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FT2029-APPAREL MERCHANDISING & MARKETING

ASSIGNMENT SCHEDULE
ASSIGNMENT NO:1
S.No

Assignment Topics

Roll Numbers

Date of
Commencement
05.01.15

Date of
Submission
22.01.15

1.

Nature of apparel industry & Types of apparel industry

2.

Apparel merchandising definition, scope, functions. Functions of


merchandiser. Principles of merchandising.

05.01.15

22.01.15

3.

Product development product mix, factors affecting product mix,


factors influencing change in product mix.

05.01.15

22.01.15

4.

Sourcing definition, need for sourcing, methods of sourcing.


Sourcing for raw material, sourcing for accessories

05.01.15

22.01.15

5.

Apparel Marketing definition, scope functions, Marketing


strategies market research Types of markets Retain and
Wholesale markets.

05.01.15

22.01.15

05.01.15

20.02.2014

05.01.15

20.02.2014

1.

ASSIGNMENT NO:2
Principles of Fashion Style, distinctive characteristics Fashion

2.

cycle.
Types of merchandising Visual merchandising Effect of
consumer

3.

Trend forecasting and auxiliary services. Purpose of forecasting


trends.

05.01.15

20.02.2014

4.

Manufacturing Resource Planning Principles of manufacturing


resource planning

05.01.15

20.02.2014

5.

Advertising purpose, methods. Types of advertising. Types of


advertising media. Sales promotion methods.

05.01.15

20.02.2014

ASSIGNMENT NO:3

1.

Product development timing and product presentation-Role of


Designers.

05.01.15

18.03.2015

2.

Types of buyers communication with buyers and consumers.

05.01.15

18.03.2015

3.

Forecasting services. Trade fairs and fashion shows for forecasting


Demand chain analysis material management for quick response

05.01.15

18.03.2015

05.01.15

18.03.2015

05.01.15

18.03.2015

4.
5.

Just in Time (JIT) Technology.


Feedback to production and marketing departments. Use of
computers as a tool for effective merchandising.

Approved by:
HoD