B2B we have assumed that cost of one email will be 0.2 Rs per mail
We already have companies who are willing to pay for email marketing

Investment made so far

Website Design, Development and Marketing - Total around 2 Lakh INR other than the HR
that have been invested
Expected investment for expansion: 40 lacs
50% investment in marketing and publicity.
15% investment in infrastructure
25% investment in Human Resource
10% investment in Web Development

Marketing
Market Analysis
With a potential of 70% increase, the e-commerce industry in India is
projected to reach $6 billion by 2015. E-commerce is one of the biggest
things that have taken the Indian business by storm. Every day thousands of
new e commerce start-ups are coming up in the market and with even 1%
success rate, this gives a figure of 10 or more successful e-commerce
startups . It is creating an entire new economy, which has a huge potential

and is fundamentally changing the way businesses are done. It offers an

advantage to both buyers as well as sellers and this win-win situation is at
the core of its phenomenal rise. The industry is expected to grow at a CAGR
of 40%, from USD 5.9 billion in 2010 to USD 34.2 billion in 2015. The Indian
e-commerce market is still in the nascent stage and is expected to increase
phenomenally in the future. The recent sale of 600 crores in just a
single day on sites like flipart and snapdeal just adds to this point in
spite of the fact that only 1% of retailing takes place online. Hence
the potential is huge and immense.
According to a study by Forrester, the Indian E-commerce sector is set to
grow the fastest in the Asia-Pacific region at a CAGR of 57% between 20122016.
Though currently having one of the smallest bases, e-commerce market in
India is set to grow by more than five-fold by 2016 as the number of online
buyers and per capital online spending is expected to increase rapidly.
Reasons for this potential growth include:

Increase in annual disposable income per household by two

and half time by 2015. It is expected to grow at a CAGR of 5.1% during
2005 2025.

Discretionary spending expected to rise to 61% in 2015 from 52%

in 2005.

Rise in the sales of PCs, tablets and smartphones as prices have

declined.

Increase in time spent online by an Indian. Average time spent by

an Indian on the internet is expected to increase to 21 hours per
month in 2015 from the 17.4 hours spent in 2011.

Increase in the number of payment options. Number of online

transactions is expected to increase to 38 million by 2015, compared
to 11 million in 2011. The number of debit and credit card holders is
expected to increase substantially to 350.4 million and 73.7 million
respectively in 2014.

Continuous reduction in the cost of internet.

Closer home, today total Internet users in India are 240-250M, of this mobile
Internet users in India is 130M; and is expected to grow to 190+ M by 2015.
Over 35M transactions have happened on the Internet. Total Smartphone
users in India are ~300M in 2013; India is the third largest smartphone user
base after China and US; India will overtake US by 2015. E-commerce
industry in India was $13B in 2013 (including travel); this is expected to grow
to $70B by 2020. Currently ~10,000 pin codes are already covered in the
country for delivery by e-commerce companies.
Product match to market definition
In last 10 months of working we have 10000+ unique visitors and 2400+
active users and the numbers can be converted in to huge figures by
properly channelizing and investing money in marketing.
Everyone loves cash backs whatever age, income or gender they belong. The
meaning of cash back can be made different in due course of time in terms

of the promotional offers instead of direct money. But the very psychology of
free is the reason why this segment will work and doesn't seem to die out.
Competition
The competitors in this field are gopaisa.com and cashkaro.com. Our
portal ought to reap benefits owing to the following distinguishing features :
Enhanced Savings: Online shopping is a gainful purchase bonanza as it can
save time and hassle of shoppers from visiting retail stores. The entire
process is made more enjoyable with our some money saving offering when
clubbed in the shopping plans of customers.
Faster to use: Dealwithus is faster to use to as consumers can directly visit
e-Commerce websites from Dealwithus. This would require much lesser steps
and hence much lesser time for navigation. The time for providing cashback
is much less than that for competitors i.e. 48 hours unlike the usual 72 hours.
Customized Navigation for Customers: We also provide customized
navigation options for our consumers which include providing offers on
products they are known to buy frequently, providing information about
newer vendors which have entered the market in the recent past etc.,
B2B Advertisement Platform: We are also working on a B2B platform
which provides new e-Commerce websites a place to advertise their products
on our website. Our website also features e-vouchers and an e-wallet which
are not available on most of our competitors websites. The unique feature of
our e-wallet and e-voucher is that the value of money is greater in the ewallet and e-voucher than cashback. For example, if a customer is entitled to
a Rs. 100 cashback after purchase, the customers will get more than Rs. 100
if he/she puts the money in our e-wallet or converts it into an e-coupon. We
have also tied up with certain e-commerce websites to offer Dealwithus
cashback even if their consumers dont navigate through Dealwithus.
Stringent Security measures to protect sensitive customer information
and details.
No Processing and Account Maintenance Fees is charged from the
customers.
Advertising and Promotion
Blog- We have a well maintained blog that has a good following.
Online forums - We advertise our website to various online forums. We
have started publicizing via Social networking sites like Facebook in order to
promote our product.
Other Techniques- Also, we have employed techniques like SEO, Referrals,
Analytics, Banners, College Ambassadors, Fest Sponsors, Event Organization
and Facebook Ads in order to promote our website.

The Way Ahead

Our product is already out in the market for about 10 months with 2400+
active users and 10000+ unique visitors. We also have an Android app in
addition to an active website. Unlike e-commerce websites which have data
only of the customers who visit their site only, we find ourselves in a vantage
position where we have access to the customer trends of multiple websites.
We will make a virtual profile of all customers who go through our website
and suggest them products which they might be interested in buying.
We also plan to use the bit coin technology so as to enhance the online
shopping experience of customers while targeting transactions of 1,000 per
day from the current 80-90 deliverables this fiscal year.
Our spirit to move ahead and deliver something of value increases with each
passing day and this imbibed spirit, equal hard work and a little luck, guess is
the perfect recipe to attain success.

Vision
SWOT analysis
(Strengths, weaknesses, opportunities, threats)
Strengths
Team willing to take it to its utmost level starting with zero cash and testing
and learning different kind of strategies of marketing and publicity
Technically stronger
Website automated
Cashback Faster than other websites
Customer targeted website look
Customer oriented marketing
Team of dedicated IITians working
Tested and verified various kind of marketing strategies
Weaknesses
We need funding to perform our operations to the best
We are short of employees
Idea of cashback is not yet clear among our customers
Opportunities
Market size is vast and still increasing extravagantly
Indian mentality is there to save extra money in ecommerce
Thousands of ecommerce web portals are coming every year
We have affiliation with each and every area in the online market

Threats
Various competitors are coming in this emerging field
Customers
Ecommerce customers within age group of 17 to 30 years

C ustom er

C olleg e

C orporte

H o use w ife

O nline
shop p in g

O nline
sh op ping

On
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M obile
rechareg e

M obile &
DTH
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Mo
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O nline Food

O nline Food

Insurance

Appendices
Include details and studies used in your business plan; for example:
Brochures and advertising materials
Industry studies
Blueprints and plans
Maps and photos of location
Magazine or other articles
Detailed lists of equipment owned or to be purchased
Copies of leases and contracts
Letters of support from future customers
Any other materials needed to support the assumptions in this plan
Market research studies
List of assets available as collateral for a loan

O nlin